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INDONESIA
Jurnal Manajemen DIVERSIFIKASI
ISSN : 27745295     EISSN : 27745309     DOI : https://dx.doi.org/10.24127
Core Subject : Economy, Science,
Jurnal Manajemen DIVERSIFIKASI (e-issn: 2774-5309, p-issn: 2774-5295) adalah jurnal yang dikelola oleh Program Studi S1 Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Metro. Jurnal ini diterbitkan dalam jangka waktu triwulanan dalam satu tahun yaitu Maret, Juni, September dan Desember. Jurnal Manajemen DIVERSIFIKASI memiliki fokus dan skop keilmuan pada bidang ilmu manajemen yang terdiri dari Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Manajemen Keuangan dan Manajemen Operasional.
Articles 390 Documents
Analisis Harga Pokok Produksi Pada Usaha Furniture Mebel Istana Jati Di Pekalongan Lampung Timur Suryadi, Suryadi; Nasikah, Durotun; Anggraini, Vika Agustin
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.1996

Abstract

From the research results, Jati Palace Furniture has not used the right application method so that the cost of production has not been adequate. The purpose of this study was to determine the determination of the cost of production using the full costing method & the variable costing method. In this study, the analytical tool used was the full costing method. & Variable Costing Method. The results show that it is better to use the Variable Costing Method because the cost of the cost of production is lower but the profit earned is high while using the Full Costing Method the cost of the cost of production is higher but the profit earned is lower. Suggestions related to the research This is to apply the cost of the product in determining the selling price of tables, chairs and beds on the Jati Palace Furniture, it is better to use the variable costing method because it is much cheaper and can reduce the cost of correct production costs.
Pengaruh Produk, Promosi, Penetapan Harga Dan Distribusi Terhadap Keputusan Pembelian Produk Kopi Bubuk Cap Kopi Kita Di Purbolinggo Lampung Timur Imantoro, Jati; Rahayu, Sri Retnaning; Putriana, Nila
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.2032

Abstract

Affordable prices, causing a lack of interest in buying our coffee stamped coffee products. Our coffee stamped coffee SME's have not been able to distribute their products optimally. The research design carried out in this study was quantitative research. Quantitative research is a research method based on the philosophy of positivism, used to examine certain populations or samples, data collection using research instruments, data analysis is quantitative/statistical, with the aim of testing predetermined hypotheses. The results show that the product has a positive and significant effect. on the purchase decision of our coffee stamp powder coffee product. This shows that if the product increases, the purchasing decision also increases. The results show that promotion has a positive and significant effect on purchasing decisions for our coffee powder coffee products. This shows that if the promotion increases, the purchase decision also increases. Our coffee MSMEs are expected to be able to further increase product variables so that consumers are more confident in their purchasing decisions for our coffee stamped coffee products
Analisis Pengendalian Kualitas Sebagai Upaya Meminimalisir Kerusakan Produk Roti Pada PT Surya Tsabat Mandiri Widodo, Deny Edy; Dupri, Muhammad Demsi; Sari, Ines Nova
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.2042

Abstract

Penelitian ini bertujuan untuk mengetahui Data pengendalian kualitas Terhadap Risiko Kerusakan Produk PT Surya Tsabat Mandiri dalam mengurangi risiko kerusakan produk. Jenis penelitian yang digunakan adalah kualitatif mengunakan alat bantu statistik yang terdapat pada Statisttical Data pengendalian kualitas (SQC) dan Statistical Proses Control (SPC). Hasil penelitian menunjukan bahwa proses produksi roti PT Surya Tsabat Mandiri pada Januari 2020 disetiap harinya terdapat data yang tidak terkendali secara statistik dan perlu dilakukan revisi 1 kali. Hal ini terlihat dari adanya titik-titik yang out of control yang terjadi pada hari ke-2, 5, 7, 9, dan hari ke-25. Maka dilakukan tindakan perbaikan dengan mencari sebabsebab terjadinya kecacatan agar titik-titik yang out of control berada dalam control limit UCL dan LCL (in of control) sehingga proses produksi dapat dikatakan terkendali secara statistik.
Analisis Pengaruh Rasio Pembiayaan (Financing To Deposit Ratio) Dan Rasio Perputaran Aktiva (Total Asset Turn Over) Terhadap Pembiayaan Bermasalah (Non Performing Financing) Pada Bank Syariah Indonesia Periode 2016-2020 Siswoyo, Slamet Tedy; Japlani, Ardiansyah; Almutsiroh, Lutfi
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.2315

