JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB)
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) has main objective which is to cater an intellectual platform for the international scholars. JHSSB aims to promote interdisciplinary studies in business and social science and become the leading journal in humanities, social science and business in the world. The JHSSB journal publishes research papers in the fields of management, marketing, finance, economics, banking, accounting, human resources management, international business, hotel and tourism, entrepreneurship development, business ethics, international relations, law, development studies, population studies, Social and political science, history, journalism and mass communication, corporate governance, cross-cultural studies, public administration, psychology, philosophy, sociology, women studies, religious studies, social welfare, anthropology, linguistics, Literature, Art, Anthropology, Ecology, Geography, Education, Governance, Public Administration. and so on. All manuscripts are double-blinded peer reviewed.
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325 Documents
<![CDATA[THE MEANING OF CULTURAL SIGNS AND VALUES IN THE MANGGARAI TRADITIONAL MARRIAGE TRADITION, NORTH SATARMESE DISTRICT ]]>
<![CDATA[Imun, Alfiana]]>;
<![CDATA[Martono, Boedi]]>;
<![CDATA[Sugianto, Iwan]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 2 (2023): FEBRUARY ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/jhssb.v2i2.566
<![CDATA[This study aims to determine the cultural process of Manggarai traditional marriage, North Satarmese District, as well as to find out the meaning of traditional signs and the traditional cultural values in Manggarai traditional marriages, North Satarmese District. This is a descriptive qualitative research. The data sources used in this study are primary sources because the community leaders and traditional leaders in Manggarai are very helpful in getting information about this research. Data collection techniques used in this study were interviews, observation, and documentation. Analysis of the data used in this study is the recorded data is transcribed from the form of recordings and writings, the transcribed data is then translated into Indonesian, separates the transcription of data in the form of the meaning of signs and values related to the Manggarai traditional marriage ceremony, North Satarmese sub-district, Identification and grouping of data which is in accordance with the direction of the research study, and concludes the results of the analysis based on the previous description. The results showed that in Manggarai traditional marriages there were marriage processions, namely Pongo (pre-marriage), Tuke Mbaru (promising ceremony), Tukar Kila (ring exchange) Bantang (pre-wedding), Kawing (married), Paca (belis), Podo (delivering the bride to the the groom's village). The meaning of signs in traditional Manggarai marriages are gerep ruha (stepping on eggs), pentang pitak (cleaning mud), tukar kila (rings exchange), and paca (belis). Cultural values contained in Manggarai traditional marriages are, economic values, religious values, social values, moral values, and religious values.]]>
<![CDATA[ANALYSIS OF SERVICE BUSINESS GROWTH AND MARKETING STRATEGIES USED IN THE DIGITAL TECHNOLOGY ERA DURING THE COVID-19 PANDEMIC: (Case Study on PT. Sucofindo Medan) ]]>
<![CDATA[Nasution, Meirizka Miranda]]>;
<![CDATA[Dirbawanto, Nana Dyki]]>;
<![CDATA[Siregar, Onan Marakali]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 2 (2023): FEBRUARY ]]>
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DOI: 10.55047/jhssb.v2i2.569
<![CDATA[In the current era of the COVID-19 pandemic, people are expected to be able to engage directly in the digital world. As done by PT. Sucofindo Medan. Continuous technological innovation is the company's obligation to be able to compete with competitors. Therefore, PT. Sucofindo Medan must update the marketing strategy used. The aim of this research is to analyze the growth of the service business and marketing strategies used in the digital era during the COVID-19 pandemic at PT. Sucofindo. The theory used is to look at the company's Value Preposition which is connected to the marketing mix indicator. Based on the research results, it is known that the application of Value Preposition becomes a company evaluation based on the Customer Profile indicator, namely Customer Jobs, pains, and gains, which explain the desires and obstacles felt by consumers. The company provides solutions for Product and Services indicators, Gain Creators and Pain Relievers. The combination of Value Preposition Marketing Mix on company promotion indicators can be improved by developing many applications that can help potential customers, one of which is KSO-SCISI, which is able to monitor orders, receive payments, and accommodate customer feedback so that service is more optimal.]]>
<![CDATA[INCREASED KNOWLEDGE ABOUT THE IMPACT OF GADGETS, DRUGS AND PROMISCUITY ON ADOLESCENTS IN MAN 1 ACEH BESAR ]]>
<![CDATA[Lensoni]]>;
<![CDATA[Erna]]>;
<![CDATA[Safira, Meylia]]>;
<![CDATA[Hidaya]]>;
<![CDATA[Safira, Safra]]>;
<![CDATA[Wahyu, Reski]]>;
<![CDATA[Amalia, Rizka]]>;
<![CDATA[Rahmadani, Sukri]]>;
<![CDATA[Lukman]]>;
<![CDATA[Julianti]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 2 (2023): FEBRUARY ]]>
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DOI: 10.55047/jhssb.v2i2.570
