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INDONESIA
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Published by Perhimpunan Sarjana Ekonomi dan Bisnis
ISSN : -     EISSN : 2774888X     DOI : 10.37481/jmeb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
RUANG LINGKUP (Scope) Lingkup Ilmu Ekonomi Lingkup Ilmu Manajemen Lingkup Ilmu Akuntansi Lingkup Ilmu Bisnis FOKUS (Focus) Keuangan, Perbankan dan Pasar Modal Konvensional Pembangunan Ekonomi (Ekonomi Makro dan Mikro) Manajemen Keuangan Manajemen SDM Manajemen Pemasaran Pajak Audit Keuangan, Perbankan dan Pasar Modal Syariah Kewirausahaan E-Commerce
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 341 Documents
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Perbandingan Financial Distress PT Sentra Food Indonesia Tbk dan PT Garudafood Putra Putri Jaya Tbk pada Periode 2020–2022 Wiliandika, Hapid; Muhairoh, Anita
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1539

Abstract

This study aims to compare the level of financial distress between PT Sentra Food Indonesia Tbk and PT Garudafood Putra Putri Jaya Tbk during the 2020–2022 period. The research addresses a key issue in corporate financial management early detection of bankruptcy risk especially in the food and beverage industry, which has shown both resilience and vulnerability in the post-pandemic era. A quantitative approach is employed using secondary data derived from audited financial statements published by the Indonesia Stock Exchange (IDX). The analysis utilizes financial ratio analysis and the Altman Z-Score model, which integrates five financial indicators working capital, retained earnings, earnings before interest and taxes, market value of equity, and sales relative to total assets. The results indicate a significant contrast between the two firms: PT Sentra Food Indonesia Tbk consistently recorded Z-Scores below 1.81, placing it in the distress zone with a declining financial trend, while PT Garudafood Putra Putri Jaya Tbk improved from the grey zone (Z = 2.05 in 2020) to a safe financial condition (Z > 5.00 in 2021 and 2022). These findings provide critical insights for investors, managers, and stakeholders to assess the financial viability and strategic positioning of firms within the sector. The study also reinforces the Altman Z-Score’s relevance as a practical tool for predicting corporate financial health.
Pengaruh Promosi, Persepsi Kemudahan dan Kepercayaan terhadap Loyalitas Pelanggan GrabFood di Kota Batam Nainggolan, Sri Yuliana Br; Sukati, Inda
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1540

Abstract

The increasing dependence on digital platforms for food delivery services has reshaped consumer behavior in Indonesia, with GrabFood emerging as one of the most prominent players. However, inconsistencies in promotional strategies, usability concerns, and lapses in service quality have raised questions about customer loyalty in specific regions such as Batam City. This study aims to investigate the extent to which promotion, perceived ease of use, and consumer trust influence customer loyalty toward GrabFood in Batam. A quantitative descriptive approach was adopted, targeting active GrabFood users as the population. Using purposive sampling and the Jacob Cohen formula, 204 valid responses were collected. Data analysis involved instrument validity and reliability testing, classical assumption verification, multiple linear regression analysis, and hypothesis testing using both t-tests and F-tests. The empirical results demonstrate that promotion, perceived ease of use, and trust each have a statistically significant and positive influence on customer loyalty, both individually and collectively. Specifically, promotion contributes 15.0%, perceived ease of use contributes 18.6%, and trust contributes 16.8% to loyalty. Together, the three variables explain 71.0% of the variance in customer loyalty, as indicated by the adjusted R² value. These findings suggest that loyalty among GrabFood users in Batam is strongly shaped by effective promotional engagement, seamless user experience, and consistent service reliability. Strengthening these factors could enhance customer retention in a competitive food delivery market.
Pengaruh Ulasan Online, Kepercayaan Merek dan Kepuasan Pelanggan terhadap Niat Pembelian Ulang Ms Glow di Batam Sirait, Bayu Febryanti; Evyanto, Winda
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1545

Abstract

This study investigates the influence of online reviews, brand trust, and customer satisfaction on consumer’s repurchase intention for MS Glow skincare products in Batam, Indonesia. The growing prevalence of digital platforms has transformed how consumers evaluate products, with online feedback increasingly shaping purchase decisions. However, concerns remain regarding the reliability of user-generated reviews, brand credibility, and product satisfaction, which may affect customer loyalty and repeat purchases. Using a quantitative approach with a descriptive research design, this study surveyed 100 individuals who had previously purchased MS Glow products. Respondents were selected using purposive sampling based on Lemeshow’s framework. Data were collected through a structured questionnaire tested for validity and reliability, and analyzed using multiple statistical tools including classical assumption tests, multiple linear regression, and both t- and F-tests. The results show that online reviews have the most significant impact on repurchase intention, contributing 60.1%, followed by brand trust at 13.5% and customer satisfaction at 11.9%. Together, these three variables account for 87.0% of the variance in repurchase intention. Each variable also showed a significant and positive individual effect. These findings highlight the critical role of digital reputation, trust-building, and post-purchase satisfaction in sustaining customer loyalty. It is recommended that MS Glow continuously monitor consumer feedback, ensure transparent communication, and maintain product consistency to foster stronger repurchase behavior among its consumers.
Pengaruh Word of Mouth, Kualitas Produk dan Kepercayaan Konsumen terhadap Keputusan Pembelian pada E-Commerce TikTok Shop di Kota Batam Siallagan, Dwi Natalia Angela; Wasiman, Wasiman
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1546

