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JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Published by Lembaga Komunitas Informasi Teknologi Aceh
ISSN : 24605891     EISSN : 25795635     DOI : https://doi.org/10.35870/jemsi
Core Subject : Economy,
Economics, Econometrics & Finance
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) is an electronic independent international scientific and academic journal that aims to publish scholars’ original and high-quality manuscripts and reports in all fields of business. JEMSI adheres to an open access policy to accelerate the barrier-free dissemination of scientific knowledge which can result in higher visibility and increased citation for authors works. Manuscripts in the forms of Research, Literature review, Case study, Conceptual, Viewpoint, General review, Book review are welcomed. Research with an interdisciplinary approach is highly preferred in this journal.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,127 Documents
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Pengaruh Perilaku Konsumtif, Literasi Keuangan dan Teman Sebaya terhadap Perilaku Menabung Mahasiswa Aktif Angkatan 2021 FEBI UNZAH Ula, Ummi Mauliatul; Nuntufa; Norhayati
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4149

Abstract

The research intends to investigate the influence of consumptive behavior, financial literacy, and peers on the saving behavior of active students of batch two thousand two one of the Faculty of Economics and Islamic Business, UNZAH. Employing a quantitative method with a causal associative research, the study examines the relationship among multiple variables. Data was gathered via questionnaire distributed to 136 students selected through the method of saturated sampling. Multiple linear regression was applied for the analytical method, involving instrument test, classical assumption test, T test, F test, and R2 utilizing the IBM SPSS 26. Findings suggest that partially, a significant negative impact was found on the relation of consumptive behavior and saving behavior, while a significant positive impact was found on the financial literacy as well as peers with student saving habit. Simultaneously, the three independent variables have a big impact on saving behavior with a determination value of sixty-eight, eight percent, which means that sixty-eight, eight percent of the saving behavior variation can be interpreted by these three variables.
Strategic Technology Adaptation Framework: AI, IoT, and the Shift in Strategic Paradigms Munara, Kasra Jaru; Kamil, Upik Sitti Aslia; Rizki, Muhammad; Pahala, Indra; Handaru, Agung Wahyu
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4154

Abstract

The rapid evolution of strategic technologies such as Artificial Intelligence (AI) and the Internet of Things (IoT) has triggered a paradigm shift in how organizations formulate, implement, and adapt their strategies. However, the current literature on integrating these technologies with the dynamic capabilities framework remains fragmented. This study proposes the Strategic Technology Adaptation Framework (STAF) to conceptually bridge AI/IoT adoption with organizational sensing, seizing, and transforming capabilities. Employing a Systematic Literature Review (SLR) of 30 selected articles published between 2012 and 2024, this research maps the relationships between specific technologies and organizational capabilities across sectors. The study reveals that AI predominantly supports seizing and transforming capabilities through automation and predictive analytics, while IoT enhances sensing through real-time data integration. The proposed STAF model contributes to the dynamic capabilities theory by integrating technological foresight and strategic alignment. It also provides practical guidance for organizations seeking to build adaptive responses and strategic agility in disruptive environments. This study concludes by proposing future empirical validation of STAF through case studies and mixed-method approaches.
Peran Promosi Media Sosial Terhadap Peningkatan Penjualan: Pisang Nyapnyap Karawang Yulianingsih, Silvi; Retnosary, Rieke; Yani, Dini
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4155

Abstract

This research on the Pisang Nyapnyap business aims to identify and analyse the most effective forms of social media promotion for reaching customers, increasing sales, and expanding the market for banana-based culinary products. Social media has become one of the most crucial marketing tools for modern businesses to broaden their market reach and enchance customer engagement. Platform such as Instagram, Facebook, and WhatsApp have emerged as essential chsnnels for entrepreneurs to extend their marketing outreach, strengthen customer relationships, and raise brand awareness. This case study employs a qualitative descriptive method, focusing on the Pisang Nyapnyap business located in Kalangsari Village, Rengasdengklok Sub-district, Karawang Regency, West Java. Data were collected through interviews, observations, and analysis of the social media content utilised by the business. The findings reveral that the implementation of social media promotion via Instagram and WhatsApp has significantly boosted sales volume and widened the market reach, positively contributing to the growth of the Pisang Nyapnyap bussiness. The social media promotion strategy, creative content, and responsiveness to market demands have proven effective in maintaining business growth, increasing sales, attracting a broader customer base, and enchaning customer loyalty through innovative product variations and strategic promotions. Consistency in promotional efforts remains esseential to sustaining and improving sales performance. Furthermore, utilising analytical tools provided by platforms such as Instagram Insights in vital for evaluating promotional effectiveness and guiding future marketing strategies.
Model Pertumbuhan Ekonomi Dengan Pendekatan Vector Error Correction Model di Provinsi Jawa Barat Tahun 2018-2022 Susilo, Joko Hadi; Laila, Agustina Naviatur Nurul; Alfiyana, Siti
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4156

Abstract

This study aims to determine and analyze economic growth in West Java Province. In addition, it also analyzes the effect of poverty, poverty rate and minimum wage on economic growth in 2018-2022. This type of research is conducted with a quantitative approach. Secondary data sources with data collection through literature studies and the official website of the West Java Province BPS. This study uses the Vector Error Correction Model (VECM) method. The sampling technique uses purposive sampling, with a total sample of 135 samples from 27 districts/cities in West Java Province. Based on the results of the short-term analysis, the poverty variable has a significant negative effect on economic growth. Then the poverty and minimum wage variables do not affect the economic growth variable. Furthermore, in the long term all variables, namely poverty, poverty rate and minimum wage have a significant negative effect on economic growth.
Strategi Pemasaran Digital Dalam Mengatasi Persaingan Bisnis Octivaningsih, Arum Rakhmasari; Novedliani, Riztrya; Muslimin, Mohammad; Ma'sum, Hadiansyah; Wahyuni, Ritna
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4157

