cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Mahmud Al Athok
Contact Email
athokm18@gmail.com
Phone
+6282112041654
Journal Mail Official
smj.unsa@gmail.com
Editorial Address
Program Studi Manajemen Fakultas Ekonomi Universitas Surakarta (UNSA) Jalan Raya Palur Km 5 Surakarta Telp (0271) 825117
Location
Kota surakarta,
Jawa tengah
INDONESIA
Surakarta Management Journal
Published by Universitas Surakarta
ISSN : -     EISSN : 27154637     DOI : 10.52429
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Surakarta Management Journal (SMJ) diterbitkan oleh Program Studi Manajemen Fakultas Ekonomi Universitas Surakarta. Jurnal ini dijadikan media informasi tentang karya ilmiah di bidang manajemen dan bisnis baik hasil penelitian, kajian empiris maupun teoritis bagi akademisi, peneliti, dan praktisi. Jurnal ini diterbitkan dua kali setahun, yaitu pada bulan Juni dan Desember.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 10 Documents
 1 
Search results for , issue "VOLUME 6 NO. 1 JUNI 2024" : 10 Documents clear
PERAN BRAND IMAGE DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN KOPI STARBUCK DI KOTA MADIUN Vania, Lesta; Handayani, Wahyu Prabawati Putri
Surakarta Management Journal VOLUME 6 NO. 1 JUNI 2024
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v6i1.1327

Abstract

This study aims to test and analyze the influence of brand image and brand awareness on Starbucks coffee purchasing decisions in Madiun City. The sample used in this study was 100 respondents of Starbucks coffee consumers in Madiun City. The sampling technique uses purposive sampling with the snowball sampling method. Data collection was carried out online by Google Form. Data analysis techniques use validity tests and reliability tests, classical assumption tests, multiple linear regression tests, hypothesis tests, coefficient of determination (R) tests, and t-tests. The results showed that (1) Brand image variables have a positive and significant effect on purchasing decisions; (2) Brand awareness has a positive and significant effect on purchasing decisions. The value of the coefficient of determination obtained is 0.589. It means that the variables of brand image and brand awareness on purchasing decisions influence 58.9% and the remaining 41.1% are influenced by other variables that are not included in this study.
PENGARUH PELATIHAN ANTAR BIDANG, SELF AFICACY, SERVANT LEDERSHIP DAN ORGANIZATIONAL CITIZENSHIP BEHAVIOR TERHADAP KINERJA KARYAWAN PADA PT BPR BANK DAERAH KARANGANYAR Handayani, Asih; Pratiwi, Adcharina
Surakarta Management Journal VOLUME 6 NO. 1 JUNI 2024
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v6i1.1299

Abstract

Banks are a form of company in the service sector. Human resources are a very valuable asset for companies in the service sector because this type of company sells services. The work performance of employees will be reflected in the service they provide to customers. The aim of this research is to determine Inter-Field Training, Self-Afficacy, Servant Leadership and Organizational Citizenship Behavior on the Performance of Employees at PT BPR Bank Daerah Karanganyar. The population of this research is employees of PT BPR Bank Daerah Karanganyar, totaling 176 people, where the sample in this research is 122 employees. Data analysis was used with the SPSS analysis tool. The results of the analysis conclude that Inter-Field Training, Self-Afficacy, Servant Leadership and Organizational Citizenship Behavior have a significant effect on employee performance.
SUMBANGAN DIMENSI KUALITAS JASA KEPADA KEPUASAN DAN LOYALITAS KONSUMEN PADA PO. WAHYU DI SUKOHARJO Marsudi, Hidup; Nalurita, Wening
Surakarta Management Journal VOLUME 6 NO. 1 JUNI 2024
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v6i1.1321

