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At Tawasul: Jurnal Komunikasi dan Penyiaran Islam
Published by Institut Ummul Quro Al-Islami Bogor
ISSN : 28096932     EISSN : 28094735     DOI : https://doi.org/10.51192/ja.v1i2.207
Core Subject : Religion, Humanities, Social,
Religion Humanities Social Sciences
AT TAWASUL: Jurnal Komunikasi dan Penyiaran Islam diterbitkan oleh Program Studi Komunikasi dan Penyiaran Fakultas Dakwah dan Komunikasi Institut Ummul Quro Al-Islami Bogor. Jurnal At Tawasul menyediakan tulisan bagi para praktisi dan akademisi untuk mengembangkan teori, penelitian empiris, dan memperkenalkan konsep-konsep baru di bidang komunikasi penyiaran Islam dan dakwah dalam perspektif yang luas. Jurnal ini membahas isu-isu aktual dalam studi komunikasi Islam, termasuk perkembangan dakwah kontemporer dengan memanfaatkan media, sistem informasi Islam, retorika, literatur, dan kebijakan pemerintah tentang penyiaran dan regulasi informasi. Tujuan dari jurnal ini adalah untuk mempromosikan berbagi pengetahuan dan pemahaman tentang isu-isu komunikasi penyiaran Islam. Kemudian menerima donasi dari para ahli, peneliti, praktisi dan pembuat kebijakan di seluruh dunia. Jurnal ini terbit secara berkala dua kali dalam satu tahun, yaitu pada bulan Agustus dan Februari.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 21 Documents
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Search results for , issue "Vol 4 No 2 (2025): At Tawasul" : 21 Documents clear
PENERAPAN NARASI SUGESTIF DALAM PENULISAN NASKAH PADA VIDEO FEATURE QUIET QUITTING Raemada, Helen Syahnia; Zubair, Feliza; Yuliani Dewi Risanti
AT-TAWASUL Vol 4 No 2 (2025): At Tawasul
Publisher : Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ja.v4i2.1633

Abstract

The feature video Quiet Quitting: The Balance Within explores the quiet quitting phenomenon, where employees work within their responsibilities without extra effort for work-life balance. This study analyzes the use of suggestive narration in its script. A qualitative descriptive analysis with a script study approach examines its application within the Three-Act Structure (introduction, development, resolution). The findings show that suggestive narration effectively enhances audience engagement through meaningful diction, figures of speech (metaphor, personification, hyperbole), and visuals that reinforce the narrative. The introduction presents quiet quitting through personal experiences, the development illustrates its psychological impact on workers, and the resolution offers expert insights as solutions. This study confirms that suggestive narration strengthens audience comprehension of social issues and deepens emotional connection to the story
PENERAPAN STRUKTUR TIGA BABAK DALAM PENULISAN NASKAH PADA PRODUKSI VIDEO FEATURE “PENJAGA NAPAS SENI WAYANG GOLEK” Salsabila, Aisyah Cryshanty; Sugito, Toto; Mahameruaji, Jimi Narotama
AT-TAWASUL Vol 4 No 2 (2025): At Tawasul
Publisher : Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ja.v4i2.1659

Abstract

Scriptwriting plays a role in designing stories, scenarios, and narratives that form the basis for the production of various media, including video features. As the main guide for the production team, the script must be structured so that it can be easily understood. The purpose of this research is to analyze the three-act structure in writing the script of the video feature “Keeping the Breath of Wayang Golek Art” with the theme of Padepokan Giri Harja's efforts to maintain the existence of wayang golek in the midst of modernization. The method used is a three-act structure, which consists of Act I (Introduction) introducing the history of wayang golek and Padepokan Giri Harja, Act II (Conflict) describing the various challenges faced, and Act III (Resolution) showing solutions to maintain the sustainability of this art. The production process of this video feature goes through pre-production, production, and post-production stages. The application of this structure helps to build a systematic flow, maintain the continuity of the narrative, and strengthen the message to be conveyed. With a fact-based writing approach and effective storytelling strategies, it is hoped that this video feature can increase public awareness of the importance of preserving wayang golek as a cultural heritage that has historical and philosophical value for Indonesia
FRAMING DETIK.COM DAN LIPUTAN6.COM TERHADAP CITRA POLITIK RIDWAN KAMIL DALAM ISU KORUPSI BJB Rambe , Ahmad Sampurna; Fatika, Annisa; Syahputra , Roni; Deansyah , Reti Miranda; Syahputra , Andra; Purnama, Rahma Aulia Sukma
AT-TAWASUL Vol 4 No 2 (2025): At Tawasul
Publisher : Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ja.v4i2.1906

