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ProBisnis : Jurnal Manajemen
Published by Lembaga Riset, Publikasi dan Konsultasi JONHARIONO
ISSN : 20867654     EISSN : 28087240     DOI : 10.62398
Core Subject : Economy, Humanities, Science, Social, Engineering,
Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
ProBisnis: The Management Journal was previously published in print, then in 2020 it was changed to online. This journal has ISSN: 2086-7654( Print) and ISSN: 2808-7240(Online). The scope of this journal is Economics, Management, Marketing, Strategic Management, Entrepreneurship, Leadership etc.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 891 Documents
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The Role of Customer Experience, Ease of Use, and Customer Trust in Forming Repurchase Intention in Access by KAI Application Users Sulasih, Ragil; Ekowati, Titin; Wijayanti, Wijayanti
ProBisnis : Jurnal Manajemen Vol. 16 No. 3 (2025): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

The continuous advancement of technology has triggered the emergence of more e-commerce platforms, which significantly affect the way people transact online. The increasingly tight competition in the transportation services business, so companies continue to strive to provide improved services to upgrade applications to build repurchase intention in consumers through customer experience, ease of use, and customer trust. This phenomenon is very important to be considered by PT KAI as one of the transportation service providers in Indonesia. This study aims to test the effect of customer experience, ease of use and customer trust on repurchase intention. This quantitative study uses a survey design to collect data. The population in the study all users of the Access by KAI application. The sample taken in this study amounted to 150 respondents who were determined using the purposive sampling technique. Data collection was carried out using a questionnaire measured with a likert scale that was answered completely, according to the criteria and had met the validity and realibility requirements. Data analysis was carried out using multiple linear regression analysis. The result of study show that customer experience, ease of use, and customer trust have a positive and significant effect in partially.
Pembangunan Pendidikan di Provinsi Banten : Model Identifikasi Kebutuhan Pendidikan di Sekolah Menengah Atas dan Kejuruan melalui Pendekatan Perencanaan dan Kebijakan Publik Wicaksono, Baghas Budi; Pusparini, Yanti; Sari, Rini Kurnia
ProBisnis : Jurnal Manajemen Vol. 16 No. 3 (2025): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Penelitian ini bertujuan untuk mengidentifikasi kebutuhan pendidikan di tingkat Sekolah Menengah Atas (SMA) dan Sekolah Menengah Kejuruan (SMK) dengan menggunakan pendekatan perencanaan dan kebijakan publik. Metode yang digunakan melibatkan analisis kebijakan berbasis data kuantitatif dan kualitatif untuk mengevaluasi faktor-faktor yang memengaruhi pemenuhan kebutuhan pendidikan, termasuk ketersediaan tenaga pendidik, sarana dan prasarana, kurikulum yang relevan dengan kebutuhan dunia kerja, serta alokasi anggaran pendidikan. Temuan penelitian menunjukkan bahwa terdapat kesenjangan antara kebijakan yang diterapkan dengan kebutuhan nyata di lapangan, khususnya dalam hal penyediaan fasilitas belajar dan pengembangan kompetensi siswa. Berdasarkan hasil tersebut, disarankan agar pemerintah daerah melakukan pemetaan kebutuhan pendidikan secara periodik, meningkatkan sinergi antara lembaga pendidikan dan sektor industri, serta menyusun kebijakan pendidikan yang berbasis data dan berorientasi pada peningkatan mutu dan relevansi pendidikan. Implementasi kebijakan yang tepat diharapkan dapat memperkuat sistem pendidikan menengah serta mendorong terciptanya sumber daya manusia yang kompeten dan siap menghadapi tantangan pembangunan daerah.