<![CDATA[The negative influence of gadgets, promiscuity, and drugs on students can be prevented as well as maintaining the reproductive health of women through the dissemination of reproductive health advice. It is hoped that after being given this research, students can understand the impact of gadget gadgets, the dangers of drugs, and promiscuity as well as tips on maintaining reproductive health in women. The aim of this study was to determine the effect of providing counselling on knowledge about the impact of gadget gadgets, the dangers of drugs, and promiscuity on students at MAN 1 Aceh Besar. The research design used is a pre-experimental design with one group pretest-posttest design. The population is 20 students of MAN 1 Aceh Besar of XI grade. The sampling technique used is total sampling. The data obtained were analyzed using a paired simple t-test statistical test with a degree of meaningfulness of 95% (0.05). The results of the research data collection were mostly 4 (20.0%) moderate category respondents' knowledge, most of the respondents' knowledge was 18 (90.0%) on the high category. The results of the bivariate analysis show that p-value = 0.00 means p value < 0.05. In other words, there is an influence between the provision of research on knowledge in MAN 1 Aceh Besar students about the impact of gadgets, the dangers of drugs and promiscuity and reproductive health on women.]]>
<![CDATA[IMPLEMENTATION OF CSR (CORPORATE SOCIAL RESPONSIBILITY) IN INCREASING THE IMAGE OF PT PERTAMINA ]]>
<![CDATA[Lestari, Fina Tri]]>;
<![CDATA[Suryatimur, Kartika Pradana]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 2 (2023): FEBRUARY ]]>
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DOI: 10.55047/jhssb.v2i2.571
<![CDATA[This research aims to find out the implementation of the CSR (Corporate Social Responsibility) program carried out by PT. Pertamina (Company) in order to improve the company's image. The research strategy employed is qualitative in nature. This research was not conducted to test the hypothesis between the two research variables, but rather to describe the extent to which CSR programs implemented by PT. Pertamina can contribute to the enhancement of the company's image. This study's data is derived from the 2021 annual report of PT. Pertamina, which was obtained from IDX, as well as articles and other documents relevant to the research topics. On the basis of the research findings, it can be concluded that PT. Pertamina has implemented its CSR program in accordance with its vision and mission. The implementation of CSR by PT. Pertamina has a significant impact on the enhancement of the company's image, reputation, and credibility. In this case, what PT. Pertamina has to do is improve the implementation of the programs being carried out so that it can expand the target development of the CSR programs being carried out and more people will benefit, re-mapping of the community's economic conditions before and after program implementation, and the need for regular monitoring and evaluation processes to obtain feedback in an effort to increase program benefits in the future.]]>
<![CDATA[EFFECT OF BRAND TRUST AND FOOD SAFETY ON PURCHASING DECISION OF PACKAGING PRODUCTS: (Studies on Supermarket in the City of Medan) ]]>
<![CDATA[Safitri, Gadis Ayu]]>;
<![CDATA[Lumbanraja, Posma]]>;
<![CDATA[Marpaung, Nicholas]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 2 (2023): FEBRUARY ]]>
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DOI: 10.55047/jhssb.v2i2.574
<![CDATA[well as the effect of product safety on purchasing decisions, and the effect of brand trust and product safety together on purchasing decision of Le Minerale bottle product in Supermarket in the City of Medan. This research employed a quantitative technique with an associative approach. The population involved was Le Minerale consumers, namely people who had consumed Le Minerale products, both men and women. The sampling method was done by purposive sampling. The results showed that the brand trust variable partially showed F-statistic> F-table (7,789> 1,996) with sig. as big as (0,000), which means that the brand trust variable has a positive and significant effect on purchasing decisions. The product safety variable partially shows the F-statistic (4.571)> t-table (1.996) with sig. as big as (0,000), which means that the product safety variable has a positive and significant effect. Against purchasing decisions. Based on the simultaneous test (F-Test), it can be seen that the F-statistic (258,254) and F-table (3,09) with sig. (0,000), which means that the variables of brand trust and product safety together have a positive and significant effect on purchasing decisions. The analysis of determination is seen from the R Square value of 0.842, which means that the decision to purchase Le Minerale packaged products at supermarkets in Medan City can be fulfilled by brand trust and product safety by 84.2%. While the remaining 15.8% can be explained by other factors which were not examined in this study.]]>
<![CDATA[THE EFFECT OF BUSINESS CAPITAL AND LABOR QUALITY ON THE SUCCESS OF MSME BUSINESSES ]]>
<![CDATA[Larasati]]>;
<![CDATA[Syafitri, Lili]]>;
<![CDATA[Ratu, Mutiara Kemala]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 3 (2023): MAY ]]>
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DOI: 10.55047/jhssb.v2i3.577
<![CDATA[This study aims to determine the effect of business capital and labor quality on the success of clothing sewing services in Ilir Timur I district, Palembang city. The research used a quantitative analysis method. The population in this study consisted of 186 business actors in clothing sewing services, and the sample used was 65 respondents, selected through simple random sampling. Primary data was collected through questionnaires distributed to clothing sewing service businesses in Ilir Timur I District, Palembang City. The data analysis technique used multiple linear analysis with the SPSS version 25 program. The results showed that both business capital and labor quality have a positive and significant influence on the success of clothing sewing services in Ilir Timur I District, Palembang City, either partially or simultaneously.]]>
