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Jonhariono Sihotang
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ProBisnis : Jurnal Manajemen
Published by Lembaga Riset, Publikasi dan Konsultasi JONHARIONO
ISSN : 20867654     EISSN : 28087240     DOI : 10.62398
Core Subject : Economy, Humanities, Science, Social, Engineering,
Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
ProBisnis: The Management Journal was previously published in print, then in 2020 it was changed to online. This journal has ISSN: 2086-7654( Print) and ISSN: 2808-7240(Online). The scope of this journal is Economics, Management, Marketing, Strategic Management, Entrepreneurship, Leadership etc.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 891 Documents
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Analisis Strategi Diferensiasi Produk Umroh Dalam Menghadapi Persaingan Bisnis (Studi Pada PT. Wafdullah Tamu Mulia Cabang Bengkulu) Nurjana, Tia Anisa; Setiawan, Romi Adetio; Sumarni, Yenti
ProBisnis : Jurnal Manajemen Vol. 16 No. 3 (2025): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Permasalahan yang dihadapi PT. Wafdullah Tamu Mulia Cabang Bengkulu adalah mengenai semakin meningkatnya persaingan diantara penyedia layanan umrah. Penelitian ini bertujuan untuk menganalisis strategi diferensiasi produk umroh yang diterapkan oleh PT. Wafdullah Tamu Mulia Cabang Bengkulu dalam menghadapi persaingan bisnis di industri travel umroh. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data berupa wawancara, observasi, dan dokumentasi. Analisis data dilakukan menggunakan pendekatan SWOT (Strengths, Weaknesses, Opportunities, Threats). Hasil penelitian menunjukkan bahwa perusahaan menerapkan strategi diferensiasi melalui variasi produk umroh, peningkatan kualitas layanan, penggunaan media digital, serta penguatan sumber daya manusia. Strategi ini terbukti efektif dengan meningkatnya jumlah jamaah setiap tahun sejak cabang dibuka. Hasil analisis SWOT menunjukkan bahwa perusahaan berada pada kuadran I, yang mengindikasikan posisi strategis untuk memanfaatkan kekuatan dan peluang secara optimal melalui strategi agresif (SO). Temuan ini menunjukkan pentingnya inovasi dan komunikasi yang berkelanjutan dalam mempertahankan keunggulan kompetitif di sektor perjalanan ibadah.
Strategy and Implementation of Integrity-Based Discipline Culture at PT Surveyor Anggraini, Sekar; Mardiansyah, Rizki; Lubis, Anwar Yusuf; Royan, Andi Alfin
ProBisnis : Jurnal Manajemen Vol. 16 No. 3 (2025): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to analyze the strategies for developing an organizational culture based on integrity and discipline at PT Surveyor Indonesia, Bangka Belitung Islands Branch. Using a qualitative approach through in-depth interviews and literature review, this research illustrates how core values such as integrity and discipline are internalized through leadership by example, formal regulatory systems, and collective organizational activities. The AKHLAK BUMN values (Trustworthy, Loyal, Competent) serve as the main framework for strengthening a professional and ethical work culture. The findings show that the implementation of these values positively impacts operational efficiency, company reputation, and team cohesion. However, challenges such as the need for work flexibility in field divisions and varying employee responses to the reward and sanction systems must be addressed through innovative and adaptive policy approaches. This study is expected to provide practical contributions to strengthening organizational culture in state-owned enterprises (SOEs) and enrich academic literature on organizational behavior management in the public sector.
The Influence of Financial Literacy, Financial Behavior, and Locus of Control on the Financial Performance of Micro, Small, and Medium Enterprises (MSMEs) Permoni, Ni Luh Eka Ayu; Parma, I Putu Gede; Trisnadewi, Ni Kadek Ayu; Tarayani, Ketut Peni
ProBisnis : Jurnal Manajemen Vol. 16 No. 3 (2025): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to examine the influence of financial literacy, financial behavior, and locus of control on the financial performance of MSMEs in Kubutambahan Village, Buleleng Regency. The main challenges faced by MSMEs in the area include poor financial management and a lack of confidence in making business decisions, particularly in the aftermath of the COVID-19 pandemic. A quantitative approach was employed, using a survey method with questionnaires distributed to MSME actors. The data were analyzed using multiple linear regression. The results indicate that all three independent variables—financial literacy, financial behavior, and locus of control—have a positive and significant effect on financial performance. Among these variables, financial behavior is the most dominant factor influencing financial performance. These findings highlight the importance of strengthening both financial capacity and psychological resilience of MSME actors as a strategy to improve business competitiveness and sustainability.
