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International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Published by CV. RADJA PUBLIKA
ISSN : -     EISSN : 2827766X     DOI : https://doi.org/10.54443/ijset
Core Subject : Economy, Humanities, Science, Education, Agriculture,
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education
International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) is an international journal that publishes popular articles in the fields of Social Science, Education, Economics, Agricultural Research, and Technology. IJSET is published every month in order to help researchers publish their research results quickly. The advantages of IJSET include: international indexing, fast review and publication processes, and affordable costs.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 85 Documents
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Search results for , issue "Vol. 4 No. 12 (2025): NOVEMBER" : 85 Documents clear
STUDY OF REFUGIA AND VARIETIES TO REDUCE THE INTENSITY OF SPODOPTERA FRUGIPERDA AND INCREASE PREDATORS OF SWEET CORN PESTS Namsen Sartonedi S Girsang; Asmanizar; Noverina Chaniago
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1159

Abstract

The research was conducted at the Experimental Field of the Faculty of Agriculture, University of Islam Sumatera Utara, Jln. Karya Wisata, Gedung Johor, Medan Johor District, Medan City, North Sumatra Province, at an altitude of approximately 25 metres above sea level, with flat topography. This research was conducted from January to March 2025. S. frugiferda is an important pest on corn plants that can cause losses with an attack intensity of up to 80%. The purpose of this research was to determine the effect of refugia plants and corn varieties on S. frugiferda attacks and the number of pest predators. This study used a split-plot design with two treatment factors, namely refugia plants Turnera subulata (B1), Tagetes erecta (B2), No Refugia (B0), and treatments of Pertiwi variety (V1) and Advanta Madu 59 variety (V2). The results showed that the Turnera subulata refugia plant and the Advanta Madu 59 variety produced lower S. frugiferda pest attacks and higher numbers of pest predators, although this was not statistically significant.
THE EFFECT OF ELECTRONIC WORD OF MOUTH (E-WOM), PRICE AND PRODUCT QUALITY ON THE PURCHASE DECISION OF URBAN LIP CREAM MATTE IMPLORA PRODUCTS AMONG UNIVERSITAS MALIKUSSALEH STUDENTS Fidya Amira Nasution; Khairina AR; Jullimursyida; Rahmaniar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1162

Abstract

This study aims to determine the effect of electronic word of mouth (ewom), price and product quality on purchasing decisions for Implora matte urban lip cream products among students of the Faculty of Economics and Business at Universitas Malikussaleh. The research method used by this study is a quantitative method with multiple linear regression analysis techniques. The population in this study were all active students of the Faculty of Economics and Business at Universitas Malikussaleh totaling 3426 students. To obtain a sample that can represent the population, the Hair formula was used in determining the sample. The number of respondents obtained was 110 respondents. The results of this study indicate that electronic word of mouth has no significant effect, while price and product quality significantly influence purchasing decisions for Implora matte urban lip cream products.
THE EFFECT OF PRICE, BRAND IMAGE AND PRODUCT QUALITY ON REALME SMARTPHONE PURCHASE DECISIONS AMONG THE PEOPLE OF EAST ACEH DISTRICT Irvan Saputra; Khairina AR; Widyana Verawaty Siregar; T. Edyansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1164

Abstract

This study aims to determine the effect of price, brand image, and product quality on the purchasing decision of Realme smartphones among the people of East Aceh Regency. The population in this study were the people of East Aceh Regency who had purchased Realme smartphones. The research method used was a quantitative approach with a sample collection technique using purposive sampling. The data collected in this study were primary data, obtained through direct distribution of questionnaires using a non-probability sampling method, involving 100 respondents. For data analysis, multiple linear regression was used with the help of SPSS (Statistical Product and Service Solution) software version 26.0. At the stage of testing the research instrument, validity and reliability tests were applied. The findings of this study indicate that price and product quality have a positive and significant influence on the purchasing decision of Realme smartphones among the people of East Aceh Regency, while brand image shows a positive but insignificant influence on the purchasing decision of Realme smartphones among the people.
THE EFFECT OF BRAND IMAGE, DISCOUNTS, CUSTOMER ADVOCATE, AND LOYALTY PROGRAMS ON CUSTOMER LOYALTY OF TELKOMSEL USERS IN LHOKSEUMAWE CITY Ananda Rizky; Adnan; Maryudi; Muchsin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1172