<![CDATA[OPTIMIZATION OF CUSTOMER LOYALTY AT COFFEE SHOPS IN SURABAYA ]]>
<![CDATA[Rinawati, Liya]]>;
<![CDATA[Harno, Rinto]]>;
<![CDATA[Hasibuan, Putri Septi Naulina]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 3 (2023): MAY ]]>
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DOI: 10.55047/jhssb.v2i3.584
<![CDATA[The main key to winning in competition for companies is to provide value and satisfaction to consumers through the delivery of quality products and services. This can be achieved by providing products and services that are more satisfying than those of competitors, resulting in satisfied consumers, consistent service quality, and consumer loyalty. This research aims to analyze sales optimization strategies by increasing service quality and customer loyalty of coffee shops in Surabaya, using a causal research design with quantitative methods. Data was collected through questionnaires distributed to people in Surabaya who had visited and bought from coffee shops. The data analysis technique used was Structural Equation Modeling analysis with Partial Least Square. Results showed that store location and store image had a significant positive effect on service quality, and store location, store image, and service quality had a significant positive effect on customer loyalty. The recommended strategies include improving store location by making signs that are easy to reach, and improving store image through endorsements and other promotions to attract customer attention.]]>
<![CDATA[THE STRATEGY FOR OPTIMIZING PURCHASE INTENTION OF ELECTRIC VEHICLES MEDIATED WILLINGNESS TO PAY ]]>
<![CDATA[Harno, Rinto]]>;
<![CDATA[Hasibuan, Putri Septi Naulina]]>;
<![CDATA[Rinawati, Liya]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 3 (2023): MAY ]]>
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DOI: 10.55047/jhssb.v2i3.586
<![CDATA[Currently, many people have the purchasing power to buy Battery Electric Vehicle (BEV) cars, making them a popular trend in the automotive industry due to their ability to reduce air pollution in the long term. This research aims to identify important factors that influence the purchasing decision of BEV cars. The study employed a quantitative research design, where data were collected through questionnaires distributed to potential BEV car users. Data analysis was done using a multiple regression model. The results showed that there was an influence between Cost, Technology and Macro Level on Purchase Intention either partially or simultaneously. To increase BEV car purchases, strategies should be focused on minimizing the production cost of the cars, introducing modern yet user-friendly technology, and promoting the benefits of BEV cars over conventional ones. This can help shift people's attitudes and behaviors towards BEV cars.]]>
<![CDATA[DIGITAL FINANCE ADOPTION STRATEGY IN SHARIA BPR ]]>
<![CDATA[Hasibuan, Putri Septi Naulina]]>;
<![CDATA[Rinawati, Liya]]>;
<![CDATA[Harno, Rinto]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 3 (2023): MAY ]]>
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DOI: 10.55047/jhssb.v2i3.587
<![CDATA[The emergence of Financial Technology has not only transformed conventional banking businesses but also Islamic banking. This is evident from the increasing collaborations between Islamic banks and Fintech companies. The purpose of this research is to examine the relationship between perceived risk, perceived benefits, financial literacy, and the intention to adopt digital finance in the Islamic banking sector. The study was conducted using a correlational research design and data were collected from 85 customers of Islamic banks through questionnaires. The data were analyzed using multiple linear regression analysis. The findings indicate that perceived risk has no significant influence on the intention to adopt digital finance in Islamic banking. On the other hand, perceived benefits and financial literacy have a significant positive influence on the intention to adopt digital finance in the Islamic banking sector.]]>
<![CDATA[DESCRIPTION OF SUBJECTIVE WELL-BEING IN ONLY DAUGHTERS RELATED TO THE NYENTANA TRADITION IN TABANAN ]]>
<![CDATA[Krisadelia, Ni Putu]]>;
<![CDATA[Tobing, David Hizkia]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 3 (2023): MAY ]]>
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DOI: 10.55047/jhssb.v2i3.596
<![CDATA[Nyentana is a marriage system where the woman proposes to the man, and then the man moves into the woman's family. Nyentana marriage is an alternative for families who have only daughters to continue the descent. Finding a man who is willing to commit to nyentana is not easy, especially for the only daughters in the Tabanan district, which is known for its nyentana tradition. The various problems that only daughters face can cause psychological issues. This study aims to describe the subjective well-being of only daughters in relation to the nyentana tradition in Tabanan. This research uses a qualitative method with a phenomenological approach. Data collection was conducted through semi-structured interviews with five respondents who were only daughters aged 21-24 years and domiciled in Tabanan. The data analysis used theoretical coding. The results found five findings that described subjective well-being in only daughters, such as awareness of responsibility, family love, gratitude, and life principles in the nyentana tradition; challenges in getting nyentana; self-assessment as an only child; dreams for the future; and responses to problems. This study is expected to be a reference for individuals who seek to improve their quality of life.]]>
