cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Abdul Ghafar
Contact Email
jmbtl@itltrisakti.ac.id
Phone
+628128870663
Journal Mail Official
jmbtl@itltrisakti.ac.id
Editorial Address
Jl. IPN No.2 Cipinang Besar Selatan Jatinegara, Jakarta Timur 13410
Location
Kota adm. jakarta timur,
Dki jakarta
INDONESIA
Jurnal Manajemen Bisnis Transportasi dan Logistik
Published by Institut Transportasi dan Logistik Trisakti
ISSN : 23565519     EISSN : 2407635X     DOI : 10.54324
Core Subject : Economy, Science, Social, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Transportation
The Journal of Transportation and Logistics Business Management is published by the Fakultas Manajamen dan Bisnis Institut Transportasi dan Logistik Trisakti as a scientific responsibility and the embodiment of the "Tridharma" of higher education. The scope of the article includes: Digital Service Management in Transportation and Logistics Multimodal Transportation Management Logistics Management Supply Chain Management Transport and Tourism Management Transport and Environment Safety in Transportation and Logistics Transportation Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "Vol. 8 No. 2 (2022): Desember" : 7 Documents clear
Pengaruh Brand Image dan E-Service Quality Terhadap Keputusan Pembelian Melalui Kepuasan Konsumen Online Travel Agent Tiket.com Indriyati, Indriyati; Sitorus, Marthaleina Ruminda; Tarina, Fransiska
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol. 8 No. 2 (2022): Desember
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mbtl.v8i1.1192

Abstract

Online travel agents are increasingly in demand in line with the needs of society in the digital era who tend to want everything to be done practically. Purchasing decisions taken by consumers is an important factor in maintaining the existence of the company. This study aims to discuss how brand image and e-service quality influence consumer purchasing decisions through consumer satisfaction as an intervening variable at the online travel agent tiket.com using the Partial Least Square (PLS) research method with a total of 210 respondents. Based on the results of data processing, it can be concluded that brand image has a positive and significant influence on consumer satisfaction. E-service quality has a positive and significant influence on customer satisfaction, the better the quality of online services provided by the company, the higher the level of customer satisfaction and previous consumer transactions have an effect on subsequent consumer purchasing decisions, on the brand image variable, namely ticket reputation ticket.com among the public, in the e-service quality variable, namely the products offered by tiket.com are incomplete when compared to online travel agents.
The Impact of Green Marketing Implementation on Brand Image and Green Consumer Behavior on The Body Shop Products in Jakarta 2022 Devi, Aninda Rosa Puspita; Margaretha, Monica; Hidayat, Noor Syamsu
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol. 8 No. 2 (2022): Desember
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mbtl.v8i2.1207

Abstract

The Body Shop is a company that focuses on cosmetic products. The Body Shop is famous for the products that use natural and environmentally friendly ingredients. The Body Shop emphasizes its support in every campaign that is carried out on various environmental issues circulating around the world, and involves its consumers to participate in protecting the environment. This campaign strategy is called “Green Marketing” and is one of the pioneers in Indonesia. In this study, aims to analyze the impact of the implementation of green marketing on brand image and green consumer behavior on The Body Shop products in Jakarta. This research technique uses descriptive quantitative methods with a population of users of The Body Shop in DKI Jakarta and the sample used is 150 respondents with accidental sampling. This research uses SEM-PLS analysis tool. The results of this study prove that green marketing has a significant effect on brand image and green marketing has a significant effect on green consumer behavior.
The Influence of Personnel Workload at the Control Area Unit to Service Quality of Air Traffic Center (ATC) in Jakarta Imandoko, Hening Bramantyo; Rafli, Muhammad; Budiman, Cecep
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol. 8 No. 2 (2022): Desember
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mbtl.v8i2.1202

Abstract

This study aims to investigate the influence of personnel workload at the ATC (Air Traffic Center) to service quality of ATC using quantitative approach. The data was collected using a questionnaire, to grasp the respondents’ perception. The population of this study are those who work in ATC, Jakarta, Indonesia. Purposive sampling technique is employed in this study. The number of the respondents of this study are 20 persons comprising, air traffic control staff and managers. The data was analyzed using SPSS. . The result shows that there is a significant influence on personnel workload at the control area unit to service quality of air traffic center in Jakarta, Indonesia.
The Effect of Facility and Quality of Service on Passenger Satisfaction at Terminal 3 Airport Soekarno Hatta on The Covid-19 Pandemic Intan, Chyntia Sri; Lois, Lingga; Wahyuni, Rr. Endang; Kholdun, Amrulloh Ibnu
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol. 8 No. 2 (2022): Desember
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mbtl.v8i2.1215

