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GENESIS SEMBIRING DEPARI
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East Asian Journal of Multidisciplinary Research (EAJMR)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 28281519     DOI : https://doi.org/10.55927/eajmr.v1i3
Core Subject : Economy, Science, Education, Engineering,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering
East Asian Journal of Multidisciplinary Research (EAJMR) is a scientific multidisciplinary research journal published by Yayasan Pendidikan Penelitian Pengabdian Algero. The aim of this journal publication is to disseminate the research results, conceptual thoughts, improved research methodologies and ideas that have been achieved in any area of research. The accepted articles are going to be published in the monthly publication. Any interested authors are required to submit their manuscripts in English. The mission of the East Asian Journal of Multidisciplinary Research (EAJMR) is to promote excellence by providing a venue for academics, students, and practitioners to publish current and significant empirical and conceptual research in the Enginering; health sciences; information technology; computer scince; religion; arts; business; humanities; applied, natural, and social sciences; and other areas that tests, extends, or builds theory. The East Asian Journal of Multidisciplinary Research (EAJMR) is a double-blind, peer reviewed, open access journal.
Arjuna Subject : Umum - Umum
Articles 1,049 Documents
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Competitive Strategy for Wooden Pallet Packaging Products Using Porter's Five Forces Analysis (Case Study on CV. Karya Anugerah Sentosa) Maurina, Annisa Cindy; Rusdianto, R. Yuniardi
East Asian Journal of Multidisciplinary Research Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i1.7721

Abstract

In the business world, competition between companies is very sharp, where new competitors can enter easily and suppliers and customers can increase their bargaining. With this research, it can be seen what strategies CV. Karya Anugerah Sentosa, the competitive climate of wooden pallet packaging manufacturing companies using Porter's Five Force theory and alternative strategies used. This type of research is descriptive qualitative research. The research subject is CV. Karya Anugerah Sentosa with the research object of Porter's five powers. The respondents used were one owner, one person in charge of the warehouse, four warehouse employees and seven consumers from different companies. The results of this research show that the strategies used to deal with Porter's five forces are differentiation strategies and diversification strategies.
The Influence of Brand Awareness, Brand Image, and Word of Mouth on Brand Loyalty Through Brand Trust as an Intervening Variable in Vaseline Body Lotion Consumers in Mojokerto City Rahmatin, Devina Zulia; Rusdianto, R. Yuniardi
East Asian Journal of Multidisciplinary Research Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i1.7723

Abstract

The right strategy is needed to be able to follow business developments and compete, one way is to build brand loyalty. The type of research that used by researchers is quantitative research with the analysis technique used is path analysis. The result of this study is that Brand Awareness and Brand Image affect Brand Trust, while Word of Mouth does not affect Brand Trust. Brand Awareness and Word of Mouth affect Brand Loyalty. While Brand Image and Brand Trust have no effect on Brand Loyalty. Brand Awareness and Brand Image affect Brand Loyalty through Brand Trust. Word of Mouth has no effect on Brand Loyalty through Brand Trust.
The The Objectives of Moral Education on Islamic View : - Suryadi, Rudi Ahmad; Asy’ari, Asy’ari; Latipah, Euis
East Asian Journal of Multidisciplinary Research Vol. 3 No. 2 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i2.7724

Abstract

Humans in the view of Islam have good innate potential. In the view of Islam, this potential is called fithrah.  Humans since being born already have the potential for good and kindness. But in living his life, when humans relate to something outside themselves, due to environmental influences, humans who previously had good potential, became bad behavior and had bad morals.. The research used a qualitative approach with a literature study method. The research findings is moral education simply has the aim of improving student behavior and instilling it deeply so that the urge to have good behavior remains embedded in him. Humans have good innate potential (fithrah). Education as an effort to humanize humans is carried out to deliver humans to be as before, in a good state. Humans who return to the state of fithrah are humans with good morals. The process of moral education has the aim that humans become good human beings. In praxis, educational institutions not only prepare students to have certain intelligence and skills. Creating a good relationship between individuals and their God, both sirri (secretly) and a'lany (openly), makes individuals istikamah close to Allah Swt as if they see Him, feel His presence, and are sincere in worship.
Multi-Purpose Cooperatives’ Business Practices and Performance in Samarica, Occidental Mindoro Sunga, Maria Angelica; G. Decena, Adrian
East Asian Journal of Multidisciplinary Research Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i6.7769

Abstract

This study generally aims to determine the significant difference in the business practices and performance of multi-purpose cooperatives when grouped according to their profile. Also, it aims to determine the relationship between the business practices and performance of the MPCs. The result revealed that only the marketing Practices of MPCs from San Jose and Calintaan has significant differences; while, only the facilities management of San Jose and Magsaysay has shown significant difference. The findings also show that only the credit performance of the MPC from San Jose and Magsaysay; and, Production performance of Magsaysay and Calintaan have significant differences. The study has found that there is strong significant relationship between the business practices and performance of multi-purpose cooperatives in SAMARICA, Occidental Mindoro. The findings of the study are expected to contribute to both theory and practice.
The Influence of Financial Literacy, Overconfidence, and Financial Behavior on Investment Decisions of Students of the Faculty of Economics and Business University of Pembangunan Nasional "Veteran" East Java Priangga, Ilham Fajar; Purwanto, Eko
East Asian Journal of Multidisciplinary Research Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i1.7771

