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AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Published by Perhimpunan Sarjana Ekonomi dan Bisnis
ISSN : -     EISSN : 2774888X     DOI : 10.37481/jmeb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
RUANG LINGKUP (Scope) Lingkup Ilmu Ekonomi Lingkup Ilmu Manajemen Lingkup Ilmu Akuntansi Lingkup Ilmu Bisnis FOKUS (Focus) Keuangan, Perbankan dan Pasar Modal Konvensional Pembangunan Ekonomi (Ekonomi Makro dan Mikro) Manajemen Keuangan Manajemen SDM Manajemen Pemasaran Pajak Audit Keuangan, Perbankan dan Pasar Modal Syariah Kewirausahaan E-Commerce
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 341 Documents
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Pengaruh Kemudahan Penggunaan, Persepsi Konsumen dan Kepercayaan terhadap Loyalitas Pelanggan pada Aplikasi Gofood di Kota Batam Fitriadi, Risan; Nainggolan, Nora Pitri
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1602

Abstract

The rapid advancement of digital technology has significantly influenced consumer behavior, particularly in food purchasing patterns. GoFood, a popular food delivery service application, has become a preferred option for urban communities in Indonesia. However, customer loyalty towards GoFood in Batam City remains unstable, with many users frequently switching to competitors due to varying service experiences. This study aims to examine the influence of ease of use, consumer perception, and trust on customer loyalty toward the GoFood application. Employing a quantitative approach with a descriptive research design, data were collected from 100 active users selected through purposive sampling. The data were analyzed using multiple linear regression, supported by validity, reliability, and classical assumption tests. The results reveal that ease of use has a significant and positive effect on customer loyalty, while consumer perception and trust do not show significant individual influence. Nevertheless, when considered simultaneously, all three variables collectively have a positive and significant impact on customer loyalty. These findings imply that improving app usability should be prioritized, while also maintaining a positive brand image and building customer trust to enhance overall user experience and long-term loyalty.
Pengaruh Kepercayaan, Keamanan dan Kemudahan terhadap Keputusan Pembelian pada E-commerce Shopee di Kota Batam Tiurmaida, Yohana Abigail; Suhardi, Suhardi
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1604

Abstract

This study investigates the influence of trust, security, and convenience on purchasing decisions on the Shopee e-commerce platform in Batam City. The main issue addressed in this study is the inconsistency in consumer behavior, where concerns about product quality, user data security, and platform complexity continue to arise despite Shopee’s popularity. The objective of this study is to determine whether these three variables significantly impact consumers' purchasing decisions both individually and collectively. This research employed a quantitative approach using purposive sampling, with data collected through questionnaires from 100 Shopee users. Data were analyzed using SPSS version 30, applying multiple linear regression analysis, classical assumption testing, and hypothesis testing. The findings show that trust, security, and convenience each have a positive and significant effect on purchasing decisions, with t-values of 2.769 (p = 0.007), 2.684 (p = 0.009), and 3.138 (p = 0.002) respectively. Simultaneously, the F-test indicates a significant effect (F = 18.950, p < 0.001), and the adjusted R² value of 0.352 suggests that 35.2% of the purchasing decision can be explained by the three variables. The study implies that enhancing these aspects is crucial for improving consumer loyalty and conversion on e-commerce platforms like Shopee.
Enabling Leadership dan Organization Adaptability di Gereja Bethel Indonesia Mazeba, Marwita Three; Saputra, Bobby Wiryawan
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1605

Abstract

Religious organizations such as churches face increasing challenges in maintaining relevance amid rapid social, cultural, and technological changes. This study addresses the issue of how leadership can foster adaptability in a value-based community organization facing dual crisesnamely, the COVID-19 pandemic and a major earthquake. The research aims to examine the relationship between enabling leadership and organizational adaptability, with adaptive space as a mediating variable. Using a quantitative correlational method with a cross-sectional design, data were collected from 102 active ministry members at GBI Mamuju through validated Likert-scale questionnaires. Mediation analysis was conducted using PROCESS v4.2 in SPSS. The findings reveal that enabling leadership does not directly influence organizational adaptability; instead, this relationship is fully mediated by adaptive space. Dimensions such as head space, meetings, virtual and physical environments, and dynamics of conflicting and connecting play a critical role in integrating new ideas into the formal organizational structure. This study highlights that adaptive space serves not merely as a theoretical construct, but as a practical social mechanism that enables collaboration and innovation. The results suggest that investment in social infrastructure is essential for churches to support intergenerational leadership, encourage experimentation, and sustain meaningful transformation.
Pengaruh Brand Awareness, Persepsi Konsumen dan Kualitas Produk terhadap Keputusan Pembelian Produk Wedrink di Kota Batam Sinaga, Ledyana Nitami; Wasiman, Wasiman
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1606

