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Mahmud Al Athok
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athokm18@gmail.com
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Program Studi Manajemen Fakultas Ekonomi Universitas Surakarta (UNSA) Jalan Raya Palur Km 5 Surakarta Telp (0271) 825117
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Surakarta Management Journal
Published by Universitas Surakarta
ISSN : -     EISSN : 27154637     DOI : 10.52429
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Surakarta Management Journal (SMJ) diterbitkan oleh Program Studi Manajemen Fakultas Ekonomi Universitas Surakarta. Jurnal ini dijadikan media informasi tentang karya ilmiah di bidang manajemen dan bisnis baik hasil penelitian, kajian empiris maupun teoritis bagi akademisi, peneliti, dan praktisi. Jurnal ini diterbitkan dua kali setahun, yaitu pada bulan Juni dan Desember.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 81 Documents
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PENGARUH PENGALAMAN KERJA, PELATIHAN, DAN PENGELOLAAN KUALITAS SUMBER DAYA MANUSIA TERHADAP KINERJA PEGAWAI DINAS LINGKUNGAN HIDUP SURAKARTA Pratiwi, Dias Bella; Widiastuti, Erni
Surakarta Management Journal VOLUME 4 NO. 2 DESEMBER 2022
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v4i2.1014

Abstract

This study aims to determine the effect of the influence of work experience, training, and quality management of human resources on employee performance either partially or simultaniously. This research is a quantitative research which collects data using questionnaires and uses 94 respondents as the research sample. The analysis technique that used in this research are multiple linear regression, t test (partial), F test (simultaneous), and coefficients of determination ( ). Based on the analytical technique can be concluded that  work experience, training, and human resource quality management and either partiall or simultaneiously have a positive and significant effect on employee performance.  
PERAN BRAND IMAGE DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN KOPI STARBUCK DI KOTA MADIUN Vania, Lesta; Handayani, Wahyu Prabawati Putri
Surakarta Management Journal VOLUME 6 NO. 1 JUNI 2024
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v6i1.1327

Abstract

This study aims to test and analyze the influence of brand image and brand awareness on Starbucks coffee purchasing decisions in Madiun City. The sample used in this study was 100 respondents of Starbucks coffee consumers in Madiun City. The sampling technique uses purposive sampling with the snowball sampling method. Data collection was carried out online by Google Form. Data analysis techniques use validity tests and reliability tests, classical assumption tests, multiple linear regression tests, hypothesis tests, coefficient of determination (R) tests, and t-tests. The results showed that (1) Brand image variables have a positive and significant effect on purchasing decisions; (2) Brand awareness has a positive and significant effect on purchasing decisions. The value of the coefficient of determination obtained is 0.589. It means that the variables of brand image and brand awareness on purchasing decisions influence 58.9% and the remaining 41.1% are influenced by other variables that are not included in this study.
PENGARUH KOMPENSASI DAN MOTIVASI KERJA TERHADAP KEPUASAN KERJA KARYAWAN DAN KINERJA KARYAWAN PADA PT. JAYA ASRI GARMINDO KARANGANYAR Slamet, Giarti; Fridiana, Ika
Surakarta Management Journal VOLUME 5 NO. 2 DESEMBER 2023
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v5i2.1225

