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Kalbisocio: Jurnal Bisnis dan Komunikasi
Published by UNIVERSITAS KALBIS
ISSN : 23564385     EISSN : 28291301     DOI : https://doi.org/10.53008
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences
KALBISOCIO Jurnal Bisnis dan Komunikasi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi bisnis dan komunikasi. Fokusnya adalah menerbitkan makalah tentang bisnis dan komunikasi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua artikel yang dikirimkan harus merupakan artikel asli, hasil penelitian yang sebelumnya tidak pernah dipublikasikan, eksperimental atau teoritis, dan akan ditinjau oleh reviewer. Artikel yang dikirimkan ke jurnal harus memenuhi kriteria ini dan tidak boleh sedang dipertimbangkan untuk publikasi di tempat lain. Naskah harus mengikuti gaya jurnal dan dapat ditelaah dan diedit.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 224 Documents
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Pengaruh Harga, Lokasi Dan Citra Merek Terhadap Keputusan Pembelian Produk Merek Mixue Di Kota Medan Hutasoit, Wita Gusti Purnama; Sianturi, Charles M.; Sihombing, Natalia E.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4491

Abstract

The purpose of this study was to measure the effect of price, location and brand image on purchasing decisions for Mixue products in Medan city. This study uses quantitative methods with nonprobability sampling techniques and purposive sampling approaches with a sample size of 100 respondents, The data collection technique was carried out by distributing questionnaires to Mixue consumers with purchases in the last 12 months. the data was analyzed using multiple regression analysis which begins with validity, reliability, classical assumptions, coefficient of determination, F test and t test conducted using SPSS Statistics version 25. Based on the partial t test and simultaneous F test, it shows that the three independent variables have a positive and significant effect on purchasing decisions for Mixue products. Based on the coefficient of determination R2, it is known that the three independent variables explain 0.618%, the variability of Mixue product purchase data and the rest is explained by other variables not examined in this study.
Pengaruh Financial Knowledge Dan Socialization Agents Terhadap Management Behavior Pada Mahasiswa Universitas HKBP Nommensen Medan Pardede, Wahyu K.; Manalu, Darma; Simangunsong, Ridhon NB.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4494

Abstract

This research aims to determine the influence of Financial Knowledge and Socialization Agents on Financial Management Behavior in HKBP Nommensen University students. This research was conducted using quantitative methods. Data collection techniques using questionnaires. Based on hypothesis testing with the t test, the calculated t value for the Financial Knowledge variable is 4.754, where the value is > from t table 0.2006 and the significant value for the Financial Knowledge variable is 0.000 < from the significance level of 0.05 (5%). So it can be concluded, Financial Knowledge has a positive and significant effect on Financial Management Behavior. And the f test obtained a calculated f value of 11,733 where this value is > f table of 3.09. And the significant value is 0.000 < the significance level of 0.05. So it can be concluded that simultaneously Financial Knowledge and Socialization Agents together have a significant influence on Financial Management Behavior.
Paradigma Program Car Free Day Dalam Upaya Menjaga Kelestarian Lingkungan Hidup Di Kota Medan Gulo, Ika Dearni Putri; Tobing, Artha Lumban; Rajagukguk, Jonson
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik)
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i2.4495

Abstract

Car Free Day (CFD) is a program that aims to reduce air pollution and increase public awareness of the importance of preserving the environment. This research aims to analyze the paradigm of the people of Medan City towards the Car Free Day program in an effort to preserve the environment. This research uses a qualitative method with a descriptive approach, where data is collected through observation and interviews with people who participate in Car Free Day. The research results show that the majority of people have a positive understanding of the Car Free Day program as a strategic step in reducing air pollution and supporting a healthy lifestyle. However, there are still challenges in implementing this program, such as a lack of active community participation, especially in protecting the environment, as well as a lack of outreach regarding the long-term benefits of Car Free Day. With this research, it is hoped that the government and other stakeholders can increase the effectiveness of the Car Free Day program through better communication strategies and the provision of more adequate facilities and infrastructure. Active community participation is also an important factor in the success of this program to preserve the environment in Medan City.
Implementasi Kebijakan Pengelolaan Sampah Pada Bank Sampah Mela Meleket Kelurahan Gundaling 1 Ginting, Hami Br.; Tobing, Artha Lumban; Rajagukguk, Jonson
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik)
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i2.4496

Abstract

This research aims to determine the implementation of Minister of Environment and Forestry Policy Number 14 of 2021 concerning Waste Management at the Mela Melket Waste Bank, Gundaling District 1. The research meth od used in this research is descriptive qualitative, using implementation theory according to Ripley and Franklin. The results of the research show that the implementation of waste management policies at the Mela Melket waste bank is still not optimal based on the level of compliance and smooth routine, while the performance results of the Mela Melket waste bank have decreased every year, such as an increase in the number of customers, an increase in the amount of waste managed and an increase in the amount of income. The presence of a waste bank can increase public awareness about the importance of managing waste well so that it can have a positive impact on the Gundaling 1 sub-district, such as reducing flooding which is currently a major problem, earning additional income, and keeping the environment safe and healthy.
Pengaruh Kualitas Pelayanan Publik Terhadap Kepatuhan Wajib Pajak Di Kantor Pelayanan Pajak Pratama Medan Timur Gea, Yuni Karlina; Sihombing, Natalia E.; Degodona, Primawati
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik)
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i2.4497

