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AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Published by Perhimpunan Sarjana Ekonomi dan Bisnis
ISSN : -     EISSN : 2774888X     DOI : 10.37481/jmeb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
RUANG LINGKUP (Scope) Lingkup Ilmu Ekonomi Lingkup Ilmu Manajemen Lingkup Ilmu Akuntansi Lingkup Ilmu Bisnis FOKUS (Focus) Keuangan, Perbankan dan Pasar Modal Konvensional Pembangunan Ekonomi (Ekonomi Makro dan Mikro) Manajemen Keuangan Manajemen SDM Manajemen Pemasaran Pajak Audit Keuangan, Perbankan dan Pasar Modal Syariah Kewirausahaan E-Commerce
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 341 Documents
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Tanggung Jawab Mahasiswa terhadap Etika Akademik dalam Membangun Budaya Ilmiah yang Berintegritas Suhaila, Lukluk; Humairo, Annisa; Hasibuan, Ilham Nur; Astuti, Rahayu Fuji
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1510

Abstract

Academic ethics refer to the moral standards and behavioral codes that must be upheld by all members of the academic community. Despite their critical role in shaping intellectual integrity, violations such as plagiarism and dishonesty remain prevalent among students. These issues are often driven by academic pressure, limited ethical awareness, and weak enforcement of institutional regulations. This study aims to provide a comprehensive understanding of students’ responsibility in upholding academic ethics as a foundation for building a culture of scientific integrity in higher education. Using a qualitative descriptive approach, data were collected through questionnaires and semi-structured interviews with selected university students actively engaged in academic and organizational activities. The data were analyzed thematically to identify key patterns related to ethical awareness, challenges, and practices. The findings reveal that while students generally acknowledge the importance of ethical behavior, there remains a significant gap between ethical understanding and its application. Factors such as insufficient training on academic norms, unclear institutional policies, and the lack of exemplary leadership contribute to ethical lapses. The study emphasizes the importance of clear academic codes of conduct, continuous ethical education, and role-model leadership. Institutions must also implement transparent and fair enforcement systems to foster an environment where ethical values are internalized and practiced. A sustainable academic culture rooted in integrity is essential for advancing knowledge and cultivating morally responsible graduates.
Clustering Customer’s Internet Subscriptions in Apartment Using K-Means Clustering Algorithm Chow, Sayuti; Hutabarat, Berman; sirya, Damara; Heikal, Jerry
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1514

Abstract

In Indonesia’s increasingly digital urban environment, internet service providers (ISPs) face challenges in delivering packages that suit the diverse needs of apartment residents. A one-size-fits-all strategy often leads to service mismatches and customer dissatisfaction. This study aims to address this gap by segmenting apartment-based internet subscribers in Jakarta, Surabaya, and Bandung using the K-Means clustering algorithm. The research utilized secondary data from 12,966 subscribers, incorporating key variables such as service package type, housing classification, payment method, and average revenue per user (ARPU). Through data preprocessing and cluster analysis using IBM SPSS, five distinct customer segments were identified, each representing specific behavioral traits and service preferences. These segments range from budget-conscious families to high-end users with complex service demands. Guided by the STP (Segmentation, Targeting, Positioning) framework and the 7Ps of marketing, two primary target segments Family Value Mid-Tier and Stream Pro Users were highlighted for their high market potential and alignment with strategic pricing. The findings contribute practical insights for ISPs in developing personalized broadband services and more efficient marketing strategies tailored to urban apartment markets. This research also demonstrates the value of data-driven segmentation in improving customer satisfaction and business competitiveness in the digital service sector.
Pengaruh Kepercayaan, Brand Image dan Kepuasan terhadap Loyalitas Pelanggan Maxim di Kota Batam Gultom, Christina; Nainggolan, Nora Pitri
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1516

Abstract

The rapid development of digital transportation services has increased competition among service providers, including Maxim in Batam City. However, Maxim faces challenges related to customer trust, brand perception, and inconsistent satisfaction levels, which may hinder long-term customer loyalty. This study aims to examine the influence of trust, brand image, and customer satisfaction on customer loyalty toward Maxim in Batam. A quantitative descriptive method was employed, using a purposive sampling technique to select 204 active Maxim users as respondents. Data were collected through a structured questionnaire and analyzed using multiple linear regression. Prior to hypothesis testing, data validity, reliability, and classical assumptions were assessed to ensure statistical soundness. The findings reveal that trust, brand image, and satisfaction each have a significant positive impact on customer loyalty, with brand image showing the strongest influence (β = 0.447), followed by satisfaction (β = 0.324), and trust (β = 0.243). Together, these three variables explain 71.8% of the variation in customer loyalty. The results suggest that improving brand image, maintaining consistent service quality, and building customer trust are essential strategies for Maxim to retain loyal customers in an increasingly competitive market. This study provides practical insights for digital transportation service providers seeking to strengthen their market position through enhanced customer relationship strategies.
Pengaruh Kualitas Produk, Citra Merek dan Promosi terhadap Keputusan Pembelian Sepeda Motor Yamaha di Kota Batam Sigalingging, Kesya Agrariani; Wasiman, Wasiman
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1517

