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Contact Name
Asmawati
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lppm@unpal.ac.id
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Jl. Dharmapala No.1A PALEMBANG 30139
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INDONESIA
Jurnal Manajemen
Published by Universitas Palembang
ISSN : 20896832     EISSN : 26862530     DOI : https://doi.org/10.36546/jm.v10i1.539
Core Subject : Economy,
Jurnal Manajemen is a scientific communication media published by the Management Study Program, Faculty of Economics, University of Palembang. The Management Journal is dedicated to researchers and academics who wish to publish research papers, technical papers, conceptual papers, and case study reports. Scientific periodical publications on Management-related issues covering Human Resources Management, Marketing Management, Financial Management and Operations Management as well as Strategic Management. In addition, the Management Journal is also a medium for disseminating research information for lecturers, researchers and practitioners. The Palembang Economics Faculty Management Journal is published fourty times a year with ISSN print 2686-2530 and ISSN online 2089-6832. In this Jurnal Manajemen, authors are required to register first and upload manuscripts online. The script creation process can be monitored via OJS. Authors, readers, editorial boards, editors, and peer reviewers can get the status of manuscripts in real time. A hard copy of the journal can be purchased by the system. Several other changes are announced in the History Journal.
Articles 247 Documents
CORPORATE SOCIAL RESPONSIBILITY AND PROFITABILITY IN CIGARETTE SUB-SECTOR COMPANIES REGISTERED ON BEI IN 2012-2021 Widy Nabila Safitri; Afrizawati Afrizawati; Keti Purnamasari
Jurnal Manajemen Vol 12 No 1 (2024): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v12i1.1101

Abstract

The purpose of this research is to determine the influence of Corporate Social Responsibility (CSR) and profitability on firm value. Profitability is assessed using Return On Assets (ROA) and Return On Equity (ROE), Corporate Social Responsibility (CSR) is measured using GRI G4 with 91 disclosure category indicators while firm value is measured using Price Book Value (PBV). The purposive sampling method was used to collect samples from companies in the cigarette sub-sector listed on the Indonesia Stock Exchange from 2012 to 2021. Classical assumption tests, multiple linear regression analysis, and hypothesis testing with the t test, f test, and coefficient of determination test were used. for data analysis in this research. The results of this research indicate that Corporate Social Responsibility has no influence on Firm Value. Return on Assets has a significant positive influence on firm value. Return on Equity has a significant positive influence on firm value. Corporate Social Responsibility, Return on Assets, and Return on Equity simultaneously influence firm value. Profitability as measured by Return on Assets has a dominant influence on firm value.
ANALYSIS OF MARKETING COMMUNICATION STRATEGIES IN INCREASING BRAND AWARENESS Shella Septiani; Nurul Mardiyyah Pratiwi; M Furqon; Miftahul Jannah; A Sazili
Jurnal Manajemen Vol 12 No 1 (2024): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v12i1.1103

Abstract

Changes in the lifestyle of the millennial generation who now like to drink coffee with friends have an impact on the business economy with the emergence of new coffee shops in Indonesia with a variety of names and products. Marketing communication strategy is important for companies. To survive in the market, companies need to organize effective and appropriate corporate strategies. This research aims to find out the strategy. The The locus of this research at Kopi Janji Jiwa Opi Mall Palembang Branch Jl. Governor H. A Bastari, Sungai Kedukan, South Sumatra The sample of this study amounted to 50 respondents. The type of research used in this research is descriptive qualitative using descriptive statistical data analysis techniques and interactive analysis techniques. The results showed that Kopi Janji Jiwa maximizes marketing communication strategies through digital marketing strategies by carrying out the PENCILS concept (Publications, Events, News, Community Involvement, Identity Media, Lobbying, and Social Investment) and digital media strategies. In the brand awareness pyramid level, Kopi Janji Jiwa has not reached the top of mind level but Brand Recall.
THE INFLUENCE OF COMPANY SIZE, PROFITABILITY, AND LEVERAGE ON ACCOUNTING CONSERVATISM Cindy Febrianti; Dian Utari; Feronika Rosalin; Echi Kurniati; Wandestarido Wandestarido
Jurnal Manajemen Vol 12 No 1 (2024): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v12i1.1104

