Kalbisocio: Jurnal Bisnis dan Komunikasi
KALBISOCIO Jurnal Bisnis dan Komunikasi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi bisnis dan komunikasi. Fokusnya adalah menerbitkan makalah tentang bisnis dan komunikasi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua artikel yang dikirimkan harus merupakan artikel asli, hasil penelitian yang sebelumnya tidak pernah dipublikasikan, eksperimental atau teoritis, dan akan ditinjau oleh reviewer. Artikel yang dikirimkan ke jurnal harus memenuhi kriteria ini dan tidak boleh sedang dipertimbangkan untuk publikasi di tempat lain. Naskah harus mengikuti gaya jurnal dan dapat ditelaah dan diedit.
Articles
228 Documents
<![CDATA[Pengaruh Iklan Dan Harga Terhadap Keputusan Pembelian Konsumen Telepon Pintar Merek Xiaomi Di Plaza Medan Fair ]]>
<![CDATA[Situmorang, Flora Nikita]]>;
<![CDATA[Sianturi, Charles M.]]>;
<![CDATA[Sinaga, Kepler]]>
<![CDATA[ KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisocio.v12i1.4478
<![CDATA[The purpose of this study is to measure the influence of Advertising, Price and Consumer Purchasing Decisions of Xiaomi Palaza Medan Fair Smartphones. This study uses a quantitative method with nonprobability sampling techniques and a purposive sampling approach with a sample of 97 respondents. The data collection technique is carried out by distributing questionnaires to consumers with the purchase of the last Xiaomi smartphone. The data were analyzed using multiple regression analysis which began with validity, reliability, classical assumptions, determination coefficients, F test and t test conducted using SPSS statistic version 25. Based on the partial t test and the F test simultaneously, it was shown that three independent variables Advertising and Prices had a positive and significant effect on the purchase decision by consumers at Plaza Medab Fair. Based on the determination coefficient R2, it can be seen that two independent variables explain the 0.483%, the variability of Xiaomi product purchase data and the remainder can be explained by other variables that were not studied in this research.]]>
<![CDATA[Pengaruh Harga Dan Lokasi Terhadap Keputusan Pembelian Konsumen Di Pajus (Pajak Usu) Medan ]]>
<![CDATA[Anggresia, Feni]]>;
<![CDATA[Siagian, Nalom]]>;
<![CDATA[Sinaga, Kepler]]>
<![CDATA[ KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisocio.v11i2.4479
<![CDATA[This research aims to analyze the influence of price and location on consumer purchasing decisions at USU Tax, one of the traditional markets in Medan with a strategic location and competitive prices. The research method used is quantitative with a non-probability sampling technique. Data analysis was carried out using multiple linear regression using SPSS. The research results show that price and location significantly influence purchasing decisions, this is shown in the results of the partial test (t test) t value (The coefficient of determination (R2) was obtained at 0.818, meaning that the Purchase Decision variable can be explained by the Price and Location variables 81.8% and the remaining 18.2% is influenced by other variables outside the variables of this research. The conclusion in this research is that price and location have a positive and significant effect on consumer purchasing decisions in Pajus.]]>
<![CDATA[Pengaruh Modal Dan Sikap Kewirausahaan Terhadap Pendapatan Pedagang Di Pasar MMTC Medan ]]>
<![CDATA[Lumban Gaol, Dody Harianto]]>;
<![CDATA[Sihombing, Natalia E.]]>;
<![CDATA[Rajagukguk, Jonson]]>
<![CDATA[ KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik) ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisocio.v12i2.4480
<![CDATA[This study aims to determine how Capital and Entrepreneurial Attitude Influence Traders' Income in MMTC Market Medan. This study uses a quantitative approach and uses data collection techniques by distributing questionnaires. Hypothesis testing in the partial test section (t test) obtained a calculated t value on the capital variable of 3,252 where the value is> 1.66 and the significant value of the capital variable is 0.000 <0.05 and the calculated t on the entrepreneurial attitude variable is 1,235 where the value is> from the t table which is 1.66 and the significant value of the entrepreneurial attitude variable is 0.000 <0.05. Then H0 is rejected H1 is accepted so based on these results it can be concluded that capital and entrepreneurial attitudes have a significant effect on income variables. And in the simultaneous test (F test) the calculated F value is 173,395 where> from the F table of 3.10 it can be concluded that the Capital and Entrepreneurial Attitude variables together have a significant effect on Income.]]>
