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Angelia Putriana
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Jl. Bunga Cempaka No. 51D. Medan. Indonesia
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INDONESIA
Jurnal Manajemen
Published by Yayasan Literasi Sains Indonesia
ISSN : 28100484     EISSN : 28098099     DOI : https://doi.org/10.55123/mamen
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
MAMEN adalah Jurnal Manajemen yang diterbitkan 4 (empat) kali dalam setahun, yaitu pada bulan Januari, April, Juli dan Oktober oleh Yayasan Literasi Sains Indonesia. Jurnal ini merupakan jurnal yang dapat akses secara terbuka bagi para Peneliti, Mahasiswa dan Dosen yang ingin mempublikasikan hasil penelitiannya pada bidang Manajemen. Jurnal MAMEN mempublikasikan artikel-artikel kajian empiris dan teoritis dalam bidang manajemen produksi dan operasional, keuangan, pemasaran, sumber daya manusia dan berbagai topik yang relevan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 209 Documents
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Analisis Konsep Green Marketing pada Bank Syariah Elfa Duwina; Muhammad Iqbal Fasa
MAMEN: Jurnal Manajemen Vol. 3 No. 4 (2024): Oktober 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v3i4.4269

Abstract

This study investigates the concept of green marketing in Islamic banking, exploring its principles, challenges, and opportunities for implementation. Employing a combination of qualitative and quantitative research methods, including interviews with Islamic banking experts and a survey of consumers, the study identifies key Islamic principles that underpin green marketing practices. These principles include maṣlaḥah (public interest), istiqlāl (sustainability), and adāl (justice). The research reveals that while awareness of environmental issues is increasing, Islamic banks face challenges in adopting green marketing practices, such as limited incentives, a lack of clear standards, and high initial costs. However, opportunities exist to leverage green marketing as a competitive advantage, attract environmentally conscious customers, and contribute to sustainable development. The study concludes that promoting green marketing in Islamic banking necessitates a collaborative effort involving government, regulatory bodies, and Islamic banks themselves. Specific examples of green marketing practices in Islamic banking identified in the study include offering financing for environmentally friendly businesses, promoting online banking to reduce paper consumption, and developing green deposit programs. The findings suggest that by integrating Islamic principles and addressing the challenges, Islamic banks can effectively implement green marketing strategies to achieve both financial and environmental sustainability.
Manajemen Risiko Likuiditas : Jaminan Keberlanjutan dan Ketahanan Bank Syariah di Era Krisis Moneter Risma Wati; Muhammad Iqbal Fasa
MAMEN: Jurnal Manajemen Vol. 3 No. 4 (2024): Oktober 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v3i4.4270

Abstract

Sharia banking risk management is a process of controlling risks arising from Shariah-compliant activities. In this regard, liquidity risk management becomes a crucial factor as it has the potential to impact the sustainability and resilience of Sharia banks. Adequate liquidity allows Sharia banks to meet their financial obligations, maintain customer confidence, and operate stably, even in volatile market conditions. In a competitive landscape, Islamic banks need to understand, control, and regularly monitor the risks they face. This is essential to ensure they can manage liquidity effectively and avoid potential financial losses. This paper examines the causes of liquidity risk in Islamic banks, which are influenced by the Shariah principle prohibiting interest in business transactions. This prohibition of interest creates unique challenges in liquidity management, as Sharia banks must seek alternative funding sources and carefully manage assets. Although Islamic banks have shown resilience during crises, this study highlights their challenges in maintaining liquidity. These challenges include fluctuations in fund flows, regulatory changes, and competition from conventional banks. This paper also examines the main causes of liquidity risk in Islamic banks and concludes with managerial and policy recommendations to address liquidity risk management issues to prevent potential future financial crises. These recommendations include developing diversified funding strategies, enhancing transparency and accountability, and collaborating with other Sharia financial institutions. By effectively managing liquidity risk, Sharia banks can continue to grow and make positive contributions to the economy.
Strategi Pemasaran Sosis Obong Dendra melalui Media Sosial Facebook Riska Puspita Dewi; Muhammad Iqbal Fasa
MAMEN: Jurnal Manajemen Vol. 3 No. 4 (2024): Oktober 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v3i4.4287