Abstract

Accounting conservatism is the principle of prudence profits in financial reporting, where companies do not rush to recognize and measure assets and immediately recognize losses and debts that have the possibility of occurring. The purpose of this study is to determine the development of company size, profitability, leverage, and accounting conservatism in retail trade sub-sector companies listed on the Indonesia Stock Exchange in 2017-2021, and also to determine the effect of company size, profitability , and leverage partially and simultaneously on accounting conservatism in retail trade sub-sector companies listed on the Indonesia Stock Exchange in 2017-2021. The sample in this study was 7 companies listed on the Indonesia Stock Exchange in 2017-2021. The data analysis used is multiple linear regression analysis techniques. The results showed that company size has a significant effect on accounting conservatism in retail trade sub-sector companies on the Indonesia Stock Exchange, while profitability and leverage variables partially have no significant effect. At least one independent variable of firm size, profitability, and leverage simultaneously affects the dependent variable of accounting conservatism. Therefore, it indicates that there is a joint influence of these variables on accounting conservatism in retail trade sub-sector companies on the Indonesia Stock Exchange.
THE EFFECT OF BOND RATING, DEBT TO EQUITY RATIO, LIQUIDITY, AND SBI INTEREST RATES ON CORPORATE BOND YIELD TO MATURITY Mega Wati; Muhamad Helmi; Destia Aktarina; Debi Carolina
Jurnal Manajemen Vol 12 No 1 (2024): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v12i1.1105

Abstract

Judging from Indonesia's investment opportunities every year, the average investment opportunity has increased from year to year. This proves that Indonesia's investment activities should be given primary attention, both when the country's economy is deteriorating and when the country's economy is improving. The aim of this research isto determine the development of bond ratings, debt to equity ratio, liquidity, SBI interest rates on the yield to maturity of corporate bonds listed on the IDX for the 2017-2021 period and to determine the influence of bond ratings, debt to equity ratio, liquidity, SBI interest rates partially and simultaneously on the yield to maturity of corporate bonds.The analytical method used is the descriptive method and verification method with a sample of 7 companies. The results show that partially the bond rating and SBI interest rate variables have a positive and significant effect on yield to maturity, while the debt to equity ratio and liquidity variables have no significant effect on yield to maturity and simultaneously there is at least one independent bond rating variable, debt to Equity ratio, liquidity and SBI interest rates influence the yield to maturity of corporate bonds. This conclusion provides important insight into the factors that can influence the yield to maturity of corporate bonds on the IDX, which can be a guide for market players and companies in making financial decisions.
MANAGING STUDENT MOTIVATION AND LEARNING ACHIEVEMENTS: A CASE STUDY IN FINANCIAL MATHEMATICS CLASS SRIWIJAYA STATE POLYTECHNIC Rizal Afif AN; Raras Risia Yogasnumurti; Dika Setiagraha
Jurnal Manajemen Vol 12 No 1 (2024): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v12i1.1109

Abstract

Motivation as a part of the learning process is a crucial aspect and some previous research has been showing evidence. Motivation also becomes a part of Emotional Intelligence (EQ) and that is also proven to be involved to improve learning processes and help students understand advance and improve learning achievements. So, students have more enhanced knowledge and skills in competing and facing real work environments. This paper aims to collect data and discover how motivation affects student learning achievement. The hypothesis of this research is that students who have a good learning achievement are students who have a good motivation and also have a positive effect on student learning achievement. The research sample includes 71 students of Sriwijaya State Polytechnic. Motivation and learning achievements were measured by a questionnaire with a lickert scale. Then the data were analyzed through SPSS software. The results show that Motivation has an effect on student learning outcomes.
THE INFLUENCE OF EMPLOYEE PERFORMANCE ON SERVICE QUALITY AT THE 20 ILIR D2 DISTRICT OFFICE KEMUNING DISTRICT, PALEMBANG CITY Nyimas Artina
Jurnal Manajemen Vol 12 No 1 (2024): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v12i1.1110

Abstract

Government must be effective and innovative in improving service quality to eliminate the perception of an unfriendly bureaucracy. The purpose of this research is to describe how much influence the performance of public service employees has on community satisfaction at the 20 Ilur D2 Subdistrict office, Kemuning District, Palembang. The sample size was 100 community respondents who used public services at the 20 Ilur D2 Subdistrict office, Kemuning District, Palembang. This research uses a survey as the main research design, which is a type of quantitative research and documentation at the research site. The technique used is Simple Regression Analysis which uses the Partial t-test. The conclusion of the test level (5%) is sufficient evidence that employee performance (X) influences service quality (Y) and then the results of a simple regression analysis show that the employee performance regression is work quality of 0.225, communication of 0.144 and speed of 0.220, the better the results. service quality is also high. In order to improve the quality of service in administering services, facilities and infrastructure must be improved so that the quality of service is a symbol of success through the provision of public services.
THE EFFECT OF DIGITAL MARKETING ON INCREASING INTEREST IN PURCHASING MOTOR VEHICLE POLICIES IN GENERATION Z IN PALEMBANG CITY Zubaidah Warni; Alditya Aris Rinandy; Pantani Dahlan; Triana Sri Gunarti
Jurnal Manajemen Vol 12 No 1 (2024): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v12i1.1111