Abstract

This study aims to determine the Influence of Brand Image, Discount, Customer Advocate and Loyalty Program on Customer Loyalty of My Telkomsel Users in Lhokseumawe City. The data in this study are primary data obtained from distributing questionnaires to users of the My Telkomsel application. The population in this study is unknown, and using the hair formula, 100 respondents were obtained. The instrument measurement tool in the study is a Likert scale. This study uses non-probability sampling because the population is not known for certain. The sampling method used is purposive sampling. Data analysis techniques in the study used multiple linear regression analysis, Classical Assumption Test, and hypothesis testing and determination coefficients were carried out using the SPSS version 26 program. and the results of the study showed that Brand Image has a positive and significant effect on Customer Loyalty, this is evidenced by the t count value> t table (3.302> 1984) and a significant value of 0.001 <0.05, Discount has a positive and significant effect on Customer Loyalty, this is evidenced by the t count value> t table (3.533> 1984) and a significant value of 0.001 <0.05, Customer Advocate has a positive and significant effect on Customer Loyalty, this is evidenced by the t count value> t table (3.769> 1984) and a significant value of 0.001 <0.05 and Loyalty Program has a positive and significant effect on Customer Loyalty, this is evidenced by the t count value> t table (3.922 > 1984) and a significant value of 0.002 < 0.05. For further research, it is possible to add existing samples and expand the research location and variables to obtain more accurate research results.
THE EFFECT OF THE USE OF ARTIFICIAL INTELLIGENCE, PERSONALIZED MARKETING, AND CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY (Case Study on the Spotify Digital Music Platform) Ulya Alfandi; Jullimursyida; Mariyudi; Adnan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1175

Abstract

This study aims to analyze the influence of Artificial Intelligence (AI), Personalized Marketing, and Customer Experience on Consumer Loyalty on the Spotify digital music platform. The research was conducted at Universitas Malikussaleh, located in Bukit Indah, Muara Dua Sub-district, Lhokseumawe City, Aceh. The population in this study consists of active students of Universitas Malikussaleh who use Spotify, with a purposive sampling technique and a total sample of 120 respondents. Data collection was carried out through surveys using both offline and online questionnaires. The data analysis method used was Multiple Linear Regression, which included tests for validity, reliability, classical assumptions, t-tests, F-tests, and coefficient of determination (R²). The results show that simultaneously, the three independent variables have a significant effect on consumer loyalty. Partially, Artificial Intelligence has the greatest and most significant influence (β = 0.444; sig = 0.000). Customer Experience also has a significant effect (β = 0.251; sig = 0.001), while Personalized Marketing does not show a significant effect (β = 0.176; sig = 0.109). These findings indicate that Artificial Intelligence technology and good user experience play an important role in retaining Spotify users. This research is expected to serve as a reference for developing digital marketing strategies in the music streaming industry, particularly within the freemium business model like Spotify.
The Influence Of Price, Brand Image, And Product Quality Of Ventela Shoes On Purchase Decision Among Students Of The .Faculty Of Economics And Business, Malikussaleh University. Zikra Bunga Afsara; Sapna Biby; Jullimursyida
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1176

Abstract

This study aims to analyze the influence of price, brand image, and product quality on the purchase decision of Ventela shoes (a study on students of the Faculty of Economics and Business, Malikussaleh University). The independent variables in this research are price, brand image, and product quality, while the dependent variable is purchase decision. Primary data were obtained through questionnaires distributed to students who had purchased Ventela shoes. The sampling technique used was incidental sampling. The data analysis method employed was multiple linear regression. The results showed that partially, brand image and product quality have a positive and significant effect on purchase decisions, while price does not have a significant effect. Simultaneously, the three independent variables have a significant influence on the purchase decision of Ventela shoes. This study contributes to a better understanding of the key factors influencing consumer buying behavior toward local products and serves as a useful reference for companies in evaluating their marketing strategies.
The Influence of Trust, Customer Satisfaction, and Promotion on Brand Loyalty of Samsung Smartphones: Case Study on Students of the Faculty of Economics and Business, Universitas Malikussaleh Sylfiyatul Hulfa Zalza; Samsul Bahri; Adnan; Ikramuddin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1177

