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Jurnal Ilmiah Manajemen dan Bisnis (JIMBI)
Published by Universitas Medan Area
ISSN : -     EISSN : 27743004     DOI : 10.31289
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) is a journal to managed of Management Study Program Faculty of Economics and Business, University of Medan Area, for aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in management and business. Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) editor receives scientific articles of empirical research and theoretical studies related to management and business sciences that certainly have never been published. Published twice a year in June and December.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 200 Documents
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Pengaruh Personal Selling, Brand Image dan Word of Mouth Terhadap Keputusan Pembelian Polis Asuransi Jiwa Anna Venly Gultom; Muhammad Yamin Siregar
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 7, No 1 (2026): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - Juni
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v7i1.6925

Abstract

This study is motivated by the importance of life insurance policy purchase decisions, which are not only determined by the need for financial protection but also by agent communication quality, company brand image, and recommendations from the social environment. This study aims to analyze the influence of personal selling, brand image, and word of mouth on life insurance policy purchase decisions at PT Asuransi Allianz Life Indonesia, Agency Vision Batu Bara MDN138 Branch. This research used a quantitative approach with a population of 2,380 life insurance policyholders. The sample consisted of 96 respondents selected using the Slovin formula and purposive sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS version 27. The results show that personal selling, brand image, and word of mouth partially have a positive and significant effect on purchase decisions. Simultaneously, the three variables also have a positive and significant effect, with Fcount 22.513 Ftable 2.70 and a significance value of 0.000 0.05. The Adjusted R Square value of 0.405 indicates that these variables explain 40.5% of purchase decisions, while the remaining percentage is influenced by other variables outside this study.
Pengaruh E-WOM dan Consumer Trust Terhadap Purchase Intention Produk Perawatan Kulit Scarlett Whitening Olyvia Sepina Br Tarigan; Hesti Sabrina
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 7, No 1 (2026): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - Juni
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v7i1.7014

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh E-WOM dan consumer trust terhadap purchase intention produk perawatan kulit Scarlett Whitening pada masyarakat Desa Medan Krio. Permasalahan penelitian difokuskan pada belum optimalnya minat beli konsumen meskipun Scarlett Whitening telah banyak memperoleh ulasan, rating, testimoni, dan promosi melalui media sosial maupun e-commerce. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif kausal. Populasi penelitian adalah masyarakat Desa Medan Krio yang berjumlah 17.785 orang. Sampel penelitian berjumlah 99 responden yang ditentukan menggunakan rumus Slovin dengan tingkat kesalahan 10% dan teknik purposive sampling. Data dikumpulkan melalui kuesioner Google Form dan dianalisis menggunakan SPSS melalui uji validitas, uji reliabilitas, uji asumsi klasik, regresi linier berganda, uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa E-WOM berpengaruh positif dan signifikan terhadap purchase intention. Consumer trust juga berpengaruh positif dan signifikan terhadap purchase intention. Secara simultan, E-WOM dan consumer trust berpengaruh positif dan signifikan terhadap purchase intention produk perawatan kulit Scarlett Whitening. Nilai Adjusted R Square sebesar 0,365 menunjukkan bahwa E-WOM dan consumer trust mampu menjelaskan variasi purchase intention sebesar 36,5%, sedangkan sisanya 63,5% dijelaskan oleh faktor lain di luar model penelitian. Temuan ini menunjukkan bahwa peningkatan minat beli konsumen dapat dilakukan melalui penguatan ulasan digital yang kredibel serta peningkatan kepercayaan konsumen terhadap kualitas, keamanan, dan reputasi produk Scarlett Whitening.
Pengaruh Kualitas Pelayanan, Cita Rasa dan Harga terhadap Kepuasan Pelanggan Mika Hevila Tampubolon; Mohammad Yamin Siregar
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 7, No 1 (2026): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - Juni
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v7i1.6930