Abstract

This study aims to determine the effect of financial literacy, overconfidence, and financial behavior on investment decisions of students of the Faculty of Economics and Business, University of Pembangunan Nasional East Java. The method applied in this study is a quantitative approach using stratified random sampling techniques. The sample of this study consisted of 98 respondents who had experience in making investment decisions. Data for this study was collected through filling out questionnaires distributed to students of the Faculty of Economics and Business University of Pembangunan Nasional "Veteran" East Java. Data analysis using Partial Least Square (PLS). The findings of this study show that financial literacy has no influence on investment decisions, overconfidence has a significant influence, and financial behavior has a significant influence on investment decisions.
The Role of Transactional Leadership in Organisational Adaptation to Digitalisation : Systematic Literature Review Siswadhi, Ferry; Rony, Zahara Tussoleha
East Asian Journal of Multidisciplinary Research Vol. 3 No. 2 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i2.7775

Abstract

Leadership is a key factor in the success of organisations adapting to change, especially those triggered by the development of digital technology so that organisations are required to transform. This research seeks to conduct a literature study of previous studies related to the role of transactional leadership in organisational adaptation to digitalisation. The method used is a systematic literature study including search and processing stages. The search was conducted on several scientific publication databases using several relevant keywords, and found ten articles published in Scopus indexed journals. The results obtained revealed that the majority of studies found a significant role of transactional leadership in organisational adaptation to digitalisation. Some found its contribution to be smaller than other types of leadership. Inherent supervision and rewarding are elements of transactional leadership that encourage organisational adaptation to digitalisation.
Laudato Si, Environmental Theology and the Leadership of Pope Francis Kriswibowo, Arimurti; Amtiran, Abdon
East Asian Journal of Multidisciplinary Research Vol. 3 No. 2 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i2.7781

Abstract

This article explores the interaction between environmental theology and leadership in the context of Pope Francis' "Laudato Si'", with a particular focus on the role of Christian leaders in addressing environmental issues. Using descriptive qualitative methods, the study analyses the encyclical "Laudato Si'" and related Catholic Church documents. The article finds that theological concepts such as "Salvation and Liberation,""Obedience to God the Creator," and "Social and Ecological Justice" play an important role in shaping Christian leaders' attitudes and actions towards the environment. This article provides insights into how Christian leadership can inspire and mobilise environmentally responsible action, showing that this responsibility is not only a moral imperative, but also an expression of deep Christian faith.
The Meaning of Sasak Women’s Self-Value in Pisuke Culture Ariyanti, Meilisa Indah; Jumaidi, Lalu Takdir
East Asian Journal of Multidisciplinary Research Vol. 3 No. 2 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i2.7827

Abstract

This research aims to interpret the self-value of Sasak women in Pisuke culture and then reveal the uniqueness of accounting born from this culture. This research uses an interpretive paradigm and ethnography as the research methodology. Data collection techniques were conducted through interviews. Data analysis went through the stages of domain analysis, taxonomy analysis, componential analysis, and uncovering cultural themes. The results revealed that the meaning of Sasak women's self-value in Pisuke culture symbolizes pride, devotion, helping, and appreciation. The nominalization of Pisuke is not in line with the culture of capitalism because Sasak society prioritizes moral and spiritual values. In accounting books, Sasak women's self-value is recognized as assets, liabilities, income, and expenses. Transparency and accountability in Pisuke's culture are needed to maintain trust in Pisuke. The value position contained in Pisuke culture is the value of honesty, the value of sincerity, and the value of justice.
Acoustic Characteristics of Several Fish Species of Jenggalu River Estuary Through Controlled Measurements in Bengkulu City Bakhtiar, Deddy; Malau, Defi Dormasi; Silaban, Sintiana; Esra, Gracia; Mayub, Afrizal
East Asian Journal of Multidisciplinary Research Vol. 3 No. 2 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i2.7830

Abstract

Estuary waters are important habitats as spawning and nursery areas for various species of fish so it is necessary to monitor the fish resources in them. The purpose of this study is to analyze the target strength values of various estuary fish species from the Jenggalu River estuary through controlled measurements and formulate the relationship of target strength to total fish length. The controlled acoustic method uses a Simrad EK-15 echosounder with a frequency of 200 kHz. Measurements were taken in the pond using the tethered method, where the dead test fish was hung horizontally on the frame and then the acoustic signal was emitted vertically from above. The samples used were 13 species of fish with a total of 62 fish. The results obtained the average value of target strength has a range of values ranging from -68.86 to -54.80 dB. The relationship between the target strength value and the total length of the fish shows a very strong relationship with the correlation coefficient (r) value ranging from 0.86 – 0.96 and the coefficient of determination shows more than 74% of the TS value is influenced by the size of the fish length. The resulting equation model of the relationship between TS and total length size showed that TS values on the dorsal aspect increased in proportion to the square of fish length.
Segmenting, Targeting, and Positioning Strategies in the formation of Mahar Agung Organizer's Brand Image Sukirno, Adelia Firansiska; Kustini, Kustini
East Asian Journal of Multidisciplinary Research Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i1.7831

Abstract

In order to create a competitive advantage, the strategy that is considered effective in overcoming it is the existence of the right strategy, for example the STP (Segmenting, Targeting, Positioning) strategy. This research focuses on analyzing the marketing strategy of Mahar Agung Organizer Event Organizer (EO) on brand image formation. This research is useful in knowing how wedding organizer services maximize their marketing strategies to get as much profit as possible. This research is a type of qualitative research that uses descriptive analysis. The results of this study indicate a segmentation strategy based on geographic, demographic, behavioral, and psychographic segmentation. The focus of Mahar Agung Organizer's target is from the upper middle class community with an age range of 20-60 years in the East Java Province area. The implementation of the right positioning and targeting has succeeded in forming a positive brand image of Mahar Agung Organizer as a top quality EO in handling traditional Javanese weddings.

Page 65 of 105 | Total Record : 1049

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