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INDONESIA
Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Published by Universitas Mohammad Husni Thamrin
ISSN : 27163911     EISSN : 27210472     DOI : 10.37012
Core Subject : Economy,
Economics, Econometrics & Finance
Covering of original research on Economic Management and Accounting studies using an interdisciplinary perspective.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 372 Documents
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Analysis of the Influence of Digital Marketing Strategies on Customer Loyalty in the Post-Pandemic Era 2022-2024 Karina, Mona; Murniwati; Febrianto
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 6 No. 2 (2025): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v6i2.2853

Abstract

Covid-19 created a distinct pattern in Indonesian product marketing, namely shopping through online stores. This pattern then changed consumer habits in selecting, having interest in, and purchasing goods, as well as for business actors in promoting their products. The purposed of this study was to identify and analyze the extent to which digital marketing strategies affect customer loyalty in the post-pandemic Covid-19 era during the period of 2022 to 2024. The method used in this research was associative quantitative with a multiple linear regression approach and one-way analysis of variance (ANOVA). This approach aimed to determine both the simultaneous and partial effects of each variable, with a sample of 200 respondents. The resulted of this study, based on multiple linear regression and ANOVA analysis, showed that the three independent variables simultaneously had a significant effect on customer loyalty, with an R Square value of 0.464, meaning that 46.4% of the variation in customer loyalty can be explained by this model. The ANOVA test produced a significance value of 0.000, confirming that the overall regression model is significant. Partially, the three independent variables—personalization, social media engagement, and customer experience—were found to have a positive and significant effect on the dependent variable, customer loyalty. The conclusion drawn from this study is that digital marketing strategies based on personalization, social media interaction, and digital experience are proven to have a significant effect on customer loyalty.
The Influence of Transformational Leadership and Organizational Culture on Employee Performance at Mohammad Husni Thamrin University Citra; Murniwati; Rivanto, Rinto; Putri, Lintang Juniar; Rahma, Fauzia; Camalia, Putri Agil
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 6 No. 2 (2025): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v6i2.2879

Abstract

In the competitive era of globalization, organizations are required to continuously adapt and innovate, where the quality of human resources is a key factor for success. This study aims to analyze the influence of transformational leadership and organizational culture on employee performance at Mohammad Husni Thamrin University. The research method used is quantitative with a correlational approach. The study population was 182 permanent employees, with a sample of 33 respondents determined using the Slovin formula with a 16% error rate. Data collection techniques were carried out through distributing questionnaires with Google From, while data analysis used validity tests, reliability tests, classical assumption tests, multiple linear regression, as well as t-tests and F-tests. The results of the study indicate that transformational leadership does not have a positive and significant effect on employee performance partially. Organizational culture is also proven to have a positive and significant effect on employee performance partially. While simultaneously, both independent variables contribute significantly to improving employee performance. These findings emphasize the importance of implementing a transformational leadership style and strengthening a positive organizational culture in improving human resource performance in higher education environments. This research is expected to provide practical contributions to the management of Mohammad Husni Thamrin University in designing strategies to improve employee performance, as well as become a theoretical reference in human resource management studies, particularly regarding the role of leadership and organizational culture.
The Influence of Product Quality and E-Money Payment Systems on Customer Satisfaction in Food & Beverage MSMEs at Blackballs Coffee Shop Willy Ramdhani; Ahmad Rasyiddin; Dadah Muliansyah
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 6 No. 2 (2025): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v6i2.2910

Abstract

This study examines the influence of product quality and e-money payment systems on customer satisfaction at Coffee Shop Blackballs. The problem arose due to declining sales between July and December 2024, which encouraged an investigation into factors affecting customer satisfaction. The research applied an associative design using both primary and secondary data. Primary data were collected through questionnaires distributed to loyal customers, while secondary data were obtained from documentation. Analytical methods included validity and reliability tests, classical assumption tests, correlation analysis, coefficient of determination, multiple linear regression, and hypothesis testing using t-tests for partial effects and F-tests for simultaneous effects at a 5% significance level (α = 0.05). The regression equation obtained was: Y = 5.006 + 0.269X₁ + 0.646X₂, with X₁ = Product Quality, X₂ = E-money Payment System, and Y = Customer Satisfaction. The coefficient of determination indicated that product quality influenced satisfaction by 72.6%, while the e-money payment system contributed 79.8%. When tested simultaneously, both variables accounted for 81.1% of customer satisfaction. The t-test results confirmed that product quality (t = 14.903) and e-money payment systems (t = 18.218) significantly affect customer satisfaction. The F-test value of 177.918 > 3.96 also demonstrated a significant simultaneous effect. In conclusion, product quality and e-money payment systems positively and significantly affect customer satisfaction, both individually and jointly. These results suggest that improving product quality and optimizing digital payment systems are effective strategies to increase customer satisfaction and enhance sales performance at Coffee Shop Blackballs.
The Effect of Compensation and Flexible Work on Performance, Through Work-Life Balance and Motivation on Members of the Sub-district Election Committee (PPK) Ananda, Ade
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 6 No. 2 (2025): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v6i2.2940

