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Surakarta Management Journal

smj
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Published by Universitas Surakarta

ISSN : - EISSN : 27154637 DOI : 10.52429

Core Subject : Economy, Science, Social,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Surakarta Management Journal (SMJ) diterbitkan oleh Program Studi Manajemen Fakultas Ekonomi Universitas Surakarta. Jurnal ini dijadikan media informasi tentang karya ilmiah di bidang manajemen dan bisnis baik hasil penelitian, kajian empiris maupun teoritis bagi akademisi, peneliti, dan praktisi. Jurnal ini diterbitkan dua kali setahun, yaitu pada bulan Juni dan Desember.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 81 Documents

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ANALISIS STRATEGI KOMUNIKASI PEMASARAN MERCHANDISE DI KEDAI DIGITAL 8 SOLO (Studi Kasus Strategi Komunikasi Pemasaran) Mardiyanto, Doni; Slamet, Giarti
Surakarta Management Journal VOLUME 1 NO. 1 JUNI 2019
Publisher : Universitas Of Surakarta

This title of this research is ANALYSIS OF MARKETING COMMUNICATION STRATEGY (Case Study of Marketing Communication Strategy Merchandise at Kedai Digital 8 Solo). This research examines marketing communication strategy in increasing merchandise product sales at Kedai Digital 8 Solo. This research uses descriptive qualitative method, qualitative descriptive method is research that describe the object under study based on facts that exist in the field. Data are presented using primary data and secondary data through structured interview, observation, and documentation, then analyzed with qualitative data analysis. Based on the analysis of this research, results show: (a) Kedai Digital 8 Solo apply advertising and direct marketing as marketing communication strategies, (b) The advertising using media Brochures, banners / MMTs and social media, (c) The direct marketing using letter / proposal submitted to individuals and companies/agencies, (d) Advertising via social media (online) is done on a regular basis as it is more effective and efficient than direct advertising, (e) Direct marketing through letter/proposal medium is done Periodically at least once a year or even rarely

PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUASAN PELANGGAN PT. INDOMARTCO PRISMATAMA (INDOMARET) CABANG KLATEN Wijayanto, Ryan Ibnu; Widiastuti, Erni
Surakarta Management Journal VOLUME 3 NO. 2 DESEMBER 2021
Publisher : Universitas Of Surakarta

Penelitian ini bertujuan untuk mengetahui pengaruh secara parsial dan simultan Kualitas Pelayanan, Kualitas Produk, dan Promosi terhadap Kepuasan Pelanggan PT. Indomarco Prismatama (Indomaret) Cabang Klaten.Penelitian ini merupakan studi kasus kuantitatif, data priimer diperoleh dari kuesioner yang diisi oleh nasabah, sampel penelitian sebanyak 100 responden. Teknik analisis menggunakan uji regresi linier, uji t dan uji koefisien determinasi (R). Hasil penelitian menunjukkan bahwa Kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen, dapat dikatakan bahwa hipotesis 1 pada penelitian ini dapat diterima, Kualitas produk berpengaruh positif dan signifikan terhadap kepuasan konsumen, dapat dikatakan bahwa hipotesis 2 pada penelitian ini dapat diterima, dan Promosi berpengaruh positif dan signifikan terhadap kepuasan konsumen dapat dikatakan bahwa hipotesis 3 pada penelitian ini dapat diterima. Selanjutnya Kualitas pelayanan, kualitas produk dan promosi secara simultan berpengaruh signifikan terhadap kepuasan konsumen dapat dikatakan bahwa hipotesis 4 pada penelitian ini dapat diterima.

