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JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB)
Published by Transpublika Publisher
ISSN : -     EISSN : 28100832     DOI : https://doi.org/10.55047/jhssb
Core Subject : Social,
Law, Crime, Criminology & Criminal Justice Social Sciences
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) has main objective which is to cater an intellectual platform for the international scholars. JHSSB aims to promote interdisciplinary studies in business and social science and become the leading journal in humanities, social science and business in the world. The JHSSB journal publishes research papers in the fields of management, marketing, finance, economics, banking, accounting, human resources management, international business, hotel and tourism, entrepreneurship development, business ethics, international relations, law, development studies, population studies, Social and political science, history, journalism and mass communication, corporate governance, cross-cultural studies, public administration, psychology, philosophy, sociology, women studies, religious studies, social welfare, anthropology, linguistics, Literature, Art, Anthropology, Ecology, Geography, Education, Governance, Public Administration. and so on. All manuscripts are double-blinded peer reviewed.
Arjuna Subject : Ilmu Sosial - Administrasi Publik
Articles 19 Documents
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Search results for , issue "Vol. 4 No. 1 (2024): NOVEMBER" : 19 Documents clear
Exploration of The Meaning of Animal Figures in The Illumination of The Jayalengkara Wulang Jav 24 Manuscript Dwiadmojo, Ghis Nggar; Mulyani, Hesti; Ekowati, Venny Indria; Hartanto, Doni Dwi
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 1 (2024): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v4i1.1399

Abstract

This research aims to investigate the significance of the interpretation of the animal element in the manuscript Jav 24, which contains the text Jayalengkara Wulang, and its relevance to the main doctrine of Javanese leadership, namely Asta Brata. This investigation involves qualitative research using the hermeneutic phenomenological approach of Paul Ricouer. This study limits the interpretation to the illumination elements depicting three animals, namely elephants, lions and crocodiles. As an illuminating element in the text, the elephant represents strength, the lion represents protection from disturbances from the land, and the crocodile represents protection from disturbances from the water. In other words, the animal images as enlightenment elements in this text represent strength and protection. Strength and protection are two of the eight most important Javanese leadership teachings summarized in Asta Brata. Illumination is another manifestation of text so that there is a message contained in this illumination. In order for the message manifested in this illumination to reach the reader, it is necessary to present these illuminations in a more popular form.
Development of Ad Videos as Instagram Reels Content Using the Adobe Premiere Pro Application at PT. Air the Best Langga, Kepanjen Branch Mujahidah, Aulia Miftakhul; Rochman, Fatkhur; Pribadi, Joni Dwi
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 1 (2024): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v4i1.1406

Abstract

The existence of the internet and digital technology has changed the way companies interact with customers. This shift has opened up huge opportunities for promotions, allowing businesses to connect with their audiences more easily and effectively. This research aims to develop Instagram reel ad videos using Adobe Premiere Pro for PT. Air The Best Langga, Kepanjen branch office. This research was action research. The data collection was conducted by observation, interviews, questionnaires, and documentation. The EPIC model was employed to analyze the effectiveness of the videos to determine their feasibility for posting on Instagram reels. The research unit comprised 2 marketing experts, 2 computer experts, 1 company owner, and 10 consumers. The results showed that the advertising video fell into the highly effective category, with a calculated score of 4.54 for the overall EPIC rate average. This indicated that the video was suitable for publication. The conclusion obtained from this research is that the advertising videos are feasible to use and can be published as advertising media for PT. Air The Best Langga, Kepanjen branch. It is expected that the company can use the video as an advertising medium on its Instagram account. The company also has to monitor and maintain posts, and keep up with trending updates on Instagram.
Unheard Narratives of Public-School Teachers’ Coffee Consumption Polinar, Mark Anthony N.; Mahipos, April Marie N.; Rabanes, Bertella G.; Flores, Imie Jasmin L.
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 1 (2024): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v4i1.1410

Abstract

Teachers have a pivotal role in shaping students’ intellect by sharing knowledge and fostering critical thinking. Despite being perceived as resilient, they encounter struggles that impede their effectiveness due to overwhelming paperwork, classroom management issues, administrative responsibilities, and the nature of their work. As a result, one of the ways they cope to alleviate stress is by turning to coffee and making it a part of their routine. This phenomenology study explored the unheard narratives of public-school teachers’ frequency of coffee consumption, motivation, and impact on their daily routine. Ten (10) key informants were selected using purposive sampling to participate in the study. A structured interview guide was used and executed in a Focus Group Discussion (FGD) as an approach to data collection. The study revealed that the aroma, antioxidants, and warm feelings were the themes that drove teachers to consume coffee. Also, coffee provides an extra boost of energy, a brighter mood, and a sense of fulfillment as it is perceived to contribute to the daily routine of teachers. It is concluded that coffee secures a spot in the daily habits of teachers as it gives them the alertness and activeness needed to begin their day effectively. In addition, taking coffee breaks allows teachers to discuss their issues and difficulties while offering each other support. This fosters a sense of camaraderie over a cup of coffee, potentially resulting in solid friendships and forming a tight-knit teaching community, all for the benefit of the students.
Voices of the Travelers: Analyzing Foreign Tourists' Experiences in Santa Fe, Bantayan, Cebu Olivar, Gladies Mae
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 1 (2024): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v4i1.1421