Abstract

The rapid development of digital platforms has significantly influenced consumer behavior, particularly in the beauty industry. However, inconsistencies in product quality and customer trust have raised concerns regarding online purchasing decisions. This study aims to examine the influence of word of mouth, product quality, and consumer trust on purchasing decisions for Pixy cushion products via the TikTok Shop in Batam City. A quantitative method with a descriptive approach was applied. Data were collected from 100 respondents selected using purposive sampling criteria and analyzed using SPSS version 26. The research instruments passed both validity and reliability tests. The analysis included classical assumption testing, multiple linear regression, and hypothesis testing through t-tests and F-tests. The results indicate that all three independent variables word of mouth, product quality, and consumer trust have a positive and statistically significant effect on consumer purchasing decisions, both individually and collectively. The adjusted R² value of 0.805 suggests that 80.5% of the variation in purchasing decisions is explained by the three predictors. Among them, consumer trust had the highest standardized coefficient (β = 0.433), followed by product quality (β = 0.353) and word of mouth (β = 0.225). These findings highlight the strategic importance of maintaining product credibility and fostering consumer trust in the social commerce ecosystem.
Pengaruh Kepercayaan, Kemudahan Penggunaan dan Citra Merek terhadap Loyalitas Pelanggan Maxim di Kota Batam Sihombing, Trisi Elisa; Oktavia, Yunisa
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1549

Abstract

This study investigates the influence of trust, perceived ease of use, and brand image on customer loyalty toward the Maxim online transportation service in Batam City. The growing reliance on mobile-based transportation services highlights the importance of understanding key factors that contribute to sustained customer engagement. The study aims to evaluate how these three variables affect users’ loyalty in a competitive digital marketplace. A descriptive quantitative approach was employed, targeting active Maxim users who have experience using the application. The sample consisted of 204 respondents selected using purposive sampling, with sample size determined by Jacob Cohen’s formula. Data were analyzed through instrument validity and reliability testing, classical assumption testing, and hypothesis testing using multiple linear regression. The results reveal that trust has the highest individual contribution to loyalty (25.5%), followed by perceived ease of use (24.2%) and brand image (21.5%). Together, these variables explain 64.9% of the variance in customer loyalty (R² = 0.649). Both partial and simultaneous tests indicate that all three independent variables significantly and positively affect customer loyalty. These findings underscore the importance of enhancing service transparency, optimizing user interface design, and reinforcing brand image to build long-term customer relationships.
Pengaruh Citra Merek, Kualitas Produk dan Kepercayaan terhadap Keputusan Pembelian pada E-Commerce Shopee Mall di Kota Batam Ginting, Zilhi Ziyati Br; Evyanto, Winda
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1552

Abstract

Online purchasing decisions in e-commerce are increasingly influenced by intangible factors such as consumer perceptions of brand credibility, product reliability, and platform trustworthiness. This study addresses a key issue faced by Shopee Mall in Batam City, where a decline in transaction volume suggests potential erosion in consumer confidence. The research aims to examine the influence of brand image, product quality, and consumer trust on purchasing decisions within this e-commerce environment. A quantitative method was employed, involving 100 respondents selected using the Lemeshow sampling formula. Data were collected through structured questionnaires, which were tested for validity and reliability prior to analysis. The analytical tools included classical assumption tests, multiple linear regression, and hypothesis testing using both t-tests (partial effect) and F-tests (simultaneous effect). The results indicate that brand image (t = 2.723, p = 0.008), product quality (t = 2.569, p = 0.012), and trust (t = 3.377, p < 0.001) each have a positive and significant effect on purchase decisions. Collectively, the three variables explain 68.6% of the variation in purchase behavior (R² = 0.686; F = 69.965, p < 0.001). The findings underscore the importance of fostering strong brand equity, maintaining consistent product quality, and enhancing consumer trust to strengthen online purchasing behavior in competitive e-commerce platforms such as Shopee Mall.
Pengaruh Desain Produk, Citra Merek, dan Kualitas Produk terhadap Keputusan Pembelian Produk MS Glow di Kota Batam Anisa, Rizqi; Evyanto, Winda
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1558

