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Perum Sarimadu II B3 No.09, Pakisaji, Kab.Malang, Jawa Timur, Indonesia 65162
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INDONESIA
Indonesian Journal of Social Science Research
Published by Future Science
ISSN : -     EISSN : 27751082     DOI : https://dx.doi.org/10.11594/ijssr
Core Subject : Education, Social,
Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences
Social culture. Public & social policy Governance & regional autonomy Development economics. Politics Communication Sociology Anthropology Taxation Administration (public & business )
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 517 Documents
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Comparative Analysis of Service Quality at the Public Service Mall (MPPs) of Serang City and Cilegon City Salsabila, Riezka; Handayani, Riny; Rahayu, Sierfi
Indonesian Journal of Social Science Research Vol. 7 No. 1 (2026): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.07.01.40

Abstract

This study focuses on a comparative analysis of service quality at the Public Service Malls (MPP) in Serang City and Cilegon City. Research problems include differences in the number of operating service agencies, differences in the value of the Public Satisfaction Index, and disparities in the number of public consultations and complaints at both MPPs. The theory used is SERVQUAL according to Parasuraman in Tjiptono (2016:153) with five dimensions: Tangibles, Reliability, Responsiveness, Assurance, and Empathy. The research method used is quantitative with inductive techniques, then the non-probability sampling technique uses the accidental sampling method through questionnaires to 98 respondents at the MPP in Serang City and 100 respondents at the MPP in Cilegon City. The validity of the data was tested by Validity Test, Reliability Test, Normality Test, Homogeneity Test, and Hypothesis Test using Independent Sample T-Test. The results of the hypothesis test show that the alternative hypothesis (H₁) is accepted, with a significance value of Sig. (2-tailed) = 0.001 < α = 0.10. Thus, the results of this study indicate a significant difference between the quality of public services of the two MPPs. The quality of public services in the Serang City MPP reached 76%, which is in the Good category. Meanwhile, the Cilegon City MPP achieved 83% which is in the Very Good category. Suggestions were given for the Serang City MPP to improve the cleanliness of its facilities and service flow, and for the Cilegon City MPP to improve the punctuality of service start times.
Optimizing the LNG-Based Ambon Island Electricity System: An Energy Policy Analysis Using the Dynamic Economic Dispatch Approach Sulaksono, Nugroho Budi; Wibowo, Rony Seto
Indonesian Journal of Social Science Research Vol. 7 No. 1 (2026): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.07.01.39

Abstract

The electric power system on isolated islands like Ambon Island still relies on oil-fired power plants, which results in high operating costs, low efficiency, and significant carbon emissions. This study evaluates the utilization of Liquefied Natural Gas (LNG) through regasification facilities as energy gas storage to support gas engine power plants, with the aim of optimizing power plant operations and reducing electricity system operating costs. The analysis was conducted using a Dynamic Economic Dispatch (DED) approach based on Mixed Integer Linear Programming (MILP), considering the technical limitations of the power plant, ramp rate, power balance, and LNG regasification capacity within a 24-hour operating horizon. Simulation results show that converting fuel oil to LNG at the PLTMG and BMPP units reduces daily operating costs by Rp306 million, equivalent to a savings of 12.67%, and shifts the role of gas generators as baseload and reduces dependence on high-cost diesel generators. Sensitivity analysis shows that investment in regasification facilities remains feasible as long as daily fixed costs are below the break-even point of Rp806 million per day. These findings support the achievement of SDGs 7 (Affordable and Clean Energy) and SDGs 13 (Climate Action) by increasing energy efficiency, reducing emissions, and strengthening energy security in the archipelago.  
Strategic Planning of Instagram Social Media for the Promotion of Mahakam Seafood Kurniawan, Nadya Josephine; Teguh, Monika
Indonesian Journal of Social Science Research Vol. 7 No. 1 (2026): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.07.01.38

Abstract

The rapid expansion of the food and beverage (F&B) industry, particularly in the seafood segment, has intensified competition and heightened the importance of effective digital marketing strategies. This study employs a case study approach to investigate the decline in revenue experienced by Mahakam Seafood, attributed to suboptimal digital marketing implementation and limited human resource capacity. The research aims to develop a structured Instagram marketing strategy to enhance promotional effectiveness and improve sales performance. The strategy design is grounded in the Hierarchy of Effects and Lovemarks frameworks, supported by the application of SMART Goals and the Segmentation, Targeting, and Positioning (STP) model to ensure strategic alignment and measurable outcomes. The research process includes situational analysis, development of content pillars and content planning, creation of visual and communication guidelines, preparation of content mock-ups, and formulation of an implementation and budget plan. The findings provide a systematic and practical social media strategy framework that can improve the consistency and effectiveness of Instagram marketing activities, offering managerial implications for small and medium-sized enterprises in the F&B sector.
From Readiness to Institutionalized use: Digital Organizational Capability and Public Service Efficiency in Indonesian Local Government Razak, Muhammad Rais Rahmat; Lubis, Sandi; Adnan, Andi Astinah; Hardianti, Hardianti; Ahmad, Jamaludin
Indonesian Journal of Social Science Research Vol. 7 No. 1 (2026): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.07.01.44

