cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
jurnal.diversifikasi@gmail.com
Phone
+6281369024099
Journal Mail Official
jurnal.diversifikasi@gmail.com
Editorial Address
durotunnasika82@gmail.com, fuadi77.sl@gmail.com
Location
Kota metro,
Lampung
INDONESIA
Jurnal Manajemen DIVERSIFIKASI
Published by Universitas Muhammadiyah Metro
ISSN : 27745295     EISSN : 27745309     DOI : https://dx.doi.org/10.24127
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen DIVERSIFIKASI (e-issn: 2774-5309, p-issn: 2774-5295) adalah jurnal yang dikelola oleh Program Studi S1 Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Metro. Jurnal ini diterbitkan dalam jangka waktu triwulanan dalam satu tahun yaitu Maret, Juni, September dan Desember. Jurnal Manajemen DIVERSIFIKASI memiliki fokus dan skop keilmuan pada bidang ilmu manajemen yang terdiri dari Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Manajemen Keuangan dan Manajemen Operasional.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 390 Documents
 23   24   25   26   27 
Pengaruh Kualitas Produk, Harga, Dan Lokasi Terhadap Kepuasan Pelanggan Di Dhelitha Gordyn Ratmono, Ratmono; Yateno, Yateno; Anggraini, Erika Kiki
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 3 (2023): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i3.2584

Abstract

Buyers can experience a feeling of satisfaction or disappointment (customer satisfaction) onproduct quality, price and location, thus the purpose of this study is to determine productquality, price and location partially their effect on customer satisfaction at Dhelitha GordynStores, Metro City. The research method uses quantitative methods through observation andquestionnaires in obtaining data to be processed using SPSS version 28 software. Theresearch method in this study is accidental sampling with sample statistics obtained bycustomers from representative respondents. The analytical tool used is multiple linearregression with partial t test decisions, simultaneous f test, and coefficient of determination.The survey results show that if customer satisfaction is met in terms of the quality of theproducts sold, and at a reasonable price, as well as a comfortable and safe environment,customer satisfaction will increase.
Mengembangkan Minat Mahasiswa Untuk Berwirausaha Dengan Faktor E-Commerce Dan Pengetahuan Kewirausahaan Studi Kasus Pada Mahasiswa Manajemen Universitas Muhammadiyah Metro Lelawati, Nina; Fitriani, Fitriani; Sartika, Meilis
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 3 (2023): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i3.2587

Abstract

Entrepreneurship is an indirect way to overcome poverty. Namely by providing knowledge,skills and fostering entrepreneurial attitudes in job seekers through entrepreneurshipdevelopment. Fostering an entrepreneurial spirit in students is believed to be an alternativeto reducing poverty levels, because graduates are expected to become educated youngentrepreneurs who are able to start their own businesses. Entrepreneurship can not only beused as short-term business tips but also as a general life hack in the long term to createopportunities. in the business sector, for example, companies are successful and obtain greatopportunities because they have creativity and innovation. The aim of this research is to findout whether e-commerce and entrepreneurial knowledge together influence entrepreneurialinterest in management study program students at Muhammadiyah Metro University. This research uses a quantitative approach and the research method used is the Slovin formula.The sample in this research was only taken from 86 students from the class of 2018 at theFaculty of Economics and Business, Muhammadiyah Metro University. The data analysistechniques used are validity test, reliability test, normality test, linearity test. Testing theanalytical model in this research uses multiple linear regression analysis, t test, f test and rdetermination. Based on the results of research using the t test, it was found that e-commercehad an effect on interest in entrepreneurship among students in the management studyprogram at Muhammadiyah Metro University. Knowledge of entrepreneurship has no effectand is not significant on interest in entrepreneurship among students in the managementstudy program at Muhammadiyah Metro University. From the f test, it was found that ecommerce and entrepreneurial knowledge together had a significant effect on interest inentrepreneurship among students in the management study program at MuhammadiyahMetro University.
Pengaruh Kepercayaan, Kualitas E-Commerce, Dan Pengalaman Berbelanja Terhadap Minat Beli Ulang Konsumen Melalui Situs Belanja Online Tokopedia (Studi Kasus Pada Mahasiswa FEB Angkatan 19 UM Metro) Japlani, Ardiansyah; Septiana, Nani; Pertiwi, Nabila Citra
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 3 (2023): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i3.2594

Abstract

The development of an increasingly modern world is always followed by the sophistication ofinternet-based information technology that can be used to process data including processing,obtaining, compiling, and storing data from various ways to produce quality informationwith relevant, accurate, and timely information. In trading, one of them is the marketplace.One of the well-known marketplaces and always the best rating is Tokopedia. This study aimsto determine the effect of trust, e-commerce quality and shopping experience, on repurchaseinterest on the Tokopedia online site. The sample of this research is the students of Feb 19Universitas Muhammmadiyah Metro. The research design is quantitative research. Themethod used in this research is a survey approach. The population and sample of the studywere students of the management study program, Faculty of Economics and Business,University of Muhammadiyah Metro, class of 2019 with a total sample of 69 students. Datacollection techniques using a questionnaire. The analytical tool used is quality analysis andmultiple regression analysis. The results show that trust, e-commerce quality, and shoppingexperience partially or simultaneously have a positive and significant effect on repurchaseinterest in management study program students using the Tokopedia site at MuhammadiyahMetro University.
Pengaruh Harga, Keanekaragaman Produk Dan Minat Beli Terhadap Keputusan Pembelian Produk Fashion Pada Toko Amie Metro Nasikah, Durotun; Imantoro, Jati; Eliyani, Eliyani
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 3 (2023): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i3.2636

