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International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Published by CV. RADJA PUBLIKA
ISSN : -     EISSN : 2827766X     DOI : https://doi.org/10.54443/ijset
Core Subject : Economy, Humanities, Science, Education, Agriculture,
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education
International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) is an international journal that publishes popular articles in the fields of Social Science, Education, Economics, Agricultural Research, and Technology. IJSET is published every month in order to help researchers publish their research results quickly. The advantages of IJSET include: international indexing, fast review and publication processes, and affordable costs.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 20 Documents
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Search results for , issue "Vol. 3 No. 10 (2024): SEPTEMBER" : 20 Documents clear
THE INFLUENCE OF ONLINE CUSTOMER RATINGS, ONLINE CUSTOMER REVIEWS, AND PRICE PERCEPTIONS ON PURCHASING DECISIONS IN SHOPEE E-COMMERCE (Study on FEB Management Students Universitas Malikussaleh) Adnan; Rusydi Abubakar; Heriyana; Andri Ani Nur
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 10 (2024): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i10.551

Abstract

The research aims to determine how online customer ratings, online customer reviews, and price perceptions influence purchasing decisions on Shopee e-commerce among Management students of FEB Universitas Malikussaleh class of 2020. The data used in this research is primary data obtained by distributing questionnaires online and directly to students who use Shopee e-commerce. The sample in this research consists of 140 respondents using a non-probability sampling technique, namely purposive sampling. This research employs multiple linear regression analysis using SPSS software version 25. The results show that partially, online customer ratings, online customer reviews, and price perceptions have a positive and significant effect on purchasing decisions. Meanwhile, the simultaneous test results show that online customer ratings, online customer reviews, and price perceptions have a positive and significant effect on the Management students of FEB Universitas Malikussaleh class of 2020. The coefficient of determination test results indicate that purchasing decisions on Shopee e-commerce are influenced by online customer ratings, online customer reviews, and price perceptions by 42.8%, while the remaining 57.2% is influenced by variables outside this research.
THE EFFECT OF DRINKING WATER QUALITY AND PRICE ON CONSUMER SATISFACTION AT THE HIKMAH BARU REFILL DRINKING WATER DEPOT Ririn Pandani; Yanita; Cut Sukamawati; Risna Dewi; Lisa Iryani
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 10 (2024): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i10.552

Abstract

This study aims to determine the effect of drinking water quality and price on consumer satisfaction at the Hikmah Baru refill drinking water depot, Simpang Empat Village, Simpang Empat District, Asahan Regency. Where currently the refill drinking water depot has begun to develop rapidly and is very important for the lives of the surrounding community. This study uses primary data with non-probability sampling which is distributed to a sample of 100 respondents. The analysis method used is the instrument test and the classical assumption test as well as the multiple linear regression test using the help of SPSS version 29 software. The results of the test obtained Drinking Water Quality significantly influences consumer satisfaction. This is known from the sig value. which is 0.001 <0.05. Furthermore, the results of the test obtained that price significantly influences consumer satisfaction. This can be seen from the significant value of the price variable, namely sig. of 0.001> 0.05. In accordance with the results and existing theories, it can be concluded that the variables Drinking water quality and price significantly influence consumer satisfaction.
EFFECT OF USER CONVENIENCE, TRUST AND SECURITY INSTAGRAM SOCIAL MEDIA ON CONSUMER BUYING INTERESTFOR STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS MALIKUSSALEH Vena Mauliza; T. Edyansyah; Heriyana; Rusydi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 10 (2024): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i10.553

Abstract

This study examined the effect of convenience, trust, and security on Instagram users' interest in using the platform for online shopping. The sample consists of students from the Faculty of Economics and Business at Malikussaleh University, selected using a purposive sampling method with 120 respondents, following the Hair et al. formula. Primary and secondary data were collected from the Faculty of Economics and Business at Malikussaleh University. Data analysis employed multiple linear regression . The study revealed that convenience did not significantly influence consumer purchase interest. This finding suggests that while convenience is substantial. Without assurances of security, consumers may hesitate to shop on Instagram. Trust, however, shows a positive and significant impact on consumer purchasing interest. Consumers perceive Instagram as a secure platform that guarantees product quality and seller reputation. Similarly, security positively influences consumer purchasing interest, as Instagram provides security measures to protect personal data and ensures product reliability.
THE INFLUENCE OF PRICES, PROMOTIONS AND SECURITY ON SHOPEE ONLINE STORE PURCHASING DECISIONS (Case Study of Management Students at Universitas Malikussaleh) Sabitah Fina; Khairina AR; Heriyana; Siti Maimunah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 10 (2024): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i10.555