Abstract

This study aims to analyze the effect of compensation and flexible work on the performance of members of the District Election Committee (PPK) in the Regional Head Election of Berau Regency, by considering the mediating role of work-life balance and motivation. The background of this study departs from the issue of human resource management in ad hoc institutions that have the potential to face policy inconsistencies, limited work standards, and the challenge of high workloads in a short time. This study uses a quantitative approach with an explanatory-associative design, involving all PPK members throughout Berau Regency as respondents (N = 104) through a total sampling technique. Data were collected using a Likert-scale questionnaire and analyzed with the help of SPSS.23 and covariance-based SEM modeling using AMOS.23. The results showed that compensation had a positive and significant effect on work-life balance, while flexible work had a positive and significant effect on motivation. However, neither compensation nor flexible work, as well as the two mediators (work-life balance and motivation), were proven to have a significant effect on performance. Thus, improving performance is not enough just by improving the compensation system or work flexibility, but requires a more comprehensive approach, including strengthening recruitment standards, technical training, leadership, and psychosocial support. These findings enrich the literature related to HR management in ad hoc task-based public organizations, while providing practical implications for the Berau Regency KPU to optimize strategic factors that can drive PPK performance more effectively.
Optimizing Business Communication Strategy to Increase Consumer Interest in Purchasing in the Digital Era Rojikun, Ahmad; Darda, Ahmad
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 6 No. 2 (2025): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v6i2.2966

Abstract

Digital transformation has become a catalyst for major changes in the global business landscape. The development of information technology has driven a major transformation in business communication practices, particularly in efforts to influence consumer behavior in the digital era. This era is marked by fundamental changes in consumer behavior, who are now more active, critical, and constantly connected with brands through various digital platforms such as social media, e-commerce, discussion forums, and mobile applications. Communication strategies that were previously one-way must now evolve to be interactive, personalized, and data-driven. This study aims to analyze how optimizing business communication strategies can increase consumer interest in purchasing decisions, especially in the context of a dynamic and competitive digital environment. Using a descriptive qualitative approach, this study examines various elements of digital communication such as content marketing, social media, message personalization, and the use of technologies such as artificial intelligence and consumer analytics. The results of the study indicate that integrated, relevant, and responsive business communication significantly influences consumer perceptions, trust, and purchase intentions. These findings emphasize the importance of strategic communication management that not only conveys information but also builds emotional engagement and meaningful digital experiences. Thus, this study recommends that companies adopt a technology- and data-based communication approach to create more effective, adaptive, and consumer experience-oriented interactions as an effort to increase competitiveness in the digital marketplace.
The Effect of Current Ratio, Price to Book Value, and Debt to Equity Ratio on Return on Assets (in Food and Beverage Companies Listed on the Indonesia Stock Exchange in 2021-2023) Dera, Annisa; Sutrisno; Febrianti, Reni
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 6 No. 2 (2025): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v6i2.2969

Abstract

The food and beverage industry is a strategic sector that makes a significant contribution to the national economy. This growth is inseparable from the increasing population, increasingly widespread urbanization, and changes in people's lifestyles, which tend to prefer ready-to-eat food and practical drinks. Furthermore, the development of digital technology, particularly e-commerce and food delivery services, has opened up significant opportunities for companies to reach a wider market without geographical limitations. This study aims to determine the effect of the Current Ratio, Price to Book Value, and Debt to Equity Ratio on Return on Assets (in Food and Beverage Companies Listed on the Indonesia Stock Exchange in 2021-2023). The method used is quantitative descriptive analysis. The data used is secondary data in the form of annual financial reports obtained from the official website of the Indonesia Stock Exchange. The analytical technique used is multiple linear regression analysis to test the effect of each independent variable on the dependent variable. The results of the study show that partially, Current Ratio does not have a significant effect on ROA, Price to Book Value does not have a significant effect on ROA, Debt to Equity Ratio has a negative and significant effect on ROA. These findings provide implications for investors and management of Food and Beverage companies in considering the company's financial structure and operational efficiency in increasing profitability.
Analysis of Online Customer Reviews and Perceived Price in Creating Purchase Intention Herawati, Heny; Gustina, Dian; Santhuso, Agus; Febrianti, Reni
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 6 No. 2 (2025): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v6i2.2976

Abstract

E-commerce is a website that promotes services or products online. E-commerce in Indonesia, which utilizes internet access, includes sites that offer online stores, a rapidly growing online sales mix. Sophee is one of the most popular online shops in Indonesia for purchasing various fashion products and accessories. This study aims to analyze Online Customer Review and Perceived Price in creating Purchase Intention on Elisaberth Products (Case Study on Consumers of Local Fashion Brand Elisaberth in Bandung)”. The sample in this study amounted to 120 respondents. This study uses validity test, reliability test. The analysis in this study uses multiple regression analysis, multiple correlation analysis, coefficient of determination and hypothesis test. The results of the t test show that the Online Customer Review variable (X1) has no significant effect on Purchase Intention (Y) with a calculated t value < t table (-0.813 < 1.98045) and a sig value > a value (0.418 > 0.05) and Price Perception (X2) has a significant effect on Purchase Intention (Y) with a calculated t value > t table (8.713 > 1.98045) and a sig value < a value (0.000 < 0.05). The correlation value is 0.662 which means it shows a relationship the strong one. The coefficient of determination given by Online Customer Review (X1) and Perceived Price (X2) on Purchase Interest (Y) is 43.8% and the remaining 56.2% is influenced by other factors that were not analyzed.
The Influence of Leadership, Motivation and Work Discipline on the Performance of Employees in the Directorate of Vocational High Schools, Ministry of Education and Culture Office Djatmika, Gatot Hery; Ningsih, Putu Tirta Sari; Harsono, Budi; Miratunisa
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 6 No. 2 (2025): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v6i2.2979