Abstract

The purpose of this study was to determine the effect on facilities and service quality on passenger satisfaction during the Covid-19 pandemic. The population of thus research is passengers at Terminal 3 Soekarno Hatta International Airport. The method used in this research is quantitative method with data analysis technique using validity test, reliability test, multiple linear regression test, multiple correlation coefficient test, multiple determination coefficient test, Classical Assumptions, namely multicollinearity test, T test and F test. The result of data processing in this study, facilities and service quality have a positive and significant effect partially or simultaneously, It means that passengers are satisfied with the facilities and service quality at Terminal 3 Soekarno Hatta International Airport.
Analysis of The Elements of Logistics Customer Service In Freight Forwarding Purwoko, Harry; Thamrin, HM; Yuliyanto, Agus; Sembiring, Honny Akira
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol. 8 No. 2 (2022): Desember
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mbtl.v8i2.1203

Abstract

Logistics is as service industry that relies heavily on people to execute operations in order to provide a better perception to customers through customer service. In stiff competition, customer service will make a big difference between competitors. A qualitative study using in-depth interview analyse the effectiveness of implementing three elements of logistics customer service, i.e., pre-transactions, in transactions and post-transactions, particularly in the international freight forwarding activities to understand the three elements of customer service transactions. The result shows a strong relationship and impact between the elements, although most of the topics in these elements are not relevant to freight forwarding industry.
The Effect of Perceived Quality and Brand Image on Sriwijaya Air Ticket Purchase Decisions Periods January – July 2022 Sidjabat, Sonya; Fadillah, Ine
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol. 8 No. 2 (2022): Desember
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mbtl.v8i2.1219

Abstract

Airlines in Indonesia compete each other to attract people's attention to use their services. The purpose of this study to analyze the effect of perceived quality and brand image on the purchase decision of Sriwijaya Air airline tickets for the period January - July 2022. This study uses quantitative methods. The sampling technique used is simple random sampling with 120 respondents and the data were processed using SPSS version 26. Data were analyzed by validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple regression analysis, coefficient of determination test (R2), t test, and F test. Based on the results of the analysis and discussion for perceived quality and brand image on purchase decision, the t test shows that tcount > ttable which states that the perceived quality and brand image has a positive and significant effect on purchase desicion for Sriwijaya Air airline tickets. F test show that the value of Fcount > Ftable partially perceived quality and brand image has a positive and significant effect on the purchase desicion for Sriwijaya Air tickets.
Pengaruh Citra Merek dan Kualitas Layanan Terhadap Kepuasan Pelanggan Kargo dan Dampaknya atas Loyalitas Pelanggan Pada PT Citilink Indonesia Octoriviano, Fajar Adhitia; Simarmata, Juliater; Pahala, Yosi; Setiawan, Agus; Saribanon, Euis
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol. 8 No. 2 (2022): Desember
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mbtl.v8i2.1375

Abstract

Effort to maintain and increase customer loyalty, companies must pay attention to the brand image that is built, ensure consistent, and focus on overall customer satisfaction. Thus, the company can obtain long-term benefits from loyal customers and has the potential for sustainable business growth in the cargo industry. This study aims to analyze whether there is an influence of brand image, service quality, and customer satisfaction on customer loyalty on Citilink Indonesia Cargo customers using a quantitative method, with research samples taken based on the Slovin formula. This research provides important insights for cargo companies in developing effective marketing strategies. Uses technical analysis of the Structural Equation Model (SEM). The results of the study concluded that there was no direct effect of brand image on customer loyalty. There is a direct effect of service quality on customer satisfaction. There is a direct effect of brand image on customer loyalty. There is no direct effect of customer satisfaction on customer loyalty. There is no evidence that brand image indirectly affects customer loyalty through customer satisfaction. There is an influence of service quality indirectly affecting customer loyalty through customer satisfaction.

Page 1 of 1 | Total Record : 7

 1 

Filter by Year

2022 2022


Reset
Filter By Issues
All Issue Vol. 11 No. 1 (2025): June Vol. 10 No. 2 (2024): Desember Vol. 10 No. 1 (2024): Juni Vol. 9 No. 2 (2023): Desember Vol. 9 No. 1 (2023): Juni Vol. 8 No. 2 (2022): Desember Vol. 8 No. 1 (2022): Juni Vol 7, No 3 (2021): September Vol 7, No 2 (2021): Mei Vol 7, No 1 (2021): Januari Vol 6, No 3 (2020): September Vol 6, No 2 (2020): Mei Vol 6, No 1 (2020): Januari Vol 5, No 3 (2019): Mei Vol 5, No 2 (2019): Januari Vol 5, No 1 (2018): September Vol 4, No 3 (2018): Mei Vol 4, No 2 (2018): Januari Vol 4, No 1 (2017): September Vol 3, No 3 (2017): Mei Vol 3, No 2 (2017): Januari Vol 3, No 1 (2016): September Vol 2, No 3 (2016): Mei Vol 2, No 2 (2016): Januari Vol 2, No 1 (2015): September Vol 1, No 3 (2015): Mei Vol 1, No 2 (2015): Januari Vol 1, No 1 (2014): September More Issue