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Mahmud Al Athok
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athokm18@gmail.com
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Program Studi Manajemen Fakultas Ekonomi Universitas Surakarta (UNSA) Jalan Raya Palur Km 5 Surakarta Telp (0271) 825117
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Surakarta Management Journal
Published by Universitas Surakarta
ISSN : -     EISSN : 27154637     DOI : 10.52429
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Surakarta Management Journal (SMJ) diterbitkan oleh Program Studi Manajemen Fakultas Ekonomi Universitas Surakarta. Jurnal ini dijadikan media informasi tentang karya ilmiah di bidang manajemen dan bisnis baik hasil penelitian, kajian empiris maupun teoritis bagi akademisi, peneliti, dan praktisi. Jurnal ini diterbitkan dua kali setahun, yaitu pada bulan Juni dan Desember.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 10 Documents
 1 
Search results for , issue "VOLUME 5 NO.1 JUNI 2023" : 10 Documents clear
Analisis Strategi Bisnis Internasional Melalui Model Franchise pada McDonalds's di Pasar Indonesia Elzagi, Verliana; Yulianto, Edy; Febiana, Anjela Rini; Eviyani, Estin Rose; Yeronica, Fernanda; Risvi, Hellena; Melissa, Melissa
Surakarta Management Journal VOLUME 5 NO.1 JUNI 2023
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v5i1.1089

Abstract

Perkembangan globalisasi mempengaruhi semua bidang untuk memperluas usaha terutama dalam memasuki pasar internasional. Salah satunya dengan pembentukan franchise. Penelitian ini bertujuan untuk menganalisis strategi bisnis internasional melalui model franchise pada McDonald’s di pasar Indonesia. Metode yang digunakan adalah penelitian deskriptif dengan menggunakan pendekatan kualitatif dengan mengunakan data sekunder yang diperoleh dari buku, jurnal ilmiah, atau pencarian secara online melalui internet. Hasil penelitian ini didapatkan bahwa bisnis model franchise membantu McDonald’s sukses untuk memperluas usahanya di pasar Indonesia dengan biaya yang rendah, minim resiko dan meningkatkan Brand Recognition McDonald’s.
ANALISIS PENGARUH WORD OF MOUTH, DISKON DAN MOTIVASI HEDONIS TERHADAP PEMBELIAN IMPULSIF PRODUK FASHION PADA KONSUMEN WANITA Erdiana, Atty; Lestari, Lestari -
Surakarta Management Journal VOLUME 5 NO.1 JUNI 2023
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v5i1.1060

Abstract

Companies can survive and achieve high profitability if they are able to identify and satisfy the needs and desires of their consumers, so companies must always observe the behavior of these consumers. One of the consumer needs that must be met is clothing, bags or shoes, where these products are called fashion products which change very quickly. To buy this product, the role of female consumers is usually greater than that of male consumers, female consumers tend to be more detailed and more emotional in making decisions to buy it. Purchases of these fashion products sometimes appear suddenly or without being planned in advance (impulse purchases). Consumers usually follow existing trends, therefore there are several factors that are expected to influence them, including: word of mouth, discounts and hedonic motivation. The population of this study is all consumers of fashion products in Malang, with sample criteria: women, at least 17 years old and have a role as decision makers in buying fashion products.            To determine the effect of the independent variable on the dependent and the effect of each variable, multiple linear regression techniques and the t test were used. The results showed that word of mouth had a significant effect on impulsive purchases, discounts had a significant effect on impulsive purchases, hedonic motivation had no significant effect on impulsive purchases, and discounts were the dominant variable on impulsive purchases
PENGARUH BAURAN KOMUNIKASI PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN BATIK DI RIVICHA PASAR KLEWER SOLO Anggani, Mayawati Indah; Slamet, Giarti
Surakarta Management Journal VOLUME 5 NO.1 JUNI 2023
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v5i1.1109

