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Proceedings Series on Social Sciences & Humanities
Published by Universitas Muhammadiyah Purwokerto
ISSN : -     EISSN : 2808103X     DOI : https://doi.org/10.30595/pssh.v2i.92
Core Subject : Social,
Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences
The Proceedings Series on Social Sciences & Humanities aims to publish proceedings from conferences on the scope: 1. Business, Management & Accounting 2. Social Sciences (General)
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 1,067 Documents
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The Impact of Teacher Competencies, Academic Supervision, and Principal Leadership on Teacher Performance in the Gambia's Government High Schools Kebba Saine; Suryo Budi Santoso
Proceedings Series on Social Sciences & Humanities Vol. 15 (2024): Proceedings of International Conference on Management, Accounting, Economics, and Bu
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v15i.934

Abstract

The purpose of this study is to determine the impact of teacher competencies, academic supervisors, and principal leadership on teacher performance. A quantitative method was used in this study. A questionnaire utilizing a Likert-type of 5 rating scales was used to collect information using the survey method. The study included 125 respondents who were chosen at random from the senior high schools in Regional Education Directorate I&II. Multiple linear regression and the coefficient of determination test (R2) were used to analyze the data. According to the findings, teacher competencies, academic supervision, and principal leadership all have a positive and significant impact on teachers' performance. Leadership is necessary to guide, oversee, and regulate people, property, and challenges affecting the school, as well as to identify appropriate solutions to problems that may appear in order to achieve the desired objectives. The efforts of the vice principals and other senior teachers as supervisors can supplement the endeavors of the principal to ensure the correct execution of plans and accomplish their objectives. Academic supervision assists teachers in identifying and strengthening their weak areas in order to deliver appropriately, as well as improving their skills and performance. Activities like these could add to good working conditions, ethics, and a welcoming environment for teachers and students, as well as increasing teachers' competencies by providing them with thorough knowledge and mastery of their subject area and job in order boost their performance. This study will give insights into the factors that have a significant impact on teachers' performance.
The Role of Village-Owned Enterprises in Improving Community Welfare in Gunungtawang Village, Selomerto District Romandhon Romandhon; Bambang Agus Pramuka; Puji Lestari
Proceedings Series on Social Sciences & Humanities Vol. 15 (2024): Proceedings of International Conference on Management, Accounting, Economics, and Bu
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v15i.936

Abstract

Background : The village-owned enterprise ( BUMDes ) "Sepoor Bridge" has been able to provide village revenue from the results of the clean water supply business unit, but has not been able to have a major influence on improving the general welfare of the community. Methods : This study used a descriptive qualitative approach, namely through observation, interviews, and documentation. Results : The Village-Owned Enterprise "Sepoor Bridge" still relies on one business unit and its revenue is still used to add equipment, channel installation tools, and payment for water sources. Conclusion : The Village-Owned Enterprise " Sepoor Bridge " can help the community save on clean water costs and make it easier to get it.
The Effect of Family Harmony on Family Business Succession Salwa Salsabila Aulia Rahmani; Repita Dewi; Septia Pintanawati; Mira Nurfitriya; Azizah Fauziyah
Proceedings Series on Social Sciences & Humanities Vol. 15 (2024): Proceedings of International Conference on Management, Accounting, Economics, and Bu
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v15i.937

Abstract

The succession process certainly has an important impact on the sustainability of the family business. However, in the process there are several obstacles caused by friction on harmony between family members in a family business. The purpose of this study is to determine the description of family harmony and succession in several family business companies, and to find out how much influence family harmony has on succession in a family business. The object of this research includes three family businesses which are Azka Loundry, Payung Geulis and Kelom Geulis. This research uses a quantitative method with a descriptive verification approach. Quantitative data were obtained using linear regression techniques. The population of this study was 35 people. This study uses a saturated sample where the population size is the same as the sample size. Estimated results in this study indicate that family harmony has a positive influence on family business succession. This research also provides insight into maintaining family harmony to achieve successful succession in the family business.
How to Increasing Memorable Tourism Experiences at Heritage Destination Saryatun Saryatun; Sulis Riptiono; Siti Nur Azizah; Intan Muliana Rhamdhani
Proceedings Series on Social Sciences & Humanities Vol. 15 (2024): Proceedings of International Conference on Management, Accounting, Economics, and Bu
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v15i.939

