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International Journal of Management Science and Information Technology (IJMSIT)
Published by Lembaga Komunitas Informasi Teknologi Aceh
ISSN : 27767388     EISSN : 27745694     DOI : https://doi.org/10.35870/ijmsit
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The development of science related to good technology, information, and communication, both theoretically and empirically has proven to have a positive impact on various aspects of people lives. The development of the science of Information and Communication Technology provides many benefits to increase the effectiveness and efficiency in various activities in various fields of science.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 608 Documents
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Transforming the Travel Experience: A Dynamic Marketing Approach Kinarya Jaya Tour & Travel Satrio Sudarso
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1411

Abstract

Kinarya Jaya Tour & Travel is a tourism agency in Surabaya, Indonesia. The company is facing a significant decline in its operations and revenue during the COVID-19 pandemic due to travel restrictions and the closure of tourist attractions. To increase demand and interest in their services, the company needs to implement marketing strategies that are effective and relevant in the current era. To address the identified issues, the company should conduct a thorough evaluation of the current business model and develop a new business model to adapt to the changing government regulations. Different marketing strategies can be combined to create a comprehensive plan. These strategies may include SWOT analysis, Quantitative Strategic Planning Matrix (QSPM), Competitive Profile Matrix (CPM), Strategic Position and Action Evaluation (SPACE), and Business Model Canvas (BMC). Combining these approaches will help Kinarya Jaya Tour & Travel formulate an effective marketing strategy to improve its business performance. In addition, qualitative research methods, such as in-depth interviews, observations, and document studies, can be used to collect data for analysis. The use of triangulation can ensure the accuracy and credibility of the data. By using these strategies and conducting a thorough analysis, Kinarya Jaya Tour & Travel can create a comprehensive marketing plan that aligns with its goals and adapts to the ever-changing landscape of the tourism industry.
Unravelling Determinant Factors That Drive The Effectiveness of Compensation Practice (Qualitative Study at Banaran 9 Resto Coffee and Tea) Mirzam Heryadarma; Handrio Adhi Pradana; Fereshti Nurdiana Dihan
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1439

Abstract

This study aims to analyze the implementation of compensation practices at Banaran 9 Resto Coffee and Tea, a government-owned culinary company with eight branches spread across Central Java. The research employs a qualitative case study approach involving employees from various levels at Banaran 9 Resto Coffee and Tea as the primary informants amounted to eight participants. The provision of compensation at Banaran 9 Resto Coffee and Tea involves a combination of various types of practices, including direct compensation, indirect compensation, and non-financial compensation. Direct compensation, such as salary and bonuses, has been proven to enhance employee performance and motivation. Indirect compensation, such as insurance and cafeteria facilities, contributes to improved social well-being and employee loyalty. Meanwhile, non-financial compensation, such as flexible selection of days off, promotion opportunities, and training, positively impacts productivity and employee career development. The research findings indicate that the implementation of a combination of various types of compensation practices at Banaran 9 Resto Coffee and Tea has been effective. The majority of employees express satisfaction with the compensation they receive, which contributes to increased performance and a high level of employee retention. This study provides profound insights into the diverse implementation of compensation at Banaran 9 Resto Coffee and Tea while reinforcing the important role of compensation as a reciprocal acknowledgment of employee contributions.
Effect of Product Quality and Service Quality Against Consumer Satisfaction Case Study On UKM Wawarungan Ijot, Cimahi City Ega Nurhaidah Sari; Doni Dirgantara Asikin
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1448

Abstract

This research was conducted on consumers of UKM Wawarungan Ijot, Cimahi City. The purpose of this research is to find out how much influence the influence of Product Quality and Service Quality has on Customer Satisfaction either partially or simultaneously. The research method that will be used in this research is descriptive and associative method. In this study, the unit of analysis is the individual, namely the consumer of MSMES Wawarungan Ijot Cimahi. The sample in this study were 114 respondents. The sampling technique is random sampling. The research method uses multiple linear regression. The results of the study show that there is a simultaneous positive effect on product quality and service quality on MSME consumer satisfaction in Wawarungan Ijot Cimahi. The implications of the Wawarungan Ijot Cimahi MSME research can make various improvements to product resilience, new innovations, consistency in service.
Analysis of Financial Decision-Making with a Behavioral Economics Approach: Perspectives on Capital Market Investors Ahmad Rizani; Rizky Zakariyya Rasyad; Lina Budiarti; Upik Sri Sulistyawati
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1471

