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Randika Fandiyanto
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Kampus Universitas Abdurachman Saleh Situbondo JL. PB SUdirman No. 07 Situbondo
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INDONESIA
Jurnal Ekonomi dan Bisnis GROWTH (JEBG)
Published by Universitas Abdurachman Saleh Situbondo
ISSN : -     EISSN : 27151719     DOI : https://doi.org/10.36841/growth-journal.v19i2
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi dan Binsin Growth (JEBG) Fakultas Ekonomi Universitas Abdurachman Saleh Situbondo adalah jurnal yang ditujukan sebagai jembatan antara ilmu dan praktek manajemen. JBEG mempublikasikan artikel baik berupa telaah pustaka maupun hasil penelitian empiris. JEBG menerima naskah dari berbagai bidang atau disiplin ilmu, seperti Akuntansi, Keuangan, Manajemen Strategi, Pemasaran dan disiplin ekonomi lainnya.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 257 Documents
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PENGARUH FITUR, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE OPPO (Studi Kasus di Mentari Cell Jember) Fitriani, Diana Novita; Fatimah, Feti; Izzudin, Ahmad
Growth Vol 20 No 2 (2022): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.2685

Abstract

The Oppo brand smartphone is quite well-known in the Jember area because for teenagers this brand has an affordable price and the benefits of the features that are obtained are sufficient for their daily needs. The results of the initial observation that Oppo is one of the products with high sales. This study aims to determine and identify the effect of price, features and promotions on purchasing decisions. This type of research is quantitative research and data collection techniques using observation, interviews and questionnaires to 106 respondents with sampling techniques, using non-probability sampling with a purposive sampling approach. The analytical tools used in this study are validity test, reliability test, classical assumption test, multiple linear regression analysis. The test results show that the price variable has no significant effect on product purchasing decisions at Mentari Cell Jember, feature variables have no significant effect on product purchasing decisions at Mentari Cell Jember and promotion variables have a significant effect on product purchasing decisions at Mentari Cell Jember. This proves that promotion can influence customer purchasing decisions, because with promotions the customer can determine the appropriate needs for himself.
pengaruh cuaca extrim terhadap pertumbuhan kedelai di daerah kalibaru banyuwangi p3munars unars
Growth Vol 21 No 1 (2023): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.2741

Abstract

pengaruh cuaca extrim terhadap pertumbuhan kedelai di daerah kalibaru banyuwangi, pengaruh cuaca extrim terhadap pertumbuhan kedelai di daerah kalibaru banyuwangi, pengaruh cuaca extrim terhadap pertumbuhan kedelai di daerah kalibaru banyuwangi
PENGARUH KUALITAS PELAYANAN, HARGA, DAN FITUR TERHADAP KEPUASAAN PELANGGAN GOJEK SAAT PENDEMI COVID-19 DI BANYUWANGI (STUDI KASUS PELANGGAN FITUR GOFOOD) Alarni, Khalifah Hikmah; Hafidzi, Achmad Hasan; Wibowo, Yohanes Gunawan
Growth Vol 20 No 2 (2022): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.2762

Abstract

Study aims to determine and analyze the effect of service quality, price and features on Gojek customer satisfaction during the Covid-19 outbreak in Banyuwagi. The primary data source used in this study is the respondents' answers through questionnaire items. The population of this study is all Gojek customers in Banyuwangi whose number cannot be counted with certainty. Thus the number of samples in this study amounted to 90 respondents. The analytical tool used in this study is multiple linear regression analysis. Many regression test results indicate that service quality has a positive effect on customer satisfaction. This proves that good service quality will increase Gojek customer satisfaction in Banyuwangi. Price has a positive effect on satisfaction. This proves that the right price will increase Gojek customer satisfaction in Banyuwangi. Features have a positive effect on customer satisfaction. This proves that better features will increase Gojek customer satisfaction in Banyuwangi. The results of the partial test (t test) show that service quality, price and features have a significant effect on Gojek customer satisfaction.
PENGARUH CELEBRITY ENDORSE, KUALITAS PRODUK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE REALME DI BRC BONDOWOSO Riya, Nila Rosa; Sumowo, Seno; Wibowo, Yohanes Gunawan
Growth Vol 20 No 2 (2022): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.2763