Abstract

This study examines how e-government quality and organizational readiness contribute to public service efficiency through the institutionalized use of digital systems in local government.  This study reframes e-government usage as an institutionalized administrative practice that connects digital system capability and digital organizational capability with public service performance. A quantitative explanatory design was employed using survey data from 300 civil servants in three cities in South Sulawesi, Indonesia: Makassar, Parepare, and Palopo. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test direct and mediating relationships among e-government quality, organizational readiness, e-government usage, and public service efficiency. The findings show that e-government quality and organizational readiness positively affect public service efficiency. Both variables also significantly influence e-government usage, while e-government usage positively affects service efficiency and mediates the relationships between the two antecedent variables and efficiency outcomes. The model demonstrates strong explanatory power, with R² values of 0.813 for e-government usage and 0.867 for public service efficiency. These results indicate that efficiency gains emerge when reliable digital systems are supported by organizational readiness and are consistently used in administrative processes. The study contributes to digital government literature by positioning e-government usage as an institutionalization mechanism rather than merely a technology adoption variable. Practically, the findings suggest that local governments should align system quality, organizational capability, and standardized digital routines to strengthen sustainable public service efficiency.
Evaluation of the Implementation of the M-Passport Application Policy at Kantor Imigrasi Kelas II TPI Cilegon Paulana, Tina; Agustino, Leo; Cadith, Juliannes
Indonesian Journal of Social Science Research Vol. 7 No. 1 (2026): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.07.01.46

Abstract

Public services in Indonesia are always related to the governance of government agencies, both central and regional, as well as state-owned enterprises, aimed at facilitating the fulfillment of people's rights as citizens. In its services, Direktorat Jenderal Imigrasi has taken a policy step to apply for passports through the M-Paspor application, which has been implemented starting in 2022. Kantor Imigrasi Kelas II TPI Cilegon is one of three Immigration Offices located in Banten Province. Based on the results of the SPBE evaluation in the Regional Government in Banten, Cilegon City received an index of 2.30, with a sufficient predicate. This study aims to evaluate the use of the M-Paspor application in order to accelerate passport issuance services. The CIPP evaluation model is used to evaluate the overall policy by considering the context, input, process, and product that can be used as comprehensive information for future policy improvement and development. The research method used is descriptive with a qualitative approach. The descriptive analysis obtained indicates that the use of the M-Paspor application has been running well but can be further improved to achieve fair and standardized public services.
Implementation of the AKSYON Fund under Department Order No. 04 (2023): Evidence of a Governance Gap in Labor Migration Policy for Overseas Filipino Workers in Saudi Arabia Arca, Emil
Indonesian Journal of Social Science Research Vol. 7 No. 1 (2026): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.07.01.42

Abstract

The implementation of the AKSYON Fund (Department Order No. 04, Series of 2023), identifies governance gaps in labor migration policies affecting Overseas Filipino Workers (OFWs) in Saudi Arabia. Employing a mixed-methods design, the research integrates quantitative data from 200 respondents—including migrant workers and diplomatic staff—with qualitative insights from in-depth interviews with documented and undocumented OFWs. The results show that core services like legal, medical, repatriation, financial help, shipping of remains, and rescue operations are generally helpful, but they are not as effective as they could be because of delays in operations, complicated procedures, and limited access. Statistical analysis reveals a significant disconnect between institutional assessments and migrant experiences, highlighting a critical gap in policy implementation. Qualitative evidence further underscores pervasive vulnerabilities, with 100% of respondents reporting financial risk and a majority facing social, health, and psychological challenges. Drawing on Strategic Action Fields and Recognition Theory, the study argues that these gaps reflect a misalignment between institutional policy design and the lived realities of migrants. The research contributes to migration governance literature by advocating for a shift from mere policy provision toward a performance-oriented, migrant-centered delivery system. 
Digital Marketing Communication Strategy to Increase Guest Visits at Royal Regantris Kuta Adeline, Shannon; Senaharjanta, Ignasius Liliek
Indonesian Journal of Social Science Research Vol. 7 No. 1 (2026): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.07.01.41