Abstract

This study aims to determine how the influence of independent variables (FDR and TATO),either partially or simultaneously on the dependent variable (NPF) in Indonesian Islamic Banks.This research includes research using quantitative methods. the type of data used is secondarydata obtained through the official website of Bank Syariah Indonesia (BSI), namelywww.bankbsi.co.id. The data taken is seen from BSI's annual financial statements for the 2016-2020 period, from 15 BSI samples, namely Bank Syariah Mandiri, BRI Syariah, and BNISyariah. The data analysis method used is panel data regression analysis, with the Chow test,Lagrange multiplier test and hypothesis testing (R2test, F test, and T test), the panel dataregression estimation model used is the Common Effect Model, data processing using the Eprogram -View 9. The results of this study show that the FDR and TATO variablessimultaneously have no and significant effect on Non-performing Financing (NPF). The result ofthe coefficient of determination test (R2) is 40.62% while the remaining 59.38% is influenced byother factors outside the study. The results of the partial study of FDR have no effect and are significant on Non-performing Financing (NPF) with a t-count value of 0.389153 < t-table 2.179 and a significance value of 0.7040 which means > 0.05. and TATO has no and significant effect on Non-performing Financing (NPF) with a t-count value of 0.174297 < t-table 2.179 and a significance value of 0.6885 which means > 0.05.
Pengaruh Promosi, Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Nasabah Pada BMT Ar- Rahmah Jaya Mulia Kantor Cabang Mandala Kecamatan Bandar Mataram Ratmono, Ratmono; Suwarto, Suwarto; Sabhila, Tasya Herma
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.2330

Abstract

Financial institutions have a very strategic role in moving the wheels of the economy, because the economic growth of a nation requires a pattern of management of available economic resources in a directed and integrated manner and can be utilized for welfare. This study aims to determine 1) To find out whether the promotion variables affect customer satisfaction. 2) To find out whether product quality variables affect customer satisfaction. 3) To find out whether the service quality variable has an effect on customer satisfaction. 4) To determine the effect of product quality, price, distribution and promotion variables simultaneously on customer satisfaction. The survey method was chosen as the primary data source. The survey method focuses on collecting data from respondents who have certain information, thus enabling researchers to solve problems. Data collection was carried out using a questionnaire or questionnaire instrument. In this study, the population is consumers who use Telkom products. The sampling technique uses accidental sampling with a total sample of 77 people. Data collection techniques using a questionnaire with a Likert scale. The results of the study show that 1) there is a positive and significant influence between promotions on customer satisfaction 2) there is a positive and significant influence between product quality on customer satisfaction for Indihome products. 3) there is a positive and significant influence between service quality on customer satisfaction. 4) there is a positive and significant influence between promotion, product quality and service on customer satisfaction
Pengaruh Persedian Bahan Baku, Kualits Bahan Baku Dan Proses Produksi Terhadap Kualitas Produk Pada PT.Florindo Makmur Suryadi, Suryadi; Septiana, Nani; Irfansyah, Irfansyah
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.2333

Abstract

This study aims to influence the supply of raw materials, the quality of raw materials, and the production process of the quality of products at PT Florindomakmur. The type of research used is qualitative research. The population in this study were employees who worked at PT Floridamakmur. The sample used was 35 respondents consisting of employees of the raw material processing department, the production process section, and the product quality testing section. The data collection technique used is the dissemination of questionnaires (Questionnaires). Data analysis techniques are qualitative descriptive techniques that aim to analyze a problem that occurs in a study. The analytical tool used in the study was multiple linear regression analysis with the help of a statistical package for social sciences (SPSS) 26. The type of data used is qualitative data. The results of this study explained that the supply of raw materials has a positive and significant effect on product quality, the quality of raw materials has a positive and significant effect on product quality and the production process has a positive and significant effect on product quality at PT Florindomakmur.
Pengaruh Destinasi Wisata Terhadap Pendapatan Usaha Kuliner (Studi Kasus: Islamic Center Desa Panaragan Jaya Tulang Bawang Barat) Japlani, Ardiansyah; Fitriani, Fitriani; Susilowati, Endang Tri
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.2402

