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Journal of Social Research
ISSN : 28279832     EISSN : 2828335x     DOI : https://doi.org/10.55324
The Journal of Social Research is a double blind peer-reviewed academic journal and open access to social and scientific fields. The journal is published monthly by International Journal Labs. The Journal of Social Research provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of social sciences, ranging from Management, Economics, Culture, Law, Public Health, and Education that belong to the social context.
Arjuna Subject : Umum - Umum
Articles 1,301 Documents
The Effect of Product Quality, Word of Mouth, and an Event on Consumer Decisions to Buy Batik Gonggong in Batam City Ebta Taurusia; Theresia Pradiani; Fathorrahman Fathorrahman
Journal of Social Research Vol. 2 No. 9 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i9.1368

Abstract

In the business world, there is a competition to win the hearts of consumers. Creasingly difficult business competition demands businesspeople to maximize their performance, especially in the field of fashion products especially the Batik Gonggong typical of Batam City. One of the challenges is how to create purchasing decisions for Gonggong batik products so that customers want to keep using them instead of switching to other products. The purpose of this study was to analyze the influence of product quality, word of mouth, and events on consumer decisions to buy Batik Gonggong in Batam City. This research uses quantitative methods. The sampling method used was nonprobability sampling with a purposive sampling technique, namely consumers who purchased batik Gonggong. The sample or respondents in this study were 100 people from Batam City, and the data was collected using a questionnaire. The data was analyzed using the classical assumption test, multiple linear regression, and hypothesis testing, specifically the coefficient of determination, the t-test, and the f-test. The results of the research partially concluded that 1) Product quality has a significant effect on consumer buying decisions, 2) Word of mouth has a significant effect on consumer buying decisions, 3) Events have a significant effect on consumer buying decisions, and simultaneously conclude that 4) product quality, word of mouth, and events influence purchasing decisions.
Consumer Behavior and Perceive to Buy from Ready-to-Eat Meals Meat-Based Products: a Case Study of Rendang Tastes Processed Meats in Indonesia Permana M.A.; Aprianingsih A.; Fadlullah H.M.
Journal of Social Research Vol. 2 No. 9 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i9.1369

Abstract

Consumer behavior plays a pivotal role in the success of marketing strategies as it determines how consumers perceive and interact with products in the market. This study examines consumer behavior and perceptions in buying rendang-flavored processed meat as ready-to-eat (RTE) products in Indonesia. The research focuses on identifying the factors influencing consumers to purchase rendang taste processed meats, understanding their perceptions of the product, and assessing the impact of marketing strategies on their purchasing decisions. Data were collected using a survey with 211 final respondents, a quantitative method of Partial Least Squares - Structural Equation Modelling (PLS-SEM) was used to analyze the data. The findings of this study offer valuable insights into consumer behavior and perception towards rendang-flavored processed meats in Indonesia. The research is anticipated to have intellectual merit by exploring consumer behavior towards RTE products specific to Indonesian consumers. The practical implications of this study can aid companies in developing effective marketing strategies that capitalize on consumer preferences and ultimately increase sales and profitability.
Implementation of Consumer Legal Protection Against Pillages of Hajj/Umrah Ida Rosida
Journal of Social Research Vol. 2 No. 9 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i9.1370

Abstract

Consumer protection is crucial in ensuring the fulfillment of consumer rights, especially as the modern economy expands, leading to increased needs in daily life. Intense competition among businesses can result in some consumers falling victim to fraudulent practices. A notable example is the growing number of travel agencies organizing Umrah pilgrimages, some of which engage in unlawful activities, causing significant losses for prospective pilgrims. The introduction of Regulation No. 8 of 2018 by the Minister of Religion has established a solid foundation for safeguarding Umrah pilgrims' interests. This regulation covers essential aspects such as health protection, life insurance guarantees, incident management, and the handling of missing pilgrim documents during the pilgrimage journey. It has significantly improved the protection offered to Umrah pilgrims. To further enhance consumer protection, it is advisable for the government to reevaluate its policies regarding the organization of the Hajj/Umrah pilgrimage. Specifically, there should be a thorough examination of the separation of roles between regulators and operators in this sector. Such separation would help ensure transparency, fair practices, and a higher level of accountability, thereby enhancing the overall protection of consumers' rights and interests.
The Contribution of Moralist Leadership and Adhocracy Organizational Culture to the Performance of Public Elementary School Teachers in Lubuk Basung District Irawati Irawati; Yahya Yahya; Rifma Rifma; Anisah Anisah
Journal of Social Research Vol. 2 No. 9 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i9.1371