<![CDATA[Pengaruh Gaya Hidup Dan Pendapatan Terhadap Keputusan Pembelian Starbucks Coffe Williem Iskandar Pancing Medan ]]>
<![CDATA[Siagian, Abigail Ayumi]]>;
<![CDATA[Siagian, Nalom]]>;
<![CDATA[Sinaga, Kepler]]>
<![CDATA[ KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisocio.v12i1.4482
<![CDATA[In the modern era, Indonesia's economic growth is rapid, especially due to increasing consumer spending and Starbucks has become one of the places consumers often go not only to enjoy coffee but also for their lifestyle, to be able to show it off on social media. This research aims to determine the influence of Lifestyle and Income on Purchasing Decisions among Starbucks Coffee Williem Iskandar Pancing Medan Consumers. Research shows that lifestyle (X1) has a positive and significant effect on purchasing decisions (Y), income (X2) has a positive and significant effect on purchasing decisions (Y). Meanwhile, Lifestyle (X1) and Income (X2) simultaneously have a significant effect on Purchasing Decisions (Y). The results of this research can be concluded that Lifestyle (X1) has a positive and significant effect on Purchasing Decisions (Y), Income (X2) has a positive and significant effect on Purchasing Decisions (Y), while Lifestyle (X1) and Income (X2) simultaneously have a significant effect on Purchasing Decisions (Y).]]>
<![CDATA[Pengaruh Citra Merek Dan Harga Terhadap Keputusan Pembelian Hand Body Lotion Vaseline Pada UHN Medan ]]>
<![CDATA[Simanullang, Angel Natalia]]>;
<![CDATA[Sihombing, Natalia E.]]>;
<![CDATA[Sinaga, Kepler]]>
<![CDATA[ KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisocio.v12i1.4483
<![CDATA[This study aims to determine whether or not there is an influence of Brand Image and Price on Purchasing Decisions of Vaseline Hand Body Lotion products on UHN Medan students. This study uses a quantitative method where the data collection technique uses a questionnaire. The population of this study was 3,317 people and the number of samples selected using the Slovin formula was 97 people. Based on the results of the hypothesis test, it can be concluded that the significance value of Brand Image (X1) = 0.000 <0.05 or tcount = 5.504> ttable 1.984 or H0 is rejected and H1 is accepted and the significance value of Price (X2) = 0.000 <0.05 or tcount = 8.947> ttable 1.984 or H0 is rejected and H1 is accepted. This means that Brand Image and Price have a partial effect on purchasing decisions. The significance value of variables X1 and X2 is 0.000 < 0.05 and the Fcount value is 39.617> Ftable 3.09 or H0 is rejected and H1 is accepted, meaning that Brand Image (X1) and Price (X2) have a simultaneous effect on Purchasing Decisions (Y).]]>
<![CDATA[Pengaruh Pengembangan Wisata Kuliner dan Ekonomi Kreatif Terhadap Minat Berkunjung Wisatawan di Kota Berastagi ]]>
<![CDATA[Barus, Nikolas Syahputra]]>;
<![CDATA[Manalu, Darma]]>;
<![CDATA[Simangunsong, Ridhon NB.]]>
<![CDATA[ KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik) ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisocio.v12i1.4484
<![CDATA[This research aims to determine the influence of culinary tourism and the creative economy on tourist interest in visiting the city of Berastagi. This research was conducted using quantitative methods. Data collection techniques using questionnaires. Based on hypothesis testing with the t test, the calculated t value for the culinary tourism variable is 2.166, where the value is > 1.986 from t table and the significant value for the culinary tourism variable is 0.01 < 0.05 (5%). In the creative economy variable, the tcount value is 2.220, where the value is > ttable 1.986 and the significant value in the creative economy variable is 0.03 < 0.05 (5%). So it can be concluded that culinary tourism and the creative economy have a positive and significant influence on tourists' interest in visiting the city of Berastagi. And the f test obtained a calculated f value of 9.855 where this value is > f table of 3.09. And the significant value is 0.000 < the significance level of 0.05. So it can be concluded that culinary tourism and the creative economy simultaneously have a positive and significant effect on tourists' interest in visiting.]]>
<![CDATA[Pengaruh Value Proposition Dan Level Of Loyalty Terhadap Keputusan Penggunaan Transportasi In-Driver Di Medan Timur ]]>
<![CDATA[Pasaribu, Josua]]>;
<![CDATA[Manalu, Darma]]>;
<![CDATA[Tobing, Artha Lumban]]>
<![CDATA[ KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisocio.v12i1.4487