Abstract

This research aims to determine the effect of public service quality on individual taxpayer compliance at the East Medan Pratama Tax Service Office. The type of research used in this research is a quantitative approach and uses non-probability sampling to collect samples and produce 100 samples of WPOP SPT Reports. Multiple linear regression analysis is used as a data collection technique and uses the help of the IBM Statistics SPSS 25 application. Based on the results of the research, all independent variables in this research simultaneously influence WPOP compliance. However, partially only the reliability and responsiveness variables influence WPOP compliance at KPP Pratama Medan Timur.
Peran Organisasi Kemahasiswaan Dalam Mengembangkan Potensi Mahasiswa Fakultas Ilmu Sosial Dan Ilmu Politik UHN Medan Tarigan, Evan Pascal; Tobing, Artha Lumban; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik)
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i2.4498

Abstract

Student organizations have an important role in developing student potential, based on research conducted on students of the faculty of social and political sciences at HKBP Nommensen University, Medan, student organizations have an important role in developing student potential, such as managing time on a priority scale, developing broad insight into the environment and as a place to develop students' talents and interests. However, there are still obstacles experienced by student organizations in developing student potential, such as a lack of student enthusiasm in carrying out organizational activity programs and a lack of adequate facilities and funding which are inhibiting factors experienced by student organizations in developing student potential in the faculty of social and political sciences at HKBP Nommesen Medan University. However, student organizations continue to make efforts to carry out the programs they run and support from the faculty continues to ensure that student organizations can run optimally.
NGO Membangun Ketangguhan Petani Menghadapi Perubahan Iklim: Studi Desa Model Cerdas Iklim Dampingan BITRA Indonesia Zega, Dicky Risman; Manalu, Dimpos; Tobing, Artha Lumban
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik)
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i2.4502

Abstract

This study analyzes the role of BITRA Indonesia's Non-Governmental Organization (NGO) in building farmers' resilience to climate change through the Climate Smart Model Village program. Using a qualitative method with a case study approach, this study explores mentoring strategies and obstacles in increasing farmers' capacity, with data collected through in-depth interviews, documentation, and focus group discussions. The results of the study show that BITRA Indonesia plays a role in building farmer resilience through training, agricultural diversification, and policy advocacy, which is reflected in the increasing application of sustainable agricultural techniques by assisted farmers. However, limited government support and low interest from farmers outside the assisted groups and the younger generation are still the main challenges. Therefore, stronger collaboration between NGOs, governments, and communities is needed so that this program continues and has a wider impact in increasing farmers' resilience to climate change. . Bitra indonesia, climate change, climate smart model village, farmer resilience, non-govermental organization.
Inovasi Kebijakan Pemerintah Daerah Dalam Menurunkan Angka Kemiskinan Di Kabupaten Nias Barat Halawa, Abdi Gunawan; Pasaribu, Johnson; Tobing, Artha Lumban
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik)
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i2.4503

Abstract

Poverty is a complex problem faced almost throughout the world, including Indonesia. West Nias Regency has a high poverty rate compared to other areas in North Sumatra, although the trend has shown a decline since 2015. This study aims to analyze innovations in local government policies in reducing poverty rates in West Nias Regency. With a qualitative-descriptive approach, this research explores policies in various sectors such as education, health, infrastructure, and community economic empowerment. The research results show that policy innovation based on inter-sector integration and an approach oriented towards local wisdom contribute to reducing poverty rates. However, challenges such as limited infrastructure, accessibility, and program sustainability still need to be addressed. Strategic recommendations are proposed to improve the effectiveness of policies in poverty alleviation in West Nias Regency.
Analisis Peraturan Bupati Nias Nomor 24 Tahun 2020 Dalam Penanganan Stunting Studi Kasus: Puskesmas Kecamatan Hiliduho Zalukhu, Iman Setiawan Anugrah; Manalu, Dimpos; Pasaribu, Vera A.R.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik)
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i2.4504

Abstract

Stunting handling is the Sustainable Development Goals (SDGs) target to overcome malnutrition and achieve food security in 2030. Stunting is a failure to grow on toddlers due to chronic malnutrition, especially in 1,000 First Life Day (HPK), which has an impact on child's growth and cognitive appearance. In 2023, Hiliduho District has a quite high stunting rate, and Hiliduho District Health Center plays a role as the forefront of his handling. This study aims to analyze the Regent Regulation Number 24 of 2020 related to stunting in realizing SDGs, identifying obstacles, and steps to overcome them. Research methods are qualitative with the study approach through interviews and documentation. The results show that the Hiliduho Health Center carries stunting management based on six service dimensions: safety, effectiveness, patient focus, time accuracy, efficiency and equality. Prevention involves specific and sensitive interventions to meet the needs of mothers and children. Stunting, Sustainable Development Goals (SDGs), Regent Regulation, Health Center
Pengaruh Inovasi Pelayanan dan Kualitas Pelayanan Terhadap Kepuasan Masyarakat di Kantor Kecamatan Medan Amplas Sinaga, Yolanda Febrianti Br; Siagian, Nalom; Pasaribu, Vera A.R.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik)
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i2.4505

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh inovasi pelayanan dan kualitas pelayanan terhadap kepuasan masyarakat di Kantor Kecamatan Medan Amplas. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan asosiatif. Sampel penelitian sebanyak 100 responden yang dipilih menggunakan metode purposive sampling. Analisis data dilakukan dengan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji t, uji F, dan uji koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa inovasi pelayanan dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan masyarakat. Secara simultan, kedua variabel ini juga memberikan kontribusi signifikan terhadap tingkat kepuasan masyarakat di Kecamatan Medan Amplas. Oleh karena itu, peningkatan inovasi dan kualitas pelayanan perlu terus dilakukan untuk meningkatkan kepuasan masyarakat.

Page 21 of 23 | Total Record : 224

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