Abstract

Wedrink, a rapidly expanding beverage brand originating from China, has gained popularity in Batam, Indonesia. In a highly competitive market, understanding consumer behavior is essential for maintaining business sustainability. This study aims to examine the influence of brand awareness, consumer perception, and product quality on purchase decisions of Wedrink products in Batam. A quantitative descriptive approach was employed, with data collected through an online questionnaire distributed to 384 respondents using accidental sampling. The data were analyzed using SPSS version 26, incorporating validity and reliability tests, classical assumption tests (normality, multicollinearity, and heteroscedasticity), and multiple linear regression analysis. The results reveal that brand awareness, consumer perception, and product quality each have a significant and positive impact on purchase decisions. The model demonstrates a strong explanatory power with an adjusted R² of 45.0%, while the F-test confirms the joint significance of the independent variables (p < 0.001). These findings highlight the importance of building brand familiarity, delivering consistent product quality, and aligning offerings with consumer expectations to strengthen purchasing behavior in the beverage industry.
Pengaruh Strategi Promosi dan Kualitas Pelayanan terhadap Minat Transaksi Nasabah yang Dimediasi oleh Kepuasan Nasabah pada Hana Bank Kantor Cabang Jakarta Selatan Setiawan, Stephen William
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1616

Abstract

This study investigates the effect of promotion strategy and service quality on customer transaction interest at Hana Bank, South Jakarta Branch, with customer satisfaction as a mediating variable. The research addresses the inconsistency found in previous studies regarding the role of satisfaction as a mediator in influencing customer behavior. Using a quantitative approach, the study surveyed 160 Hana Bank customers selected through probability sampling. Data were analyzed using Structural Equation Modeling–Partial Least Square (SEM-PLS). The findings reveal that promotion strategy and service quality have a positive and significant effect on customer satisfaction. Both variables also directly and positively influence customer transaction interest. Furthermore, customer satisfaction significantly mediates the relationship between promotion strategy, service quality, and transaction interest. These results highlight the strategic importance of effective promotional efforts and high-quality service in enhancing customer satisfaction and encouraging transactional behavior in the banking industry.
Pengaruh Marketing Mix terhadap Keputusan Pembelian di Toko Anik Grosir Hamzah, Muh; Febriana, Indah Karima
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1617

Abstract

This study investigates the influence of the marketing mix, which consists of product, price, place, and promotion, on consumer purchasing decisions at Toko Anik Grosir, a local wholesale store in Tamansari Village, Probolinggo Regency. The main problem addressed is the limited empirical research that examines how each element of the marketing mix affects consumer behavior in small-scale wholesale businesses, particularly in semi-urban or rural settings. This research used a quantitative approach with a descriptive-causal design. Data were collected through purposive sampling involving 96 respondents who had made at least two purchases. The instrument used was a Likert-scale questionnaire, and data analysis was performed using multiple linear regression with SPSS software. The results show that all four variables of the marketing mix simultaneously have a significant influence on purchasing decisions. Partially, product, price, and promotion have a positive and significant effect, while place does not have a significant influence. Among these, the product variable is the most dominant factor influencing consumer decisions. The R Square value of 0.692 indicates that 69.2 percent of the variation in purchasing decisions is explained by the four marketing mix variables. These findings contribute to marketing theory in the retail context and offer practical implications for store owners to improve marketing strategies in competitive local markets.
Pengaruh Karakteristik Individu terhadap Komitmen Organisasional yang Dimediasi Etos Kerja (Studi pada Pegawai PPPK Dinas Pendidikan Kabupaten Malang) Survival, Survival; Herfan, Mohammad; Anam, Choirul
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1618

Abstract

This study investigates the influence of individual characteristics on organizational commitment, with work ethic as a mediating variable, among Government Employees with Work Agreements (PPPK) at the Education Office of Malang Regency. Previous research has shown inconsistent findings regarding the direct relationship between personal traits and organizational commitment, highlighting a theoretical gap in understanding how individual factors contribute to employees’ dedication. Using a quantitative explanatory approach, data were collected from 58 PPPK employees through structured questionnaires and analyzed using Structural Equation Modeling with the SmartPLS 4.0 software. The findings reveal that individual characteristics have a positive but statistically insignificant effect on organizational commitment, suggesting that personal traits alone are not sufficient to determine employees’ commitment. However, individual characteristics significantly influence work ethic, and work ethic, in turn, has a strong and significant impact on organizational commitment. Furthermore, the analysis confirms that work ethic fully mediates the relationship between individual characteristics and organizational commitment. These results underscore the critical role of ethical behavior in translating individual attributes into meaningful organizational outcomes. The study contributes to the literature by demonstrating the indirect influence of individual traits through work ethic and offers practical recommendations for organizations to foster commitment by cultivating a strong ethical climate.
Pengaruh Keseimbangan Kehidupan Kerja (Worklife Balance) dan Kepuasan Kerja terhadap Komitmen Organisasi pada Karyawan Rumah Sakit Erni Medika Jambi Sari, Dita Febriana; Wahyudi, Bayu; Efawati, Yen
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1622