Abstract

The digital transformation of the hospitality industry has intensified competition and reshaped consumer decision-making processes. This study examines how digital marketing communication strategies are implemented to optimize guest visits at Royal Regantris Kuta. Using a five-stage consumer decision model consisting of attention, interest, search, action, and share as an analytical framework, this qualitative descriptive research explores how paid, owned, and earned media are strategically coordinated across digital platforms. Data were collected through in-depth interviews with key informants responsible for digital marketing management, supported by documentation and digital platform observation. The findings reveal that the optimization of guest visits is not solely driven by exposure, but by the structured coordination of digital touchpoints that strengthen credibility during the search stage and reduce consumer uncertainty prior to booking decisions. The study demonstrates that effective digital marketing communication in the hospitality sector depends on the alignment between visibility, trust-building mechanisms, and post-purchase engagement. These findings contribute to the contextual application of the five-stage consumer decision model within competitive tourism destinations.
Comparative Analysis of Framing in Digital Media Narratives on the Issue of National Data Center Hacking Istiani, Ade Nur; Cahyati, Emma Nur
Indonesian Journal of Social Science Research Vol. 7 No. 1 (2026): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.07.01.45

Abstract

The hacking of the National Data Center (PDN) in June 2024 had a serious impact on public services, data security, and public trust in the government's digital systems. This incident received widespread coverage from online media outlets such as Kompas and Detik, which, through their respective framing of the news, formed different narratives about the causes, responsibilities, and implications of the issue. This study uses qualitative methods and Robert N. Entman's framing analysis approach. The results of this study show differences in the framing used by Kompas and Detik. Kompas tends to criticize the government's negligence in addressing the cyber-attack. Meanwhile, Detik emphasizes that the hacking issue was caused by external attacks. The analysis results show that media framing plays an important role in shaping the dominant narrative and public perception regarding the hacking incident.
Economic Sustainability of the Cikolelet Tourism Village Community : A Review of the Effectiveness of The Village-Owned Enterprise Organization Azizah, Felia; Rahmawati, Rahmawati; Yusuf, Maulana
Indonesian Journal of Social Science Research Vol. 7 No. 1 (2026): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.07.01.43

Abstract

Village-owned enterprises in tourism villages play a central role in community economic development. BUMDes can act as tourism operators or serve as a platform for small and medium-sized enterprises (SMEs) that produce tourism-related products. However, BUMDes are still considered ineffective as village government units in community economic development. This is due to voluntary membership among managers and a lack of understanding regarding tourism promotion or tourism products. This study aims to measure the effectiveness of BUMDes in Cikolelet Village. The research method used is descriptive quantitative analysis with the population of Cikolelet Village. Data collection used a primary questionnaire and included in-depth interviews with key informants. The research results indicate that BUMDes in Cikolelet Tourism Village are deemed sufficiently effective in boosting the village economy. Based on the hypothesis test results, the value was 57%. This is lower than the previous researcher's result of 61%, or the calculated t-value is smaller than the critical t-value (-3.415 < 1.661). This means the null hypothesis (H0) is accepted, and the alternative hypothesis (Ha) is rejected. Interview results reinforce this finding. BUMDes Cikolelet has not established a new management structure due to a lack of human resources with expertise in BUMDes administration. Additional challenges include the absence of collaboration with external parties, insufficient development and mentoring of MSMEs, an inability to adapt to changes, and a lack of innovation for BUMDes development.
The Influence of Personal Selling, Digital Marketing, and Promotion on the Purchase Decision of Koota Indonesia Products at PT. Aplikasi Cipta Mandiri in Jakarta Rini, Rr Martriasih Silvia; Permana, Deni
Indonesian Journal of Social Science Research Vol. 7 No. 1 (2026): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.07.01.52

Abstract

The purchase of products in both large and small enterprises is significantly influenced by the strategic approaches implemented by the company to enhance sales. This study was conducted using a quantitative method, with the primary data collection technique involving the distribution of questionnaires to 60 customers of PT. Aplikasi Cipta Mandiri. The objective of this research is to analyze the influence of Personal Selling, Digital Marketing, and Promotion on the purchase decisions of Koota Indonesia products at PT. Aplikasi Cipta Mandiri in Jakarta. This study utilizes an associative quantitative design to examine the relationships between variables. Data analysis involved instrument validity and reliability testing, normality testing, and multiple linear regression analysis performed via SPSS version 25. The results indicate that the Digital Marketing variable (X2) has a substantial, direct, and significant influence on Purchase Decisions, with a significance value of 0.000 < 0.05 and a t_value of 6.711 > 1.673. The conclusion of this research is that Personal Selling, Digital Marketing, and Promotion collectively exert a positive and significant influence on the purchase decisions of Koota Indonesia products at PT. Aplikasi Cipta Mandiri, with a calculated F-value of 56.604. The simultaneous contribution (R-Square) of these variables is 73.9%, while the remaining 26.1% is influenced by other factors not examined in this study.

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