Effect of Using e-Commerce Platforms, Influencer Marketing, Electronic Word Of Mouth on Purchasing Decisions on MSMEs Batik Products in Kediri Regency Harwida, Gleydis; Novilia, Evita; Mahendra, Angga Martha
ProBisnis : Jurnal Manajemen Vol. 16 No. 2 (2025): April 2025: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study analyzes the effect of e-commerce platforms, influencer marketing, and electronic word of mouth (e-WOM) on consumer purchasing decisions. The approach used is quantitative with a causal associative research type. Data were collected through questionnaires from 100 respondents who had purchased batik products online. The instrument was tested for validity and reliability, then analyzed using multiple linear regression. The results showed that the three independent variables, namely the use of e-commerce platforms, influencer marketing, and e-WOM, positively and significantly affected purchasing decisions. These findings confirm that digital marketing strategies are important in driving consumer purchasing decisions. This research provides practical contributions for batik MSME players in developing effective digital promotion strategies and theoretical contributions in studying consumer behavior in the digital era.
The Effect of Digital Communication, Employee Engagement, and Trust in Management on Employee Advocacy in Gen Z Employees (Study at Coffee Shop in Blitar) Novilia, Evita; Harwida, Gleydis; Izzah, Samlatul
ProBisnis : Jurnal Manajemen Vol. 16 No. 2 (2025): April 2025: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to analyse the influence of Digital Communication, Employee Engagement, and Trust in Management on Employee Advocacy among Generation Z employees at coffee shops in Blitar. The phenomenon of the increasing role of employees as brand advocates, especially among Gen Z, who are active on social media, encourages the need for internal organisational strategies that are able to facilitate employee engagement and loyalty. This research uses a quantitative approach with a survey method, where data is collected through questionnaires from 120 respondents. The analysis technique used was multiple linear regression. The results showed that partially and simultaneously, the three independent variables had a positive and significant effect on employee advocacy. Effective digital communication, high employee engagement, and a strong level of trust in management proved to be determining factors in shaping employee advocacy attitudes and behaviours. The findings provide practical implications for coffee shop managers in designing internal and managerial communication strategies to build sustainable employee engagement and loyalty.
Pengaruh Debt to Assets Ratio terhadap Return On equity Pada PT. Bank MNC Internasional Tbk Jumiati, Jumiati; Rahmah, Aulia; Rizali, Muhammad; Tanuputri, Elicia
ProBisnis : Jurnal Manajemen Vol. 16 No. 3 (2025): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Penelitian ini bertujuan untuk mengetahui debt to assets ratio berpengaruh terhadap return on equity pada PT. Bank MNC Internasional, Tbk tahun 2017-2022 secara parsial. Penelitian ini menggunakan variabel bebas yaitu Debt to Assets Ratio. Variabel terikat dalam penelitian ini menggunakan Return On Equity. Sumber data dalam penelitian ini yaitu data sekunder. Teknik pengumpulan data dalam penelitian ini dilakukan dengan menggunakan teknik dokumentasi dan penelusuran data online. Populasi yang digunakan dalam penelitian ini adalah seluruh laporan keuangan PT. Bank MNC Internasional, Tbk yang telah dipublikasikan oleh Bursa Efek Indonesia periode 2017-2022. Sampel yang digunakan dalam penelitian ini adalah laporan keuangan PT. Bank MNC Internasional, Tbk berupa laporan posisi keuangan atau neraca dan laporan laba rugi tahun 2017-2022. Pengujian hipotesis penelitian dilakukan dengan analisis regresi linier sederhana. Hasil penelitian diperoleh persamaan regresi Y = 6334,264 – 7,483X. Hasil penelitian ini menunjukkan bahwa Debt to Assets Ratio tidak berpengaruh terhadap Return On Equity pada PT. Bank MNC Internasional, Tbk secara parsial. Nilai Koefisien Determinasi yang diperoleh dalam penelitian ini sebesar 0,403 artinya kemampuan variabel Debt to Assets Ratio dapat menjelaskan variabel Return On Equity sebesar 40,3% sedangkan sisanya sebesar 59,7% dijelaskan oleh variabel lain yang tidak termasuk dalam penelitian ini.