ANALISIS PENGARUH USIA DAN STATUS PERNIKAHAN TERHADAP KINERJA KARYAWAN PT. GLOFIN KEBAKKRAMAT KABUPATEN KARANGANYAR Budiwinarto, Kim; Susilowati, Susilowati
Surakarta Management Journal VOLUME 3 NO. 1 JUNI 2021
Publisher : Universitas Of Surakarta

The purpose of this study was to determine the effect of age and marital status on the employees performance of PT. Glofin Kebakkramat, Karanganyar Regency. The data needed in this study is primary data in the form of respondents' assessments of age, marital status, and employee performance. In this study, a sample of 80 respondents was taken. The data collection method used a questionnaire. The data analysis used in this study is multiple linear regression analysis, t test, F test, and the coefficient of determination. Analysis of employee performance in the morning shift found that age has no effect on the employees performance of PT. Glofin Kebakkramat, Karanganyar Regency, while marital status has an effect on the employees performance of PT. Glofin Kebakkramat, Karanganyar Regency. Analysis of employee performance in the day shift found that age affects the employees performance of PT. Glofin Kebakkramat, Karanganyar Regency, and marital status affects the employees performance of PT. Glofin Kebakkramat, Karanganyar Regency. Analysis of employee performance on night shifts shows that age does not affect the employees performance of PT. Glofin Kebakkramat, Karanganyar Regency, while marital status affects the employees performance of PT. Glofin Kebakkramat, Karanganyar Regency. Keywords: age, marital status, employee performance

ANALISIS PENGARUH IKLIM ORGANISASI, KOMPETENSI KARYAWAN DAN MOTIVASI TERHADAP KINERJA KARYAWAN ADMINISTRASI DI PT. AIR MANCUR SURAKARTA Anari, Sahar; Rohwiyati, Rohwiyati
Surakarta Management Journal VOLUME 2 NO. 1 JUNI 2020
Publisher : Universitas Of Surakarta

In this study the author has the objective to determine the effect of organizational climate, employee competence, and motivation on the performance of employees in PT. Air Mancur Surakarta either partially or simultaneously. The hypothesis in this study are: Suspected organizational climate, employee competence, and motivation have significant effect on the performance of employees in PT. Air Mancur Surakarta either partially or simultaneously. The data required in this research is primary data obtained from questionnaires distributed to respondents. The analysis technique used in this study using multiple linear regression, t test, F test and test the coefficient of determination. Results of data analysis in this study it can be concluded that the organizational climate, employee competence, and motivation have significant effect on the performance of employees in PT. Air Mancur Surakarta either partially or simultaneously.

PERBEDAAN PERSEPSI TERHADAP KEPUTUSAN PEMBELIAN DALAM MEMILIH PEMBELIAN ONLINE DAN PEMBELIAN LANGSUNG (Studi Kasus Mahasiswa POLITAMA Surakarta) Sarjana Rini, Luluk Takari; Rahayu, Bakti Sri
Surakarta Management Journal VOLUME 3 NO. 1 JUNI 2021
Publisher : Universitas Of Surakarta

The purpose of this reseach to find out about differences in perception of purchasing decisions in choosing online purchases and direct purchases in polytechnic Pratama Mulia Surakarta (POLITAMA). The populations used is all students POLITAMA who have made online purchase and direct purchases. The technique used in taking this sample is purposive sampling method with a sample size of 98 respondents. The analysis shows indicate that there are significant differences between online purchases and direct purchases of purchasing decisions from cultural factors and psychological factor, and there is no significant difference between online purchases and direct purchases of purchasing decisions from social factor and personal factors and personal factors, and there is a significant difference between direct purchases and purchases of joint purchasing decisions from cultural, social,personal and psychological factor together. Keywords : cultural factors, social factors, personal factor, psychological factors, purchasing decisions.

