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Afif Sugi Hendrianto
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Jl. Mastrip Po. Box 164, Kec. Sumbersari, Kab. Jember 68121. Politeknik Negeri Jember, Gedung Jurusan Manajemen Agribisnis
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Jurnal Manajemen Agribisnis dan Agroindustri
Published by Politeknik Negeri Jember
ISSN : 28074130     EISSN : 28073789     DOI : https://doi.org/10.25047/jmaa
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Manajemen Agribisnis dan Agroindustri is the Agribusiness Management Journal, which was founded in 2021, is the official journal of the Jember State Polytechnic Agribusiness Management Department. The name of the JMAA journal reflects the broad scope of Agribusiness Management such as agribusiness / agro-industry competitiveness, agribusiness / agro-industry value chains, agribusiness / agro-industry supply chains, and agribusiness / agro-industry strategic issues including agro-industry, agribusiness and management sciences.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 70 Documents
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The Role of Product Quality and Price in Shaping Consumer Purchasing Decisions at Harvest Chicken Express Glenmore Sholehuddin, Muhammad; Setiadevi, Shinta
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 4 No. 1 (2024): June
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v4i1.91

Abstract

Competition is getting tougher in the culinary field, making Harvest Chicken Express Glenmore need to understand the factors that influence consumer purchasing decisions when buying products. This study aims to examine and analyze the effects of the independent variables, partially and simultaneously, and determine which has the most dominant effect on the dependent variable. The research method uses a quantitative approach with a survey method with a sample of 40 people. Sampling technique with non-probability sampling technique and incidental sampling approach Multiple linear regression analysis techniques, multiple determination coefficients, F and t-tests,  validity test, reliability test, and classic assumption test (normality test, multicollinearity, and heteroscedasticity) Tests were carried out with the IBM SPSS Statistics 25 software analysis tool. Multiple linear regression equation Y = 5.546 + 0.604X1 - 0.148X2 + 0.574X3 + e. Based on the results of the F test, the independent variables simultaneously have a significant effect on the dependent variable. The adjusted R2 test obtained a value of 74.2%. Based on the t-test, it was found that product quality (X1) and price (X3) had a significant effect, while service quality (X2) had no significant effect on consumer purchasing decisions. The most dominant independent variable influencing consumer purchasing decisions at Harvest Chicken Express Glenmore is product quality.
Strategic Marketing Analysis of Club Roppang Toast: Enhancing Competitiveness through Capital Optimization and Consumer-Centric Approaches Fanianto, Eka Rachmad; Lestari, Datik
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 4 No. 1 (2024): June
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v4i1.92

Abstract

Club Roppang Toast Business is a business in the agro-industry sector located on Jalan Srikoyo, Patrang District, Jember Regency, East Java. This business produces toast with various flavors such as sweetened condensed milk, butter, sugar, oreo, chocolate, beng beng, milo, jasuke, honey, choco mozz, cheese, smoked beef. The purpose of this study is to determine the right marketing strategy to be used by the Club Roppang business in order to compete and develop in the future. The method used in this study is the SWOT and QSPM methods, so that several strategic results can be obtained, including (1) Improving good service and maintaining product quality so that consumers remain loyal (2) Adjusting the attractiveness of the Roppang club with changes in lifestyle and as the population increases (3) Increasing the capital used to be able to meet the purchase of raw materials so that it can increase people's purchasing power (4) Carrying out modern recording so that the purchase of raw materials is more efficient so that it can compete with similar products (5) Re-adjusting the prices that have been set with the increasing population so that it increases consumer loyalty (6) Improving less efficient production equipment with the development of technology so that it can adjust to changes in people's lifestyles (7) Competing on price by adjusting the price of raw materials so that it can increase people's purchasing power (8) Optimizing less strategic locations by utilizing promotional media so that it can compete with similar products. Of the eight strategies, the most important results were obtained, namely carrying out a strategy to increase the capital used to be able to meet the purchase of raw materials so that it can increase people's purchasing power.
Analysis of Raw Material Control Using the EOQ Method in the Suwar-Suwir Agro-Industrial Business UD Sari Rasa, Jember Anggraeni, Revani Devita; Kustiari, Tanti; Muksin
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 4 No. 1 (2024): June
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v4i1.93