Abstract

Aspects of the quality of services provided by PO. Revelation as one of the main elements of improvement in service quality is indeed appropriate to be evaluated, so that it is known how far service quality has been achieved, what efforts must be made to achieve excellent quality, and consumers feel satisfaction in enjoying the services provided, In the end they make repeat purchases and become loyal customers. Formulation of the problem in this research: 1) Do the service quality dimensions consisting of tangible, reliability, responsiveness, assurance, and empathy contribute to consumer satisfaction and loyalty, either partially or jointly?; 2) Does satisfaction contribute to consumer loyalty?; 3) Which dimensional factors of service quality make the greatest contribution to consumer satisfaction and loyalty? The objectives of this research: 1) To determine the contribution of service quality dimensions consisting of tangible, reliability, responsiveness, assurance, and empathy to consumer satisfaction and loyalty both partially and jointly; 2) To determine the contribution of ownership satisfaction to consumer loyalty; 3) To find out the dimensional factors of service quality that make the greatest contribution to consumer satisfaction and loyalty. The hypotheses proposed are: 1) There is a contribution of service quality dimensions consisting of tangible, reliability, responsiveness, assurance, and empathy to consumer satisfaction and loyalty both partially and jointly; 2) There is a contribution of consumer satisfaction to consumer loyalty; 3) The service quality dimension factor that makes the greatest contribution to consumer satisfaction and loyalty is the reliability factor. The analytical tools used in the research are: Validity test, reliability test, moderated regression analysis, coefficient of determination, t test and F test. Based on the results of the analysis, it can be concluded: 1) There is a contribution of service quality dimensions consisting of tangible, reliability, responsiveness, assurance and empathy to consumer satisfaction and loyalty both partially and jointly; 2) There is a contribution of consumer satisfaction to consumer loyalty; and 3) The service quality dimension factor that makes the greatest contribution to consumer satisfaction and loyalty is the reliability factor.
PENGARUH FAKTOR BUDAYA DAN DIGITAL MARKETING TERHAHAP KEPUTUSAN PEMBELIAN WAYANG KULIT DI KAMPUNG WAYANG DESA KEPUHSARI MANYARAN WONOGIRI Putri, Estinigtyas Anggiri; Widiastuti, Erni
Surakarta Management Journal VOLUME 6 NO. 1 JUNI 2024
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v6i1.1301

Abstract

The purpose of this study was to determine the influence of cultural factors and digital marketing on purchasing decisions for shadow puppets in Wayang Village, Kepuhsari Manyaran Wonogiri. This research is a quantitative research. The sampling technique used is purposive sampling, with a sample of 100 respondents from consumers or people who have bought leather puppets in Wayang Village. Primary data obtained from questionnaires that have been distributed via google form. The analysis technique used is validity test, reliability test, descriptive analysis, multiple linear regression, F test, t test, and determination test (R2). Based on the F test and t test, the results obtained were that the variable cultural factors and digital marketing partially or simultaneously had a positive and significant effect on the purchasing decision of shadow puppet in Wayang Village. In this study, the coefficient of determination (R2) was obtained at 0.430. This shows that 43% of the decision to purchase shadow puppets in Wayang Village is influenced by variations in the two independent variables, namely cultural factors and digital marketing. While the remaining 57% is influenced by other variables not examined in this study.
PENGARUH HARGA, PROMOSI DAN ELECTRONIC WORD OF MOUTH (e-WOM) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN TIKTOK SHOP (Studi Kasus Mahasiswa Universitas Surakarta) Elfani, Rantisa; Trisnowati, Juni
Surakarta Management Journal VOLUME 6 NO. 1 JUNI 2024
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v6i1.1323