Abstract

Perkembangan dunia modern dan globalisasi saat ini kita membutuhkan kemajuan dibidang komunikasi. Hal ini menjadikan timbulnya persaingan dalam bidang telekomunikasi persaingan tersebut dapat dilihat dari banyaknya produsen memproduksi berbagai produk komunikasi seperti smartphone yang menawarkan berbagai jenis produk baru dengan inovasi yang berbeda dari produk-produk sebelumnya. Kota bondowoso menjadi salah satu tempat penjulan produk smartphone realme yang menjadi target pangsa pasar oleh perusahaan. BRC cell adalah salah satu konter di Bondowoso yang menjual smartphone Realme, dimana nukman cell melakukan penjualan dengan memanfaatkan celebrity endorsement dari peusahaan Realme itu sendiri, mengenai kualitas produk dari smartphone Realme tidak dapat diragukan lagi, tentu hal ini akan menjadi Brand image(citra merek) tersediri di masyarakat. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh dari celebrity endorse, kualitas produk dan brand image keputusan pembelian Handphone Realme di BRC Cell Bondowoso. Populasi dalam penelitian ini yaitu konsumen BRC Cell Bondowoso. Sampel yang digunakan sebanyak 150 responden dengan menggunakan purposive sampling. Alat analisis menggunakan regresi linier berganda. Hasil penelitian membuktikan bahwa celebrity endorse, kualitas produk dan brand image berpengaruh signifikan terhadap keputusan pembelian Handphone Realme di BRC Cell Bondowoso.
DESAIN BALANCE SCORECARD DI KOPERASI SYARIAH SEKAR TANJUNG KECAMATAN ARJASA KABUPATEN JEMBER Oktaviansyah, Hendrik Tri; Rachman, Riza
Growth Vol 20 No 2 (2022): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.2764

Abstract

Performance measurement is very important, because performance measurement can later be used as a performance evaluation in the future by taking into account financial and non-financial aspects. The purpose of this study was to determine the BSC design in Koperasi Syariah Sekar Tanjung. This research is a qualitative research, that data in the form of descriptive explanations that explain a description of certain objects and results. This study uses the BSC perspective to design the BSC in Koperasi Syariah Sekar Tanjung Jember. The data analysis method used is describing the vision and mission, SWOT analysis, determining alternative strategies, causal relationships between perspectives, determining lead and lag indicators of alternative strategies as well as targets and initiatives of strategic objectives, and determining implementation mechanisms. Koperasi Syariah Sekar Tanjung Strategy, Arjasa District, Jember Regency, when designed using BSC seen from 4 perspectives, it is necessary to improve the quality of human resources, improve the quality of excellent service to customers, increase customer satisfaction, and increase financial ratios.
EFEKTIFITAS PEMASARAN MELALUI INSTAGRAM TERHADAP PENINGKATAN JUMLAH NASABAH PADA PT BANK SYARIAH INDONESIA KC JEMBER Salsabilla, Zahratullidya Regita; Setianingsih, Wahyu Eko; Dewi, Ira Puspita
Growth Vol 21 No 1 (2023): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.2788

Abstract

This research aims to test whether the promotions carried out by Bank Syariah Indonesia Jember through instagram are effective in increasing the number of customers. This study uses AIDA method as the variables namely Attention(X1), Interest(X2), Desire(X3), Action(X4). The problem raised in this study is that there are still many people with relatively low interest in saving in islamic banking because some people are not yet interested in choosing Islamic products over conventional products and because Islamic financial literacy in society is still low. Some of the deficiencies in the instagram account of Bank Syariah Indonesia Jember, such as the lack response from followers on each post, made reseacrchers interested in testing how effective the instagram acoount of Bank Syariah Indonesia Jember is in increasing the number of customers. The type of research used quantitative with descriptive research methods. The data collection method is through surveys and distributing questionnaires via Google Form and distributed to 80 respondents. The result of this study indicate that at the attention stage, the score is 77%, instrest is 77% desire 78%, action 77%. Based on the results of this study where all stages are in the good category, the results of this study are in accordance with the theory by Paulus (2012) that if the effectiveness valuereaches the 60%- 80% catgeory it is catgeorized good. This reflects that promotions through instagram carried out by Bank Syariah Indonesia Jember are well able to attract customers to use the products offered by Bank Syariah Indonesia Jember.
PEMANFAATAN MANAJEMEN PEMASARAN SECARA ONLINE MELALUI APLIKASI INSTAGRAM PADA TOKO MADINAH KALISAT Wardiyah, Silvi; Fatimah, Feti; Wibowo, Yohanes Gunawan
Growth Vol 21 No 1 (2023): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.2813