Dinamika Budaya Kekeluargaan dalam Transformasi Organisasi: Analisis Transisi dari BB Diesel Menjadi PT Babel Bersinar Jaya Lestari, Putri Dewi; Farezi, Michael; Octorany T, Melda; Putri F, Claudia
ProBisnis : Jurnal Manajemen Vol. 16 No. 3 (2025): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Penelitian ini bertujuan untuk menganalisis dinamika budaya kekeluargaan dalam proses transformasi organisasi dari BB Diesel menjadi PT Babel Bersinar Jaya (BBJ). Pendekatan yang digunakan adalah kualitatif dengan metode studi kasus, yang difokuskan pada pengalaman dan persepsi karyawan serta pimpinan terkait perubahan budaya organisasi. Hasil penelitian menunjukkan bahwa meskipun terjadi pergeseran struktural, nilai-nilai budaya kekeluargaan tetap dipertahankan dan menjadi identitas utama BBJ. Nilai-nilai seperti kedekatan personal, musyawarah dalam pengambilan keputusan, serta komunikasi terbuka menjadi ciri dominan dalam operasional perusahaan. Budaya ini memberikan dampak positif terhadap loyalitas dan solidaritas karyawan, namun di sisi lain menimbulkan tantangan dalam aspek profesionalisme, disiplin kerja, dan efektivitas manajerial. Penelitian ini merekomendasikan perlunya integrasi antara nilai-nilai kekeluargaan dengan sistem manajemen berbasis kinerja agar transformasi organisasi dapat berjalan efektif dan adaptif terhadap perkembangan industri.
Analisis Pengaruh Persepsi Keamanan, Kemudahan Transaksi, dan Pengalaman Berbelanja terhadap Minat Pembelian Online Melalui Tokopedia Pandiangan, Norenty Elisabet; Prayogo, Rangga Restu
ProBisnis : Jurnal Manajemen Vol. 16 No. 3 (2025): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to determine the influence of security perception on purchase intention, to determine the influence of ease of transaction on purchase intention, and to determine the influence of shopping experience on online purchase intention through Tokopedia. The sampling technique used was the Accidental Sampling technique, the sample used was 140 student respondents from the State University of Medan who had shopped online at Tokopedia while the analysis tools used were multiple linear regression analysis, classical assumption test, t-test, F-test and coefficient of determination (R2). Based on the results of this study, it is known that the Perception of Security variable (X1) has a positive and significant influence on Purchase Intention (Y), Ease of Transaction (X2) has a positive and significant influence on Purchase Intention (Y), and Shopping Experience (X3) has a positive and significant influence on Purchase Intention (Y). Simultaneously, the three variables, namely Perception of Security (X1), Ease of Transaction (X2), and Shopping Experience (X3) have a positive and significant influence on Online Purchase Intention through Tokopedia.
Effect Service Quality and Promotion on Consumer Satisfaction Toyota Agya Sutomo Pekanbaru Novelia, Sindy; Sutrisna, Endang; Mandataris, Mandataris
ProBisnis : Jurnal Manajemen Vol. 16 No. 3 (2025): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Indonesia is an automotive manufacturer that provides automotive products from low price to premium class. Toyota is one of the automotive brands in Indonesia that is in great demand by consumers. The type of car that is the choice of consumers from the many types of cars in Indonesia is the Low Cost Green Car (LCGC) type car. One of the Low Cost Green Car products from the Toyota brand that is in great demand by consumers is the Toyota Agya. Based on Low Cost Green Car (LCGC) sales data obtained in 2023, Toyota Agya experienced a decline in sales at PT Agung Automall Pekanbaru Sutomo Branch, this is known based on data in 2023 Toyota Agya sales of 20,602 units. This is much lower than sales in 2022, as many as 21,336 units. Based on this phenomenon, PT Agung Automall Sutomo Branch made efforts to improve Service Quality and also offered various promotions to consumers. Based on the results of the study, it shows that the Quality of Service and Promotion carried out by PT Agung Automall Sutomo Branch was well validated.
Evolusi Kebijakan Akuntansi di Era Digital: Implikasi Teori Akuntansi terhadap Akuntansi Berbasis Teknologi Setiawati, Riza; Faisol, Muhammad; Mukhtaruddin, Mukhtaruddin
ProBisnis : Jurnal Manajemen Vol. 16 No. 2 (2025): April 2025: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Perkembangan teknologi digital telah membawa perubahan signifikan dalam berbagai aspek bisnis, termasuk bidang akuntansi. Sistem pencatatan dan pelaporan keuangan yang sebelumnya dilakukan secara manual kini telah beralih ke sistem berbasis teknologi yang lebih efisien, akurat, dan transparan. Artikel ini membahas bagaimana kebijakan akuntansi harus berkembang di era digital dengan mempertimbangkan teori akuntansi yang ada. Metode penelitian yang digunakan adalah studi literatur dengan menganalisis beberapa jurnal akademik yang membahas pengaruh teknologi terhadap kebijakan akuntansi. Hasil penelitian menunjukkan bahwa teknologi seperti artificial intelligence (AI), blockchain, big data, dan cloud computing memiliki dampak signifikan terhadap praktik akuntansi, terutama dalam meningkatkan efisiensi, keandalan, dan transparansi laporan keuangan. Namun, perkembangan teknologi ini juga menuntut adanya regulasi baru dalam aspek keandalan data, keamanan informasi, serta penerapan standar akuntansi yang sesuai dengan era digital.

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