Abstract

This study is motivated by the importance of customer satisfaction in the culinary business, particularly when customers perceive a mismatch between service, taste, price, and the overall experience received. This study aims to analyze the influence of service quality, taste, and price on customer satisfaction at Resto Ayam Penyet Cabe Hijau Medan Sunggal. This research used an associative quantitative approach. The population consisted of customers of Resto Ayam Penyet Cabe Hijau Medan Sunggal, while the sample consisted of 98 respondents selected using nonprobability sampling with a purposive sampling method. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS version 23. The results show that service quality, taste, and price partially have a positive and significant effect on customer satisfaction. Simultaneously, these three variables also have a positive and significant effect on customer satisfaction, with Fcount 60.459 Ftable 2.70 and a significance value of 0.000 0.05. The Adjusted R Square value of 0.648 indicates that service quality, taste, and price explain 64.8% of customer satisfaction, while the remaining percentage is influenced by other variables outside this study.
Pengaruh Online Review dan Online Rating terhadap Keputusan Pembelian Produk Skintific di Shopee pada Gen Z Natalia Ranita Sembiring; Adelina Lubis
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 7, No 1 (2026): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - Juni
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v7i1.7078

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh online customer review dan online customer rating terhadap keputusan pembelian produk Skintific di Shopee pada Generasi Z Desa Namorih, Sumatera Utara. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif. Populasi penelitian adalah Generasi Z di Desa Namorih sebanyak 507 orang, dengan jumlah sampel 83 responden yang ditentukan menggunakan rumus Slovin dan teknik purposive sampling. Kriteria responden dalam penelitian ini adalah berusia 18–25 tahun, berdomisili di Desa Namorih, pernah membeli produk Skintific melalui Shopee, serta pernah melihat atau mempertimbangkan review dan rating sebelum membeli. Data dikumpulkan melalui kuesioner daring menggunakan skala Likert 1–5 dan dianalisis menggunakan regresi linear berganda dengan bantuan IBM SPSS Statistics versi 27. Hasil penelitian menunjukkan bahwa online customer review berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai t hitung 8,703 dan signifikansi 0,000. Online customer rating juga berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai t hitung 6,008 dan signifikansi 0,000. Secara simultan, online customer review dan online customer rating berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai F hitung 57,348 dan signifikansi 0,000. Temuan ini menunjukkan bahwa review dan rating online berperan sebagai sumber informasi dan sinyal evaluatif yang membantu Generasi Z dalam mempertimbangkan pembelian produk Skintific di Shopee.
Pengaruh Word of Mouth dan Social Media Marketing terhadap Keputusan Pembelian melalui Niat Pembelian Syaza Safira; Wan Suryani
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 7, No 1 (2026): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - Juni
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v7i1.6928

Abstract

This study aims to analyze the influence of word of mouth and social media marketing on purchasing decisions through purchase intentions among customers of the Ca'ca Jamur culinary MSME in Tanjung Selamat Village. This study focuses on the problem of suboptimal consumer purchasing decisions, which are suspected to be influenced by the effectiveness of word of mouth and social media marketing, with purchase intentions as a determining factor of consumer behavior based on consumer behavior theory. This study uses a quantitative approach. Data were collected through questionnaires distributed to 96 respondents who had made purchases and were aware of the Ca'ca Jamur promotion, using a purposive sampling technique. Data analysis was performed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results showed that word of mouth and social media marketing had a positive and significant effect on purchase intentions. Furthermore, purchase intentions were proven to have a positive and significant effect on purchase decisions. In addition, word of mouth and social media marketing also had an indirect effect on purchase decisions through purchase intentions as a mediating variable. These findings indicate that purchase intentions play an important role in bridging marketing strategies with consumer purchasing decisions.
Kualitas Lingkungan Kerja dalam Peningkatan Kinerja di PT Pos Indonesia (Persero) Kabupaten Ngawi Eka Rahayu; Lilik Sofianiyatin; Bahrul Alamsyah
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 7, No 1 (2026): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - Juni
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v7i1.7080