Abstract

In the increasingly competitive motorcycle industry, companies face the challenge of optimizing product appeal to influence consumer purchasing decisions. This study aims to examine the effect of product quality, brand image, and promotion on consumer purchasing decisions for Yamaha motorcycles in Batam City. Using a descriptive quantitative method, the study collected data from 100 respondents who had purchased Yamaha motorcycles, selected through purposive sampling. Data analysis included validity and reliability tests, classical assumption tests, multiple linear regression, and hypothesis testing using SPSS version 26. The results show that product quality, brand image, and promotion each have a positive and significant impact on purchasing decisions. Specifically, product quality contributes 25.2%, brand image contributes 17.3%, and promotion contributes 45.3% to the variance in purchasing decisions. The overall model explains 86.2% of the variance (Adjusted R² = 0.862), indicating that these three factors are dominant drivers in consumer decision-making. The findings suggest that enhancing product quality, strengthening brand perception, and implementing adaptive promotional strategies are essential for improving consumer purchase behavior in the two-wheeler market, particularly for Yamaha in urban areas such as Batam.
Pengaruh Kesadaran, Pengetahuan, dan Sanksi terhadap Kepatuhan Wajib Pajak Badan dalam Membayar Pajak Penghasilan UMKM Hanifan, Nandrian; Ritonga, Ferdiansyah
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1518

Abstract

This study aims to examine the influence of tax awareness, tax knowledge, and tax sanctions on corporate taxpayer compliance in fulfilling income tax obligations among MSMEs in Bandung, Indonesia. Low tax compliance among businesses remains a critical issue, particularly in the MSME sector, which significantly contributes to national revenue. Employing a quantitative approach, this study distributed structured questionnaires to 100 MSME taxpayers and analyzed the data using multiple linear regression. The findings reveal that all three independent variables awareness, knowledge, and sanctions have a positive and significant effect on tax compliance. Among these, tax awareness emerges as the most influential factor. The study underscores the importance of strengthening taxpayer education and consistently enforcing sanctions to improve voluntary tax compliance. These results provide practical implications for tax authorities in designing targeted policies and educational programs to enhance taxpayer engagement, especially within the MSME sector. Additionally, the study enriches academic literature on tax behavior by validating the combined effects of psychological and regulatory factors on taxpayer compliance.
Analisis Arus Kas Operasional dan Likuiditas Jangka Pendek (Studi Kasus: Perusahaan Ritel Mainan di Surabaya) Widyadana, Ayudhia Sakha; Seputro, Dimas Nugroho Dwi
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1521

Abstract

Cash flow is a critical indicator of a company’s short-term financial health, especially for retail businesses with high transaction volumes and fluctuating cash movements. Toy retail companies, in particular, often face challenges in maintaining operational liquidity due to inconsistent sales cycles and fixed operational expenses. This study aims to analyze the operational cash flow condition and the short-term liquidity capacity of a toy retail company in Surabaya. The research adopts a quantitative descriptive approach using secondary data derived from the company’s cash flow statement for the first quarter of 2025. Data were analyzed through trend analysis (month-to-month growth), operating cash flow to current liabilities ratio (OCF/CL), and cash ratio to assess liquidity adequacy. The results show that the company’s operating cash flow was unstable, with significant fluctuations observed across the three months. The OCF/CL ratio remained below 1 in all periods, indicating that operating cash flow alone was insufficient to cover short-term liabilities. Meanwhile, the cash ratio consistently exceeded 1, suggesting that liquidity was supported by cash reserves rather than operating performance. This discrepancy highlights a potential risk of future liquidity stress if reliance on cash reserves continues. The study concludes that while the company appears financially stable on the surface, it must improve operational cash flow management to ensure sustainable liquidity. Future research should consider a longer observation period and the inclusion of additional financial ratios for a more comprehensive assessment.
Dampak Keterkaitan Emosional dan Informasi Influencer dalam Mendorong WOM dan Niat Pembelian Produk Short Course Angin, Pettia Weharima Perangin; Andriani, Meta
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1523

