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Journal of Social Research
Published by CV. International Journal Labs
ISSN : 28279832     EISSN : 2828335x     DOI : https://doi.org/10.55324
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences
The Journal of Social Research is a double blind peer-reviewed academic journal and open access to social and scientific fields. The journal is published monthly by International Journal Labs. The Journal of Social Research provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of social sciences, ranging from Management, Economics, Culture, Law, Public Health, and Education that belong to the social context.
Arjuna Subject : Umum - Umum
Articles 1,301 Documents
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Analysis of Factors Related to Outpatient Revisit at Waled Regional General Hospital, Cirebon Regency Soffiyani, Nisa; Sriatmi, Ayun; Arso, Septo Pawelas
Journal of Social Research Vol. 5 No. 2 (2026): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v5i2.3038

Abstract

Marketing strategy is important in marketing management. Hospitals need to develop effective strategies to increase outpatient service visits. This study aims to analyze the relationship between the Segmenting, Targeting, and Positioning (STP) strategy with outpatient revisits at Waled Hospital, Cirebon Regency. The design used was quantitative descriptive with a cross-sectional approach in 110 patients (Slovin, 10% error tolerance) who were selected by consecutive sampling. Primary data were collected using a Likert scale questionnaire that was tested for validity (p<0.05) and reliability (?>0.60). The analysis included univariate for perception and bivariate using Chi-Square test (?=0.05) and Spearman Rank test (?=0.05). The results of the respondent's characteristic test showed that it was not related to the outpatient revisit of Waled Hospital. The results showed positive perceptions of segmenting (easy access, services for all ages, easy flow) and positioning (quality is considered good, many polyclinics, affordable prices), while targeting was relatively weak (innovation and promotion are less attractive; routine treatment is low). Although the proportion of repeat visits was higher in the "good" category in each variable, the Spearman Rank test showed a significant relationship between segmenting (p=0.320), targeting (p=0.287), and positioning (p=0.491) and repeat visits. These findings indicate the need to focus attention on other components of healthcare and a follow-up evaluation of hospital marketing strategies to ensure alignment with patient needs and perceptions.

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