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International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Published by CV. RADJA PUBLIKA
ISSN : -     EISSN : 2827766X     DOI : https://doi.org/10.54443/ijset
Core Subject : Economy, Humanities, Science, Education, Agriculture,
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education
International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) is an international journal that publishes popular articles in the fields of Social Science, Education, Economics, Agricultural Research, and Technology. IJSET is published every month in order to help researchers publish their research results quickly. The advantages of IJSET include: international indexing, fast review and publication processes, and affordable costs.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 26 Documents
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Search results for , issue "Vol. 4 No. 4 (2025): MARCH" : 26 Documents clear
A STUDY OF WOMEN, S EDUCATION IN RURAL AREAS OF JAMMU AND KASHMIR WITH SPECIAL REFERENCE TO RAMBAN DISTRICT. Priksha Raina
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i4.413

Abstract

Education is considered as one of the most powerful instruments of social change and control. Education can remove darkness of ignorance and narrow-mindedness of human mind and infuse new ideas, new light and new direction for change and development. Due to conservative traditionalism, the standing of women has always been viewed next to than that of men in our nation. Because of the reliance of women on males for financial support (families did not think it is important to provide education to girls), they were mostly seen as subservient to men. In Indian society, well known for its cultural diversity, we can see sharp multiple inequalities and disparities in education and economic development in terms of caste, creed, tribe, religion and gender despite prolonged struggle and affirmative action by the state to reduce social inequalities in independent India. But in spite of constitutional provisions, policies, and programmes in favour of women, increase of literacy rate and promotion of girl’s education, many social evils practices and customs still exist in our society which prevents girl from availing opportunities available for them. girls in general, constitute the most deprived and disadvantaged section of Indian society who have always faced multiple barriers in getting educational opportunities. In independent India, however, girls have made significant strides by entering in every field of education. Even then, a large number of women especially who reside in rural area remain restricted to vicious circles of family expectations, gender discrimination and stigma. Available literature reveals an increase in women literacy rate in the last few decades but still there is a wide gap between boys’ and girls’ literacy rate. The rural girl’s literacy rate in J&K as per 2011 census report is 53.36 percent and for urban females is 70.19 percent when compared to earlier in the Census of 2001 was 36.7% at rural and 61.9% at the urban level, respectively. Within Jammu and Kashmir rural- urban differentials in terms of literacy rate are quite wide. Literacy rate is quite high in districts with higher urban population which are concentrated mostly in plain areas as compared to those districts which are primarily mountainous and have low level of urbanisation. The present study attempt to analysed the educational status of girls in rural areas of ramban district.
THE INFLUENCE OF MARKETING COMMUNICATION, CUSTOMER EXPERIENCE, AND RELATIONSHIP MARKETING ON CUSTOMER SATISFACTION (Case Study on Havana Garden Cafe, Bireuen Regency) Sarah Nurfadilla C; M. Subhan; Mariyudi; Teuku Zulkarnaen
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i9.523

Abstract

This study aims to see the Influence of Marketing Communication, Customer Experience, and Relationship Marketing on Customer Satisfaction (Case Study on Havana Garden Cafe, Bireuen Regency). The sampling technique in this study is NonProbability Sampling. The sample in this study was 125 visitors to the Havana Garden Cafe, Bireuen Regency. Primary data in this study were taken by means of interviews and distributing questionnaires. The analysis tools used are multiple linear regression analysis methods, classical assumption tests, instrument tests (validity and reliability), hypothesis testing, and determination coefficients using the SPSS version 25 program. The results of this study show that the marketing communication variable (X1) has a significant positive effect on customer satisfaction (Y), the customer experience variable (X2) has a negative and insignificant effect on customer experience (Y), and relationship marketing (X3) has a negative and insignificant effect on customer experience (Y). The data was processed statistically using the SPSS 25 program tools.
ANALYSIS OF THE IMPACT OF COMPETENCY AS A MEDIATOR FOR HUMAN CAPITAL AND INNOVATION ORGANIZATIONAL CLIMATE ON EMPLOYEE PERFORMANCE Umirtu; A Hadi Arifin; Darmawati; Marbawi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i1.627