Mapping of Tax Avoidance Behavioral Patterns in The Digital Business Environment (Implications for Tax Regulations and Financial Risk Management) Arum, Mega; Kurniawan , Hendra
ProBisnis : Jurnal Manajemen Vol. 16 No. 3 (2025): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

The development of digital technology has significantly affected the business landscape, including in terms of taxation. In the context of digital business, the phenomenon of tax avoidance has become a major concern. This study aims to understand the pattern of tax avoidance behavior in the digital business environment and analyze its implications for tax regulations and financial risk management. The research method used involves literature analysis to identify common patterns of tax avoidance behavior in digital businesses. The results of the analysis show that digital businesses often take advantage of loopholes in tax regulations to reduce their tax obligations, either through transfer pricing, entity location determination, or profit shifting practices. The implications of this behavior are very complex, including challenges in enforcing relevant tax regulations and managing financial risks for affected countries. This study also highlights the importance of cross-border cooperation in addressing the tax challenges faced by digital businesses. While international tax regulations have evolved to accommodate the changing business environment, there is still a need for further reform to address increasingly complex tax avoidance practices. This study proposes several policy recommendations, including increasing cooperation between countries in the exchange of tax information, the use of technology to detect and prevent tax avoidance, and updating tax regulations that are more adaptive to the development of digital businesses. Thus, this study contributes to a better understanding of the dynamics of tax avoidance in the context of digital business and provides useful insights for policy makers, practitioners and academics in addressing this challenge.
Analisis Segmentasi dan Penargetan Pasar Sneakers Lokal di Jabodetabek Farras, Muhammad Ammar; Muhammad Rafi; Farhan, Mohamad; Riorini, Sri Vandayuli
ProBisnis : Jurnal Manajemen Vol. 16 No. 3 (2025): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

In recent years, public perception of local footwear products has shifted positively along with increasing awareness to support domestic products. Changes in consumer preferences, the development of e-commerce, and demands for quality and sustainability are important factors in forming an effective marketing strategy. This study aims to describe the segmentation and target market for local footwear, especially sneakers, and to design a marketing strategy based on the marketing mix approach (4P: Product, Price, Place, Promotion). This study uses a descriptive method with primary data collection through consumer interviews. The sampling technique used is purposive sampling, and data analysis is carried out using cluster analysis, both hierarchically and non-hierarchically. The results of the analysis show the formation of four market segments, with the fourth segment as the most potential target because it has the highest mean value for the product variable. The findings show that consumers prioritize comfort, prices that are comparable to quality, strategic store locations, and the influence of social media in the purchasing decision-making process. Recommended strategies include emphasizing ergonomic design, competitive pricing, optimizing offline and online distribution channels, and attractive digital content-based promotional campaigns. 
Peran Lokasi Usaha dan Saluran Distribusi Dalam Mempengaruhi Volume Penjualan Pedagang Kaki Lima di Area Taman Iring Witu Kota Buntok Rahman, Valentino
ProBisnis : Jurnal Manajemen Vol. 16 No. 3 (2025): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Penelitian ini dilatar belakangi oleh perkembangan dunia usaha yang semakin pesat dalam berbagai sektor, yang mana salah satu indikator penilaian suatu usaha dikatakan sukses dan berkembang adalah meningkatnya volume penjualan usaha tersebut. Terdapat beberapa variabel yang tentunya dapat mempengaruhi volume penjualan tadi. Penelitian ini ingin mengukur pengaruh Lokasi Usaha dan Saluran Distribusi terhadap Volume Penjualan Pedagang Kaki Lima di area Taman Iring Witu kota Buntok. Jenis Penelitian ini merupakan penelitian Kuantitatif dengan melakukan pengujian hipotesis. Responden dalam penelitian ini adalah para pedagang kaki lima yang melakukan kegiatan usaha di taman Iring Witu Kota Buntok Kabupaten Barito Selatan. Peneliti menggunakan teknik penarikan sampel dengan metode Total Sampling. Metode Analisis yang digunakan adalah Regresi Linier Berganda, Uji t (Parsial), dan Uji F (Simultan), serta Uji Determinasi. Hasil yang diperoleh dalam perhitungan regresi linier sederhana adalah Y = 5,160 + 0,569X1-0,093X2 dimana nilai konstanta (a) sebesar 5,160, nilai koefisien (b) X1 sebesar 0,569 dan nilai koefisien (b) X2 sebesar -0,093. Kemudian diperoleh hasil pengaruh Lokasi terhadap Volume Penjualan t-hitung>t-tabel 15,358>1,685 , dan hasil dari  pengaruh Saluran Distribusi terhadap Volume Penjualan t-hitung<t-tabel -1,298<1,685 , kemudian secara simultan didapat hasil F-hitung>F-tabel 117,977>3,24.Kesimpulan penelitian adalah bahwa Lokasi Usaha berpengaruh positif dan signifikan terhadap Volume Penjualan, Saluran Distribusi berpengaruh negatif dan tidak signifikan terhadap Volume Penjualan, serta secara bersama-sama Lokasi Usaha dan Saluran Distribusi memiliki pengaruh positif terhadap Volume Penjualan Pedagang Kaki Lima di area Taman Iring Witu Kota Buntok.