Abstract

This study aims to analyze the media framing by Detik.com and Liputan6.com regarding the political image of Ridwan Kamil in the context of the alleged Bank Pembangunan Daerah Jawa Barat dan Banten (BJB) corruption case. The issue attracted public attention due to Ridwan Kamil's position as President Commissioner of Bank Pembangunan Daerah Jawa Barat dan Banten (BJB), making it politically significant. The research employs a qualitative descriptive approach using Robert N. Entman’s framing analysis model, which includes four key elements: problem definition, causal interpretation, moral evaluation, and treatment recommendation. Data were collected through documentation of online news articles published by both media outlets up to May 2025. The findings reveal that Detik.com tends to frame the issue explicitly and with a sensational tone, highlighting Ridwan Kamil as a central figure in the case and thus shaping a negative perception of his integrity and credibility. In contrast, Liputan6.com reports the issue more neutrally and procedurally, portraying Ridwan Kamil as someone not yet proven legally involved, and maintaining balanced information to avoid premature public judgment. This contrast in framing significantly affects the construction of Ridwan Kamil's political image in the digital public sphere. The study concludes that media plays a crucial role in shaping public perception of political figures, and that framing choices can substantially influence a leader’s perceived integrity, capability, and credibility
ANALISIS KONTEN DAKWAH FAHRUDDIN FAIZ DALAM PODCAST SPOTIFY Hartono, Toni; Revan, Muhammad; Darmawati, Faras; Mildah; Nasution, Toni Pangidoan
AT-TAWASUL Vol 4 No 2 (2025): At Tawasul
Publisher : Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ja.v4i2.1920

Abstract

The development of digital technology has driven significant transformations in various aspects of life, including in the way Islamic da'wah is delivered. Digital media such as podcasts are now a strategic alternative in reaching a wider audience, especially the younger generation who are familiar with digital audio platforms such as Spotify. This study aims to analyze the da'wah strategy carried out by Fahruddin Faiz in utilizing podcasts as a medium for spreading Islamic values. The study focuses on aspects of message content, delivery style, audience affordability, and its relevance to the spiritual needs of contemporary society. Through a qualitative approach with a content analysis method, this study examines three selected episodes of the Ngaji Filsafat podcast on Spotify. The results showed that Fahruddin Faiz packaged da'wah philosophically, reflectively, and communicatively with simple but profound language, making podcasts an inclusive, contemplative, and relevant da'wah space for modern society. Fahruddin Faiz's use of podcast media has proven to be an adaptive and contextual da'wah strategy in responding to the challenges of today's religious digitalization
STRATEGI MEDIA RELATIONS DALAM MENDUKUNG PEMBANGUNAN TOL LISTRIK SULAWESI TAHAP 1 Madia, Aidia Syafitri; Muh. Akbar; Indrayanti
AT-TAWASUL Vol 4 No 2 (2025): At Tawasul
Publisher : Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ja.v4i2.1974