Abstract

This study investigates the influence of emotional attachment and perceived information value of an influencer on the intention to purchase short course products. Drawing upon Social Influence Theory and the Theory of Reasoned Action, this research also examines perceived influence as a mediating variable. Data were collected through an online survey targeting followers of Ferry Irwandi, an educational and social issue-focused influencer. A total of 95 valid responses were analyzed using Structural Equation Modeling with the PLS-SEM approach. The results reveal that emotional attachment and behavioral loyalty significantly affect perceived influence, while perceived information value does not show a significant impact. Furthermore, perceived influence positively influences both word-of-mouth (WOM) behavior and purchase intention. Mediation analysis shows that emotional attachment indirectly affects purchase intention through perceived influence and WOM, whereas behavioral loyalty and perceived information value do not have a significant indirect effect. These findings suggest that emotional connection with an influencer plays a critical role in shaping followers’ perception and behavioral responses toward digital educational products. The study highlights the strategic importance of building strong emotional ties and perceived credibility in influencer marketing, particularly for promoting non-formal learning services. Marketers and digital learning providers are advised to prioritize influencers who resonate with their audience’s values to enhance recommendation behaviors and increase conversion intentions.
Pengaruh Leverage dan Kebijakan Dividen terhadap Volatilitas Harga Saham pada Sektor Properties & Real Estate yang Terdaftar di Bursa Efek Indonesia Umah, Khirzatul; Kusumawati, Yulia Tri; Anshari, Rahman
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1524

Abstract

Stock price volatility in the property and real estate sector reflects the industry's sensitivity to macroeconomic dynamics and policy shifts, making it a crucial concern for investors and corporate managers. This study aims to examine the effect of leverage and dividend policy on stock price volatility among property and real estate companies listed on the Indonesia Stock Exchange (IDX) during the 2023–2024 period. A quantitative approach was employed, utilizing secondary data obtained from annual financial reports of 77 purposively selected companies. The dependent variable stock price volatility was measured using the range between the highest and lowest stock prices. Leverage was measured by the Debt to Equity Ratio (DER), and dividend policy was represented by the Dividend Payout Ratio (DPR). Data were analyzed using multiple linear regression after passing classical assumption tests, including normality, multicollinearity, heteroskedasticity, and autocorrelation. The results show that neither leverage nor dividend policy has a significant effect on stock price volatility. These findings suggest that investors in this sector may prioritize external factors such as economic growth, interest rate fluctuations, and fiscal incentives over internal financial indicators when making investment decisions. The study implies that firms and policymakers should focus on strengthening macroeconomic fundamentals and sectoral stability to minimize market uncertainty and promote long-term investment confidence.
Pengaruh Sosial Media Marketing, Online Customer Review dan Brand Image terhadap Keputusan Pembelian pada Jiniso.Id pada Tiktok Shop di Kota Batam Simamora, Anita Romauli; Evyanto, Winda
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1536

Abstract

The rapid growth of digital platforms has transformed consumer purchasing behavior, particularly on social commerce platforms like TikTok Shop. Jiniso.id, a local fashion brand operating on TikTok Shop in Batam City, faces challenges such as low visibility of marketing content, inconsistent customer reviews, and a weak brand image. This study aims to examine the influence of social media marketing, online customer reviews, and brand image on consumers’ purchasing decisions toward Jiniso.id products. A quantitative descriptive approach was adopted, using purposive sampling to survey 100 respondents who had previously purchased products from Jiniso.id via TikTok Shop. Data were collected using structured questionnaires and analyzed through validity and reliability tests, classical assumption tests, multiple linear regression, and hypothesis testing (t-test and F-test). The findings reveal that social media marketing contributes 22.6%, online customer reviews contribute 34.3%, and brand image contributes 30.0% to purchasing decisions. Together, these three variables account for 78.3% of the variance in consumer purchase decisions. The statistical results confirm that each factor has a significant and positive effect on purchasing decisions, both individually and collectively. These findings highlight the importance of digital marketing optimization, review credibility, and brand consistency in enhancing consumer trust and decision-making on social media-based commerce platforms.
Pengaruh Fungsi Manajemen dan Evaluasi Pembelajaran terhadap Prestasi Palang Merah Remaja di SMK Negeri 47 Jakarta Rismiadi, Yrfan; Sudarman, Enjang; Suhardi, Suhardi
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1538

Abstract

The extracurricular activity of the Youth Red Cross (Palang Merah Remaja/PMR) represents a form of holistic education aimed at developing students’ character and competencies beyond academic learning. However, its effectiveness in enhancing student achievement remains underexplored. This study aims to examine the influence of management functions and learning evaluation on the performance of PMR members at SMK Negeri 47 Jakarta. A quantitative approach was employed, involving 37 PMR student members as the total sample. Data were collected through a structured questionnaire consisting of 30 items and analyzed using multiple linear regression with SPSS version 22. The results show that both management functions and learning evaluation have a significant and positive influence on PMR achievement. The regression equation obtained is Y = 1.994 + 0.359X₁ + 0.660X₂, with a determination coefficient (R²) of 0.908, indicating that 90.8% of the variance in PMR performance is explained by the two independent variables. The t-test and F-test further confirm the partial and simultaneous significance of both predictors. Among them, learning evaluation contributes more strongly. The findings suggest that effective management and systematic evaluation are crucial to supporting extracurricular success in youth humanitarian programs.

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