Abstract

Background: This study aims to investigate the effect of destination image, self-congruity, and visitor engagement on memorable tourism experiences. Method: Tourists who visited Borobudur Temple were used as respondents who were taken using convenience techniques, as many as 150 questionnaires were distributed and analysed using multiple linear regression analysis with the SPSS version 28 statistical tool. Results: The results showed that all the hypotheses tested in this study were accepted. Image destinations play the most important role in increasing MTE, next are visitor engagement and self-congruity. The results of this study provide evidence that the tourist experience is an important emotional element for visitors to interact in their tourism activities. The substantial of the destination image, self-congruity, and visitor engagement will further increase the MTE. Conclusion: The antecedents of Memorable Tourism Experiences that exam in this research is an important element for the tourism business so that it can foster memories and memorable experiences for visitors when they carry out tourism activities.
The Effect of Successor Readiness on Family Business Sustainability Silvia Fajari Rasyieda; Seni Pitriani; Mira Nurfitriya; Azizah Fauziyah
Proceedings Series on Social Sciences & Humanities Vol. 15 (2024): Proceedings of International Conference on Management, Accounting, Economics, and Bu
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v15i.940

Abstract

Leadership succession in a family business is the process of transferring leadership from predecessor to business successor, this process involves preparing a successor who will take over leadership and be responsible for the family business. Ineffective succession planning will not be able to make a successor in accordance with company goals that will cause the company to fall. This study aims to determine the effect of successor readiness on the sustainability of family business. With the object of research of students of the Indonesian University of Education, Tasikmalaya Campus. This study used quantitative methods, with a descriptive approach and journal analysis related to sustainability factors in family businesses. Based on the results of the study, there are allegations that successor readiness has a positive effect on the sustainability of family businesses and provides useful insights on how families can improve family business sustainability through successor readiness.
Analysis of the Effect of Marketing Mix (4p) on Purchase Decisions Fashion Products on Shopee's E-commerce (Case study on the Z Generation of the City of Surakarta) Susi Anggi Purnama Sari; Kusdiyanto Kusdiyanto
Proceedings Series on Social Sciences & Humanities Vol. 15 (2024): Proceedings of International Conference on Management, Accounting, Economics, and Bu
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v15i.941

Abstract

This study examines the analysis of the influence of a marketing mix (4p) on the purchase decision of a fashion product on Shopee's E-commerce (a case study on the Z-generation of the city of Surakarta). Marketing mix (4P) is the Product, Price, Promotion, and Place. The study aims to analyze whether the marketing mix (4p) influences the purchase of fashion products on the e-commerce Shopee made by the Generation Z. In accordance with the phenomenon that we raise that fashion shopping phenomena in Generation Z are highly supported by the existing data. This study used a quantitative research method because the population of this study cannot be generalized with certainty, sampling using a non-probability sampler approach. The study uses a sample of 151 generations of Surakarta city Z that have been confirmed and are qualified for testing because they have passed the data verification phase. Where data is measured numerically and using Structural Equation Modeling (SEM) with Partial Least Square (PLS) via Smart-PLS 3.0 software. The result is Price, Promotion, and Places have a significant positive influence on Shopee's E-Commerce Fashion Product Purchase Decision. Whereas the Product significantly has a negative impact on the Shopee E-commerce Fashion Products Purchasing Decision The conclusion of this study is that 3 variables are significantly influenced by the purchasing decision and 1 negative variable is not significant to the purchase decision so that it can be used as a basis forining the related strategy. This will have a greater impact on the sales and turnover of the company's profits.
The Influence of Family Business Creativity on Business Competition Ujang Tajul; Hani Aliya Wardani; Dede Lela; Mira Nurfitriya; Azizah Fauziyah
Proceedings Series on Social Sciences & Humanities Vol. 15 (2024): Proceedings of International Conference on Management, Accounting, Economics, and Bu
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v15i.942

Abstract

In the era of globalization and evolving market dynamics, family businesses play an important role in the economy. The sustainability of family businesses often depends on their ability to innovate and compete effectively. Creativity is considered the key to gaining an edge in tough business competition. To analyze the influence of family business creativity on business competition. This research uses quantitative methods with a descriptive verification approach to collect and analyze data. Quantitative data was obtained through questionnaires distributed to family members involved in the family business. The object of this research is a company owned by Geulis Umbrella Craftsmen in Tasikmalaya City. These family companies were chosen to see business creativity in facing market competition. The results of this study show that business creativity has a major influence on family business competition, with competition as a significant mediator in this relationship. It is hoped that this research's implications will provide insight into the importance of business creativity in helping family businesses compete in traditional and modern markets.
The Role of Women Entrepreneurship and Eco-Friendly Entrepreneurship on Market Orientation and Marketing Performance of Female Entrepreneurs Windiyani Windiyani; Rahmad Solling Hamid; Sofyan Syamsuddin; Muhammad Ikbal
Proceedings Series on Social Sciences & Humanities Vol. 15 (2024): Proceedings of International Conference on Management, Accounting, Economics, and Bu
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v15i.943