Abstract

This study aims to analyze the financial decision-making of investors in capital markets using the approach of behavioral economics. Behavioral economics studies how psychological and emotional factors influence financial decision-making. This study involves analyzing various aspects of investor behavior including loss aversion, information framing, overconfidence, herd behavior, and demographic factors. The results show that investors tend to fear losses more than profits, which affects prudent decision-making. The way information is presented also influences investment decisions, where the formation of a positive or negative frame can affect perceptions of risk and opportunities for profit. Overconfidence also plays a role in investment decision-making, with overconfident investors tend to underestimate risk. Herd behavior is also seen in this study, where investors tend to follow market trends without in-depth analysis, which can increase market volatility. Demographic factors such as age, gender, education, and investment experience also play a role in investment strategy and risk preference. This research provides important insights to investors and market participants about the psychological factors that influence financial decision-making. With a better understanding of investor behavior, it is hoped that investors will be able to make more informed and informed decisions, as well as reduce the impact of psychological biases in the future. financial decision-making in capital markets.
Analysis of the Influence of Financial Literacy Determinants on Undergraduate Students in Yogyakarta Gita Sastri; Katiya Nahda
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1479

Abstract

This research aims to examine the factors influencing students' financial literacy using variables such as gender, age, field of study, participation in financial management classes, father's education, mother's education, amount of pocket money, and Grade Point Average (GPA). The study population comprises active students from different universities in Yogyakarta. A survey approach was employed, including distributing questionnaires to 216 undergraduate students associated with Universitas Islam Indonesia. The statistical tool used to test the hypothesis in this study was multiple linear regression analysis with SPSS 25. The outcomes indicated that gender and age indeed impact financial literacy. In contrast, variables including a field of study, participation in financial management classes, father's education, mother's education, pocket money, and GPA do not influence financial literacy.
Application of Smart Technology in Marketing Strategy Development: An Overview of the Hotel Industry in Bali Seno Hadi Saputro; Arninda Arninda; Ferdy Firmansyah; Munawir Munawir
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1491

Abstract

This study aims to analyze the impact of smart technology implementation in the hospitality industry, focusing on issues of privacy and data security, economic and social impact of engagement. of human resources and the importance of transparency and accountability in smart technology design. The research methods used are inductive and qualitative methods with in-depth interpretation. Data is drawn from a variety of scholarly sources and up-to-date information from platforms such as SINTA, Science Direct, Google Scholar, Scopus, and Web of Science. Research results show that the application of smart technology in the hotel industry has a significant impact on many aspects. The first finding highlights the need to prioritize data security and privacy issues. The implications of replacing workers with smart technology have an impact on the local economy and employment structure. Furthermore, this study highlights the need for transparency and accountability in the design of smart technologies, so that customers have clear information and control over their personal data. This finding is consistent with previous research that has identified the risks and social impacts of smart technology adoption in the hospitality industry. Therefore, businesses in the hospitality industry need to develop policies and strategic measures to address negative impacts and ensure the ethical and responsible adoption of smart technology. This study provides insight into the impact of smart technology implementation in the hospitality industry and provides a basis for developing sustainable and ethical strategies for smart technology adoption in hospitality.
The Effect of Technological Innovation on Business Sustainability Based on Society 5.0 Dimension: New Decision Making Methods Muhammad Fuad; Darusman Darusman; Fita Kurniasari; Mahardika Agung Madepo
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1493