Abstract

The objectives of this study were: 1) To know and explain the significant effect of compensation on employee job satisfaction, 2) Know and explain the significant effect of compensation on employee performance, 3) Know and explain the significant effect of employee work motivation on employee job satisfaction, 4) Know and explain the significant effect of employee work motivation on employee performance, 5) Know and explain the significant effect of employee satisfaction on employee performance. The sample of this study were 55 respondents. The stratified random sampling technique was used to take the sample. The questionnaire is the main instrument for collecting data, and secondary data is obtained from the QC Department. The analysis model used in this research is path analysis. The results of this study indicate that compensation has a significant effect on employee job satisfaction, compensation has a significant effect on employee performance, work motivation has a significant effect on employee job satisfaction, work motivation has a significant effect on employee performance and the most influential is the compensation variable has a major role in PT Jaya Asri Garmindo Karanganyar to increase employee job satisfaction and high employee performance.
Analisis Strategi Bisnis Internasional Melalui Model Franchise pada McDonalds's di Pasar Indonesia Elzagi, Verliana; Yulianto, Edy; Febiana, Anjela Rini; Eviyani, Estin Rose; Yeronica, Fernanda; Risvi, Hellena; Melissa, Melissa
Surakarta Management Journal VOLUME 5 NO.1 JUNI 2023
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v5i1.1089

Abstract

Perkembangan globalisasi mempengaruhi semua bidang untuk memperluas usaha terutama dalam memasuki pasar internasional. Salah satunya dengan pembentukan franchise. Penelitian ini bertujuan untuk menganalisis strategi bisnis internasional melalui model franchise pada McDonald’s di pasar Indonesia. Metode yang digunakan adalah penelitian deskriptif dengan menggunakan pendekatan kualitatif dengan mengunakan data sekunder yang diperoleh dari buku, jurnal ilmiah, atau pencarian secara online melalui internet. Hasil penelitian ini didapatkan bahwa bisnis model franchise membantu McDonald’s sukses untuk memperluas usahanya di pasar Indonesia dengan biaya yang rendah, minim resiko dan meningkatkan Brand Recognition McDonald’s.
PENGARUH PELATIHAN ANTAR BIDANG, SELF AFICACY, SERVANT LEDERSHIP DAN ORGANIZATIONAL CITIZENSHIP BEHAVIOR TERHADAP KINERJA KARYAWAN PADA PT BPR BANK DAERAH KARANGANYAR Handayani, Asih; Pratiwi, Adcharina
Surakarta Management Journal VOLUME 6 NO. 1 JUNI 2024
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v6i1.1299

Abstract

Banks are a form of company in the service sector. Human resources are a very valuable asset for companies in the service sector because this type of company sells services. The work performance of employees will be reflected in the service they provide to customers. The aim of this research is to determine Inter-Field Training, Self-Afficacy, Servant Leadership and Organizational Citizenship Behavior on the Performance of Employees at PT BPR Bank Daerah Karanganyar. The population of this research is employees of PT BPR Bank Daerah Karanganyar, totaling 176 people, where the sample in this research is 122 employees. Data analysis was used with the SPSS analysis tool. The results of the analysis conclude that Inter-Field Training, Self-Afficacy, Servant Leadership and Organizational Citizenship Behavior have a significant effect on employee performance.
ANALISIS PENGARUH WORD OF MOUTH, DISKON DAN MOTIVASI HEDONIS TERHADAP PEMBELIAN IMPULSIF PRODUK FASHION PADA KONSUMEN WANITA Erdiana, Atty; Lestari, Lestari -
Surakarta Management Journal VOLUME 5 NO.1 JUNI 2023
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v5i1.1060

Abstract

Companies can survive and achieve high profitability if they are able to identify and satisfy the needs and desires of their consumers, so companies must always observe the behavior of these consumers. One of the consumer needs that must be met is clothing, bags or shoes, where these products are called fashion products which change very quickly. To buy this product, the role of female consumers is usually greater than that of male consumers, female consumers tend to be more detailed and more emotional in making decisions to buy it. Purchases of these fashion products sometimes appear suddenly or without being planned in advance (impulse purchases). Consumers usually follow existing trends, therefore there are several factors that are expected to influence them, including: word of mouth, discounts and hedonic motivation. The population of this study is all consumers of fashion products in Malang, with sample criteria: women, at least 17 years old and have a role as decision makers in buying fashion products.            To determine the effect of the independent variable on the dependent and the effect of each variable, multiple linear regression techniques and the t test were used. The results showed that word of mouth had a significant effect on impulsive purchases, discounts had a significant effect on impulsive purchases, hedonic motivation had no significant effect on impulsive purchases, and discounts were the dominant variable on impulsive purchases
PENGARUH GAYA KEPEMIMPINAN, LINGKUNGAN KERJA, DAN GAJI KARYAWAN TERHADAP KEPUASAN KERJA DI PT.AYLA JAVA MANDIRA SUKOHARJO Khotimah, Tita Nurul; Surendra, Arya
Surakarta Management Journal VOLUME 5 NO. 2 DESEMBER 2023
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v5i2.1230