Abstract

Penelitian ini bertujuan untuk menganalisis kualitas lingkungan kerja fisik dan sosial di PT Pos Indonesia (Persero) KC Ngawi serta menjelaskan perannya dalam mendukung pelaksanaan kinerja pegawai. Penelitian ini menggunakan pendekatan kualitatif deskriptif. Data diperoleh melalui observasi nonpartisipan selama kurang lebih satu bulan, wawancara semi-terstruktur kepada 18 informan yang terdiri atas 15 pegawai tetap dan 3 tenaga kemitraan, serta dokumentasi. Data dianalisis melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan, sedangkan keabsahan data diperkuat melalui triangulasi sumber dan triangulasi teknik. Hasil penelitian menunjukkan bahwa lingkungan kerja fisik di PT Pos Indonesia KC Ngawi tergolong cukup kondusif, ditunjukkan oleh ruang kerja dan area pelayanan yang tertata, kebersihan yang terjaga, fasilitas kerja yang tersedia, serta perhatian terhadap keamanan dan kenyamanan kerja. Dari aspek sosial, komunikasi antarpegawai, hubungan atasan dan bawahan, kerja sama tim, dukungan sosial, serta budaya kerja yang menekankan kedisiplinan dan tanggung jawab turut mendukung kelancaran pelaksanaan tugas. Evaluasi lingkungan kerja juga dilakukan sebagai upaya untuk mengidentifikasi kendala dan memperbaiki kondisi kerja. Penelitian ini menyimpulkan bahwa kualitas lingkungan kerja fisik dan sosial berperan dalam mendukung kinerja pegawai melalui terciptanya kenyamanan kerja, kelancaran koordinasi, efektivitas pelayanan, dan keteraturan pelaksanaan tugas.
Pengaruh Kualitas Pelayanan, Suasana Cafe dan Harga terhadap Kepuasan Pelanggan pada Villa Ganding Sarune Cafe Berastagi Media Wenina Sitepu; Muhammad Yamin Siregar
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 7, No 1 (2026): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - Juni
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v7i1.6880

Abstract

This study aims to analyze the effect of service quality, cafe atmosphere, and price on customer satisfaction at Villa Ganding Sarune Cafe Berastagi, both partially and simultaneously. This study used a quantitative method with an associative approach. The population consisted of all customers who visited the cafe from January to April 2025, totaling 4,915 customers. The sample was determined using the Slovin formula with a 10% margin of error, resulting in 98 respondents. The sampling technique used was purposive sampling, with the criterion that respondents had visited the cafe more than once. Data were collected through questionnaires and analyzed using SPSS version 25 through classical assumption tests, multiple linear regression, t-test, F-test, and coefficient of determination. The results show that service quality, cafe atmosphere, and price have a positive and significant effect on customer satisfaction, both partially and simultaneously. The Adjusted R Square value of 63.3% indicates that the three variables explain the variation in customer satisfaction.
Pengaruh Customer Engagement dan Service quality terhadap Customer loyalty pada Pelanggan Common Folks Posbloc Medan Ghaly Rizky Nugroho; Riza Fanny Meutia
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 7, No 1 (2026): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - Juni
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v7i1.6964

