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INDONESIA
Jurnal Visi Komunikasi
Published by Universitas Mercu Buana
ISSN : 14123037     EISSN : 25812335     DOI : https://doi.org/10.22441/visikom
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal Visi Komunikasi [p-ISSN: 1412-3037 | e-ISSN: 2581-2335] has been published since 2007 byFakultas Ilmu Komunikasi Universitas Mercu Buana Jakarta, Indonesia. Jurnal Visi Komunikasi is a bi-annual journal issued on May and November. It consists of research-based articles and /or conceptual articles in communications (see Focus and Scope). The publisher only accepts an original work, which has not been published elsewhere. The article should be submitted through this site in accordance with our format (see Author Guidelines). Submitted article will be reviewed and edited for format uniformity, term, and other procedures.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 244 Documents
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BRAND IMAGE AND BRAND ASSOCIATION AS PREDICTORS OF PURCHASE INTENTION: EXAMINING THE PRO-ISRAEL PRODUCT CONTEXT Kurniawan Prasetyo; Siti Muslichatul Mahmudah; Muthia Rahayu
Jurnal Visi Komunikasi Vol. 25 No. 01 (2026): MEI 2026
Publisher : Universitas Mercu Buana

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Abstract

Brand image and brand association are key elements in building brand identity and perception in the eyes of consumers. Understanding how brand image and brand associations influence consumer purchase intention is critical to business sustainability. When products are associated with sensitive issues such as political issues, such as pro-Israel, it can affect consumer perception in a more complex way. The boycott, divestment, sanctions (BDS) movement calls on followers to abandon major brands because of their direct involvement in supporting Israeli atrocities against Palestinians. Pro-Israel associated products can also have associations with certain political values, beliefs or identities associated with supporting Israel. These associations can influence how consumers perceive the product. Product association with pro-Israel issues can affect consumer purchase intention. This study aims to identify and analyze the influence of brand image and brand association on consumer purchase intention on products with pro-Israel associations. The results of this study identify that brand image and brand association have a significant influence on consumer purchase intention for products with pro-Israel associations, at a rate of 68.9%. Brand image demonstrates a very strong influence (60.5%), where consumers' perceptions of the brand image affect their purchasing decisions. Similarly, a strong and positive brand association also increases purchase intention by 60.2%. The combination of a positive brand image and strong brand association simultaneously shows a highly significant impact on consumer purchase intention. 
BUILDING THE IMAGE OF A “CITRA ANAK BANGSA”: A RETROSPECTIVE STUDY OF PTDI N219’S PUBLIC RELATIONS MANAGEMENT Muhammad Reza Panangian; Andreas Dion Anggoro
Jurnal Visi Komunikasi Vol. 25 No. 01 (2026): MEI 2026
Publisher : Universitas Mercu Buana

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Abstract

This study aims to retrospectively evaluate PT Dirgantara Indonesia’s (PTDI) public relations (PR) management in constructing the image of the N219 aircraft as a “Karya Anak Bangsa” during the initiation phase in 2019, as well as its impact on the product’s reputation in 2026. Using a qualitative approach with a single-case study method, this study examines the implementation of the Planning, Organizing, Actuating, and Controlling (POAC) management functions through in-depth interviews, observations, and document analysis. The findings reveal that despite inter-institutional coordination challenges and limited publication budgets, the PR role as an Expert Prescriber—prioritizing physical validation through aerospace exhibitions—proved pivotal in building long-term market trust. This study reveals the existence of an Efficiency Paradox, wherein cost-efficient digital channels are not always effective in mitigating socio-psychological skepticism toward domestic high-tech products when compared to direct physical interactions. Theoretically, this study contributes to the development of Excellence Theory by emphasizing the importance of validating communication in high-risk manufacturing industries. The research findings recommend the need for a single voice policy across institutions to strengthen public loyalty toward national strategic innovations. 
ADAPTIVE INTRAPREUNERSHIP IN LOCAL RADIO TRANSFORMATION: ENTREPRENEURIAL ORIENTATION AND BUSINESS MODEL RECONFIGURATION AT RADIO 96.8 KPFM SAMARINDA Maulani Al Amin; Rizki Briandana, M.Comm., Ph.D
Jurnal Visi Komunikasi Vol. 25 No. 01 (2026): MEI 2026
Publisher : Universitas Mercu Buana

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Abstract

Digital disruption has forced Indonesian local radio stations to fundamentally re-examine their business models. This study analyzes how entrepreneurial orientation (EO) is articulated in the transformation of Radio 96.8 KPFM Samarinda's business model through the activities of its Event & Creative Division. A qualitative approach with an explanatory case study method was employed, with data obtained from in-depth interviews and observations. The findings indicate that the transformation took place as a gradual radiomorphosis process in four phases (2007–2026), executed through a Triple O strategy (On-Air, Online, Off-Air) that reconfigured the four elements of the Business Model Canvas. The five dimensions of EO are manifested through adaptive intrapreneurship patterns typical of local media organizations with limited capacity.  
INTERPERSONAL COMMUNICATION OF THE SUJANLIE TOTONG LAW OFFICE WITH CLIENTS IN RESOLVING LEGAL PROBLEMS: A CASE STUDY OF THE BUSANG DENGEN FARMER GROUP Nunung Dwi Astutik; Nurul Shobah; Fuad Fansuri
Jurnal Visi Komunikasi Vol. 25 No. 01 (2026): MEI 2026
Publisher : Universitas Mercu Buana

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Abstract

This study aims to analyze the interpersonal communication carried out by the Sujanlie Totong Law Office with clients in resolving legal problems, using a case study of the Busang Dengen Farmer Group. This research employs a qualitative approach with a case study design. Data were collected through in-depth interviews with the advocate and supported by relevant literature review.The findings indicate that interpersonal communication is implemented through the use of simple and accessible language, transparency in conveying information, empathy toward clients, and active client involvement in legal decision-making processes. Such communication plays a crucial role in building client trust, reducing uncertainty, and enhancing clients’ understanding of legal procedures.Furthermore, interpersonal communication functions not only as a means of delivering legal information but also as an instrument of empowerment, enabling clients to actively participate in the process of resolving their legal issues.Therefore, the interpersonal communication practiced by the Sujanlie Totong Law Office is not merely informative in nature but also strategic in supporting the effectiveness of legal problem resolution faced by clients. 

Page 25 of 25 | Total Record : 244

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