<![CDATA[This research aims to identify and analyze the main factors that influence customer loyalty in the highly competitive online transportation business. Transportation has an important role in everyday life, both in urban and rural areas. Of the various types of transportation, land transportation is the most dominant in Indonesia because of its accessibility, more affordable prices and flexibility. One of the online transportation companies developing in Indonesia is In-Driver, which entered the Indonesian market in 2019 with a unique feature in the form of a negotiation system between drivers and users. In tight competition with other online transportation services such as Gojek, Grab, and Maxim, In-Driver needs to pay attention to factors that influence customer loyalty, brand image, and the value perceived by customers.]]>
<![CDATA[Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan Di Restoran APJ Yos Sudarso Kota Medan ]]>
<![CDATA[Sianturi, Irvan Sudarto]]>;
<![CDATA[Siagian, Nalom]]>;
<![CDATA[Sinaga, Kepler]]>
<![CDATA[ KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisocio.v12i1.4488
<![CDATA[In this era of increasing globalization, the business world is developing very rapidly, one of which is business in the culinary sector, the number of businesses emerging has resulted in an increase in the number of businesses of a similar nature, causing increasingly fierce competition. Business actors are required to be able to maintain the needs and desires of their customers. By understanding customer needs and desires, this will provide important input for the company. This research was carried out using quantitative methods, meaning that the research was carried out on certain representative populations and samples. The research results show that Service Quality (X1) has a positive and significant effect on Consumer Purchasing Decisions (Y). Price (X2) has a positive and significant effect on Customer Satisfaction. Meanwhile, the results of the simultaneous test (F Test) in table 4.17 above, can be seen that the Fcount value is 188.868 where > from Ftable is 3.09 and the significance value is 0.000 which means <0.05. So it can be concluded that the independent variables (Service Quality and Price) simultaneously influence Customer Satisfaction.]]>
<![CDATA[Pengaruh Kualitas Pelayanan, Harga, Terhadap Kepuasan Konsumen Menggunakan Jasa Transportasi Gojek Pada Mahasiswa UHN Medan ]]>
<![CDATA[Siregar, Nia Astuti]]>;
<![CDATA[Siagian, Nalom]]>;
<![CDATA[Sinaga, Kepler]]>
<![CDATA[ KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisocio.v12i1.4489
<![CDATA[In the era of the development of information and communication technology has brought significant changes in various sectors, including the transportation industry. This study aims to analyze the effect of service quality and price on customer satisfaction in using Gojek online transportation services, focusing on students of HKBP Nommensen University Medan. The method used is a quantitative approach with data collection techniques through questionnaires distributed to respondents. The results of the study indicate that Service Quality and Price significantly affect Service Satisfaction, this is shown in the results of the partial test (t test) T-count value (X1) 10.572> t table 1.985 significance value 0.000 <0.05 and the results of the partial test (t test) T-count value (X2) 18.148> t table 1.985 significance value 0.000 <0.05. The conclusion in this study is that Service Quality and Price have a positive and significant effect on Customer Satisfaction.]]>
<![CDATA[Pengaruh Gaya Hidup Dan Persepsi Konsumen Terhadap Keputusan Pembelian Handphone iPhone Pada Mahasiswa UHN Medan ]]>
<![CDATA[Manurung, Lastaria]]>;
<![CDATA[Sihombing, Natalia E.]]>;
<![CDATA[Degodona, Primawati]]>
<![CDATA[ KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisocio.v12i1.4490
<![CDATA[This study aims to analyze the influence of lifestyle and consumer perception on iPhone purchasing decisions among students at HKBP Nommensen University, Medan. The formulation of the problem in this study is whether there is an influence of Lifestyle and Consumer Perception on Consumer Purchasing Decisions for Samsung Smartphones with a research population of HKBP Nommensen University Medan Students and a sample taken using the Snowball sampling approach of 100 people.Based on the results of hypothesis testing, it can be concluded: The results of simultaneous hypothesis testing with the significance value of the F test on variables X₁, and X2 are 0.000<0.05 and the Fcount value is 183.042 Ftable (Ftable, n-k-2; 98). 2.70. The results of the determination coefficient test show that there is an influence of Lifestyle and Consumer Perception on the Purchase Decision for the iPhone by 79.1% and the rest is influenced by other factors not examined in this study.]]>