Abstract

The development of technology in this day and age has grown rapidly. Many entrepreneurs use technology to market goods and services. Digital marketing is one way entrepreneurs develop markets for goods and services. Digital Marketing is now also used by non-bank financial services companies such as insurance companies. Many insurance companies develop technology to market insurance policies. Motor Vehicle Insurance Policy is one of the insurance products that is often echoed through digital media platforms. In addition to marketing through social media, companies also innovate by developing Insurtech applications. Generation Z today can be said to be the most tech-savvy generation, and is quite capable of using motorized vehicles. They rely on digital marketing and technology media in choosing, getting information and buying Motor Vehicle insurance policies, this also affects the increase in interest in ownership of Motor Vehicle Insurance Policies
USE OF E-FILLING AND E-FORM AS A MEASURE OF WPOP AND WP AGENCY COMPLIANCE Wulandari Ansori; Rusmida Jun Hutabarat; Yuni Rachmawati
Jurnal Manajemen Vol 12 No 2 (2024): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v12i2.1120

Abstract

This study aims to find out and analyze how taxpayers comply in reporting annual tax returns using e-filing and e-form at KPP Pratama Seberang Ulu Palembang. This study used quantitative descriptive data analysis techniques. The source of data used in this study is secondary data in the form of the number of individual and corporate taxpayers who report annual tax returns at KPP Sebrang Ulu Palembang. The data collection technique used in this study is documentation. The population in this study is the number of compliance of individual taxpayers and entities who have filed annual tax returns at KPP Pratama Sebrang Ulu Palembang after the implementation of e-filing and e-form until now. The sample in this study is the amount of compliance of individual and corporate taxpayers who report Annual Tax Returns at KPP Sebrang Ulu Palembang for 2018-2023 using a saturated sampling method. The results showed that the use of e-filling for individual taxpayers is less effective and for corporate taxpayers is not effective while the use of e-form is very ineffective for individual and corporate taxpayers
THE INFLUENCE OF ORGANIZATIONAL CULTURE AND JOB SATISFACTION ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) IN EMPLOYEES OF CV SUMBER CAHAYA MOTOR PALEMBANG Silvi Riyanti Agustin; Muhamad Helmi; Destia Aktarina; Nurul Mardiyyah Pratiwi
Jurnal Manajemen Vol 12 No 2 (2024): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v12i2.1127

Abstract

Abstract: strong features of CV Sumber Cahaya Motor's corporate culture can be seen in the behavioral dimensions of courtesy and altruism, where employees are very conscious of the importance of fostering strong connections and supporting one another. Nonetheless, there are shortcomings in the areas of conscientiousness and sportsmanship, as workers frequently show a lack of initiative when working beyond their assigned duties and a lack of enthusiasm when confronted with directives or extra work that is not related to their primary duties. Obviously, this contributes to workers' dissatisfaction with their jobs. This study aimed to characterize organizational culture, job satisfaction, and organizational citizenship behavior (OCB) in part-time and full-time CV Sumber Cahaya Motor Palembang personnel. Saturated sampling methodology was employed in this investigation, with a total of 40 employees as the sample. This study employed a quantitative methodology. This study used a descriptive and verification analytical methodology. The study's findings suggest that work satisfaction and company culture have a big impact on how employees behave in terms of organizational citizenship. With a combined 52.8% contribution to OCB, both variables have a significant impact. To support the rise in employee OCB, management must continue to fortify organizational culture and raise job satisfaction.
ANALYSIS OF PROVIDING INCENTIVES IN INCREASING EMPLOYEE LOYALTY AT PT. SUNAN RUBBER Dita Novitasari; Dian Utari; Debi Carolina; Muhammad Furqon
Jurnal Manajemen Vol 12 No 2 (2024): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v12i2.1128

Abstract

Abstract: Employees of PT Sunan Rubber receive monthly and yearly rewards based on their performance and working hours. If the production department meets its goals, it will receive additional rewards. On the other hand, personnel who are on probation, perform poorly, visit infrequently, or are taken over by management are not given any incentives. The purpose of this study is to ascertain how offering incentives can boost worker loyalty. The investigation was carried out at PT Sunan Rubber, with the aim of examining the workers in the production division of the company. In this study, primary and secondary data sources were used. Literature reviews, surveys, and interviews are the methods utilized to collect data. Purposive sampling, which looks at the criteria for respondents based on gender, age, most recent education, and duration of service, is the sample technique employed in this study. There were 54 responders in the sample that this study utilized. This study employs a qualitative approach along with descriptive analysis. Given that both variables scored in the "very good" range, it is anticipated that offering incentives will stimulate staff members and foster a greater sense of commitment to the organization. This is evident from the 82.4% incentive provision rate and the 85.6% employee loyalty percentage of the outcomes.