Abstract

This study aims to analyze the influence of trust, customer satisfaction, and promotion on brand loyalty of Samsung smartphones among students of the Faculty of Economics and Business, Universitas Malikussaleh. Trust, customer satisfaction, and promotion were selected as independent variables because they are considered key factors in shaping consumer loyalty, while brand loyalty serves as the dependent variable, reflecting consumers’ commitment to a specific product. Primary data were collected through questionnaires distributed to students who have purchased or used Samsung smartphones, employing purposive sampling to ensure that respondents met the research criteria. Data analysis was conducted using multiple linear regression, allowing the identification of the effect of each independent variable on brand loyalty both partially and simultaneously. The results indicate that trust, customer satisfaction, and promotion have a positive and significant effect on brand loyalty. In other words, higher levels of consumer trust in Samsung’s quality and services, greater customer satisfaction with the product, and more effective promotional strategies increase the likelihood that consumers remain loyal to the Samsung brand. These findings provide important insights into the main factors influencing consumer loyalty and serve as a strategic reference for companies to design more targeted marketing programs, enhance brand loyalty among students as potential long-term consumers, and contribute valuable academic knowledge for future studies in the field of consumer behavior and brand management.
THE EFFECT OF WORK LIFE BALANCE AND EMPLOYEE ENGAGEMENT ON EMPLOYEE PERFORMANCE AT PT IMA MONTAZ SEJAHTERA, LHOKSEUMAWE CITY Putri Balqis; Nurmala; Yanita; Likdanawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1181

Abstract

This study aims to determine the effect of Work Life Balance and Employee Engagement on employee performance at PT Ima Montaz Sejahtera. The background of this study is based on the importance of balance between work life and personal life of employees and employee engagement to the company in increasing productivity and work results. The research method used is quantitative with an associative approach, where data is obtained by distributing questionnaires to the entire employee population with a saturated sampling technique. Data analysis was carried out using validity tests, reliability, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination (R²) with the help of SPSS software. The results show that the Work Life Balance variable has a positive and significant effect on employee performance. Similarly, the Employee Engagement variable has a positive and significant effect on employee performance. Simultaneously, both variables have a significant positive effect on employee performance at PT Ima Montaz Sejahtera. Thus, companies need to maintain the balance between work and personal life of employees and increase their involvement in work to achieve optimal performance.
THE EFFECT OF SELF-EFFICACY, WORK EXPERIENCE, AND COMMUNICATION ON EMPLOYEE PERFORMANCE AT PT IMA MONTAZ SEJAHTERA, LHOKSEUMAWE Putria Zamharira Alisya; Nurmala; Ibrahim Qamarius; Sullaida
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1182

Abstract

This study investigates the impact of self-efficacy, work experience, and communication on employee performance at PT Ima Montaz Sejahtera, Lhokseumawe. Using quantitative methods and statistical analysis, the research examines the relationship between these variables. The results indicate that self-efficacy has a significant and positive effect on employee performance, suggesting that a strong belief in one's abilities enhances job performance. While work experience also shows a positive influence, its impact is not as statistically significant as self-efficacy. The study further reveals that effective communication within the organization plays a crucial role in fostering a positive work environment and improving employee outcomes. These findings highlight the importance of nurturing employee self-confidence and promoting clear, open communication channels to maximize productivity and success within the company.
THE INFLUENCE OF WORK-LIFE CONFLICT AND ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE WITH EMPLOYEE WELFARE AS A MEDIATION VARIABLE Anggi Putri Susiana; Sutarmin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1184

Abstract

The phenomenon of a gap in employee performance decline indicates that the work achievements produced are not fully in accordance with organizational standards and expectations. Therefore, the purpose of this study is to examine and analyze the influence of work-life conflict and organizational culture on employee performance mediated by employee welfare variables. This research method uses a quantitative approach with a sample collection technique using probability sampling with a random sampling method. The research data were collected by distributing questionnaires to 200 respondents. The results of the analysis state that: 1) work-life conflict does not affect employee performance, 2) organizational culture has a positive effect on employee performance, 3) work-life conflict has a positive effect on employee welfare, 4) organizational culture has a positive effect on employee welfare, 5) employee welfare does not affect employee performance, 6) employee welfare is unable to mediate the influence of work-life conflict on employee performance, 7) employee welfare is unable to mediate the influence of organizational culture on employee performance.

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