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Randika Fandiyanto
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Kampus Universitas Abdurachman Saleh Situbondo JL. PB SUdirman No. 07 Situbondo
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Kab. situbondo,
Jawa timur
INDONESIA
Jurnal Ekonomi dan Bisnis GROWTH (JEBG)
Published by Universitas Abdurachman Saleh Situbondo
ISSN : -     EISSN : 27151719     DOI : https://doi.org/10.36841/growth-journal.v19i2
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi dan Binsin Growth (JEBG) Fakultas Ekonomi Universitas Abdurachman Saleh Situbondo adalah jurnal yang ditujukan sebagai jembatan antara ilmu dan praktek manajemen. JBEG mempublikasikan artikel baik berupa telaah pustaka maupun hasil penelitian empiris. JEBG menerima naskah dari berbagai bidang atau disiplin ilmu, seperti Akuntansi, Keuangan, Manajemen Strategi, Pemasaran dan disiplin ekonomi lainnya.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 241 Documents
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PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PADA KRIPIK SINGKONG RIDHO-SUSI SILO JEMBER Hamdani, Bagas Yuda; Sumowo, Seno; Hermawan, Haris
Growth Vol 20 No 2 (2022): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i2.1959

Abstract

The development of industrial business in Indonesia is currently growing very rapidly. This can be seen by the number of industries that are competing to win the hearts of consumers, through improving product quality and others. This development also occurred because of market demand which began to soar after the pandemic. In running a business selling products in the form of goods or services, purchasing decisions are things that must really be considered because consumers are the main target in selling a product, one solution is to use the marketing mix or better known as the marketing mix. In the food and beverage sector, there are many kinds. Over time in the city of Jember, many food industry businesses have sprung up, one of which is the food chip industry, namely Ridho-Susi Silo Jember cassava chips. Where Ridho-Susi's cassava chips Silo Jember is one of the food industries that sells crispy snack products, which is currently experiencing a declining sales trend. The purpose of this study was to determine and analyze the product, price, promotion, location had a significant effect on purchasing decisions of cassava chips in Ridho-Susi Silo Jember. The population in this study were Ridho-Susi Silo Jember cassava chips consumers. The sample used was 80 respondents using a purposive sampling technique. The analysis tool uses multiple linear regression. The results showed that product, price, promotion, location had a significant partial and simultaneous effect on purchasing decisions for cassava chips in Ridho-Susi Silo Jember.
ANALISIS SWOT STRATEGI PEMASARAN PRODUK TABUNGAN EMAS DI PT. PEGADAIAN DALAM UPAYA MENINGKATKAN JUMLAH NASABAH (STUDI KASUS PT. PEGADAIAN KANTOR AREA JEMBER) Pradista, Dyah Alfiani; Hafidzi, Achmad Hasan; Reskiputri, Tatit Diansari
Growth Vol 20 No 1 (2022): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i2.1953

Abstract

This study aims to formulate a marketing strategy for gold savings products at pawnshops in an effort to increase the number of customers (study at PT. Pegadaian Jember Area Office). Analysis of the data used in this study is a SWOT (Strength, Weakness, Opportunity, Treath) matrix. This study uses a descriptive type of research with a qualitative approach, which is a research method used to examine the condition of natural objects. The results of this study indicate that the IFAS matrix analysis has a total score of 1.244, the total score of the EFAS matrix is 1.645. On the results of these calculations PT. Pegadaian Jember Area Office is in quadrant 1 which means that the situation is very profitable for the company in carrying out an aggressive strategy or growth. From the results of research on alternative strategies for gold savings products that have been obtained and practical researchers to determine the marketing strategy of PT. Pegadaian Jember Area Office, increasing targeted promotions, developing innovations in gold savings products, conducting socialization about gold savings products, as well as formally cooperating with gold shops in the market
PENGARUH PELATIHAN SERVICE EXCELLENT DAN EMPLOYEE ENGAGEMENT TERHADAP PENINGKATAN KINERJA KARYAWAN PADA BRI JEMBER (Studi Kasus BRI Unit Gajah Mada dan Unit Ajung) Darmawan, Misbahul; Setyowati, Trias; Winahyu, Pawestri
Growth Vol 20 No 2 (2022): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i2.1961