Abstract

The increasing complexity of work demands in hospital environments often leads to challenges in balancing professional and personal responsibilities, potentially impacting employees' organizational commitment. This study aims to examine the influence of work-life balance and job satisfaction on organizational commitment among employees of Erni Medika Hospital Jambi. Employing a quantitative approach with a causal associative design, data were collected from all 84 employees through structured questionnaires. The research instruments were tested for validity and reliability. Data analysis was conducted using multiple linear regression with SPSS version 30. The results revealed that both work-life balance and job satisfaction had a positive and significant impact on organizational commitment, both partially and simultaneously. The coefficient of determination (R²) indicates that 53.9% of the variation in organizational commitment can be explained by the two independent variables. These findings highlight the importance of implementing structured work-life balance policies and enhancing job satisfaction to strengthen employee commitment. In alignment with national health regulations, such as Law No. 17 of 2023 and Government Regulation No. 28 of 2024, hospitals are encouraged to improve employee welfare and performance-based recognition systems. Managers should also promote open communication to help employees manage their responsibilities effectively. This study provides practical implications for hospital management in fostering a more committed and satisfied workforce.
Pengaruh Rotasi Kerja dan Budaya Organisasi terhadap Prestasi Kerja pada PT Bringin Karya Sejahtera Jakarta Pusat sholikin, ahmad; Madiistriyatno, Harries; Taufik, Kemal
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1628

Abstract

This study investigates the impact of job rotation and organizational culture on employee performance at PT Bringin Karya Sejahtera, a B2B marketplace company located in Central Jakarta. The background of the study highlights the increasing importance of human resources management and employee adaptability in a competitive and dynamic business environment. The research aims to (1) examine the effect of job rotation on employee performance, (2) analyze the influence of organizational culture on employee performance, and (3) assess the simultaneous impact of both variables on work performance. Using a quantitative approach, the study employed a survey method by distributing questionnaires to 93 employees. The collected data were analyzed using multiple linear regression with SPSS version 26. The results show that both job rotation and organizational culture have significant and positive effects on employee performance. The t-test results indicate that job rotation and organizational culture individually influence performance, while the F-test confirms a joint effect of both variables. The Adjusted R Square value of 0.877 suggests that 87.7% of the variation in employee performance is explained by the two independent variables, with the remaining 12.3% attributed to other factors not examined in this study. These findings suggest that effective job rotation programs and a strong organizational culture can enhance employee productivity and organizational success.
The Influence of Professional Skepticism, Competence, Independence, Integrity and Moral Reasoning on Auditors Ability to Detect Fraud (An Empirical Study on Auditors of The Audit Board of The Republic of Indonesia (BPK-RI) Representative Office in Central Java Province) Bate'e, Herlin Permata Hati Niaslin; Daeli, Dian Christitah Misionis; Wiliandika, Hapid
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1636

Abstract

Fraud remains a persistent issue in both the public and private sectors, often causing significant financial and reputational damage. In the public sector, particularly in Indonesia, government auditors play a crucial role in detecting and preventing fraudulent practices. However, the effectiveness of auditors in identifying fraud depends on multiple personal and professional attributes. This study aims to examine the influence of professional skepticism, competence, independence, integrity, and moral reasoning on auditors’ ability to detect fraud at the Audit Board of the Republic of Indonesia (BPK-RI) Representative Office in Central Java Province. Using a quantitative research approach, data were collected through structured questionnaires distributed to 100 auditors selected using purposive sampling, requiring a minimum of three years of professional experience. The data were analyzed using multiple linear regression to test the relationships between the variables. The results reveal that independence and integrity significantly and positively affect auditors’ ability to detect fraud. However, professional skepticism, competence, and moral reasoning do not show a significant influence. These findings highlight the importance of maintaining auditors’ independence and ethical integrity as essential attributes for effective fraud detection, while also suggesting that technical competence and moral cognition alone may not suffice without adequate institutional and contextual support. The study contributes to the development of audit quality frameworks and provides practical implications for audit institutions aiming to strengthen fraud detection capacity.

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