Abstract

The purpose of this study is to determine the effectiveness of digital marketing strategies in overcoming business competition. This research approach collects data through literature studies, which involve reading literature from various sources including books, articles, journals and reports using qualitative and deductive approaches. The findings in this study are that digital marketing strategies are effective strategies to overcome increasingly tight business competition. By optimizing SEO, social media marketing, content marketing, paid advertising, email marketing, retargeting and remarketing, as well as performance analysis and measurement, a company can win the competition in today's digital era. Companies that are able to adapt to digital trends and use the right marketing strategies will have a competitive advantage and be able to survive in a dynamic market.
Faktor-Faktor yg mempengaruhi Minat Mahasiswa Bekerja di Lembaga Keuangan dengan Jenjang Karir sebagai Moderasi Sono, Mohammad Gifari; Agustina, Granit; Tahirs, Jemi Pabisangan; Munizu, Musran; Kumagaya, Johannes. P.
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4158

Abstract

This study aims to determine the factors that influence students' interest in working in financial institutions with career ladder as a moderation. The research method used is quantitative method. The population in this study were regular students at several universities with a sample of 146 people. The sampling method used was purposive sampling. The data used were primary data using the online questionnaire/google form method. The data obtained were analyzed using the Partial Least Square (PLS) analysis technique through Smart PLS software. The results of this study are that the work environment and job market considerations have a significant effect on students' interest in working in financial institutions. Career ladder is unable to moderate the influence of the work environment on students' interest in working in financial institutions. Career ladder is able to moderate job market considerations on students' interest in working in financial institutions.
Strategi Pemasaran Digital Produk Halal Dalam Meningkatkan Branding Bisnis Syariah Natsir, Imron; Siregar, Sulaiman Efendi; Triastuti, Eny; Parmini; Yuliastuti, Ratna
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4162

Abstract

The purpose of this study is to determine the effectiveness of digital marketing strategies for halal products in improving branding of sharia businesses. This research approach collects data through literature studies, which involve reading literature from various sources including books, articles, journals and reports using qualitative and deductive approaches. The findings in this study are that digital marketing strategies are an important element in improving branding of sharia businesses and halal products. By utilizing search engine optimization (SEO), social media marketing, influencer marketing, storytelling, e-commerce and marketplace optimization, and email marketing, sharia businesses can build strong branding, increase customer trust, and expand market reach globally. Through the implementation of appropriate and consistent digital strategies, sharia businesses can compete in a wider market, reach more Muslim customers, and have a positive impact on the development of the global halal industry.
Pengaruh Pemanfaatan Teknologi Informasi Terhadap Pengembangan UMKM Fashion di Era Digital Sari, Kartika
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4166

Abstract

This study aims to determine the effect of the use of information technology on the development of fashion MSMEs in the digital era. The research method used is explanatory research. The population of the study was 32 fashion MSME actors. The sampling technique was purposive sampling and used a Linear Regression statistical test tool, with independent variables of the use of information technology and the use of information technology, and the dependent variable of fashion MSMEs. The results of this study are that the use of information technology and the use of information technology partially have a significant effect on the development of fashion MSMEs in the digital era.
Pengaruh Penilaian Kinerja Sumber Daya Manusia Terhadap Kepuasan Pasien dan Kualitas Pelayanan Pada RSUD Mardi Waluyo Blitar Damayanti, Kristya; Prasetyorini, Ema; Farisma, Alicia Windy
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4172

Abstract

This research aims to examine the effect of human resource performance on service quality and patient satisfaction in the Dahlia Ward of RSUD Mardi Waluyo Blitar. The study adopts a quantitative survey approach, involving a sample of 30 patients. The key variables analyzed include human resource performance, service quality, and patient satisfaction. The findings demonstrate that human resource performance has a significant influence on both service quality and patient satisfaction. High-quality human resource performance leads to better service quality, ultimately increasing patient satisfaction.This study employs a quantitative methodology with a survey approach. Data were gathered using questionnaires distributed to 30 patients who received treatment in the Dahlia Ward of RSUD Mardi Waluyo. The analyzed variables consist of human resource performance (competence, responsibility, motivation), service quality (tangibility, reliability, responsiveness, assurance, empathy), and patient satisfaction.
Pengaruh Social Influence dan Facilitating Conditions Terhadap Behavioral Intention Pengguna e-wallet Triana, Betha; Suherman, Ujang; Pranata, Rengga Madya
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4174

Abstract

This study aims to examine the effect of social influence and facilitating conditions on behavioral intention in using electronic wallets (e-wallets) among students of the Karawang Buana Perjuangan University Management Study Program, both partially and simultaneously. The research sample consisted of 80 respondents selected using purposive sampling technique based on the Slovin formula. Data were collected through a questionnaire instrument with a semantic differential measurement scale. Before further analysis, the research instrument was tested for validity and reliability to ensure the accuracy and consistency of the data. The analysis technique used was multiple linear regression.The results showed that the variables of social Influence and facilitating conditions had a significant effect on behavioral intention in using e-wallets, both individually and simultaneously. This finding indicates that the greater the social Influence and the better the supporting conditions, the higher the intention of students to use e-wallets. The two independent variables together are able to explain 46.1% of the variability in behavioral intention, which indicates that there are other factors outside this model that also influence students' intention to use e-wallets.

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