Abstract

This study's qualitative-exploratory research design aimed to explore the experiences of foreign visitors to Santa Fe, Bantayan Cebu, Philippines, using a researcher-made interview guide. The study was undertaken at Santa Fe, Bantayan, Cebu, Philippines, with seven (7) randomly chosen foreign visitors. The narratives of the research informants were subjected to thematic analysis. The themes created for the reasons that prodded the foreign visitors to visit Santa Fe, Bantayan Island, Cebu, Philippines are Propensity to do Business in Santa Fe, Cebu, Enjoying the Natural Endowed Beauty, Leisure and Relaxation: Common Reasons for Tourists’ Visit, and Connecting and Reconnecting Through Visiting Friends, while the theme emanated for the factor of the length of stay of the foreign visitors in Santa Fe Bantayan Island, Cebu, Philippines is Multifaceted Considerations to Stay. Finally, on the themes relating to how foreign visitors adapt to the culture, language, food, climate, and political ambiance in Santa Fe, Bantayan Island Cebu, Philippines are Kindness, Friendly and Hospitality: Primordial to Culture Adaptation in the Philippines, Tourists’ Ease in Communicating the Local People, Filipinos Are English Speakers: Boosting Tourism Industry, Foreign Tourists Love the Local Food, and Sun, Sand, and Sea: Impetus for an Enjoyable Vacation. This study suggests that the local government should promote tropical island tourism by focusing on the 3-S (sea, sun, and sand) and emphasizing Santa Fe, Bantayan's unique features to set it apart from other tourist destinations.
Bridging the Gap: Assessing Computer Literacy Among First-Year ITE Students Yumen, Nolan
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 1 (2024): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v4i1.1423

Abstract

This study assessed the awareness of basic computer concepts and terminology among 461 first-year students enrolled in Information Technology Education (ITE) programs at the University of Antique Tario-Lim Memorial Campus during the first semester of Academic Year 2024-2025. A descriptive quantitative research design was employed, utilizing a structured survey questionnaire to evaluate students' familiarity with fundamental computer concepts across Bachelor of Science in Information Technology (BSIT), Computer Science (BSCS), and Information Systems (BSIS) programs. Results revealed moderate familiarity with basic concepts but significant gaps in advanced areas such as programming languages, cybersecurity, and software development life cycle. BSCS students demonstrated stronger familiarity with hardware and software applications, while BSIS students excelled in information systems. The study identified a pressing need for targeted educational interventions, particularly for students from non-ICT backgrounds. These findings underscore the importance of aligning curriculum development with students' diverse preparatory needs and industry expectations. The research contributes valuable insights for enhancing IT education strategies and suggests the implementation of remedial courses to bridge knowledge gaps, thereby improving students' academic and professional prospects in the rapidly evolving IT field.
Artificial Intelligence (AI) Systems: Implications for Emotional Human Communication Nwodo, Augustine Uchenna
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 1 (2024): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v4i1.1441

Abstract

Artificial intelligence (AI) systems are increasingly designed with affective characteristics. Emotionalized AI machines simulate human emotions to provide emotional assistance to human beings in various areas of life, and in turn, reshaping communication. Both the cognitive and affective aspects of artificial intelligence technology are widely adopted in today’s world due to their positive impact in accomplishing tasks. However, the critical question regarding the implications of AI advancement on the emotional human communication is the crux of this study. Thus, this research work inquired into the implications of artificial intelligence systems on the innate emotional human interaction. Communication research in this area has not received much attention. Therefore, through the use of conceptual research approach, 186 scientific article publications were extracted from Ebsco and Google databases, out of which 47 met the inclusion criteria based on the study objective. Data from these secondary sources were critically analyzed. This study was anchored on the theoretical foundation of Diffusion of Innovation theory. The study argues that though the advancement in artificial intelligence (AI) systems comes with lots of positive values, the intrinsic human-human emotional communication is a greater value that should not be endangered or substituted by technology. Hence, the paper recommends a conscious effort on the part of researchers and manufacturers of artificial intelligence (AI) systems to strictly abide by ethical standards in order to preserve this innate value in the human person.
Determinants of Trade Balance in Gulf Cooperation Council (GCC) Member Countries Khusni, Kholilatul; Sunaryati, Sunaryati
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 1 (2024): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v4i1.1446