Abstract

This study aims to analyze the effect of customer engagement and service quality on customer loyalty among Common Folks Posbloc Medan customers. The research problem focuses on the suboptimal level of customer engagement and service quality, which may affect customer loyalty amid increasing competition among coffee shops in Medan. This study employs a quantitative approach with an associative research design, based on the relationship marketing perspective to explain the importance of long-term relationships between companies and customers. The population consisted of 14,046 Common Folks Posbloc Medan customers during the period of July 2024 to June 2025. The sample included 99 respondents selected using the Slovin formula and purposive sampling technique. Data were collected through a Google Form questionnaire and analyzed using SPSS 25 through validity testing, reliability testing, classical assumption testing, multiple linear regression, t-test, F-test, and coefficient of determination. The results show that customer engagement has a positive and significant effect on customer loyalty. Service quality also has a positive and significant effect on customer loyalty. Simultaneously, customer engagement and service quality have a positive and significant effect on customer loyalty. The Adjusted R Square value of 0.492 indicates that customer engagement and service quality explain 49.2% of the variation in customer loyalty, while the remaining 50.8% is explained by other factors outside the research model. These findings indicate that customer loyalty at Common Folks Posbloc Medan can be improved by strengthening customer engagement and consistently enhancing service quality.
Evaluasi Pembayaran Berkala terhadap Efisiensi Customs Clearance pada Perusahaan Manufaktur Abdul Najib
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 7, No 1 (2026): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - Juni
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v7i1.7110

Abstract

Penelitian ini bertujuan untuk mengevaluasi implementasi fasilitas pembayaran berkala terhadap efisiensi proses customs clearance impor pada PT YKK AP Indonesia. Penelitian menggunakan pendekatan kualitatif deskriptif evaluatif dengan dukungan data kuantitatif administratif. Model evaluasi yang digunakan adalah Context, Input, Process, Product (CIPP) untuk menilai kebutuhan implementasi, kesiapan perusahaan, perubahan proses, serta hasil yang diperoleh setelah penerapan pembayaran berkala. Data dikumpulkan melalui wawancara dengan staf impor dan staf accounting, observasi proses customs clearance, serta dokumentasi internal berupa data waktu penyelesaian impor, dokumen PIB, alur kerja, dan laporan biaya penyimpanan di pelabuhan. Periode data sebelum implementasi mencakup April 2024 sampai Maret 2025, sedangkan periode setelah implementasi mencakup April 2025 sampai Agustus 2025. Hasil penelitian menunjukkan bahwa pembayaran berkala menyederhanakan alur customs clearance dengan memisahkan proses pembayaran pajak impor dari penerbitan Surat Persetujuan Pengeluaran Barang (SPPB). Rata-rata waktu customs clearance menurun dari 2,86 hari kerja menjadi 0,63 hari kerja, atau mengalami efisiensi sebesar 77,97%. Selain itu, perusahaan memperoleh penghematan biaya penyimpanan di pelabuhan sebesar Rp27.371.008 selama periode April sampai Agustus 2025. Namun, implementasi fasilitas ini juga menimbulkan kebutuhan penguatan pengendalian internal, terutama terkait monitoring jatuh tempo pembayaran, penyusunan SOP khusus, rekonsiliasi data PIB, dan penetapan KPI customs clearance. Penelitian ini menyimpulkan bahwa pembayaran berkala berkontribusi positif terhadap efisiensi customs clearance, tetapi keberlanjutan efektivitasnya bergantung pada koordinasi antarbagian dan disiplin pengendalian pembayaran.
Pengaruh Big Five Personality dan Self Efficacy terhadap Prokrastinasi Akademik Umul Akia; Nabila Hilmy Zhafira; Damrus Damrus
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 7, No 1 (2026): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - Juni
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v7i1.6889

Abstract

This study aims to analyze the effect of Big Five Personality and self-efficacy on academic procrastination among final-year students of the Faculty of Economics and Business, Universitas Teuku Umar. This research employed a quantitative approach with a causal associative design. The population consisted of 281 final-year students, with a sample of 74 respondents determined using the Slovin formula at a 10% margin of error. The sampling technique used was probability sampling with the simple random sampling method. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression with SPSS version 24. The results show that openness to experience has a positive and significant effect on academic procrastination, while conscientiousness has a negative and significant effect. Meanwhile, extraversion, agreeableness, neuroticism, and self-efficacy do not have a significant effect on academic procrastination. These findings indicate that academic procrastination among final-year students is more strongly explained by openness to new experiences and self-discipline.

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