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Fakultas Dakwah UIN Saizu Jl. Jend. A. Yani No. 20A Purwokerto 53126 Jawa Tengah - Indonesia
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Komunika: Jurnal Dakwah dan Komunikasi
Published by Universitas Islam Negeri Profesor Kiai Haji Saifuddin Zuhri Purwokerto
ISSN : 19781261     EISSN : 25489496     DOI : https://doi.org/10.24090/komunika
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Languange, Linguistic, Communication & Media Social Sciences
Journal Komunika is a journal published by the Dakwah Faculty of IAIN Purwokerto, which has a concentration related to the field of Dakwah, Islamic Communication, communication theory, mass communication, dakwah management, dakwah messages, dakwah media, dakwah methods, dakwah organizations, Islamic broadcasting, Islamic journalism, public relations, dakwah, dakwah in the digital era. Journal Komunika really expects the participation of submission of manuscripts or articles that are expected to be published in every print or electronic edition. Through the journal, Komunika will improve the quality of the content of the manuscript or articles in accordance with the rules of the journal Komunika and the results can be useful for the progress of science and society.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 387 Documents
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Strategic Communication and Genealogical Legitimacy: Rabithah Alawiyah’s Public Relations Response to Lineage Denial and False Habib Phenomena Purwaningwulan, Melly Maulin; Zulkarnaen, Sayid Riziq
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 19 No. 2 (2025)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v19i2.13371

Abstract

The phenomenon of lineage denial and the emergence of individuals falsely claiming the status of Habib has increasingly posed a substantive challenge for Rabithah Alawiyah as a genealogical and religious authority. This study seeks to examine the public relations strategies employed by Rabithah Alawiyah in responding to these issues, particularly in navigating the contestation of genealogical authenticity and the social implications arising from the presence of illegitimate claims. Methodologically, this research adopts a qualitative approach with a case study design, enabling an in-depth exploration of Rabithah Alawiyah's communicative practices and institutional responses to the aforementioned challenges. The research utilizes the Four-Step Public Relations Process theory. Data collection techniques include in-depth interviews, non-participant observation, and document analysis. Informants were selected using purposive sampling techniques. The research findings indicate that the Rabithah Alawiyah public relations actively monitors issues through social media and community reports to identify patterns of lineage denial and false claims of Habib. The organization designs strategies based on lineage education, strengthening genealogical literacy, and building synergy with academics and religious figures. Rabithah Alawiyah optimizes digital media, seminars, and community collaborations to strengthen factual narratives. The evaluation is conducted periodically by reviewing public responses, educational programs' effectiveness, and community engagement levels to clarify the information the organization provides. The research concludes that education-based public relations strategies, information transparency, and data-driven approaches are key to maintaining the organization's credibility.
Islamic Communication Strategies for Environmental Sustainability in Local Traditions of Mandailing Natal, Indonesia Matondang, Armansyah; Lahmuddin; Kholil, Syukur; Azahari, Helmi
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 19 No. 2 (2025)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v19i2.13388

Abstract

This article examines the Batang Pungkut river ban hole in Mandailing Natal district, an ethnic Mandailing tradition that contains local wisdom in managing the environment. The urgency of this phenomenon is researched because environmental problems are a common (global) problem and are seen as a threat to collective survival. The research question consists of four questions: how is the communication strategy of preservation, opening of the Lubuk Larangan, and communication barriers in preservation and opening, and what impact do residents feel due to the Lubuk Larangan? The research approach used is qualitative with a qualitative descriptive method. The theory used is Robert Cox's environmental communication strategy, with relevant supporting theories, and reviewed through the perspective of Islamic communication. The results concluded that the communication strategies used were persuasive, educative, and coercive. The communication strategy used refers to the value of local wisdom poda na lima (five wise advice), dalihan na tolu (kinship system), and the value of Islamic communication values, namely communicating clearly (qaulan matsuran) and in delivering messages in communication and being gentle (qaulan balighan). Lubuk larangan is managed in stages, starting from identification, planning, production, and evaluation, and is relevant to Robert Cox's environmental communication strategy. The obstacles faced are unlicensed mining, fish theft, environmentally unfriendly fishing gear, internal organizational dynamics, and community awareness. The novelty of the research lies in the presence of transcedental (divine) aspects in the communication strategy applied, and serves as a guideline to maintain their hope. The impacts residents feel are ecological, socio-cultural, economic, and religious. In addition to providing local impacts, this tradition simultaneously impacts the global community.
Pro-Family Discourse: A Medium for the Perpetuation of Hegemonic Masculinity by AILA Satiti, Nur Latifah Umi; Triastuti, Endah
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 19 No. 2 (2025)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v19i2.15144

Abstract

This research focuses on the debate on gender justice discourse in Indonesia, particularly its origins during the Draft Law on Criminal Acts of Sexual Violence (RUU-TPKS). Simultaneously, anti-sexual violence discourse began to emerge from women's groups. However, on the other hand, the draft ignite rejection from other group named AILA (Aliansi Cinta Keluarga). AILA narrates their discourse as a form of protection for families. Hence, this paper investigates the discourse distributed by AILA through online media, such as websites, and social media. this research will refer to Foucault's argument that underscores that discourse is a narrative vessel that is never neutral and never value-free, because discourse is a tool in producing knowledge that is easily accepted and translated into behavior. According to Foucault, the embodiment of discourse into behavioral forms occurs through institutions that serve power. In other words, in the discourse ecosystem, there are institutions that guarantee discourse. By using qualitative method, data were collected through documentation and observation. The findings show that AILA's discourse on family and women as mothers has become a cover for marginalizing women. By framing the pro-family narrative, AILA distributes misconceptions about feminism by portraying feminists as a group of women who hate men, destroy families, and promote prostitution and promiscuity. Through AILA's posts on their social media accounts, researchers can observe how they utilize the power of various actors in producing discourse. Instead of using family discourse to gender justice in Indonesia, the researchers conclude that AILA actually distances women from gender justice agendas, thus preventing them from accessing policies relevant to their lives.
Media Shifting: A Study of Generation Z's Preferences on Television and Digital Platforms Soefijanto, Totok Amin; Latief, Rusman; Suradi
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 19 No. 2 (2025)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v19i2.13695