Abstract

Current technological developments support e-commerce or business activities through electronic media. Shopee is an online marketplace for buying and selling online easily and quickly. Shopee offers a variety of products ranging from fashion to daily necessities. This research was conducted to determine the influence of price, promotion and security on online shopee purchasing decisions at Malikussaleh University. The population in this study was men and women. Meanwhile, the number of samples used in this research was 93 respondents. This research uses a quantitative type with a sampling technique in the form of purposive sampling which is then carried out by distributing questionnaires to respondents who shop at the Shopee online store. The data analysis method used is multiple linear regression analysis using SPSS 25 and also hypothesis testing. Data analysis uses the classical assumption test, partial test (t), simultaneous test (f) and coefficient of determination test. The results of the research show that: (1) Price has a significant effect on online Shopee purchasing decisions for Malikussaleh University Management students (2) Promotion has no significant effect on Shopee online purchasing decisions for Malikussaleh University Management students (3) Security has a significant effect on Shopee online purchasing decisions for Malikussaleh University Management students. Malikussaleh University Management students and (4) Price, promotion and security have a significant influence on online shopee purchasing decisions among Malikussaleh University Management students.
DEMAND ANALYSIS OF SUBSIDIZED MORTAGAGE LOANS IN EAST JAVA Natasha Claudia Ambarita; Sishadiyati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 10 (2024): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i10.556

Abstract

To serve the housing needs of low-income people, the government provides a Subsidized Mortgage Loans program. Demand for subsidized mortgage loans in East Java is relatively low, while the population is growing every year. This is inseparable from the influence of several external factors. The purpose of the study is to analyze how the influence of Non Performing Loan (NPL), Inflation and Per Capita Income on Demand for subsidized mortgage in East Java. This research uses a quantitative approach in the form of time series from 2010-2023. In this study, multiple linear regression was used to test the effect of independent variables (NPL, Inflation and Per Capita Income) on the dependent variable (demand for subsidized mortgage loans in East Java). So the research results obtained that simultaneously the independent variables (NPL, Inflation and Per Capita Income) affect the dependent variable (demand for subsidized mortgage loans in East Java). Partially, only the NPL and per capita income variables have a positive and significant effect on the demand for subsidized mortgage loans in East Java, while the inflation variable has no significant effect on the demand for subsidized mortgage loans in East Java.
THE IMPACT OF DESTINATION IMAGE AND FACILITIES ON INTEREST IN REVISITING Cut Sukmawati; Novi Cyntiani Hasibuan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 10 (2024): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i10.557

Abstract

This study examines the impact of destination image and facilities on repeat visit interest at the Syakirah The View Sibiobio tourist attraction in South Tapanuli Regency. 100 respondents were selected for this quantitative research study using non-probability sampling with incidental sampling techniques. Data was collected through surveys, and multiple linear regression analysis was conducted using the SPSS 25.0 software program. The findings reveal that the destination image variable does not have a positive and significant impact on repeat visit interest when considered individually. However, facility variables do have a positive and significant impact on repeat visit interest when considered individually. Furthermore, when both destination image and facilities are considered together, they have a positive and significant impact on repeat visit interest. These findings provide valuable insights for managers and stakeholders of the Syakirah The View Sibiobio tourist attraction to enhance repeat visit interest by focusing on improving facilities and creating a strong destination image.
THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP, COMPENSATION AND MOTIVATION ON EMPLOYEE PERFORMANCE WITH JOB SATISFACTION AS AN INTERVENING VARIABLE IN THE RIAU ISLANDS PROVINCIAL HEALTH OFFICE Kristina Harahap; Chablullah Wibisono; Wayan Catra Yasa
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 10 (2024): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i10.558

Abstract

This study aims to examine the influence of transformational leadership, compensation and motivation on employee performance with job satisfaction as an intervening variable in the Riau Islands Provincial Health Service. The analysis used in this research is parametric and non-parametric statistics using SEM-PLS (Structural Equation Modeling). -Partial Least Square) Data analysis with parametric and non-parametric statistics regarding research variables, calibration tests / pilot tests, validity and reliability, Outer model and inner model analysis, as well as discussion of the results of hypothesis testing or Path Analysis. This research uses path analysis to test relationship patterns that reveal the influence of a variable or set of variables on other variables, both direct and indirect influences. The path coefficient calculation in this research was assisted by SmartPLS. The results of this research on the direct relationship found that there is a significant influence between Transformational Leadership, compensation, Motivation on job satisfaction, there is a significant influence between Transformational Leadership and motivation on employee performance at the Riau Islands Provincial Health Service and there is no significant influence between satisfaction work on employee performance, in the indirect relationship there is a significant influence between Transformational Leadership and Compensation on employee performance with job satisfaction as an intervening variable at the Riau Islands Provincial Health Service, and there is no significant influence between motivation on employee performance and job satisfaction as a variable intervening at the Riau Islands Provincial Health Service
THE INFLUENCE OF SERVICE QUALITY, CUSTOMER PERCEPTIONS, AND CUSTOMER INVOLVEMENT ON LOYALTY CUSTOMER WITH SATISFACTIONAN INTERVENING VARIABLE IN INDOMARET LHOKSEUMAWE CITY T. Erna Setianingsih; Mohd. Heikal; Mariyudi; Khairina AR
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 10 (2024): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i10.559