PENGARUH KUALITAS JASA TERHADAP LOYALITAS NASABAH KREDIT (Studi kasus pada PT.BPR - BKK GROGOl) Marniyati, Sabar; Trisnowati, Juni
Surakarta Management Journal VOLUME 2 NO. 2 DESEMBER 2020
Publisher : Universitas Of Surakarta

This research aim to know the effect of service quality to customer loyalty with customer satisfaction in mediator variable in customer Banking in BPR – BKK Grogol. The analysis in this research used multiple linear regression test, t test, F test and determination coefficient test. The result of this research shown reliability, responsiveness, assurance, empathy, and tangibles are positively effects to customer loyalty in model I and not significance in model II. Significance test value of F = 0,000. That’s mean there are the effect simulating of reliability, responsiveness, assurance, empathy, and tangibles to customer loyalty. The t t result only variable assurance and tangible to partial effect on customer loyalty. R2 test (determination coefficient) is 0,512. It means independent variables ability (reliability, responsiveness, assurance, empathy, and tangibles) in explaining dependent variable (customer loyalty) is 51,2%.

PENGARUH PRODUK BATIK DAN PRODUK IMPOR TERHADAP MOTIVASI BELANJA KONSUMEN WANITA DI PUSAT GROSIR SOLO Indria, Desi Putri; Maryam, Hj. Siti
Surakarta Management Journal VOLUME 1 NO. 1 JUNI 2019
Publisher : Universitas Of Surakarta

The aim in this paper are to: 1) Determine the influence of batik products and imported products simultaneously to shopping motivation of woman consumers in Pusat Grosir Solo. 2) Determine the influence of batik products and imported products partially to shopping motivation of woman consumers in Pusat Grosir Solo.Type a this research of causality descriptive. The research location in Pusat Grosir Solo. The population of this research were woman consumers who shop in Pusat Grosir Solo. The samples studied 100 respondents. Methods of data analysis used in this research were: 1) Instruments Test. 2) Classical Assumption Test. 3) Hypothesis Test. From the results of data analysis can be summarized as follows: 1) Batik products and imported products simultaneously affect to shopping motivation of woman consumers in Pusat Grosir Solo. 2) Batik products and imported products partially positive significant effect to shopping motivation of woman consumers in Pusat Grosir Solo. Multiple regression analysis was obtained coefficient of determination or Adjusted R Square of 43.7% that number have enough good quality research that studied independent variables have an effect on the dependent variable. While the balance of 56.3% is explained by other factors not participate observed.

PENGARUH KUALITAS PELAYANAN DAN KEPUASAN TERHADAP LOYALITAS ANGGOTA KOPERASI MEKAR SURYA KABUPATEN KARANGANYAR Syarifudin, Novita Arman; Pujiani, Dewi
Surakarta Management Journal VOLUME 3 NO. 2 DESEMBER 2021
Publisher : Universitas Of Surakarta

This study aims to determine the effect of service quality and satisfaction on member loyalty in the Mekar Surya Cooperative, Karanganyar Regency. The population in this study amounted to 253 members of the Mekar Surya Cooperative, Karanganyar Regency recorded in December 2020. The sampling technique in this study used a proportional random sampling technique, the sample was taken by 25% of the population, namely 59 respondents who met the sample selection criteria. The data analysis technique used in this research is multiple linear regression test and hypothesis testing using t-statistics and F- statistics with a significance level of 5%. The results show that the service quality variable partially affects member loyalty with a value of 3.740 which is greater than the t-table value of 2.003 with a significance of 0.000 and the satisfaction variable partially also affects member loyalty with a value of 5.749 greater than the t-table value. 2,003 with a significance of 0.000 as well. Service quality and satisfaction variables simultaneously affect member loyalty with a calculated F value of 75.150 and this is greater than F table 3.15 and a significant value of 0.000 <0.05. This study aims to determine the effect of service quality and satisfaction on member loyalty in the Mekar Surya Cooperative, Karanganyar Regency. The population in this study amounted to 253 members of the Mekar Surya Cooperative, Karanganyar Regency recorded in December 2020. The sampling technique in this study used a proportional random sampling technique, the sample was taken by 25% of the population, namely 59 respondents who met the sample selection criteria. The data analysis technique used in this research is multiple linear regression test and hypothesis testing using t-statistics and F- statistics with a significance level of 5%. The results show that the service quality variable partially affects member loyalty with a value of 3.740 which is greater than the t-table value of 2.003 with a significance of 0.000 and the satisfaction variable partially also affects member loyalty with a value of 5.749 greater than the t-table value. 2,003 with a significance of 0.000 as well. Service quality and satisfaction variables simultaneously affect member loyalty with a calculated F value of 75.150 and this is greater than F table 3.15 and a significant value of 0.000 <0.05.

ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN HARGA TERHADAP KEPUASAN KONSUMEN DI RUMAH MAKAN SFA STEAK & RESTO KARANGANYAR Putri, Ciciek Adhias; Trisnowati, Juni
Surakarta Management Journal VOLUME 3 NO. 1 JUNI 2021
Publisher : Universitas Of Surakarta

Business in the culinary field has shown quite rapid development. This was marked by the establishment of various types of restaurants in Indonesia. The restaurant is not only a place to eat, but also serves as a place to gather, socialize, exchange ideas, expand networks and also become one of the places for prospecting business. So it can be concluded that eating habits outside the home have become an inseparable part of the life of modern society. In this research, the aim is to determine the effect of product quality, service quality, and price on customers satisfaction in sfa steak and resto karanganyar. the hypothesis in this study are suspected by product quality, service quality, and price have a significant effect on consumers satisfaction in sfa steak & resto karanganyar.necessary data in this study are primary data obtained by questionnaire from a sampel of 100 respondents. analysis of the data used in this research is multiple linier regression test, t test, f test, and the coefficient of determination test. The result of data analysis in this study can be concluded that of product quality, service quality, and price significantly influence consumers satisfaction in sfa steak & resto Karanganyar.

PENGARUH KEPEMIMPINAN, MOTIVASI KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN KANTOR PUSAT PDAM SURAKARTA Setiawan, Krisna Bayu; Rohwiyati, Rohwiyati
Surakarta Management Journal VOLUME 4 NO. 1 JUNI 2022
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v4i1.890

This study aims to determine the effect of leadership, work motivation and work environment on employee performance at PDAM Surakarta Head Office, either partially or simultaneously. The study consisted of one dependent variable and three independent variables. The independent variables in this study were leadership (X1), work motivation (X2) and work environment (X3). The dependent variable in this study is employee performance (Y). This research is a quantitative case study. The target population was selected by using the census sampling technique (saturated). The census technique is a sampling technique if all members of the population are used as samples. Given the relatively small population in this study, which is less than 100, in this study the research sample was taken using the census technique so that all the population in this study were taken as samples, so the sample of this study amounted to 85 respondents. Analysis of the data used in this study is the research instrument test, multiple linear regression test, t test, F test and the coefficient of determination test. The results showed that the variables of leadership, work motivation and work environment had a significant effect on employee performance. These three variables have a significant effect on employee performance simultaneously. The most dominant variable that influences employee performance in this study is the leadership variable, considering that the regression coefficient value for the leadership variable in this study is greater than the regression coefficient for the other variables, which is 0.788.

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Mahmud Al Athok

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Mahmud Al Athok

Contact Email athokm18@gmail.com

Phone +6282112041654

Journal Mail Official smj.unsa@gmail.com

Editorial Address Program Studi Manajemen Fakultas Ekonomi Universitas Surakarta (UNSA) Jalan Raya Palur Km 5 Surakarta Telp (0271) 825117

Location Kota surakarta, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Mahmud Al Athok

Contact Email
athokm18@gmail.com

Phone
+6282112041654

Journal Mail Official
smj.unsa@gmail.com

Editorial Address
Program Studi Manajemen Fakultas Ekonomi Universitas Surakarta (UNSA) Jalan Raya Palur Km 5 Surakarta Telp (0271) 825117

Location
Kota surakarta,

Jawa tengah

INDONESIA