Abstract

This study aims to understand Generation Z's media preferences and provide strategic recommendations for the media industry, particularly television and digital media, in maintaining relevance in the hybrid media era. The urgency of this research lies in its contribution to the development of mass communication studies, while also providing practical insights for media managers in designing programs that are adaptive, credible, and appropriate to the needs of the younger generation, especially Gen Z. This study used a Focus Group Discussion (FGD) method to examine Generation Z's arguments on media practices and expectations regarding television and digital platforms, represented by university students. The results showed that digital platforms, including social media, YouTube, and Netflix, were preferred due to their accessibility, flexibility, and suitability for a multitasking lifestyle. However, participants considered information on social media to be less credible, and they still considered television to have advantages due to its disciplined production standards. A nostalgic phenomenon among students also emerged, particularly educational television programs from the 2000s, which can be utilized in the future by combining traditional values with contemporary innovation. Referring to the Uses and Gratification theory, this study confirms that Generation Z is an active group of media users who consume content to fulfill social, cognitive, entertainment, and personal identity needs.
Negotiating Authority: Argumentative Techniques in Da’wah Narratives on Hijab Maimunah; Prianto, Agung Teguh
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 19 No. 2 (2025)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v19i2.13954

Abstract

The contemporary discourse on the hijab reflects not only religious norms but also ongoing debates among Islamic scholars regarding interpretation and authority. This study examines how leading preachers—Quraish Shihab, Ustaz Adi Hidayat, and Ustaz Wijayanto—construct arguments about hijab regulation, with a focus on their use of scriptural sources, authority methods, and contextual reasoning. Employing a comparative qualitative approach grounded in Stephen Toulmin’s model of argumentation, this research analyzes their public statements, sermons, and writings. The findings indicate significant methodological variance: Quraish Shihab adopts a contextual and adaptive approach, whereas Ustaz Adi Hidayat and Ustaz Wijayanto apply a literal and traditionalist method. Despite their differences, all three rely foremost on the Qur’an and Hadith as sources of religious authority. These approaches have tangible effects on Muslim practices and perceptions regarding the hijab. The study emphasizes that scholarly argumentation, grounded in credible sources and critical engagement, is crucial for fostering a pluralistic and constructive intellectual climate within contemporary Islamic discourse.
Transformative Da'wah Communication for Marginalized Communities: A Case Study of Majelis Sabilu Taubah Wahyudi, Ruhan; Nur Afni Khafsoh; Matroni
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 20 No. 1 (2026)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v20i1.13480

Abstract

This study examines the transformation of socio-religious consciousness among marginalized communities through the Majelis Sabilu Taubah, Blitar, led by Gus Iqdam. The phenomenon under investigation involves revitalizing religious meaning and social inclusion for individuals who are often excluded from formal religious spaces. The research focuses on how Sabilu Taubah reconstructs cultural and religious values through inclusive da’wah practices and participatory community engagement. Employing a qualitative case study approach, primary data were collected through in-depth interviews, participant and non-participant observation, and systematic documentation. These data were then analyzed using the theoretical framework of social construction by Berger & Luckmann and the concept of the “global village” by McLuhan. The findings indicate that Gus Iqdam’s approach, characterized by accessible language, humor, and cultural sensitivity, facilitates the externalization, objectification, and internalization of religious and social values among marginalized groups. The process leads to positive changes in personal attitudes, enhanced solidarity, and the reintegration of former street dwellers, ex-punks, and marginalized individuals into broader society. This study highlights the pivotal role of inclusive religious communities in fostering socio-cultural transformation and sustained empowerment of previously marginalized populations, leveraging digital platforms.
Cultural Da’wah and Political Communication in Colonial Java: A Study of Traditional Islamic Discourse and Social Resistance Addiansyah, M. Nur Rofiq; Khofifah, Melina Nurul; Susanti, Endang; Wahyuningsih, Sri
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 20 No. 1 (2026)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v20i1.15279

Abstract

This study explores the cultural and traditional Islamic political da’wah represented by KH. Asnawi, a conventional scholar who integrated da’wah, education, and socio-political activism within the context of Dutch colonialism. The research addresses the need to reinterpret da’wah not only as a religious activity but as a form of political communication that nurtures social awareness and cultural resistance. The study focuses on how KH. Asnawi integrated da’wah, education, and organizational activism to strengthen Islamic identity and mobilize collective resistance. Using a qualitative method that combines historical and documentary approaches, the analysis draws on texts such as Fasholatan, archival sources, and organizational records. The findings show that KH. Asnawi employed cultural and persuasive communication strategies through poetry, madrasah education, and Islamic organizations (Sarekat Islam and Nahdlatul Ulama). His da’wah functioned at cognitive, affective, and behavioral levels, transforming individual piety into social solidarity. Viewed through Social Penetration Theory and Persuasive Communication Theory, his strategy demonstrates how religious communication can evolve from emotional engagement to political mobilization. The study contributes to the scholarship of Islamic communication by revealing da’wah as a contextual and transformative process that bridges spirituality, culture, and social change.

Page 39 of 39 | Total Record : 387

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