Abstract

This study aims to determine the influence of service quality, customer perception, and customer involvement on customer loyalty with customer satisfaction as an intervening variable at Indomaret, Lhokseumawe City. This research is categorized as quantitative. The population for this study consists of customer who have made more than one purchased at Indomaret, Lhokseumawe City. The sampling technique used is nonprobability sampling, specially convience sampling with a sample size of 125 respondents. The study involves three types of variables: the dependent variable (Y), the independent variable (X), and the intervening variable (Z). The dependent variable in this study is customer loyalty. The independent variables are service quality, customer perception, and customer involvement, while the intervening variable is customer satisfaction. The analysis methods employed include validity and reliability tests, classical assumption tests, simple and multiple linear regression analysis, path analysis, and sobel tests, with data performed using SPSS 29.0. The results show that service quality, customer perception, and customer involvement each have a positive and significant effect on customer loyalty. Additionally, customer satisfaction mediates the relationships between service quality and customer loyalty, customer perception and customer loyalty, and customer involvement and customer loyalty.
THE INFLUENCE OF PERCEPTION OF EASE OF USE, PERCEPTION BENEFITS, SECURITY PERCEPTION AND RISK PERCEPTION ON INTEREST IN USING SEABANK DIGITAL BANK Dedi Supoyo; Mohd Heikal; Sapna Biby; Nurainun
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 10 (2024): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i10.560

Abstract

This study aims to analyze the influence of Perception of Ease of Use, Perception of Benefits, Perception of Security, and Perception of Risk on Interest in Using Seabank Digital Bank in Medan City. The type of research used was quantitative with purposive sampling techniques, involving 125 respondents obtained through an online questionnaire. Primary data is collected through Google Forms, while secondary data comes from journals and internet media. The analysis techniques used include descriptive analysis, multiple linear regression, classical assumption test, validity test with Confirmatory Factor Analysis (CFA), and reliability using Cronbach Alpha. Hypothesis testing and determination coefficient were carried out using the SPSS version 26.0 program. The results of the study show that partially, the Perception of Ease of Use, Perception of Benefits, Perception of Security, and Risk Perception have a significant influence on the Interest in Using Seabank Digital Bank. The Ease of Use Perception variable is the most dominant in influencing user interest. The Adjusted R Square value of 0.460 showed that 46.0% of the variation in interest in use could be explained by the independent variable studied, while the remaining 54.0% was explained by other variables that were not included in this study.
THE INFLUENCE OF PRICE, PRODUCT QUALITY AND WORD OF MOUTH ON THE DECISION PURCHASE OF COFFEE PIE PRODUCTS AT TAKENGON CENTRAL ACEH Rahma Yanti Br Damanik; Mariyudi; Adnan; Khairina AR
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 10 (2024): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i10.561

Abstract

With diverse consumer lifestyles, including consumers in each region have their own unique cultural and culinary heritage. So prioritizing customer satisfaction is the ultimate goal for entrepreneurs, facing this situation every entrepreneur must adapt and recognize environmental conditions that are in accordance with current developments. This study aims to determine the effect of price, product quality and word of mouth on purchasing decisions for Takengon coffee pie products. The data in this study are primary data collected using a questionnaire method with a sample size of 105. The data in this study were analyzed using multiple linear regression methods. Research instrument tests, classical assumption tests and hypothesis tests were carried out with the SPSS 25.0 application tool. The results of the study showed that the price variable partially had a significant effect on purchasing decisions for Takengon coffee pie products. Furthermore, the price variable partially had a significant effect on purchasing decisions for Takengon coffee pie products. While the word of mouth variable did not have a significant effect on purchasing decisions for Takengon coffee pie products. Furthermore, simultaneously the price, product quality and word of mouth variables had a significant effect on purchasing decisions for Takengon coffee pie products. Therefore, it is important for business owners to provide prices and product quality that are in accordance with consumer expectations. In this way, consumers will feel satisfied, so they can provide positive reviews to decide to buy a product.

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