Abstract

The purpose of this study was to determine the effect of price, promotion, and electronic word of mouth on the purchasing decisions of Tiktok Shop consumers (Case study of Surakarta University students), either partially or simultaneously. This research is a quantitative research. The sampling technique used was purposive sampling, with a sample of 100 respondents from undergraduate students in February 2023. Primary data was obtained from questionnaires that had been distributed via the Google form. The analysis technique used is descriptive analysis, multiple linear regression, F test, t test, and determination test (R2). Based on the F test and t test, the results obtained were that the variables of price, promotion, and electronic word of mouth partially or simultaneously had a positive and significant effect on the purchasing decisions of TikTok Shop consumers (Case study of Surakarta University students)
PENGARUH SEMANGAT KERJA, KEMAMPUAN KERJA DAN PEMBAGIAN KERJA TERHADAP PRESTASI KERJA (Studi Kasus pada Pegawai Badan Kepegawaian dan Pengembangan Sumber Daya Manusia Kota Surakarta) Sutanto, Djoko; Muhdiarto, Untung; Martomo, Yitno Puguh; Anggraeni, Astrid Silvia
Surakarta Management Journal VOLUME 6 NO. 1 JUNI 2024
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v6i1.1300

Abstract

This research examines the influence of work enthusiasm, work ability, and work division to work performance. The research object is the personnel of the Surakarta City Personnel and Human Resources Development Agency. There were 60 research participants and all of them were used as samples. Data collection techniques include surveys, documents, and literature reviews. Primary and secondary data are two types of data sources. The results of data analysis show that: (1) work enthusiasm has a positive and large influence on work performance; (2) work ability has a positive and significant effect on work performance; and (3) work division has a positive and significant effect on work performance. Work performance is influenced positively and significantly by work enthusiasm, work ability, and division of work. In relation to work performance, work enthusiasm is more influential than work ability and work division. 90.70% of work performance is influenced by work enthusiasm, work ability and work division. The other 9.30% is influenced by factors not included in this research, such as motivation, discipline, leadership, and so on.
PENGARUH BAURAN PEMASARAN 7 P TERHADAP KEPUTUSAN PEMBELIAN (PEMAKAI JASA) GADAI DI PEGADAIAN CPP PURWOTOMO SURAKARTA Sarjana Rini, Luluk Takari; Ningrum, Retno; Resihono, Legowo Dwi; Hardiyansyah, Dito Wahyu
Surakarta Management Journal VOLUME 6 NO. 1 JUNI 2024
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v6i1.1325

Abstract

This study aims to determine the effect of the 7P marketing mix either partially or simultaneously on the puchase decision (use of service) of pawns at PT Pegadaian CPP Purwotomo Surakarta. This type of research is quantitative research. With the sampling technique using simple random sampling. The sample in this study amounted to 103 customers of PT. Pegadaian CPP Purwotomo Surakarta. The data collection technique uses a questionnaire that is processed using SPSS 19. The results of this study indicate that the 7P marketing mix variables do not all have a positive effect on purchasing decisions (use of services) pawns at PT. Pegadaian CPP Purwotomo Surakarta. The data analysis used is validity test, reliability test, classical assumption test, multiple linier regression test, hypothesis test, and coefficient of determination. The results of this study indicatet that the product (X1), Price (X2), Place (X3), People (X5), Process (X6), and Physical evidence (X7) have no effect on purchasing decisions (use of services) pawns at PT. Pegadaian CPP Purwotomo Surakarta. Promotion (X4) has an effect on purchasing decisions (use of services) pawns. The seven P’s of marketing mix variables simultaneously influence purchasing decisions (use of services) pawns at PT. Pegadaian CPP Purwotomo Surakarta.
POSISIONING KEUNGGULAN MUTU LAYANAN UNIVERSITAS SWASTA MENGGUNAKAN UJI MULTIDIMENSIONAL SCALLING sri Nugroho, Arif Julianto; Haris, Abdul; Marjukah, Anis; Setyawanti, Dandang; Tukiyo, Tukiyo; Tasari, Tasari
Surakarta Management Journal VOLUME 6 NO. 1 JUNI 2024
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v6i1.1294