Abstract

This research analyzes the media relations strategy implemented by PT PLN (Persero) South Sulawesi Development Parent Unit (UIP SulbagSel) in supporting the construction of the Sulawesi Electricity Highway Phase 1. This electricity infrastructure development aims to increase the capacity of energy supply in Sulawesi, which is expected to support economic growth and industrialization. In this context, media relations plays an important role in strengthening the company's image and ensuring the smooth running of the project. This research used a descriptive qualitative approach, with in-depth interviews, field observations, and documentation review as data collection methods. The research findings show that PLN UIP SulbagSel carries out media relations based on central regulations with a contextual and segmented strategy, which includes selecting media according to the type of information and audience. In addition, this strategy focuses on publicity, image management and crisis communication. With a structured planning approach, PLN UIP SulbagSel manages relationships with the media through systematic work planning and careful media mapping. The results of this study contribute to the development of communication theory and media relations practice in the context of major infrastructure development in Indonesia
PERAN PESANTREN DALAM MENGIMPLEMENTASIKAN LAYANAN BIMBINGAN KELOMPOK MELALUI KOMUNIKASI EDUKATIF Army, M. Rizki; Jarnawi; Muttaqin, Reza
AT-TAWASUL Vol 4 No 2 (2025): At Tawasul
Publisher : Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ja.v4i2.2092

Abstract

Pesantren (Islamic boarding schools) play a pivotal role in shaping students' character and moral behavior. However, recent years have seen a rise in negative behaviors among students, including lack of discipline, verbal bullying, and exposure to inappropriate content. This study aims to examine the implementation of group counseling services based on educational communication in reducing deviant behavior at Pesantren Modern Al-Manar, Aceh Besar. Employing a descriptive qualitative approach, data were collected through participatory observation, in-depth interviews, and document analysis. The findings reveal that group counseling at the pesantren is conducted systematically through halaqah sessions, guided discussions, and reflective meetings with mentoring teachers. The approach emphasizes reflection, emotional support, and the internalization of Islamic values rather than punitive measures. Islamic teachings form the foundation of each session, incorporating lessons from the Prophet Muhammad’s character and the principles of tazkiyah (self-purification). While this model effectively mitigates negative behavior, challenges remain, particularly the shortage of trained facilitators and limited physical resources. The study concludes that a collaborative and religious-based group counseling approach serves as a relevant and adaptable character-building model that can be replicated in other Islamic educational institutions. These findings contribute to the development of contextual counseling practices in pesantren and offer practical insights for policy-making in character education grounded in local values and Islamic spirituality
CONTENT MARKETING STRATEGY IN BUILDING ENGAGEMENT OF INSTAGRAM FOLLOWERS OF CEK FAKTA Saffanah, Moura; Suryana, Asep
AT-TAWASUL Vol 4 No 2 (2025): At Tawasul
Publisher : Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ja.v4i2.2104

Abstract

The development of technology makes it easier for people to send information to each other, create information, and reduce information. The abundance of information is accompanied by the unstoppable growth of hoaxes. One of the efforts to counterbalance the spread of hoaxes is by spreading fact-checked news. So fact-checked news needs to be marketed with unique packaging and distributed through easy-to-use media with strategies aimed at building audience interaction and engagement with fact-checked news content. Engagement is an important factor to see the interest and response of the audience. The purpose of this study is to describe, analyze and understand the content marketing strategy of the @tempo.cekfakta Instagram account in building follower engagement. This research data collection was carried out using interview techniques to 6 research informants, observation of the @tempo.cekfakta account, documentation of concepts relevant to the research raised, and expert informants. The results of this study show that @tempo.cekfakta applies content marketing stages which include goal setting, audience mapping, content planning, content production, content distribution, content amplification, content evaluation, and content reinforcement in building follower engagement. It can be concluded that the engagement of @tempo.cekfakta followers can be higher than similar accounts due to the impact of the consistency of account uploads, the content format in the form of short videos, the use of hosts as storytellers, and the use of audiovisuals
PERBANDINGAN FRAMING MEDIA ONLINE DALAM PEMBERITAAN TARIF IMPOR AMERIKA SERIKAT TERHADAP INDONESIA Akmal, Fitria; Isma, Yuli Santri; KN, Jamiati; Chairunnisak, Syarifah; Kardiati, Depita; Fadhillah, Sarrah Kurnia
AT-TAWASUL Vol 4 No 2 (2025): At Tawasul
Publisher : Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ja.v4i2.2124