Abstract

Instagram is not just for sharing information, but also a means of communicating and interacting online to do business marketing. So this study aims to explain and analyze the use of STP (Segmenting, Targeting, Positioning) and marketing mix (Marketing mix) in online marketing through the Instagram application at the Medina Kalisat Shop. This study uses qualitative research with descriptive methods. From the results of the analysis that has been carried out, the researcher concludes that Toko Madinah has implemented STP well. The results of the analysis of the marketing mix (marketing mix), the company pays attention to the variables from the STP (Segmenting, Targeting, Positioning) of a company so that online marketing management can run smoothly. effective and efficient. Toko Madinah still has limited knowledge in marketing through Instagram so that the function of social media that they have is not optimal. Suggestions for optimizing online marketing through Instagram are by utilizing the features of Instagram videos, Live videos, Instagram stories, and shopping tags.
GAYA KEPEMIMPINAN, MOTIVASI, BUDAYA ORGANISASI, DAN LINGKUNGAN KERJA BERPENGARUH TERHADAP KINERJA PEGAWAI KECAMATAN DI KABUPATEN BONDOWOSO Aini, Siti Isriyah Nurul; Widagdo, Suwignyo; Dimyati, Muhaimin
Growth Vol 21 No 1 (2023): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.2797

Abstract

The purpose of this study was to examine and analyze the partial and simultaneous influence of leadership style, work motivation, organizational culture and work environment on the performance of sub-district employees in Bondowoso Regency. This research uses an explanatory research approach with a population of 720 employees, and a sample of 144 respondents with the technique of determining the sample is purposive sampling. Data processing was analyzed using descriptive statistics with multiple linear regression analysis techniques using SPSS 22.0. Based on the results of the study, it was concluded that leadership style, work motivation, organizational culture and work environment had a partial or simultaneous influence on the performance of sub-district employees in Bondowoso Regency.
PENGARUH MEDIA SOSIAL SEBAGAI DIGITAL MARKETING TERHADAP PENGUATAN BRAND AWARENESS PADA UMKM SALAD ALVI Nur, Safirah Wardatin; Hermawan, Haris; Winahyu, Pawestri
Growth Vol 21 No 1 (2023): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.2817

Abstract

The rapid development of technology and communication through social media such as digital marketing is the pillar of information. Basically productive economic businesses still need the right marketing media to promote their products. Many businessmen use existing social media as a tool to promote their products to the public. One of them such as UMKM Salad Alvi which started selling their products via Instagram, Facebook, and WhatsApp. This proves the ability of UMKM Salad Alvi to adapt along with technological developments. This UMKM has used various social media such as WhatsApp, Facebook, and Instagram which can introduce brands and make it easier for consumers to choose a variety of products and quality. the use of social media can make it easier for the customer to know the existence of the UMKM. UMKM Salad Alvi, to encourage purchases and increase brand awareness or brand awareness of UMKM Salad Alvi. The purpose of this study was to determine the effect of social media WhatsApp, Facebook, and Instagram on strengthening brand awareness in MSME Salad Alvi. Quantitative method used in this research. This research involves UMKM Alvi Salad consumers who follow or transact with UMKM Alvi Salad through social media WhatsApp, Facebook, and Instagram. Regarding sampling by purposive sampling as many as 90 respondents. The results showed that the use of WhatsApp, Facebook, and Instagram social media had a significant influence on strengthening brand awareness in MSME Salad Alvi.
PENGARUH KERAGAMAN PRODUK, HARGA DAN LOKASI TERHADAP KEPUASAN KONSUMEN PADA DUTA MINIMARKET MIMBAAN SITUBONDO Ediyanto, Ediyanto
Growth Vol 20 No 2 (2022): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i2.2772

Abstract

This study uses statistical applications. The population in this study were customers who visited Duta Minimarket Mimbaan Situbondo. The sample used was 99 respondents and used a simple random sampling method. Data collection was carried out using a questionnaire. The data analysis technique used in this study is multiple linear regression analysis. The results of the t test show that all the independent variables (product variety, price, location) have a positive effect on the dependent variable, namely repeat purchases. Multiple linear regression analysis shows that Y = -1.005 E-16 + 0.290 X1 + 0.346 X2 + 0.404 X3 + e. The standard error is 0.080, meaning that all variables calculated in the SPSS version 22 test for Windows 10 have a confounding variable level of 0.080. The results of the t test, tcount product diversity (2.042), price (3.594) and location (4.447). The diversity of products, prices and locations have a partial effect on customer satisfaction tcount > ttable. The results of the F test show Fcount > Ftable, namely 19.855 > 2.70. The coefficient of determination (adjusted R2) obtained is 0.385. This means that 38.5% of consumer satisfaction is influenced by product variety, price and location variables. The remaining 61.5% is influenced by other variables.

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