Abstract

This research aims to determine the influence of Human Capital, Innovation Organizational Climate and Competence on Employee Performance at the Regional Secretariat of North Aceh Regency. The data used in this research is primary data by distributing questionnaires, while the sampling technique is census. So the sample in the research totaled 140. The analytical method used was a quantitative method with the Structural Equation Modeling (SEM) research model. The results of the research conclude that (1) Innovation Organizational Climate has an effect on competence (2) human capital has an effect on competence. (3) Competence influences employee performance. (4) Innovation Organizational Climate influences employee performance. (5) There is no influence of human capital on employee performance. (6) Competence partially mediates the relationship between the Innovation Organizational Climate variable and employee performance. (7) Competence partially mediates the relationship between human capital variables and employee performance. This means that the competency variable fully mediates the influence of the human capital variable on employee performance at the North Aceh Regional Secretariat, where previously human capital did not partially influence employee performance.
THE INFLUENCE OF CELEBRITY ENDORSERS, ADVERTISING AND CREATIVE SALES PROMOTION ON PURCHASE INTENTION IN E-COMMERCE Teuku Zulkarnaen; Yayang Tiara; Mariyudi; Heriyana
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i3.684

Abstract

The aim of this study is to understand consumer intentions to purchase, with the aim of predicting future consumer behavior in shopping online. The research results show that advertising has a positive and significant effect on purchase intentions in E-commerce in Lhokseumawe City. Advertising also has an important role in shaping consumer perceptions of the quality and reliability of products sold on Shopee. Creative sales promotion and Celebrity endorsement have a significant impact on purchasing intentions for e-commerce. It is also reflected in increased awareness, positive changes in attitudes towards the brand, increased consumer confidence, and ultimately, influence on purchasing decisions.
THE INFLUENCE OF TOURIST ATTRACTION DEVELOPMENT, ATTRACTIVENESS AND PROMOTION ON TOURIST INTEREST (Case Study of Bur Telege Takengon Tourism, Aceh Tengah) Ardi Sopian; Hamdiah; Siti Maimunah; Munandar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i3.704

Abstract

This research aims to analyze the influence of tourist attraction development, attraction and promotion on tourist interest in visiting. Tourist attractions that are well developed, equipped with unique attractions and supported by effective promotions, can increase tourist interest. The research method used is quantitative with a survey approach, where data is collected through questionnaires distributed to tourists visiting the Bur Telege tourist attraction. The research results show that the development of tourist attractions, attractions and promotions have a positive and significant influence on tourist interest in visiting. These findings indicate that destination managers need to prioritize the development of tourist facilities and attractions to increase competitiveness and optimize promotion as the main support.
THE EFFECT OF PRODUCT QUALITY, PRICE AND BRAND IMAGE ON THE PURCHASE DECISION OF JINISO PRODUCTS ON STUDENTS OF UNIVERSITAS MALIKUSSALEH Tasya Ema Dwiyana; Heriyana; Syamsul Bahri; T.Edyansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i3.705

Abstract

This research aims to analyze the influence of product quality, price and brand image on purchasing decisions for Jiniso products amongUniversitas Malikussaleh students. Jiniso, as a clothing brand that is popular among young people, needs to understand these factors to maintain its position in the market and attract consumers. The research method used is a quantitative approach with a sample collection technique using purposive sampling. Data was collected through a questionnaire distributed to 100 active student respondents at Universitas Malikussaleh who had ever purchased or used Jiniso products. Data analysis was carried out using multiple linear regression with the SPSS version 29.0 program. The variables studied include product quality, price and brand image, as well as how this third variable influences purchasing decisions. The results of this research show that product quality, price and brand image together have a positive and significant influence on the decision to purchase Jiniso products among Universitas Malikussaleh students. Product quality has a dominant influence, followed by brand image and price. These findings suggest that to improve purchasing decisions among students, Jiniso needs to focus on improving its product quality and brand image, while offering prices that match students' purchasing power. This research contributes to the development of effective marketing strategies to increase sales in the market and increase consumer satisfaction among Universitas Malikussaleh students.
MARKETING MIX STRATEGY OF ACEH FOREST KELULUT HONEY IN NORTH ACEH DISTRICT Halida Bahri; Agustinawati; Samsidar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i4.712