Abstract

The United States' import tariff policy against Indonesia in 2025 has sparked diplomatic dynamics and public debate, particularly after President Donald Trump announced a tariff reduction from 32% to 19%, accompanied by Indonesia's commitment to purchase Boeing aircraft, energy, and agricultural commodities from the United States. This study aims to compare the news framing of this policy in four national online media outlets: Kompas.com, Liputan6.com, CNBC Indonesia, and CNN Indonesia. The method used is Robert N. Entman's framing analysis, focusing on four framing elements: defining problems, diagnosing causes, making moral judgments, and suggesting remedies. The results show differences in perspective: Liputan6.com emphasizes diplomatic achievements, CNBC Indonesia links tariff reductions to trade-offs regarding purchasing obligations, Kompas.com emphasizes risks to industry and trade imbalances, while CNN Indonesia highlights four conditions for policy implementation. The study's conclusion confirms that media use framing to direct public interpretation, ranging from policy legitimacy to criticism of sovereignty, and confirms the relevance of Entman's model for analyzing political-economic issues in Indonesia
STRATEGI JURNALIS ISLAM DALAM DAKWAH DI ERA DIGITAL Tijani, Naufal
AT-TAWASUL Vol 4 No 2 (2025): At Tawasul
Publisher : Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ja.v4i2.2130

Abstract

This study aims to analyze: how da'wah strategies are implemented in the digital era, and secondly: what is the role of Muslim journalists in developing da'wah. From these problems, the author collected relevant data using a qualitative approach, describing the problem as a research priority. The results of the study indicate that journalism can be defined as the activities of journalists in searching, collecting, and processing data to produce interesting news. These journalistic activities are then continued by disseminating it to the public through print, electronic, and digital media. Journalism is the art of covering, writing, and disseminating information, as well as a profession. Because in this profession, expertise and work are required according to their expertise so that the person receives compensation. The development of communication and information technology through the Internet has had an impact on changes in information distribution. Information distribution is increasingly rapid, and the audience also receives it quickly. Therefore, the role of Muslim journalists in developing da'wah, besides functioning as a tool for information, education, and entertainment, also as a spiritual guide or developing the mission of amar ma'ruf nahi munkar.
PENGARUH TERPAAN MENONTON FILM DUA GARIS BIRU TERHADAP REMAJA TENTANG HUBUNGAN SEKSUAL PERNIKAH Pratama, Galih; Kamilla, Maura Najya
AT-TAWASUL Vol 4 No 2 (2025): At Tawasul
Publisher : Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ja.v4i2.2148

Abstract

Film is a communication medium that can create or have an effect on the audience. Films not only function for entertainment, but also as a means of information and education. Therefore, in today's increasingly modern era, we as users of communication media must be wise in choosing what to watch because if we make the wrong choice it will have a bad influence, especially on children and teenagers who are searching for their identity. The film that is the focus of the research is the film Two Blue Lines. In this study, researchers wanted to find out what attitudes teenagers in Ciawi District, Bogor Regency, would have regarding premarital sexual relations after watching the film Two Blue Lines and how big their influence was. This research uses a quantitative approach with data collection techniques using a questionnaire via Google Form to 100 respondents. The sampling technique uses Purposive Sampling Technique. The theories used by researchers are the Stimulus Organism Response (S-O-R) theory, and the Media Exposure Theory. The results of this study show that there is an influence of exposure to watching the film Dua Garis Biru on teenagers regarding premarital sexual relations in Ciawi District, Bogor Regency with a positive correlation level of 1.668 and the film Dua Garis Biru has an influence of 45% on teenagers' attitudes towards premarital sexual relations in Ciawi District, Regency. Bogor

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