Produksi Padi Pada Kelompok Tani Rubang di Buntok-Asam Kecamatan Dusun Selatan Tahun 2025 Emil Salim Nugraha, Muhammad
ProBisnis : Jurnal Manajemen Vol. 16 No. 3 (2025): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Penelitian ini bertujuan untuk mengetahui besarnya biaya yang dikeluarkan untuk produksi padi dalam satu kali musim tanam pada kelompok tani Rubang Kec. Dusun Selatan tahun 2025 dan menganalisa besarnya produksi yang dihasilkan atas biaya produksi yang dikeluarkan dalam satu kali musim tanam pada kelompok tani Rubang Kec Dusun Selatan tahun 2025. Hasil penelitian menunjukkan biaya yang dikeluarkan untuk produksi padi dalam satu kali musim tanam pada kelompok tani Rubang adalah sebesar Rp.91.886.000;. Hasil produksi padi yang di dapatkan kelompok tani Rubang atas biaya produksi yang di keluakan adalah sebanyak 25.684 kg gabah. Target kelompok tani Rubang tidak tercapai, hal ini di sebabkan karena terjadinya banjir pada bulan Maret dan April yang menyebabkan padi tidak bisa tumbuh maksimal karena terendam air. Kemudian ada serangan hama jenis wereng yang menimbulkan kerusakan pada tanaman padi. Penerimaan usaha tani yang di peroleh kelompok tani Rubang adalah sebesar Rp.154.104.000;. Pendapatan usaha tani sebesar Rp.62.218.000; dan hasil usaha per hektar kelompok tani Rubang sebesar Rp.17.254.597;. Kelompok tani yang memiliki keuntungan tertinggi adalah kelompok tani Makmur dengan pendapatan bersih/hasil usaha sebanyak Rp.11.563.000; dari luas lahan 2,5 hektar.
Pengendalian Kualitas Produk Tahu Menggunakan Metode Seven Tools (Studi Kasus pada UMKM Pak Yunus Kota Tarakan) Usman, Ferawati; Jamilah, Febriyani; Ahmatang, Ahmatang
ProBisnis : Jurnal Manajemen Vol. 16 No. 3 (2025): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Penelitian ini bertujuan untuk mengetahui pengendalian kualitas pada produk tahu dengan menggunakan metode seven tools pada UMKM pabrik Pak Yunus Kota Tarakan. Penelitian ini menggunakan pendekatan deskriptif kuantitatif. Dalam penelitian ini menggunakan sampel sebanyak 420 tahu yang di ambil selama 25 kali proses produksi dan menggunakan metode stratified random sampling. Data yang diperoleh menggunakan metode seven tools yang terdiri dari lembar pengecekan, diagram alur, histogram, diagram pareto, peta kendali, diagram penyebar dan diagram sebab akibat. Hasil dati penelitian menemukan bahwa terdapat empat jenis kecacatan yang terdiri dari cacat lembek, hancur, berbau, dan warna dengen presentase pada cacat lembek yaitu 36,15% cacat hancur sebesar 21,54%, cacat berbau sebesar 20,77%, dan cacat warna sebesar 21,54%. Berdasarkan peta kendali pada Pabrik Pak Yunus masih terdapat 11 kali proses produksi yang garis proses cacatnya melewati batas kontrol. Faktor yang mempengaruhi produk cacat terdiri dari faktor manusia, mesin, bahan baku, dan metode. Berdasarkan diagram penyebar diketahui bahwa hubungan antara jumlah produk cacat dengan faktor manusia memiliki hubungan yang positif.