Abstract

The purpose of this study was to determine the effect of the marketing communication mix variables on the purchasing decision of batik at Rivicha Klewer market, Solo. This research was conducted at Klewer market, Solo. The population in this purchase were all people who bought batik at Rivicha Pasar Klewer Solo totaling 42 respondents. The data taken was in the form of a questionnaire for the Marketing Communication Mix variable consisting of Advertising (X1), Sales Promotion (X2), Public Relations and Publications (X3), Personal Selling (X4), Direct Marketing (X5). The data analysis technique used is multiple linear regression.          The results of the Multiple Linear Regression Test have shown: Y = -0.521+0.190 X_1+0.145 X_2+0.317 X_3+0.236 X_4+0.219 X_5+e. The t-test obtained results: Advertising (X1) obtained a significance coefficient of 0.190 with a t-count value of 2.076 with a probability value of 0.045 thus Advertising (X1) has a positive effect on Purchase Decision (Y). Sales Promotion (X2) obtains a significance coefficient of 0.145 with a t-count value of 2.111 with a probability value of 0.042 thus Sales Promotion (X2) has a positive effect on Purchase Decision (Y). Public Relations and Publications (X3) obtained a significance coefficient of 0.317 with a t-count value of 2.134 with a probability value of 0.040 thus Public Relations and Publications (X3) had a positive effect on Purchase Decision (Y).Personal Sales (X4) obtains a significance coefficient of 0.236 with a t-count value of 2.076 with a probability value of 0.045 thus Personal Sales (X4) has a positive effect on Purchase Decision (Y). Direct Marketing (X5) obtains a significance of 0.219 with a t-count value of 2.100 with a probability value of 0.043 thus Direct Marketing has a positive effect on Purchase Decision (Y).          Based on the F test obtained F count 22,603 with a probability value of 0,000. Because this significance value is less than 0.05, this means that Advertising (X1), Sales Promotion (X2), Public Relations and Publications (X3), Personal Selling (X4), and Direct Marketing (X5) simultaneously or jointly have an influence significant to Purchase Decision (Y).
PENGARUH BRAND CREDIBILITY DAN SELF BRAND CONNECTION TERHADAP LOYALITAS MEREK PADA INDUSTRI FAST FOOD Harsi, Diyah Ayuni Dwi; Faisal, Aekram
Surakarta Management Journal VOLUME 5 NO.1 JUNI 2023
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v5i1.1067

Abstract

This study aims to determine the effect of Brand Credibility and Self Brand Connection on fast food brand loyalty. The purpose of this study was to determine the positive effect of Brand Credibility on Brand Loyalty mediated by Self Brand Connection. Samples were taken with individual criteria, namely people who had bought and consumed fast food products in the last 6 months. This study uses primary data obtained through questionnaires distributed to 211 respondents. Based on the time period, the data collected in this study is cross sectional. The analytical method used is the Structural Equation Model (SEM). The results of this study indicate that brand credibility has a positive (direct) effect on brand loyalty, but brand credibility also has a positive effect on brand loyalty through the role of self-brand connection. This research is expected to provide input to fast food brand managers in Indonesia regarding the factors that need to be considered to achieve and manage consumer loyalty. Among them are Brand Credibility and Self Brand Connection which can help companies achieve brand loyalty.
ANALISIS KEPUASAN PELANGGAN BUS PO. HARYANTO MOTORS INDONESIA Athok, Mahmud Al; Budiwinarto, Kim
Surakarta Management Journal VOLUME 5 NO.1 JUNI 2023
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v5i1.1123

Abstract

This study aims to determine the expectations and reality felt by bus passengers of PO. Haryanto Motors Indonesia and knowing the satisfaction of bus passengers of PO. Haryanto Motors Indonesia while using it on a trip out of town. Customer satisfaction is measured by the difference in comparison between expectations (X) and reality (Y) using indicators of tangible, responsiveness, reliability, assurance, and empathy. This research is a quantitative case study. Secondary data was obtained from the company. The research population is part of the bus passengers PO. Haryanto Motors Indonesia. The number of samples in this study was 100 respondents. The analytical technique used is descriptive analysis, paired t-test, and grafics. The results showed that there was a significant difference between the expectations (X) of passengers and the reality (Y) felt by bus passengers PO. Haryanto Motors Indonesia.
PENINGKATAN KEPEDULIAN LINGKUNGAN DI KALANGAN MAHASISWA TERHADAP GREEN MARKETING Shankae, Arvin; Masnita, Yolanda
Surakarta Management Journal VOLUME 5 NO.1 JUNI 2023
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v5i1.1091