Abstract

ABSTRACT Due to the large number of similar businesses, the business competition between these businesses is getting tougher where several factors that become competitive include prices, product diversity and the ability to create consumer buying interest. The main problem of this study aims to determine the effect of price, product diversity, and buying interest on purchasing decisions for fashion products at Amie Stores Metro. The research design is quantitative research or verification research. The method used in this research is price, product diversity, wants and needs, purchasing decisions and lifestyle. The population and sample of the study were students of the Management Study Program, Faculty of Economics and Business, University of Muhammadiyah Metro Batch 2018 with the number of samples taken as many as 68 students. Data collection techniques using questionnaires. The analytical tool used is data quality analysis and multiple linear regression with the SPSS program. The results showed that the price had no effect on consumptive behavior. Product diversity, and partial desire have a positive and significant effect on consumptive behavior. improve student purchasing decisions. Price, product diversity, and desire simultaneously have a positive and significant influence on consumptive behavior. Lifestyle moderates or increases the influence of price, product diversity, and desirability on consumer behavior.
Pengaruh Literasi Ekonomi Dan Tingkat Penggunaan Media Sosialterhadap Minat Berwirausaha Pada Mahasiswa FEB Universitas Muhammadiyah Metro Febriyanto, Febriyanto; Fitriani, Fitriani; Setiawan, Dandi Rama
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 3 (2023): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i3.2644

Abstract

This researchwas conducted in order to determine the effect of economic literacy and thelevel of use of social media on the entrepreneurial interest of FEB students, MuhammadiyahMetro University. The type of research used is quantitative research. Sampling techniqueusing Accidental Sampling. Only 90 samples used were in accordance with predeterminedcriteria. The data used is primary data with the distribution of questionnaires in the form of alist of questions with several alternative answers for respondents. The statistical test used totest the hypothesis is multiple linear regression analysis and tested using the statisticalpackages for the social science (SPSS) version 25 program. Based on the results of statisticaltests, it shows that economic literacy and the level of use of social media have a positive orsignificant influence on the entrepreneurial interest of FEB students, Muhammadiyah MetroUniversity.
Pengaruh Rekrutmen Dan Pelatihan Terhadap Kinerja Karyawan Melalui Komitmen Organisasi Studi Kasus Pada PT. Perkebunan Nusantara 7 (PTPN.7) Di Bekri Suwarto, Suwarto; Sugeng, Sugeng; Oktavia, Nurbaiti
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 3 (2023): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i3.2645

Abstract

The purpose of this study was to determine the effect of recruitment on employeeperformance, the effect of training on employee performance, the effect of recruitment onperformance through organizational commitment, the effect of job training on performancethrough organizational commitment, and the effect of recruitment, training, andorganizational commitment on employee performance. The research method usesquantitative research that measures the variables of recruitment, training, and employeeperformance and organizational commitment. The population in this study were employeesof PTPN VII Bekri with a total sample of 60. The instrument in this study used aquestionnaire. Data analysis in this study used path analysis regression test. The resultsshowed that Employee Recruitment had a positive and significant effect on employeeperformance at PTPN VII in Bekri. Job training has a positive and significant effect onemployee performance at PTPN VII in Bekri. Employee recruitment and job training have apositive and significant impact on employee performance at PTPN VII in Bekri. There is aneffect of recruitment on employee performance through organizational commitment toemployees at PTPN VII in Bekri. There is an effect of training on emp
Pengaruh Absensi Sidik Jari (Finger Print), Kompensasi Dan Produktivitas Terhadap Kinerja Karyawan Pada PT. Sinar Jaya Inti Mulya Sugeng, Sugeng; Dupri, Muhammad Demsi; Palupi, Kenes Retno
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 3 (2023): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i3.2647