Abstract

Background: In contemporary business landscapes, women entrepreneurs have emerged as a significant driving force, contributing to economic growth and innovation. Simultaneously, eco-friendly entrepreneurship has gained prominence, reflecting a growing global awareness of environmental sustainability in business practices. This study aims to examine the synergy between women's entrepreneurship and eco-friendly initiatives in shaping market orientation and marketing performance among female entrepreneurs. Method: The empirical analysis was conducted using a sample of 131 female entrepreneurs. This study used online survey for the data collection. After passing reliability and validity tests, the data were analyzed with partial least squares structural equation modeling. Results: The research results indicate that women entrepreneurship has a significant positive direct influence on market orientation. Eco-friendly also has a significant direct positive influence on market orientation. Finally, market orientation also has a significant positive influence on market performance. Conclusion: This study illuminates the intertwined dynamics of women's entrepreneurship and eco-friendly practices in influencing market orientation and marketing performance among female entrepreneurs. The findings underscore the potential for sustainable, gender-inclusive business strategies to not only drive business success but also contribute to environmental stewardship and societal progress. As women continue to play a pivotal role in the entrepreneurial landscape, fostering eco-friendly entrepreneurship offers a promising avenue for holistic economic and environmental advancement.
An Empirical Assessment of Technology Adoption Model in E-Commerce Nanda Pretty Amalia Zakiah; Evanitha Kurrata Aini; Ferdy Ferdy; Muhammad Ali Fikri; Gan Xinxin
Proceedings Series on Social Sciences & Humanities Vol. 15 (2024): Proceedings of International Conference on Management, Accounting, Economics, and Bu
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v15i.946

Abstract

Background: Over the past few decades, e-commerce has become one part of the development of electronic commerce technology. The development has caused customers' online purchasing habits to change. This research analyzes how e-commerce can be made more efficient and profitable and achieve business goals by using the Technology Acceptance Model (TAM) as a theoretical framework. Method: Data were examined using Smart's Partial Least Square (PLS) method. The widely used TAM is preferred as a suitable hypothetical model to examine how well the development of electronic commerce technology to support e-commerce. Results: The findings demonstrated that attitudes about and behavioral intentions to use were positively impacted by perceived usefulness. Research indicates that attitudes about utilizing are positively impacted by perceived ease of use, while behavioral intention to use is negatively impacted. It has also been demonstrated that behavioral intention to use is positively impacted by attitude toward usage. It has also been demonstrated that attitudes toward usage modulate the effects of perceived utility and perceived ease of use on behavioral intention to use. Conclusion: This research extends the theoretical and applied understanding needed to apply the TAM model in the e-commerce industry. This research enables business owners to better and more effectively utilize electronic commerce technology.
The Effect of Social Media Marketing and Service Quality on Customer Satisfaction of “Rpm Body Fitness” with Brand Image as an Intervening Variable Rahmad Ageng Handoko; Kussudyarsana Kussudyarsana
Proceedings Series on Social Sciences & Humanities Vol. 15 (2024): Proceedings of International Conference on Management, Accounting, Economics, and Bu
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v15i.947

Abstract

This research addresses the challenge of maintaining competitiveness and customer satisfaction in fitness centers, during the increasing popularity of fitness activities after the COVID-19 pandemic. With a study case of RPM Body Fitness, this research aims to explore the correlation of Social Media Marketing, Service Quality, Brand Image, and Customer Satisfaction. The number of samples used in this study was 104 using non-probability sampling techniques with purposive sampling methods. In this study, the tool used to analyze is the Structural Equation Model Partial Least Square (SEM-PLS) with the help of SMART PLS 4.0 software. The results of the analysis show that social media marketing has a positive and significant effect on brand image, Social media marketing does not have a positive and significant effect on customer satisfaction, Service quality has a positive and significant effect on brand image, Service quality has a positive and significant effect on customer satisfaction, Brand image has a positive and significant effect on customer satisfaction, Brand image can mediate social media marketing on customer satisfaction, Brand image can mediate service quality on customer satisfaction. RPM Body Fitness has successfully treated its customers with great customer service and optimized its social media to increase brand image and customer satisfaction.

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