Abstract

Suwar-suwir UD Sari Rasa is an agroindustry business located at Jalan Trunojoyo No. 91, Kauman, Kepatihan, Kaliwates District, Jember Regency, East Java. This business produces shredded sweets made from cassava tape as raw material. Suwar-suwir has a variety of flavor variants consisting of vanilla, pineapple, strawberry, chocolate, and pandan flavors. The purpose of this study was to determine the optimal amount of cassava tape raw material inventory, which should be carried out by the UD Sari Rasa suwar-suwir business, when is the right time to reorder cassava tape raw materials, and what is the optimal total ordering cost to make cassava tape raw materials. procurement of raw materials for cassava tape. The method used in this study is EOQ (Economic Order Quantity), to determine the optimal quantity of raw material orders, ROP (Reorder Point) analysis tool to find out when is the right time to reorder raw materials, Safety Stock analysis tool is used to determine safety stock and Total Cost of Inventory (Total Cost) to calculate the total cost of ordering raw materials. Based on the results of the analysis using the EOQ method, the optimal number of orders for raw materials is 790 Kg of cassava tape with a purchase frequency of 63 times in one year with reordering of raw materials if the inventory reaches 305 Kg of cassava tape with a total inventory cost of Rp. 399.992,000.
The Impact of Consumer Behavior on Purchasing Decisions: A Case Study of Starbucks Customers at MSU Alam Syah, Malaysia Budiarti, Aisyah; Hamzah, Imaan; Azman, Norhidayah Binti
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 4 No. 2 (2024): December
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v4i2.95

Abstract

The advancement of technology has driven economic growth in a positive direction. On the other hand, the impact of technological development has also influenced changes in consumer behavior when making decisions. Therefore, this shift in consumer behavior must be accompanied by effective strategies to maintain market share. This research is designed to examine the relationship between consumer behavior as reflected in the factors influencing decision-making in product selection, assess the extent to which brand trust affects these decisions, and evaluate the impact of word-of-mouth communication techniques on consumer choice in product selection. The researcher found that there is a correlation and influence between consumer purchasing decisions and the factors that affect them. With factors such as psychological, economic, and social aspects, consumers are able to make decisions to purchase Starbucks products. Moreover, the study results also show a significant influence of brand trust, as trust in a product that has been established in society plays a crucial role. The influence of brand trust in Starbucks products has been embedded due to the consistent quality provided by the product, thereby fostering public trust in the Starbucks brand. This research also investigated and proved that there is a positive correlation between consumer purchasing decisions and word-of-mouth, as this variable represents authentic reviews and feedback shared by consumers who have directly experienced the product. Their feedback and experiences generate interest, ultimately leading to a decision to choose Starbucks products.
Marketing Strategies for Sweet Potato Chips: a Case Study of CV. Mitra Mandiri, Mojokerto Sudarno; Dewi, Yuni Rosita; Anam, Khoirul
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 4 No. 1 (2024): June
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v3i2.96

Abstract

After the Covid-19 pandemic, the marketing of sweet potato chips produced by CV Mitra Mandiri has become limited. The purpose of this research is to analyze the internal and external factors in the marketing of sweet potato chips, to develop alternative marketing strategies for sweet potato chips, and to determine the appropriate marketing strategy for sweet potato chips. This research utilizes the IE Matrix (Internal-External), SWOT Matrix (Strengths, Weaknesses, Opportunities, Threats), and QSPM (Quantitative Strategic Planning Matrix) analysis. The results of the IE Matrix analysis indicate that CV. Mitra Mandiri in cell V can implement strategies to survive and sustain itself. Based on alternative strategies, the priority strategy with the highest value of 7.57 is to enhance human resources for market control of sweet potato chips through digital marketing.
The Influence of Internal and External Factors on Increasing Youth’s Interest in Hydroponic Agribusiness in Kaliombo Sub-District, Kota Kediri Purbowo, Muhammad Lukman; Astoko, Endro Puji; Helilusiatiningsih, Nunuk
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 4 No. 1 (2024): June
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v4i1.97

Abstract

The development of technology in the agricultural sector is so rapid that those who are left behind in utilizing technological advances will not get maximum benefits from their business activities. One of the developments in agricultural cultivation technology is hydroponic technology. The rapid development of agricultural technology is not comparable to the younger generation working in the agricultural sector. The younger generation is less interested in agricultural activities, including hydroponic technology. The purpose of this study is to describe the influence of internal and external factors in increasing the interest and aspirations of young people in hydroponic agribusiness in Kaliombo Village, Kediri City District, and to analyze the influence of internal and external factors on the interest and aspirations of young people in hydroponic agribusiness in Kaliombo Village, Kediri City District. The data analysis used in this study used the Likert Rating Scale (SLR) and multiple regression analysis. The multiple linear regression equation in this study is written as Y = 2.476 + 0.142X1 + 0.072X2 + e. The results of the study on the influence of internal and external factors on increasing the interest of young people in hydroponic agribusiness in Kaliombo Village, Kediri City District obtained the following conclusions; internal and external factors that have been carried out by young people in Kaliombo Village, Kediri City District together have played a major role in the interest and aspirations of young people in hydroponic agribusiness in Kaliombo Village, Kediri City District, internal factors owned by young people influence the interest of young people in hydroponic agribusiness.
Analysis of the Marketing Strategy for Siam Orange (Citrus nobilis) Seedlings at UD Mapan Hortikultura Using SWOT Method Gautama, Tio Nanda; Kurniawan, Bagus Putu Yudhia
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 4 No. 2 (2024): December
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v4i2.98