Abstract

The main objective of this study is to describe and formulate a promotional strategy method carried out by the Aceh Forest Kelulut Honey Farming Group in North Aceh Regency. The method used in this study is descriptive qualitative, the researcher wants to see how the marketing promotion strategy of Aceh Forest Kelulut Honey in North Aceh Regency is using the marketing mix theory, namely product, price, promotion, distribution (place). The results of the study show that Aceh Forest uses the Shopee e-commerce platform and promotions via social media TikTok, Instagram, YouTube and uses advertising endorsement services from one of Aceh's local artists in marketing Kelulut honey to its consumers. Aceh Forest also provides resellers in shops and pharmacies in Lhokseumawe, North Aceh, Bireun, and Banda Aceh.
ANALYSIS OF SALARY AND INCENTIVES ON LECTURERS' PERFORMANCE AT AL AZHAR UNIVERSITY MEDAN Saidan Sany Lubis
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i4.714

Abstract

This study aims to analyze the effect of salary and incentives on lecturer performance at Al Azhar University Medan. Lecturer performance is a major factor in improving the quality of education, which is influenced by various aspects, including financial compensation. This study uses a quantitative method with regression analysis techniques. The results of the study indicate that salary and incentives have a positive and significant effect on lecturer performance, both partially and simultaneously. This finding confirms that good compensation can increase lecturer motivation, productivity, and loyalty in carrying out their academic duties. Therefore, salary and incentive policies must be adjusted to the needs and expectations of lecturers in order to achieve optimal performance.
THE EFFECT OF OWNERSHIP CONCENTRATION, CASH HOLDING ON COMPANY VALUE WITH DIVIDEND PAYOUT RATIO AS AN INTERVENING VARIABLE Septianar Sitorus; Thezar Fiqih Hidayat Hasibuan; Minda Muliana Br Sebayang
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i4.715

Abstract

This study aims to determine the effect of Ownership concentration (X1) and Cash holding (X2) on Company Value (Y) which is proxied by the Price earning ratio through the Dividend payout ratio (Z) as an intervening variable. The population used is all Coal sub-sector companies listed on the Indonesia Stock Exchange in 2019-2022. The sample of this study was 9 companies using purposive sampling. The data collection method is the documentation study method, literature method and research gap and is analyzed quantitatively. The data analysis method is Path Analysis with the help of Smart PLS version 3 with the PLS test method consisting of the Outer Model Analysis test, Inner Model Analysis, and Hypothesis Testing. This study concludes that (1) Ownership concentration has a significant positive effect on company value, (2) Cash holding has a significant positive effect on company value, (3) Ownership concentration does not have an effect on the dividend payout ratio, (4) Cash holding has a significant positive effect on the dividend payout ratio, (5) Dividend payout ratio has a significant effect on company value, (6) Ownership concentration does not have an effect on company value through the mediation of dividend payout ratio, (7) Cash holding has a significant positive effect on company value through the mediation of dividend payout ratio.
THE EFFECT OF SELF EFFICACY AND MOTIVATION ON ENTREPRENEURSHIP INTERESTS IN BUSINESS ADMINISTRATION STUDENTS Yusnidar; Cut Sukmawati; Nursakinah Ritonga; Nanda Ameliany; Lisa Iryani
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i4.716

Abstract

Economic problems are the main concern of the government in developing countries, for example, such as Indonesia unemployment and poverty. One solution to dealing with unemployment is to become an entrepreneur and create jobs for oneself and others, namely by entrepreneurship. And this can be realized if equipped with supporting knowledge, namely entrepreneurship. This research aims to determine the influence of self-efficacy and motivation variables on interest in entrepreneurship in Business Administration students at FISIPOL UNIMAL. This research used 100 samples with a sampling technique, namely non-probability sampling. The data were analyzed using multiple linear analysis with the help of the IBM SPSS 25.0 program. The results of the research show that partially the self-efficacy variable is positive and significant on interest in entrepreneurship among FISIPOL UNIMAL Business Administration students. This can be seen from the significant value of the self-efficacy variable, namely sig. is 0.000 < 0.05 and the tcount value is 6.056 > ttable 1.985, then H1 is accepted. For the motivation variable, it was concluded that it partially had a positive and significant effect on interest in entrepreneurship among FISIPOL UNIMAL Business Administration students. This can be seen from the significant value of the motivation variable, namely sig. is 0.000 > 0.05 and the t value is 5.001 > t table 1.985, then H2 is accepted. Meanwhile, simultaneously the variables self-efficacy and motivation together have a positive and significant effect on interest in entrepreneurship among FISIPOL UNIMAL Business Administration students.

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