Abstract

In a very rapid business development like today, there are many banks, both conventional and non-conventional, making competition in the banking world very tight. To be able to survive and compete, banks must be able to develop various resources they have, one of the resources that must be developed is human resources or employees. Of course, every company wants to improve its performance, this increase can be achieved by one of the ways if employee performance also increases because employee performance is very sustainable with improving the performance of banking companies and is the spearhead who interacts directly with customers. However, increasing employee performance will not come by itself, several factors are needed to improve it, one way is by providing service excellent training (excellent service) because service can be one of the main elements of a company's success to win the competition and can make customers more loyal. Not only training can improve employee performance, there is another important factor, namely employee engagement because employees who still don't feel comfortable in the work environment, cannot work together with co-workers, and employees who feel unappreciated with their work will make the performance of employees worse. decreased, therefore the company must make employees feel engaged or feel belonging and valuable to be in the company it can make the performance of employees increase. One company that must improve the performance of its employees is BRI Jember (Gajah Mada Unit and Ajung Unit). The purpose of this study was to determine and analyze the effect of service excellent training and employee engagement on improving employee performance at BRI Jember (Gajah Mada Unit and Ajung Unit). This type of research is quantitative research using interview and questionnaire methods. The population in this study were employees of BRI Jember (Gajah Mada Unit and Ajung Unit). The sample used was 31 respondents using saturated sampling technique. The analysis tool uses multiple linear regression. The results of this study prove that service excellent training and employee engagement have a positive and significant impact on improving employee performance at BRI Jember (Gajah Mada Unit and Ajung Unit).
PENGARUH HARGA, BRAND AMBASSADOR, BRAND IMAGE, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK SCARLETT WHITENING INDONESIA DI TOKOPEDIA Oktavia, Erica Bella; Fatimah, Feti; Puspitadewi, Ira
Growth Vol 20 No 2 (2022): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i2.2108

Abstract

The business world continues to experience very significant developments in the current era. This trend continues to move from one generation to another following the times. In this modern era, beauty manufacturers pamper their consumers by offering a variety of beauty products and all their advantages. This study aims to analyze and examine the role of price, brand ambassador, brand image, and product quality on purchasing decisions on Indonesian Scarlett Whitening products at Tokopedia. The type of data in this study used quantitative data in the form of an online questionnaire. The sample population used in this study was 110 respondents with a non-probability sampling technique. Data collection techniques include primary data and secondary data. The data collection technique used a Likert scale. The analytical tool in this study uses multiple linear regression analysis which is supported by instrument testing, classical assumption test, and hypothesis testing. The results of this study prove that price has a significant effect on purchasing decisions with a significance level of 0.001 which is smaller than 0.05 with a coefficient of 3.307. Brand Ambassador has a significant effect on purchasing decisions with a significance level of 0.000 which is smaller than 0.05 with a coefficient of 7.040. Brand Image has a significant effect on purchasing decisions with a significance level of 0.000 less than 0.05 with a coefficient of 4.005 and product quality has a significant effect on purchasing decisions with a significance level of 0.028 which is smaller than 0.05 with a coefficient of 3.297.
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN DALAM MEMILIH PRODUK (Studi Kasus pada Customer Baru MyDevTeam) Ainun N, Fardhotun; Sari, Maheni Ika; Winahyu, Pawestri
Growth Vol 20 No 1 (2022): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i1.1991

Abstract

This study aims to determine and analyze the influence of marketing mix decisions in choosing a product (Case Study on New Customers in MyDevTeam). The primary data sources used in this study were respondents' answers through a questionnaire item. The population of this study is all new potential customers who make purchases at MyDevTeam. The number of samples in this study was set at 110 respondents with the criteria of prospective customers who have a business more than 1 year so that they need innovative marketing services. The analytical tool used in this research is multiple linear regression analysis. The results of multiple regression testing show that product quality influences the decision to choose a new customer product at MyDevTeam. Price affects the decision to choose a new customer product in MyDevTeam. Place affects the decision to choose a new customer product in MyDevTeam. Promotion affects the decision to choose a new customer product in MyDevTeam.
PENGARUH CITRA MEREK, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK J.CO ROXY SQUARE JEMBER Valentha, Fangky Vedhia; Satoto, Eko Budi; Reskiputri, Tatit Diansari
Growth Vol 20 No 2 (2022): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i2.2019

Abstract

This study aims to determine and analyze the effect of brand image, product quality and price on purchasing decisions of J.CO Roxy Square Jember products. This type of research is quantitative research. The population in this study are consumers who have purchased products and visited J.CO Roxy Square Jember. The sampling technique used purposive sampling method with a total sample of 90 people. The analytical method used in this study is using multiple linear regression analysis, with the help of SPSS 25 software. The test results in this study indicate that partially brand image, product quality and price variables have a positive and significant effect on purchasing decisions J.CO Roxy Square Jember .
ANALISIS SWOT UNTUK PEMASARAN DI TOKO BANGUNAN “BIMA JAYA” Cahyo, Bayu Dwi; Sari, Maheni Ika; Hermawan, Haris
Growth Vol 21 No 1 (2023): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.2136