Abstract

This study aims to determine the effect of leadership, work environment, and employee salaries on job satisfaction at PT. Ayla Java Mandira. In this study the authors used a type of quantitative research. In this study the number of samples determined by researchers was 50 employees. using Non Probability Sampling, Saturated Sampling. In this study the data taken were primary data, namely by using a questionnaire in the form of a questionnaire and distributed to employees of PT. Ayla Java Mandira who were the research samples. the following: 1. Leadership Variables Leadership variables have a coefficient of 0.008 which is positive with a significance value of (0.856) 0.05. Based on these data, it can be concluded that the Leadership variable has no effect on Job Satisfaction of employees of PT. Ayla Java Mandira. 2. Work Environment Variables Leadership variables have a coefficient of 0.726 which is positive with a significance value of (0.000) 0.05. Based on these data, it can be concluded that the Work Environment variable influences the Job Satisfaction of employees of PT. Ayla Java Mandira. 3. Employee Salary Variable Leadership variable has a coefficient of 0.365 which is positive with a significance value of (0.000) 0.05. Based on these data, it can be concluded that the variable Employee Salary has an effect on Job Satisfaction of employees of PT. Ayla Java Mandira. The results of the F test found that the significance was 0.000 0.05 and the Fcount (164.794) Ftable (2.81). This shows that the three variables (Leadership, Employee Salary and Work Environment) simultaneously affect the Job Satisfaction of employees of PT. Ayla Java Mandira.
PENGARUH DISIPLIN KERJA, KOMPENSASI, DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI PDAM KABUPATEN SRAGEN Rohwiyati, Rohwiyati; Sulistya, Sulistya; Azizah, Intan Nur
Surakarta Management Journal VOLUME 5 NO. 2 DESEMBER 2023
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v5i2.1212

Abstract

This study aims to determine the effect of work discipline, compensation and work environment on the performance of PDAM Employees, Sragen Regency in 2022. This research was conducted to determine the effect both partially and simultaneously. This research is a quantitative case study. Primary data was obtained from research by distributing questionnaires to research respondents. The research population was 275 respondents, with sampling using the Simple Random Sampling technique, so the number of samples in this study was 73 respondents. Data analysis technique used is multiple linear regression test, f test, t test, and test the coefficient of determination. The results of this study indicate that partially the work discipline and compensation variables have a positive and significant effect on employee performance, while the work environment variable has a negative and significant effect on employee performance. Work discipline, compensation, and work environment variables simultaneously have a significant effect on employee performance. The influence of work discipline, compensation, and work environment variables is 58.5%.
PENGARUH BAURAN KOMUNIKASI PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN BATIK DI RIVICHA PASAR KLEWER SOLO Anggani, Mayawati Indah; Slamet, Giarti
Surakarta Management Journal VOLUME 5 NO.1 JUNI 2023
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v5i1.1109