Abstract

Penelitian ini dilakukan di Islamic Center desa Panaragan Jaya Tulang Bawang Barat. Penelitian ini bertujuan untuk mengetahui pengaruh destinasi wisata terhadap pendapatan usaha kuliner di sekitar Islamic Center Tulang Bawang Barat.Penelitian ini menggunakan 30 responden sebagai sampel penelitian dan teknik penentuan sampel menggunakan sampel jenuh. Metode analisis data yang digunakan adalah metode analisis kuantitatif yaitu meliputi uji validitas, uji reliabilitas, uji prasyarat analisis berupa uji Normalitas dan uji linearitas, uji hipotesis melalui regresi linier sederhana, uji-t dan uji koefisien determinasi (R2). Data yang dihasilkan dari beberapa uji dalam penelitian ini diolah sehingga menghasilkan persamaan regresi sebagai berikut Y= 16,326+ 0,781X. pengujian hipotesis uji-t menunjukkan bahwa destinasi wisata (X) berpengaruh terhadap pendapatan usaha kuliner (Y) dan uji koefisien determinasi (R2) yang terlihat pada R square sebesar 0,236 menunjukkan bahwa 23,6% pendapatan usaha kuliner di Islamic Center desa Panaragan Jaya Tulang bawang Barat dapat dijelaskan di variabel Destinasi WIsata. Sedangkan sisanya 76,4% dapat dijelaskan oleh variabel yang tidak diteliti pada penelitian ini.
Pengaruh Promosi, Harga Dan Kepercayaan Terhadap Kepuasan Konsumen Pada Toko Isna Collection Di Raman Utara Yateno, Yateno; Fuadi, Selamet; Wardani, Yunita Setiyo
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.2404

Abstract

Consumer satisfaction is an effort to maintain customers. For this reason, entrepreneurs mustfurther improve the performance and quality of their products so that consumers feel satisfiedand become customers for a long time. The formulation of the problem in this study is "Doespromotion, price and trust have a joint effect on consumer satisfaction". From theseproblems, the purpose of this study is to determine and analyze the effect of promotion, priceand trust together on consumer satisfaction. This research method is quantitative. Thetechnique used in collecting research data uses library research techniques, field research,documentation, interviews and questionnaires. Then in data analysis using quantitativemethods, the data is collected and then analyzed. analysis using multiple linear regressionanalysis and processed using SPSS. Based on the SPSS data analysis, it can be concluded thatpromotion, price and trust have a positive and significant effect on consumer satisfaction atthe Isna Collection Store in North Raman.
Analisis Pendapatan Dan Kesejahteraan Usaha Tani Kembang Kol Di Kelurahan Banjar Sari Kecamatan Metro Utara Ali, Karnila; Japlani, Ardiansyah; Alfandi, Ashari Mahendra
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.2434

Abstract

This study aims to (1) determine the amount of income from the cauliflower village farm inBanjar Sari Village. (2) To determine the welfare level of cauliflower farming in Banjar SariVillage. This type of research is a type of quantitative research. Data were collected usingobservations and interviews conducted on 30 cauliflower farmers in Banjar Sari Village,Metro Utara District. Based on the results of the research that has been carried out, it isfound that the income of cauliflower farmers in Banjar Sari Village, Metro Utara District isquite high, the average income of cauliflower farmers from 30 respondents in one harvest isRp. 24,401,100, seen from the income of cauliflower farmers, the ratio value of allrespondents is R/C > 1, then all cauliflower farmers in Banjarsari Village (30 respondents)are included in the profitable category in doing farming. Based on the criteria of the worldbank (world bank) regarding the level of welfare, the welfare level of cauliflower farmers inBanjar Sari Village, Metro Utara District is quite high, as many as 24 farmers are includedin the prosperous category with a percentage of 80%, 3 farmers are included in the moderatecategory with a percentage 10% and the remaining 3 farmers are categorized as not yetprosperous with a percentage of 10% of the total 30 cauliflower farmers respondents inBanjarsari Village, Metro Utara District.
Penerapan Metode Peramalan Penjualan Sebagai Dasar Penetapan Perencanaan Jumlah Produksi Pada Home Industri Roti Setia Bakery Di Adirejo, Lampung Timur Suryadi, Suryadi; Septiana, Nani; Hasanah, Avianti Nur
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.2437

Abstract

This study aims to determine the right forecasting method used in the home industry of Roti Setia Bakery and to determine the number of products that must be produced by the home industry of Roti Setia Bakery from June 2022 to May 2023. The type of research used is quantitative research. This study uses the semi-average method and the least square method. The results of this study are based on the MAPE level (mean absolute percentage error) of the two methods, so the sales forecasting method that is more appropriate is used in the Home Industry of Roti Setia Bakery using the semi-average method because it has smaller deviations. by 5.62% compared to using the least square method (least square method), namely MAPE of 13.33%. Planning for the amount of bread production at the Setia Bakery Home Industry Bread in the June 2022 period is 1,225.30 pcs, the July 2022 period is 1,228.13 pcs, the August 2022 period is 1,230.96 pcs, the September 2022 period is 1,233.79 pcs, the October 2022 period 1236.62 pcs, November 2022 period 1,239.45 pcs, December 2022 period 1,242.28 pcs, January 2023 period 1,245.11 pcs, February 2023 period 1,247.94 pcs, March 2023 period 1,250.77 pcs, April 2023 period is 1,253.60 pcs, May 2023 period is 1,256.43 pcs.