Abstract

The phenomenon found shows that the performance of public elementary school teachers in the Lubuk Basung sub-district is relatively low. It is suspected that the cause is moralist leadership and adhocracy organizational culture. This study aims to reveal whether the two factors of moralist leadership and adhocracy organizational culture contribute to the performance of public elementary school teachers in the Lubuk Basung sub-district. The hypotheses proposed in this study are: 1) Moralistic leadership contributes to teacher performance, 2) Adhocracy organizational culture contributes to teacher performance and 3) Moralist leadership and adhocracy organizational culture together contribute to teacher performance. The study population was 300 public elementary school teachers in Palembayan District. The sample was drawn using a stratified proportional random sampling technique. The selected sample was 90 people. To test the hypothesis, correlation, and regression analysis techniques were used. Data collection using a questionnaire that has been tested for validity and reliability. The results of data analysis show that: 1) Moralist leadership contributes 22.1% to teacher performance, 2) Adhocracy organizational culture contributes 19.7% to teacher performance and 3) Moralist leadership and adhocracy organizational culture together contribute 31.9% to teacher performance. The level of score achievement for these three variables (teacher performance, moralist leadership, and adhocracy organizational culture) is in a good category. The results of this study indicate that moralist leadership and adhocracy organizational culture are two factors that need to be applied by principals to improve the performance of public elementary school teachers in Lubuk Basung District.
Existence of Fatwa of the National Sharia Council of the Indonesian Ulema Council (DSN-MUI) No. 108/DSN-MUI/X/2016 Concerning Guidelines for Organizing Tourism Based on Sharia Principles: Between Spiritual and Regulatory Novea Elysa Wardhani
Journal of Social Research Vol. 2 No. 9 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i9.1373

Abstract

The halal tourism industry, a significant sector in Indonesia, hinges on a harmonious blend of sharia principles and national legislation. This dual regulatory framework plays a pivotal role in ensuring the industry's robust growth while adhering to cultural values and legal safeguards. Sharia law, represented by fatwas (Islamic rulings), is a foundational element in halal tourism. These principles encompass various aspects, such as halal food, modest dress codes, and ethical behavior, aligning with the cultural and religious expectations of Muslim travelers. To fortify this alignment with the legal structure, it's crucial to integrate these fatwas into positive law, the national legal framework. This integration achieves several vital objectives. First, it establishes a legal foundation for the halal tourism industry, giving it a solid footing within the broader legal context of the country. Second, it enhances transparency, ensuring that halal tourism operators and tourists alike understand the rules and expectations, thereby fostering trust and credibility. Third, it ensures that the industry remains compliant with both Sharia values and national regulations, leading to a more sustainable and inclusive sector. The ultimate goal is to create a halal tourism industry that not only caters to the needs of Muslim travelers but also upholds legal standards, protects consumer rights and contributes positively to the nation's economy and cultural heritage. By synergizing Sharia principles with national legislation, Indonesia can pave the way for a dynamic and legally secure halal tourism industry that benefits both its people and its image on the global stage.
Attracting Consumer Food: The Effect of Perceived Crowdedness Amru Bangkit Adhitama; Kurniawati Kurniawati; Yolanda Masnita
Journal of Social Research Vol. 2 No. 9 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i9.1374

Abstract

This study delves into the interplay between Perceived Crowding (Crowd) and its impact as a mediator on Purchase Intention, Customer Satisfaction (SAT), and Word of Mouth (WoM). Specifically, it examines the role of crowd perception as a deciding factor for selecting a restaurant, thereby influencing overall consumer satisfaction. The research comprises a sample of 100 respondents, spanning multiple generations. The data analysis technique employed is Structural Equation Modeling (SEM). The findings of this study underscore the significant mediating role played by Perceived Crowding (Crowd) on the relationship between Purchase Intention and both Customer Satisfaction (SAT) and Word of Mouth (WoM). This insight suggests that the presence of crowds acts as a crucial factor in shaping customers' purchase decisions, overall satisfaction, and likelihood to engage in positive word-of-mouth referrals. Interestingly, the research highlights the distinct behavior of the millennial generation and Generation Z. These younger demographics exhibit a penchant for aligning with current trends. Even when faced with long queues at a food establishment, they display a willingness to wait, suggesting a correlation between crowd perception, purchase intent, and consumer behavior in these generational groups. This study underscores the importance of understanding the dynamics of Perceived Crowding and its role in influencing consumer behavior, particularly among the younger generations. It sheds light on the complex interrelationships between Purchase Intention, Customer Satisfaction, and Word of Mouth, offering valuable insights for businesses in the food industry seeking to optimize customer experiences and harness the power of positive word-of-mouth promotion.
The Kasultanan and Kadipaten Land (SG/PAG) After the YSL Enactment: Strengthening of The Patrimonial Culture and Counter Agrarian Reform Angger Budiadji; Hari Purwadi; Widodo Tresno Novianto
Journal of Social Research Vol. 2 No. 9 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i9.1375

Abstract

The purpose of this article is to identify some issues arising from the revival of the SG/PAG after the enactment of the Yogyakarta Speciality Law (YSL). This article seeks to identify three issues arising from re-emerging the SG/PAG after the enactment of the YSL. First, the strengthening of patrimonial culture in Yogyakarta. Second, the SG/PAG impact on the common people in Yogyakarta. We will answer two research questions: (1) How relation between SG/PAG revival and the strengthening of Patrimonial Culture and (2) What is the impact of the revival of SG on the prosperity of the People? The results of the research. The results showed that the patrimonial culture in Yogyakarta strengthened after the YSL was enacted and also land grabbing informal land and village land, on the other hand, patrimonialism cloaked as a 'Speciality of Yogyakarta' actually weakened state control over land in Yogyakarta.
Factors Affecting the Improvement of the Economic Status of Corn Farmers (Case Study of Corn Farmers in Suka Damai Village, Lawe Sigala-Gala District, Southeast Aceh District) Zesi Mardi; Syahbudin Hasibuan; Ahmad Rafiki
Journal of Social Research Vol. 2 No. 9 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i9.1376