Abstract

This study aims to analyze the relationship between technological innovation, business decision-making, and sustainability in the context of Society 5.0. Mixed methods approaches are used to gain a deep and diverse understanding of these complex interactions. The data collection was done through online surveys and in-depth interviews. Quantitative analysis uses regression to examine the relationship between technological innovation adoption and sustainable business decision-making. Qualitative analysis was performed using a thematic approach to interview transcripts. The results of the analysis show that there is a positive and significant correlation between the level of technological innovation adoption and the effectiveness of sustainable business decision-making. Qualitative results reveal stakeholder views on the impact of technological innovation on business implementation and decision-making challenges. The conclusion of this study highlights the important role of technological innovation in achieving sustainable business goals, providing guidance for the development of adaptive business strategies in an age of technological change and society.
The Effect of Product Advertising Through YouTube Media on Brand Awareness, Brand Image, and Purchase Intentions in the Millennial Generation Fariz Irfandi; Agus Abdurrahman
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1534

Abstract

This study aims to see the influence of YouTube media as a place for promoting or advertising various products on brand awareness, brand image, and purchase intention by millennials in Indonesia. This research is based on advertising value theory and generational cohort theory. The variables in this study are YouTube advertising, brand awareness, brand image, and purchase intention. This study used a quantitative approach by distributing questionnaires online which managed to get 141 respondents. The respondents were collected by convenience sampling technique based on the choice of age criteria ranging from 18 years to 40 years the birth of the millennial generation 1982-2004 was based on the theory of generation by Strauss-Howe and using YouTube as an entertainment medium and information channel. Process the data from the results of this study using the PLS-SEM application. The results of this study found that there was a positive influence of YouTube advertising on brand awareness, brand image, and direct purchase intention. Brand image also influences purchase intention, but brand awareness does not influence purchase intention. So only brand image can be said as a mediating variable, while brand awareness is not. This research can be additional literacy related to the topic of the influence of YouTube advertisements which is still small. Companies can use this research as a basis for studies to make product or brand marketing through digital media more attractive to convey to consumers.
Consumer Behavior in Omnichannel Retail Aulia Uswatun Khasanah; Ilham Karin Rizkiawan; Fahman Hadi Utomo; Uli Yuniarti; Multi Sari Dewi
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1541

Abstract

Retail industry has undergone significant changes in the digital era, with companies offering multiple channels for shoppers to purchase goods. As a result, consumers now have more options to make shopping decisions. This study aims to examine how consumers behave when buying goods from a retail store that has multiple channels. The research method used was qualitative, and the sample size consisted of 11 fashion product consumers. The results showed that most of the respondents preferred to use online platforms to purchase fashion products. They used these platforms to check for discounts, promotions, and product information. However, they still made purchases offline when attractive offers were available, or to ensure that the product matched their expectations.
Analysis of Organic Fertilizer Marketing Strategy at the Indmira Company to Meet the Needs of Palm Oil Farmers in Kuantan Singingi Regency Using the SWOT Method Yanuar Wibawadi; Istyakara Muslichah
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1596

Abstract

This research aims to analyze the marketing of organic liquid fertilizer at the Indmira Company in meeting the needs of Kuantan Singingi oil palm farmers using the SWOT method. The type of research used in this research is qualitative research. The research was carried out at PT. Indmira selected 32 respondents and resource persons from Kuantan Singingi Regency. The data collection techniques used were interview techniques and questionnaires. The results of the research show that using SWOT analysis, Indmira's organic liquid fertilizer product has the opportunity to increase sales of liquid organic fertilizer through outreach and introduction, as well as building cooperation and using information technology regarding the product in the people of Kuantan Singingi Regency. The results of respondents' answers showed a good perception of organic liquid fertilizer. There are several factors that make this organic fertilizer have a good perception, one of which is that organic fertilizer has a long-term effect on the health of palm trees and the price is still affordable. Some farmers believe that organic liquid fertilizer is an environmentally friendly product. The results of the questionnaire explained that respondents were interested in using organic liquid fertilizer as an alternative or as a distraction from chemical fertilizers. This is because organic liquid fertilizer is a green product or environmentally friendly fertilizer. Organic fertilizer has a long-term effect on the health of palm trees, reduces environmental pollution and is more affordable.

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