Abstract

This study was conducted to identify the strengths and weaknesses (internal environment), opportunities and threats (external environment), and to formulate an appropriate marketing strategy for Siam orange seedlings. The SWOT (Strengths, Weaknesses, Opportunities, and Threats) method was used to analyze both internal and external environments, while the QSPM (Quantitative Strategic Planning Matrix) analysis was employed to identify the suitability of management strategies at UD. Mapan Hortikultura. The results of this study can be used to determine the priority of marketing strategies for Siam orange seedlings. This research employs descriptive and exploratory methods, with data collected through interviews and questionnaires. The findings indicate that the company is positioned in Quadrant I of the IE matrix, which represents a growth and build stage. The primary strategies identified in the QSPM are (1) expanding the market reach of the products or adding new markets (score 7.61), (2) utilizing capital and human resources to establish partnerships with closer seed suppliers (score 7.60), and (3) renting a more strategic sales location and optimizing promotion (score 7.55).
Financial Insights and Risk Attitudes: Driving Firm Performance in Malang's Food and Beverage SMEs Fitria; Wati, Cicik Retno; Fadhila, Wildan
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 4 No. 2 (2024): December
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v4i2.99

Abstract

This study aims to analyze and understand the relationship between financial knowledge, financial behavior, and firm performance. The study was conducted on 120 food and beverage SMEs in Malang. The sampling technique used was purposive sampling with several criteria. The sample size was determined by multiplying 12 research indicators by 10, following the approach of JR. et al. (2022). The data analysis in this study used SEM-PLS, assisted by the SmartPLS 3.3.3 software. The results indicate that financial behavior and financial risk attitude significantly affect firm performance, while the relationship between financial knowledge and firm performance yielded different results. The testing shows that financial knowledge does not significantly affect firm performance. Furthermore, these findings suggest that the level of financial knowledge among SME actors in Malang does not sufficiently support the improvement of SME firm performance. The low level of financial knowledge also leads SME actors to be more cautious in making financial and business decisions, as they can better assess the extent of business and financial risks they may face. Therefore, further training is needed to enhance the financial knowledge and capabilities of SME actors, particularly in the field of finance.
Analysis of The Application of Good Manufacturing Practice (GMP) in The Production Process of Butterfly Pea Flower Syrup (Clitoria Ternatea L.) at UMKM Bu Karno, Jember Regency Nugroho, Fauzan; Retnowati, Naning
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 4 No. 2 (2024): December
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v4i2.102

Abstract

The implementation of the Good Manufacturing Practice (GMP) program is a key effort by the company to ensure a safe food system for consumers. This research aims to identify and analyze the aspects of GMP implementation at UMKM Bu Karno, following the standards set by the Regulation of the Minister of Industry of the Republic of Indonesia Number 75 of 2010. Additionally, it provides recommendations for improvements to meet GMP requirements and enhance the effectiveness of its implementation. The research employs a qualitative descriptive method. The population consists of UMKM Bu Karno, with samples taken from business owners and experts in relevant fields. Data identification and analysis were conducted through questionnaires filled out using a checklist, with data analyzed using Gap Analysis for each aspect of GMP implementation. The processed data revealed an average total percentage of 70.06%, indicating that the GMP program at UMKM Bu Karno requires further improvement to fulfill GMP standards and enhance its effectiveness. The company should also consider the provided improvement recommendations to elevate the quality of GMP program implementation.
The Effect of 7P Marketing Mix on Purchasing Decisions For Gudeg Kaleng Bu Tjitro 1925 Original Variant at CV. Buana Citra Sentosa Yogyakarta Kumalasari, Dian Dewi; Nurmastiti, Ardela; Puspitaningrum, Dwi Aulia
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 4 No. 2 (2024): December
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v4i2.103

Abstract

This research was conducted in response to the growing business landscape, which requires companies to carefully strategize their marketing approaches to enhance sales performance. CV. Buana Citra Sentosa, a company offering four variants of canned gudeg, positions its Gudeg Kaleng Bu Tjitro 1925 original variant as the flagship product. The objective of this study is to assess how the marketing mix at CV. Buana Citra Sentosa affects purchasing decisions and customer satisfaction. Ensuring the timely supply of raw materials and inventory management is critical for maintaining an efficient and rapid production process, thus meeting both consumer demand and the company's operational goals. The research surveyed 80 customers who had purchased the Gudeg Kaleng Bu Tjitro 1925 original variant. Utilizing multiple linear regression analysis via SPSS 24 for Windows, the findings revealed that all marketing mix variables—product, price, place, promotion, people, physical evidence, and process—collectively have a significant impact on purchasing decisions. Additionally, each variable independently influences purchase decisions for the Gudeg Kaleng Bu Tjitro 1925 product at CV. Buana Citra Sentosa in Yogyakarta.

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