Abstract

Social media and campaigns among students are quite influential in making students more equitable in protecting the environment and using environmentally friendly products. This study aims to analyze environmental problems that can affect the life of all living things. The instrument of this research is using a questionnaire created using a Google form that is distributed online. Respondents in this study were the age group of 17 years and over. This study contributes to this test of consistency between environmental concern and pro-env intention variables.
PENGARUH GAYA KEPEMIMPINAN, MOTIVASI KERJA, DAN KINERJA KARYAWAN TERHADAP KUALITAS PRODUK KABEL BODY MOBIL PADA PT. KARANGANYAR INDO AUTO SYSTEMS Sulistya, Sulistya; Rohwiyati, Rohwiyati
Surakarta Management Journal VOLUME 5 NO.1 JUNI 2023
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v5i1.1110

Abstract

This study aims to determine the influence of leadership style, work motivation and employee performance on the quality of car body cable products at PT. Karanganyar Indo Auto Systems both partially and simultaneously. This research uses quantitative methods and data collection techniques through observation, interviews and the distribution of questionnaires. The population in this study were employees of PT. Karanganyar Indo Auto Systems quallity assurance department/section. The sampling technique used was simple random sampling with a total of 58 respondents, where the sample size was determined through thearikunto formula. Data analysis using multiple linear regression analysis with IBM SPSS Statistical 22 test tool. The results showed that partially leadership style has a significant positive effect on product quality, partial work motivation has a significant positive effect on product quality, partially employee performance has a significant positive effect on product quality, simultaneously leadership style, work motivation and employee performance have a significant positive effect on product quality
PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN TEH MERK GAMBYONG (Studi Kasus di Pondok Gambyong dan Homestay Karanganyar) Widyaningrum, Vivi Rufitasari; Trisnowati, Juni; Pujiani, Dewi
Surakarta Management Journal VOLUME 5 NO.1 JUNI 2023
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v5i1.1094

Abstract

This study aims to determine the effect of product quality (X1), price (X2), and promotion (X3) on purchase decisions (Y) of Gambyong Brand Tea (Case Study in Pondok Gambyong and Homestay Karanganyar) either partially or simultaneously. This research is a quantitative research using 100 respondents as the research sample. The analysis technique used in this research is multiple linear regression analysis, t test (partial), F test (simultaneous), and coefficient of determination test (R2). The results of the t-test for product quality (X1) are 2.193, price (X2) is 4.482, and promotion (X3) is 5.092 where the value is > ttable (1.985). The significance level for each variable is 0.031 (product quality), 0.000 (price), 0.000 (promotion) which means <0.05. And then, in the F test for all independent variabels the calculated F result are 57,322 > Ftable (2,70) with a level of significance 0,000 < 0,05.The results showed that product quality (X1), price (X2), and promotion (X3) had a positive and significant influence on purchase decision (Y) either partially or simultaneously.
Keterlibatan dari Brand Loyalty terhadap Brand Satisfaction pada pengguna Smartphone Android Rusniawaty, Dini; Masnita, Yolanda
Surakarta Management Journal VOLUME 5 NO.1 JUNI 2023
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v5i1.1075

Abstract

This study aims to test brand loyalty, brand love, brand attachment, and brand satisfaction as moderation. The sampling technique used was purposive sampling, namely active Android smartphone users with a total of 125 respondents. The data used was by distributing Google Forms. Hypothesis testing using the SEM method. The test results prove that brand satisfaction has a positive effect on brand loyalty, brand love and brand attachment. At the same time knowing the existence of moderation between brand satisfaction on brand loyalty, band love, and brand attachment.
THE INFLUENCE OF MOTIVATION, WORK DISCIPLINE, COMPENSATION ON THE PERFORMANCE OF EMPLOYEES OF THE REGIONAL DRINKING WATER COMPANY (PDAM) TIRTO NEGORO SRAGEN REGENCY Dargitara, Adinda; Surendra, Arya
Surakarta Management Journal VOLUME 5 NO.1 JUNI 2023
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v5i1.1108

Abstract

This study aims to determine the effect if motivation (X1), work discipline (X2)and compensation (X3) on employee performance (Y) PDAM Tirto Negoro, Sragen regency eiter partially or simultaneously. This research is aquantitative research using 45 respondents as the research sampe. The analytical technique used in thuis research is multiple linier resegression aanlysis, t test (partial), f test (simultaneous) and coefficient of determination test (R2). The results in this study can be concluded that motivation, work discipline and compensation have a significant effect on the performance of PDAM Tirto Negoro Sragen employees either partially or simultaneously.

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