Abstract

In facing the era of free trade, competition between companies both locally andinternationally is increasing, so Human Resources are needed who have the knowledge,abilities, and skills that can meet the global demand. This forces every company to be able towork more efficiently, effectively, and productively. Human resources (HR) is an essentialaspect of a company. Therefore, a company must be able to manage Human Resources aswell as possible to increase productivity within the company. With good productivity, acompany can meet the company targets that have been set. Good employee performance willhelp employees to meet company targets and also help companies to earn profits. However, ifthe performance of the company's employees decreases, it will be detrimental to thecompany. This study aims to determine the effect of Fingerprint Attendance (Fingerprint), Compensation, and Work Productivity on Employee Performance. This study uses aquantitative approach by using primary data through questionnaires and interviews. Thepopulation in this study was 173 employees. The sample calculation using the Slovin formulaobtained a sample of 121 respondents who were taken through the Simple Random Samplingtechnique. The variables used include Fingerprint Attendance, Compensation, WorkProductivity, and Employee Performance. Analysis of the data used is multiple linearregression with a significance level of 5%. The results of the data test show that theFingerprint Attendance Variablehasa significant positive effect on Employee Performance.The variable of compensation has a significant positive effect on employee performance.Work Productivity variable has a significant positive impact on Employee Performance.Simultaneous F tests together with Fingerprint Attendance, Compensation, and WorkProductivity have a simultaneous effect on Employee Performance.
Peran Praktek Manajemen Sumber Daya Manusia Dan Pelatihan Kerja Terhadap Kinerja Karyawan Di Toko Dhelitha Gordyn Siswoyo, Slamet Tedy; Nusantoro, Jawoto; Elsananda, Dhea Alvira
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 3 (2023): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i3.2648

Abstract

A decrease in the number of buyers causes a decrease in the value of the business. Not only that,there are some employees who tend to be very friendly, not customer oriented and someemployees still have poor performance. Not only selling in the offline market, Dhelitha Gordynalso ventured into online sales, so this study aims to identify HRM practices and work learningon employee performance, either partially or simultaneously. The research design in this study isquantitative, with 30 employees. The sampling method used a special sampling method. Whilethe research phase uses a questionnaire that is distributed to all employees who work at theDhelita Gordin store. The analytical tools used are validity, reliability, normality, linearity, andmultiple regression tests with partial t test decisions, simultaneous f, and coefficient ofdetermination. The results of the survey that some management practices and job training at apoint and at the same time if done correctly, then every employee will gradually begin tounderstand the job and its functions that can improve employee performance.
Pengaruh Inovasi, Promosi, Harga, Kualitas Pelayanan, Dan Lokasi Terhadap Keputusan Pembelian Studi Kasus Pada Konsumen Drw Skincare Di Mulyojati Metro Barat Suryadi, Suryadi; Septiana, Nani; Maryuni, Peti Ninda
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 3 (2023): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i3.2650

Abstract

This study was conducted to determine the effect of Innovation, Promotion, Price, ServiceQuality and Location on purchasing decisions for DRW Skincare consumers in WestMulyojati Metro. The type of research used is quantitative research. The sampling techniqueused was purposive sampling. Only 71 samples used were in accordance with predeterminedcriteria. The data used is primary data with the distribution of questionnaires in the form of alist of questions with several alternative answers for respondents. The statistical test used totest the hypothesis is multiple linear regression analysis and tested using the statisticalpackages for the social science (SPSS) version 25 program. Based on the results of statisticaltests, it shows that innovation, promotion, service quality and location have a positive andsignificant influence on purchasing decisions for DRW Skincare consumers in West MulyojatiMetro, while price has no and significant effect on purchasing decisions for DRW Skincareconsumers in West Mulyojati Metro.
Pengaruh Produk, Harga Dan Distribusi Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening Pengguna Handphone Merek Vivo Studi Kasus Pada Mahasiswa FEB Universitas Muhammadiyah Metro Fuadi, Selamet; Suwarto, Suwarto; Widyani, Eka
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 3 (2023): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i3.2656

Abstract

The purpose of this study is to determine the effect of products, prices, and distribution oncustomer loyalty both directly or indirectly through customer satisfaction. Research methodsrequire quantitative research. Objects in research are products, prices, distribution, loyalty,and customer satisfaction with Vivo brand cellphone users. The population in the study wereFEB students of Muhammadiyah Metro University. The sample in the study was taken usingthe random sampling technique with the amount of sampling determined by the Slovinmethod. The number of samples produced is 91 respondents. The instrument in this studyused a questionnaire. Data analysis in this study uses path analysis. The results showed thatproducts directly affect customer loyalty, prices directly affect customer loyalty, distributiondirectly affects customer loyalty. Products, prices, and distributions have an indirect effect oncustomer loyalty, namely through customer satisfaction.

Page 25 of 39 | Total Record : 390

 23   24   25   26   27 

Filter by Year

2021 2025


Reset
Filter By Issues
All Issue Vol. 5 No. 3 (2025): September Vol. 5 No. 2 (2025): Juni Vol. 5 No. 1 (2025): Maret Vol. 4 No. 4 (2024): Desember Vol. 4 No. 3 (2024): September Vol. 4 No. 2 (2024): Juni Vol. 4 No. 1 (2024): Maret Vol. 3 No. 4 (2023): Desember Vol. 3 No. 3 (2023): September Vol. 3 No. 2 (2023): Juni Vol. 3 No. 1 (2023): Maret Vol. 2 No. 4 (2022): Desember Vol. 2 No. 3 (2022): September Vol. 2 No. 2 (2022): Juni Vol. 2 No. 1 (2022) Vol 1 No 4 (2021) Vol. 1 No. 4 (2021) Vol. 1 No. 3 (2021) Vol. 1 No. 2 (2021) Vol. 1 No. 1 (2021) More Issue