Abstract

This study aims to find out the factors that influence the increase in the economic status of corn farmers in Sukadamai Village, Lawe Sigala Gala District. The researchers' considerations for choosing this area are because Lawe Sigala Gala District is a corn production center with the second highest productivity after Lauser District, this study uses a Quantitative approach, in this study the total population is the entire Association of Farmers Group named Gapoktan Kembang Bersama, totaling 65 people, the sample used is a saturated sample where all the population is used as a sample. The data analysis technique used is multiple linear regression analysis. As for the results of this study, a constant value of 4,529 indicates the value of the independent variables consisting of Corn Production, Capital, Planning, Human Resources, and Technology. If there is a change, it will increase the economic status of the Sukadamai community by 45.29%. Partially the independent variables consisting of Technology, Human Resources, Planning, Corn Production, and Capital have a significant effect on the economic status of the Sukadamai community because the value of t count > t table and a significant level of <0.05. In the study, the independent variables consisting of Technology, Human Resources, Planning, Corn Production, and Capital had a significant effect on the economic status of the Sukapeace community, because the value of f count > f table (29,819 > 2.37) and a significant level of 0.000 <0.05. R Square value of 0.716 or 71.6% contribution of the variable Technology, HR, planning, Corn Production, and Capital to economic status while the remaining 23.4% is influenced by other factors not examined in this study.
The Effect of Training and Servant Leadership on the Emergence of Work Engagement in Employees of Pt. Bank Sumut Balige Branch During the Covid-19 Pandemic Sondang A. Y. Nadeak; Onan Marakali Siregar
Journal of Social Research Vol. 1 No. 9 (2022): Journal Of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v1i9.1377

Abstract

Work engagement with employees is important for the company. The existence of work engagement on employees can improve the company’s performance continuously. To be able to trigger the emergence of work engagement, the company conducts training with the aim of motivating, increasing skills and also expanding knowledge about work. In addition to training, servant leadership is also needed, namely leadership with care and good service, a servant leader makes his subordinates do the same thing as he does. The implementation of training and servant leadership is a challenge for companies considering the current Covid-19 Pandemic. Therefore companies are required to be able to do as much as possible. The study aims to analyze the impact of training and servant leadership on work engagement on employees at PT. Bank Sumut Balige Branch during the covid-19 pandemic. The impact of training and servant leadership will be severely tested, simultaneously against the work engagement. This form of research is a quantitative study with an associative approach. The population in this study is employees of PT. Bank Sumut Balige Branch and Silimbat Sub- Branch Office as many as 32 respondents. The method of analysis used is the validity test, the religious test, the classic assumption test, the linear regression analysis, and the hypothetical test. The result of this research is that Training has no effect and is not significant to the emergence of Work Engagement. Servant Leadership influences the emergence of Work Engagement. Training and Servant Leadership have simultaneous influences. Training and Servant Leadership contributed 24.9% to the emergence of Work Engagement. The rest is influenced by other variables such as organizational culture and other leadership models.
The Influence of Organizational Culture and Motivation on Employee Performance During the Covid-19 Pandemic at PT. Perkebunan Nusantara III (Persero) Medan Har Reza Asanah; Onan Marakali Siregar
Journal of Social Research Vol. 1 No. 8 (2022): Journal Of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v1i8.1378

Abstract

HR effectively and efficiently can affect the survival and growth of the organization in the midst of the Covid-19 pandemic. In order to achieve the company's goals, PT. Perkebunan Nusantara III (Persero) Medan requires qualified human resources. Quality human resources can be influenced by the motivation of the employees themselves or by the company's organizational culture. High work motivation will make employees more active at work. This motivation is also supported by the AKHLAK culture (Many, Competent, Harmonious, Loyal, Adaptive, Collaborative) owned by PT. Perkebunan Nusantara III (Persero) Medan. This will assist employees in improving their performance so that the company achieves its vision, mission, and goals. This study aims to analyze the influence of motivation and organizational culture on employee performance during the Covid-19 pandemic at PT. Perkebunan Nusantara III (Persero) Medan. The form of research used in this research is quantitative research with an associative approach. Sampling was done through the probability sampling technique and used 90 respondents as samples. The results of this study indicate that the motivation variable (X1) and the variable (X2) have an effect on employee performance. The adjusted R square value shows that the motivation and organizational culture variables contribute 38.1% to the employee performance variable. The conclusion of this study is that the motivation variable (X1) affects employee performance, organizational culture (X2) affects employee performance, and the motivational variable (X1) and organizational culture (X2) simultaneously affect employee performance.

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