Pengaruh Live Streaming terhadap Penjualan Produk Kecantikan pada Platform Shopee Slinky Official Store Lisda, Diyanti Trisna Sofia; Majid, Nurkholis
ProBisnis : Jurnal Manajemen Vol. 16 No. 3 (2025): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Live streaming menjadi strategi pemasaran digital yang semakin populer di platform e-commerce seperti Shopee. Melalui fitur ini, brand dapat berinteraksi langsung dengan konsumen serta memperkenalkan produk secara real-time. Penelitian ini bertujuan untuk menganalisis pengaruh live streaming terhadap penjualan produk kecantikan (body care dan skincare) pada Shopee Slinky Official Store. Variabel independen dalam penelitian ini adalah jumlah penonton aktif, jumlah suka (likes), dan komentar dalam sesi live streaming. Metode analisis yang digunakan adalah regresi linier berganda dengan data dari 41 sesi live streaming. Hasil menunjukkan bahwa secara simultan, live streaming berpengaruh signifikan terhadap penjualan. Namun secara parsial, hanya variabel komentar yang berpengaruh signifikan terhadap penjualan, sedangkan penonton aktif dan suka (likes) tidak berpengaruh signifikan.
Pengaruh Work-Life Balance, Kecerdasan Emosional, dan Personal Value terhadap Kinerja Pegawai Non Medis Rumah Sakit Khusus Jiwa (RSKJ) Soeparpto Provinsi Bengkulu Putri, Annisa; Army, M. Noor; Fauzan, Fauzan
ProBisnis : Jurnal Manajemen Vol. 16 No. 3 (2025): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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This study aims to analyze the influence of work-life balance, emotional intelligence, and personal values on the performance of non-medical employees at the Soeprapto Mental Hospital (RSKJ) in Bengkulu Province, both partially and simultaneously. The research employed a quantitative approach using multiple linear regression analyses processed through SPSS version 27. The results show that, partially, all three independent variables significantly affect employee performance. Work-life balance has the most dominant influence, with a regression coefficient of 0.378 and a significance value of 0.002, followed by emotional intelligence (coefficient = 0.317; p = 0.010) and personal values (coefficient = 0.197; p = 0.022). Simultaneously, these variables also significantly impact employee performance, with an F value of 21.448 and a significance level of p < 0.001. These findings indicate that employee performance is not solely determined by technical skills but is also strongly influenced by life balance, emotional regulation, and personal values. Therefore, it is recommended that RSKJ Soeprapto’s management develop a human resource strategy that supports emotional well-being, fosters positive work values, and facilitates a healthy work-life balance among employees.
Pengaruh Human Resource Development Practice terhadap Organizational Commitment karyawan PT. Ramayana Lestari Sentosa Tbk Cengkareng melalui variabel Employee Engagement dan Employee Turnover Intetions Klaudia, Stiven; Putra, Andreas Wahyu Gunawan; Nabilah, Eva
ProBisnis : Jurnal Manajemen Vol. 16 No. 3 (2025): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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A well-prepared abstract enables the reader to identify the basic content This study aims to examine the influence of human resource development practices, organizational commitment, and employee engagement on employee turnover intentions at PT Ramayana Lestari Sentosa Tbk Cengkareng. A quantitative approach was used, with survey data collected through questionnaires distributed to employees. The sample size ranged from 170 to 340 respondents. Data were analyzed using descriptive statistics and Structural Equation Modeling (SEM) with the AMOS software. The results showed that human resource development practices had a positive effect on employee engagement. However, organizational commitment did not significantly affect engagement. Surprisingly, employee engagement showed a positive influence on turnover intentions. On the other hand, human resource development practices negatively affected turnover intentions, indicating that good HR practices may reduce employees' desire to leave. Mediation tests revealed that employee engagement did not significantly mediate the relationships between variables. These findings suggest that while HR development practices can enhance engagement, they may not be sufficient to reduce turnover intentions

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