Abstract

Marketing strategy has an important role to achieve business success. In determining the appropriate marketing strategy for the company, analysis is needed to see market needs. This is done by analyzing the business environment, both internal and external, usually called a SWOT analysis. The SWOT analysis is thorough on the strengths, weaknesses, opportunities and threats. This analysis is needed to determine several strategies that exist in the company. One of them is the Bima Jaya Bondowoso Building Shop. This study aims to determine the development of the right strategy based on SWOT analysis to be applied to the Bima Jaya Bondowoso Building Shop. The sampling technique used non-probability sampling by using snow ball sampling. From the results of this study that the results of the Internal and External Matrix have a Stability strategy to develop in the future the strategies that can be applied consist of defensive and offensive strategies, defending and product development. The SWOT matrix analysis is S-O where this strategy takes advantage of the company's strengths to seize opportunities that exist in the external environment. The result of the company's alternative strategy is to develop a marketing strategy that has not been done at the Bima Jaya store before and will be developed by the Bima Jaya store in the future.
PENGARUH KUALITAS LAYANAN, PROMOSI, HARGA DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN JASA (STUDI KASUS JNT EKSPRESS CABANG MLANDINGAN KABUPATEN SITUBONDO) Salehuddin, Salehuddin; Hafidzi, Achmad Hasan; Rahayu, Jekti
Growth Vol 20 No 1 (2022): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i1.1992

Abstract

This study was conducted to determine the effect of service quality, promotion, price and trust on purchasing decisions at JNT Ekspress Mlandingan branch. This study uses multiple linear regression analysis test. The population used by all groups of people with respondent criteria is customers who use the services of JNT Express Mlandingan branch at least 2 times. The number of samples used were 50 people who were taken by purposive sampling technique. The results of the partial test (t test) show that service quality, promotion, and trust have no significant effect on purchasing decisions. However, the price variable partially has a significant influence on purchasing decisions at PT JNT Ekspress Mlandingan branch. Keywords: Quality of service, Promotion, Price, Trust and Purchase decision
ANALISIS BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA BEAT (Studi Kasus Pada Mahasiswa Universitas Muhammadiyah Jember) Kurniawan, Alex; Sumowo, Seno; Puspitadewi S, Ira
Growth Vol 20 No 2 (2022): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i2.2020

Abstract

This study aims to examine and analyze the effect of brand equity (brand awareness, brand association, perceived quality and brand loyalty) on purchasing decisions for Honda Beat products at Muhammadiyah University Jember students. Honda Beat products are now quite a trend among young people, especially students. Brand equity or brand equity is the variable raised in this study because it is a set of brand assets and liabilities related to a brand, its name and symbol, which increase or decrease the value provided by an item or service to the company or the company's customers. This type of research is causality research. The population in this study were students from the Muhammadiyah University of Jember who used Honda Beat motorcycles. The sample used was 75 respondents. The analysis tool uses multiple linear regression. The results of the study prove that brand equity (brand awareness, brand association, perceived quality and brand loyalty) has a significant partial and simultaneous effect on purchasing decisions for Honda Beat products for students at the Muhammadiyah University of Jember.
PENGARUH KUALITAS PRODUK, KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA BENGKEL LANCAR MOTOR KLABANG BONDOWOSO Fandiyanto, Randika; Ghazali, As’ad Al; Arief, Muhammad Yahya
Growth Vol 20 No 1 (2022): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i1.2410

Abstract

Marketing is the core of all business activities, it is related to the marketing function, as a liaison between companies and consumers. The influence of product quality on consumer satisfaction becomes very important when consumer satisfaction gives birth to consumer loyalty to a product that creates a communication attitude to attract new consumers. The purpose of this study was to analyze and test the effect of product quality, trust on purchasing decisions with consumer satisfaction as an intervening variable at the Klabang Bondowoso Motor Workshop. The population in this study is the consumer of Motor Workshop. The sampling technique was determined by simple random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that product quality has a significant positive effect on consumer satisfaction, Trust has a significant positive effect on consumer satisfaction, product quality has a positive but not significant effect on purchasing decisions, Trust has a significant positive effect on purchasing decisions, satisfaction consumers have a significant positive effect on consumer loyalty. The results of the indirect influence hypothesis test show that product quality on purchasing decisions through consumer satisfaction has a significant positive effect, Trust on purchasing decisions through consumer satisfaction has a significant positive effect.

Page 12 of 25 | Total Record : 241

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