Abstract

This research aims to conduct a perceptual mapping test of private universities in the Soloraya area based on student perceptions of service quality. The research object as samples was students at five universities, namely Unwidha, UMS, Muhammadiyah University of Klaten, Unisri and Unsa with a total of 100 respondents. The sampling technique was non-random purposive sampling. Service quality attributes tested in the research included brand image, quality of education, tuition fees, campus facilities, academic environment, and quality of teaching staff provided by a number of universities. The test activities carried out in the research included testing the validity and reliability of items as well as multidimensional scaling tests. The MDS test is useful in providing exposure to the perception map in the mind map of students at each university that is close to each other or farthest away based on the attribute of service quality excellence. The university position that appears in a perception map will show the excellent quality position of a university compared to other universities. Quantitative test of the perception map used SPSS 21 software. The research results found a map of the position of each university as an effort to develop a strategy to increase competitive excellence. UMS and Unisri are in a relatively excellent quadrant position compared to the other three universities. The beginning of research activities is to propose marketing strategy solutions to win competition among university institutions in the future
PENGARUH PELATIHAN, PENGEMBANGAN, SERTA MOTIVASI KERJA TERHADAP KINERJA KARYAWAN KOPERASI PRIMKOPPOL SUKOHARJO TAHUN 2022 Purnomo, Khrisna Adhy; Rohwiyati, Rohwiyati; Sulistya, Sulistya
Surakarta Management Journal VOLUME 6 NO. 1 JUNI 2024
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v6i1.1324

Abstract

The purpose of this study was to find out and analyze the effect of training, HR development, motivation on the performance of the Primkoppol Sukoharjo Cooperative employees in 2022. The method used in this study was the sampling method from the population, the object of this study was the Work of the Primkoppol Sukoharjo Cooperative Employees. Data were processed using SPSS by testing validity, reliability, classic assumption test, t test, F test, and R2 test. In this study, 21 respondents were used. The results of this study are training (X1) has a positive and significant effect on employee performance (Y) employee performance which is proven to be true, the t value is 11,866 > 1,920 and the significance value is 0.003 1,920 and a significance value of 0.006 1,920 and a significance value of 0,000 2.93 with a significance of 0.000
PENGUKURAN INTENSI KONSUMEN TERHADAP PRODUK ELEKTRONIKA BERBASIS PEMASARAN HIJAU Pratomo, Sigit Adhi; sri Nugroho, Arif Julianto; Jati, Agung Nugroho; Nugrahani, Cahaya; Tasari, Tasari; Haris, Abdul
Surakarta Management Journal VOLUME 6 NO. 1 JUNI 2024
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v6i1.1295

Abstract

Electronic waste (e-waste) is currently a global issue which has a negative impact on the environment people and health. The negative impact has begun to spur the electronic industry in the World and in Indonesia to create environmentally friendly products and management of waste arrangement to be recycled. This study aims to analyze the effect of green marketing on intention decisions based on Zam-Zam electronic green product shop in Klaten City Central Java. The sample is 120 respondents of electronic product buyer consumers. The sampling technique is done by non random- purposive sampling. The variables used in the study include green product quality activities and green promotional improvement as an independent variable and green product purchasing intention as the dependent variable. Test of the statistics model done by SPSS 21. Model tests include the validity and reliability of questionnaire items, normality test, correlation coefficient test, multiple linear regression test, partial test (t test), simultaneous test (F test) and determination coefficient test (R2 test). The results of the study prove that the quality of green electronic products and green advertising have a positive and significant effect on the decision to intention electronic products at Zam-Zam shop in Klaten City

Page 1 of 1 | Total Record : 10

 1 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue VOLUME 6 NO. 2 DESEMBER 2024 VOLUME 6 NO. 1 JUNI 2024 VOLUME 5 NO. 2 DESEMBER 2023 VOLUME 5 NO.1 JUNI 2023 VOLUME 4 NO. 2 DESEMBER 2022 VOLUME 4 NO. 1 JUNI 2022 VOLUME 3 NO. 2 DESEMBER 2021 VOLUME 3 NO. 1 JUNI 2021 VOLUME 2 NO. 2 DESEMBER 2020 VOLUME 2 NO. 1 JUNI 2020 VOLUME 1 NO. 1 JUNI 2019 More Issue