Abstract

The purpose of this study was to determine the effect of the marketing communication mix variables on the purchasing decision of batik at Rivicha Klewer market, Solo. This research was conducted at Klewer market, Solo. The population in this purchase were all people who bought batik at Rivicha Pasar Klewer Solo totaling 42 respondents. The data taken was in the form of a questionnaire for the Marketing Communication Mix variable consisting of Advertising (X1), Sales Promotion (X2), Public Relations and Publications (X3), Personal Selling (X4), Direct Marketing (X5). The data analysis technique used is multiple linear regression.          The results of the Multiple Linear Regression Test have shown: Y = -0.521+0.190 X_1+0.145 X_2+0.317 X_3+0.236 X_4+0.219 X_5+e. The t-test obtained results: Advertising (X1) obtained a significance coefficient of 0.190 with a t-count value of 2.076 with a probability value of 0.045 thus Advertising (X1) has a positive effect on Purchase Decision (Y). Sales Promotion (X2) obtains a significance coefficient of 0.145 with a t-count value of 2.111 with a probability value of 0.042 thus Sales Promotion (X2) has a positive effect on Purchase Decision (Y). Public Relations and Publications (X3) obtained a significance coefficient of 0.317 with a t-count value of 2.134 with a probability value of 0.040 thus Public Relations and Publications (X3) had a positive effect on Purchase Decision (Y).Personal Sales (X4) obtains a significance coefficient of 0.236 with a t-count value of 2.076 with a probability value of 0.045 thus Personal Sales (X4) has a positive effect on Purchase Decision (Y). Direct Marketing (X5) obtains a significance of 0.219 with a t-count value of 2.100 with a probability value of 0.043 thus Direct Marketing has a positive effect on Purchase Decision (Y).          Based on the F test obtained F count 22,603 with a probability value of 0,000. Because this significance value is less than 0.05, this means that Advertising (X1), Sales Promotion (X2), Public Relations and Publications (X3), Personal Selling (X4), and Direct Marketing (X5) simultaneously or jointly have an influence significant to Purchase Decision (Y).
SUMBANGAN DIMENSI KUALITAS JASA KEPADA KEPUASAN DAN LOYALITAS KONSUMEN PADA PO. WAHYU DI SUKOHARJO Marsudi, Hidup; Nalurita, Wening
Surakarta Management Journal VOLUME 6 NO. 1 JUNI 2024
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v6i1.1321

Abstract

Aspects of the quality of services provided by PO. Revelation as one of the main elements of improvement in service quality is indeed appropriate to be evaluated, so that it is known how far service quality has been achieved, what efforts must be made to achieve excellent quality, and consumers feel satisfaction in enjoying the services provided, In the end they make repeat purchases and become loyal customers. Formulation of the problem in this research: 1) Do the service quality dimensions consisting of tangible, reliability, responsiveness, assurance, and empathy contribute to consumer satisfaction and loyalty, either partially or jointly?; 2) Does satisfaction contribute to consumer loyalty?; 3) Which dimensional factors of service quality make the greatest contribution to consumer satisfaction and loyalty? The objectives of this research: 1) To determine the contribution of service quality dimensions consisting of tangible, reliability, responsiveness, assurance, and empathy to consumer satisfaction and loyalty both partially and jointly; 2) To determine the contribution of ownership satisfaction to consumer loyalty; 3) To find out the dimensional factors of service quality that make the greatest contribution to consumer satisfaction and loyalty. The hypotheses proposed are: 1) There is a contribution of service quality dimensions consisting of tangible, reliability, responsiveness, assurance, and empathy to consumer satisfaction and loyalty both partially and jointly; 2) There is a contribution of consumer satisfaction to consumer loyalty; 3) The service quality dimension factor that makes the greatest contribution to consumer satisfaction and loyalty is the reliability factor. The analytical tools used in the research are: Validity test, reliability test, moderated regression analysis, coefficient of determination, t test and F test. Based on the results of the analysis, it can be concluded: 1) There is a contribution of service quality dimensions consisting of tangible, reliability, responsiveness, assurance and empathy to consumer satisfaction and loyalty both partially and jointly; 2) There is a contribution of consumer satisfaction to consumer loyalty; and 3) The service quality dimension factor that makes the greatest contribution to consumer satisfaction and loyalty is the reliability factor.

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