Abstract

This study aims to examine the influence of product design, brand image, and product quality on consumer purchasing decisions for MS Glow skincare products in Batam City. The background of the problem lies in consumer hesitation driven by perceptions of monotonous packaging, inconsistent brand credibility, and quality inconsistency across product batches. The research employs a descriptive quantitative approach with purposive sampling, involving 100 respondents selected based on predetermined criteria. Data were analyzed using validity and reliability tests, classical assumption testing, and multiple linear regression analysis to evaluate both partial and simultaneous effects. The findings reveal that product quality exerts the most dominant influence on purchasing decisions (β = 0.707; p < 0.001), followed by brand image (β = 0.508; p = 0.001), and product design (β = 0.330; p = 0.015). Simultaneously, all three variables significantly influence purchasing decisions (F = 98.896; p < 0.001), with a coefficient of determination (R²) of 0.748, indicating that 74.8% of the variation in purchasing decisions can be explained by the model. These results highlight the importance for local skincare brands to consistently enhance design aesthetics, maintain brand credibility, and ensure stable product quality to strengthen customer trust and purchasing behavior.
Analisis Perbandingan Kinerja Keuangan dan Return Saham PT Indosat Ooredoo Hutchison Tbk Sebelum dan Sesudah Merger dari Tahun 2019-2024 Wahyugianto, Rangga Rizky; Aminah, Indianik
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1561

Abstract

The rapid growth of digital technology and increasing demand for data services have intensified competition in Indonesia's telecommunications industry. To enhance operational efficiency and strengthen market position, PT Indosat Tbk merged with PT Hutchison 3 Indonesia, effective on January 4, 2022. However, the impact of this corporate action on financial and market performance remains unclear. This study aims to analyze the differences in financial performance and stock returns of PT Indosat Ooredoo Hutchison Tbk before and after the merger over a six-year period, divided into three years pre- and post-merger (2019 - 2024). The analysis focuses on seven financial indicators: Current Ratio (CR), Fixed Asset Turnover (FAT), Total Debt to Total Capital (TDTC), Return on Invested Capital (ROIC), Price to Earnings Ratio (PER), Economic Value Added (EVA), and Market Value Added (MVA), along with stock return as a market performance indicator. A paired sample t-test was used to evaluate statistical differences. The results show a significant increase in FAT, indicating improved asset utilization, and a significant decline in MVA, reflecting weakened market perception after the merger. The other five financial ratios and stock return did not demonstrate statistically significant changes. These findings suggest that while operational efficiency has improved in certain aspects, the merger has not yet resulted in broad financial or market performance enhancements. The study provides insights for corporate decision-makers and investors in assessing post-merger effectiveness.
Pengaruh Iklan, Inovasi dan Kemajuan Teknologi terhadap Minat Beli Tiket Ferry di Pelabuhan Harbour Bay Kota Batam Hafif, M; Purba, Tiurniari
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1566

Abstract

The increasing competition in ferry transportation services in Batam City has prompted the need for effective strategies to attract consumer interest, particularly in purchasing MV Putri Anggreni ferry tickets at Harbour Bay Port. However, existing promotional efforts have shown limitations in creativity, innovation remains stagnant, and technological adoption is underutilized. This study aims to analyze the influence of advertising, innovation, and technological advancement on consumers’ purchase intention. A quantitative descriptive method was employed, targeting residents of Batam who had previously purchased ferry tickets. From a population of 12,664 passengers recorded in March 2025, a sample of 100 respondents was selected using purposive sampling and Slovin’s formula. Data were collected through questionnaires and analyzed using SPSS 26, with tests including validity, reliability, classical assumption testing, multiple linear regression, and hypothesis testing. The results reveal that advertising contributes 12.9%, innovation 36.9%, and technological advancement 40.6% to purchase intention. The adjusted R² value of 85.9% indicates that the three variables collectively explain the majority of the variation in consumer interest. Furthermore, both partial (t-test) and simultaneous (F-test) analyses confirm that all three factors have a positive and significant effect. The study suggests enhancing digital marketing, service innovation, and user-friendly online systems to improve consumer engagement and streamline the ticket purchasing process.
Pengaruh Gaji, Kepemimpinan, dan Motivasi terhadap Kinerja Karyawan SPPBE PT Mitha Jaya Kusuma Siasem, Wanasari - Brebes Amey, Vivian Pushein Margaretha; Afridah, Nur; Indriyani, Azizah; Riono, Slamet Bambang; Harini, Dwi
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1581

Abstract

This study investigates the impact of salary, leadership, and motivation on employee performance at SPPBE PT Mitha Jaya Kusuma Siasem, Wanasari, Brebes. The company, despite a stable workforce of 45 employees, has experienced challenges such as low employee retention, dissatisfaction with compensation, and inconsistent leadership effectiveness. Addressing these issues, the research aims to analyze how the three variables affect performance both individually and simultaneously. A quantitative method was employed using a survey distributed via Google Forms, with data analyzed through multiple linear regression using SPSS. Validity and reliability tests confirmed the quality of the instrument, while classical assumption tests indicated normality, no multicollinearity, and homoscedasticity. The findings reveal that salary does not significantly influence employee performance when tested independently. However, leadership and motivation show a significant and positive effect. Furthermore, when tested simultaneously, salary, leadership, and motivation together have a significant influence, accounting for 82% of the variation in performance. Among the three, motivation is identified as the most dominant factor. The study suggests that while financial compensation alone may not improve outcomes, leadership quality and intrinsic motivation play a more substantial role in boosting performance. Therefore, companies should focus on leadership development and motivation enhancement alongside fair compensation to optimize employee productivity.

Page 33 of 35 | Total Record : 341

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