Abstract

The study aims to analyze the effect of inflation, exchange rate, foreign direct investment, GDP per capita and energy consumption on the trade balance of GCC member countries. Secondary panel data from 2002-2021 from GCC member countries is utilized in this research. The data is sourced from the publications of the World Bank, Trade Map, and OIC Statistics Sesric. The analytical approach employed is the fixed-effects model in panel data regression with a SUR cross-section weighted method. The findings suggest that inflation has a detrimental impact on the trade balance, while the exchange rate, Foreign Capital Receipts, and GDP per capita show a notable positive influence. On the other hand, energy consumption is found to have a positive effect on the trade balance but is not statistically significant.
Social Media Integration in SMEs: A Study on Business Performance Enhancement in Indonesia Sukma, Andhi; Kaniawati, Keni; Oktaviani, Desy
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 1 (2024): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v4i1.1482

Abstract

The background of this article emphasizes the significance of social media adoption and innovation for small and medium-sized enterprises (SMEs) in Indonesia, with a view to enhancing business performance in the context of technological and competitive challenges. This study explores what web-based entertainment reception and innovation similarity mean for presenting little and medium-sized endeavors (SMEs) in Indonesia. It analyzes how SMEs utilize virtual entertainment to support business execution amid mechanical difficulties and rivalry. Information was gathered from 450 SMEs across four help enterprises — cafés and inns, medical care, discount and retail, and schooling — using an online overview led through Google Structures from December 2023 to February 2024. The information was examined utilizing halfway least squares primary condition displaying (PLS-SEM) to investigate the connections between web-based entertainment reception, innovation similarity, and SME execution. Results show a critical positive connection between virtual entertainment reception, innovation similarity, and SME execution. SMEs that integrate online entertainment into their procedures show improved brand permeability, client commitment, and execution. The study suggests that Indonesian SMEs can gain a competitive edge by adopting social media platforms. Investing in technology training and infrastructure is recommended for seamless social media integration. Encouraging innovation and digital literacy among employees can further enhance SME success in the digital age. This exploration adds to the writing by showing the advantages of virtual entertainment reception on SME execution in Indonesia. It offers functional experiences for SME proprietors and supervisors to utilize web-based entertainment decisively for business development and maintainability.
Analysis of Inflation and Debt on Profit Margins in the Plantation Sub-Sector Listed on the Indonesian Stock Exchange Mursalini, Wahyu Indah; Yeni, Afni; Afriyaldi, Afriyaldi
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 1 (2024): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v4i1.1486

Abstract

The purpose of this study is to investigate the impact of debt and inflation on the profitability of plantation sector companies listed on the Indonesia Stock Exchange from 2019 to 2023.  Using a sample of 60 data from 12 plantation subsector organizations, the methodology used is quantitative and uses a data approach. correlation. Descriptive statistical tests, multiple linear regression tests, classical assumption tests, and hypothesis tests were used for data analysis, while literature reviews and documentation were used for data collection. The research results show that the inflation variable (X1) has a partial influence on the profit margin (Y) as indicated by the t value of -3.119 which is greater than t table 2.002 and the Sig value of 0.003 which is less than 0.05. Apart from that, the Debt variable (X2) has an influence on Profit Margin (Y) with a Sig value of 0.010 which is smaller than 0.05 and a t-count value of 2.671 which is greater than t-table 2.002. Profit Margin (Y) is influenced simultaneously by inflation (X1) and debt (X2), with a calculated f value of 21.807 greater than f table 3.16 and a Sig value of 0.000 less than 0.05. In the plantation subsector listed on the Indonesia Stock Exchange, the combined influence of debt variables (X2) and inflation (X1) on profit margins (Y) is 43.3%.
The Relationship between Macroeconomics and the Jakarta Composite Index (JCI) in Bearish Conditions during COVID-19 Aini, Yulis Nurul; Evelina, Tri Yulistyawati; Alabdullah, Tariq Tawfeeq Yousif; Sulasari, Ayu; Trianti, Khoiriyah
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 1 (2024): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v4i1.1491

Abstract

The purpose of this research is to investigate how macroeconomic factors influence the Composite Stock Price Index (JCI) in times of market decline due to the COVID-19 pandemic. Information for this study will be gathered from official sources such as the Indonesia Stock Exchange, the Central Bureau of Statistics, and Bank Indonesia. The information analyzed consists of monthly data on the Composite Stock Price Index, inflation, and interest rates.   Multiple regression is the method employed in this study. The findings show that inflation has a notable positive impact on the Composite Stock Price Index, causing bearish trends during the COVID-19 pandemic, while interest rates have a significant negative impact, resulting in bullish trends during the COVID-19 pandemic.  

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