Abstract

This study aims to determine the effect of leadership, motivation, and work discipline on employee performance at the Directorate of Vocational High Schools using the SPSS test. The data analysis method in this study uses a quantitative approach with quantitative data processing techniques using multiple regression analysis. The data collection technique used is a questionnaire. The results of this study indicate that if the t test can be seen that the results of the calculated t value are 2.402> 2.0129 or a Sig value of 0.020 <0.05, meaning that the leadership variable greatly influences the performance of employees of the Directorate of Vocational High Schools. Seen from the t test can be seen that the results of the calculated t value are 2.177> 2.0129 or a Sig value of 0.035 <0.05, meaning that the motivation variable greatly influences the performance of employees of the Directorate of Vocational High Schools. Judging from the t-test, it can be seen that the calculated t-value is 2.408 > 2.0129 or a Sig value of 0.020 < 0.05, meaning that the motivation variable has a significant effect on the performance of employees of the Directorate of Vocational High Schools. Meanwhile, seen from the F-test, it can be seen that the significance value of Leadership X1, Motivation X2, and Discipline X3 on employee performance Y is 0.000 < 0.05 and F count 66.820 > 2.80, cannot be denied because H0 is rejected, so it can be concluded that Leadership, Motivation and Discipline have an effect on employee performance.
Investment Decision Analysis Using the Stochastic Oscillator and Moving Average Convergence Divergence (MACD) Indicators at Indofood Company Ningsih, Putu Tirta Sari; Gusvarizon, Muhammad; Febriansyah, Febi
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 6 No. 2 (2025): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v6i2.2980

Abstract

This research aims to analyze the stock investment decisions of PT. Indofood Sukses Makmur Tbk (INDF) uses Moving Average Convergence Divergence and stochastic oscillator indicators. The research methodology used is a qualitative method with the type of panel data (time series) obtained from the Indonesia Stock Exchange. The sampling technique uses purposive sampling method with daily data and research periods from 2020. The data analysis technique used is technical analysis using the Moving Average Convergence Dicergence Indicator and Stochastic Oscillator to determine buy & sell signals with the help of the Chart Tradingview program to find out the level of accuracy of both technical indicators on the stock to be invested. The results of this study show that the price movement of PT. Indofood Sukses Makmur Tbk (INDF) using the Moving Average Convergence Divergence (MACD) indicator and Stochastic Oscillator indicator 2020. The results of the study contained a total of 4 (four) Buy signals and 4 (four) Sell signals. With an accuracy rate of 100% during the 2020 period. Meanwhile, the level of risk and return generated using the Moving Average Convergence Divergence and Stochastic Oscillator indicators during the 2020 period on INDF shares obtained a risk of Rp 0 or 0% with a return of Rp 3,550 or 64.79 %.
The Influence of Organizational Culture, Work Discipline, and Work Experience on Employee Performance at PT Sinarmulia Sukses Makmur Gusvarizon, Muhammad; Ningsih, Putu Tirta Sari; Fadliah, Siti
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 6 No. 2 (2025): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v6i2.2993

Abstract

Human resource management plays an active role in improving employee performance through a number of influencing variables including organizational culture, work discipline, work experience and employee performance. This research is a quantitative research with a descriptive design. The research was conducted by seeking primary data, through questionnaires filled out by respondents of PT. Sinarmulia Sukses Makmur employees, which were conducted by sampling through a random sampling method. The data were processed by statistical analysis with multiple linear regression tests, coefficient of determination (adjusted Rsquare), partial hypothesis testing (t-test) and simultaneous ANOVA testing (F-table). The objectives of this study are: 1) To determine the effect of organizational culture on employee performance. 2) To determine the effect of work discipline on employee performance. 3) To determine the effect of work experience on employee performance. 4) To determine the effect of organizational culture, work discipline and work experience together on employee performance of PT. Sinarmulia Sukses Makmur. The results of this study are as follows: 1) Organizational culture has a significant effect on employee performance. 2) Work discipline has a significant effect on employee performance. 3) Work experience has a significant effect on employee performance. 4) Organizational culture, work discipline and work experience together have a significant influence on the performance of PT. Sinarmulia Sukses Makmur employees. The conclusion of this study is that there is a significant influence between organizational culture, work discipline, work experience and employee performance at PT. Sinarmulia Sukses Makmur.

Page 21 of 38 | Total Record : 372

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