Abstract

This study analyzes the methods and techniques of product marketing through social media, with a special focus on its impact on sales and brand awareness. This study takes the example of the business "Sosis Obong Dendra," which uses Facebook as the main platform to interact with customers, and has more than 1000 friends on the network. The research method used is descriptive qualitative with a case study approach, which allows for an in-depth exploration of the marketing practices implemented. The results of the study indicate that the use of social media effectively increases brand visibility and allows for direct interaction with customers. This interaction not only builds positive relationships but also strengthens brand loyalty among consumers. The findings show that this marketing strategy has succeeded in increasing sales, especially among the millennial generation who are active on digital platforms. In addition, the ability to understand customer needs and preferences through direct interaction increases engagement and satisfaction. This study confirms that social media is an important strategic tool in creating an engaging and personalized customer experience, as well as in building strong brand awareness in an increasingly competitive market. These findings provide valuable insights for business actors in formulating more effective marketing strategies.
Determinan Kepuasan dan Loyalitas Pelanggan: Harga dan Kualitas Produk Wardah Della Safira; Muhammad Iqbal Fasa
MAMEN: Jurnal Manajemen Vol. 3 No. 4 (2024): Oktober 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v3i4.4288

Abstract

This study aims to explore the determinants of customer satisfaction and loyalty towards Wardah products, focusing on the role of price and product quality. In the increasingly competitive cosmetics industry, an in-depth understanding of the factors that influence customer satisfaction and loyalty is crucial to the success of the company. The methodology used in this study is qualitative, with a literature study technique involving the analysis of related literature. The results show that product quality has a significant and positive influence on customer satisfaction. Products that meet customer needs and expectations tend to increase levels of satisfaction, which in turn drives loyalty and repurchase intentions. While price also contributes to the perception of value, product quality remains the main factor determining customer loyalty. This study suggests that Wardah needs to prioritize innovation and product quality improvement in their marketing strategy, accompanied by competitive pricing. In addition, positive customer experiences through good service and effective interactions on social media also need to be considered. These findings provide strategic insights for Wardah management to improve customer satisfaction and loyalty, which are expected to strengthen the company's competitive position in the cosmetics market. Thus, improving quality and wisely managing prices are key to achieving long-term success in this industry.
Pengaruh Strategi Promosi terhadap Volume Penjualan Produk Hijabi Regional Tasikmalaya Sopa Nurjanah; Eman Sulaiman; Bambang Sumardi
MAMEN: Jurnal Manajemen Vol. 3 No. 4 (2024): Oktober 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v3i4.4321

Abstract

This research is to determine the effect of promotional strategies (X) on the sales volume (Y) of hijabi products in the Tasikmalaya region. In increasing sales, companies are required to carry out more effective marketing activities in finding solutions and strategies to be able to continue to survive in the very tight competition in the business world. This research uses descriptive quantitative methods, data sources are primary and secondary data with data collection techniques using questionnaires, interviews, and observation. The population in this study were costumers who purchased hijabi products in the Tasikmalaya region in one month, namely 594 consumers. The sample taken was 86 respondents. The sampling technique uses a probability sampling technique with an error rate of 10% using the slovin formula. The data processing technique uses the SPSS verson 27 program. The research results show that promotional strategy (X) has an effect on sales volume (Y) based on hypothesis testing, the thaung valuue is 10.644 > ttabel 1,667 and is confirmed by sig. equal to 0.001 < 0.05, meaning that promotional strategies have an effecct on sales volume. In the coefficient of determination (R2) test of 0.574 it means that the promotional strategy variable influences sales volume by 57.4%, while the remaining 42.6% is influenced by variables not examined in this research.
Literature Review: Sintesis Cost-Volume-Profit, Balanced Scorecard, dan Corporate Governance Rahmat Hidayat; Aristanti Widyaningsih; R Nelly Nur Apandi
MAMEN: Jurnal Manajemen Vol. 4 No. 1 (2025): Januari 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v4i1.4378

Abstract

This study examines in depth the integration between Cost-Volume-Profit, Balanced Scorecard, and Corporate Governance in the context of corporate strategic decision-making. The purpose of this literature review is to analyze how Cost-Volume-Profit, Balanced Scorecard, and Corporate Governance are interrelated in the context of strategic decision-making in various industry sectors. This study uses a literature review approach by collecting and analyzing previous studies related to Cost-Volume-Profit, Balanced Scorecard, and Corporate Governance. Through a literature review of 30 research articles, it was found that the implementation of Cost-Volume-Profit, Balanced Scorecard, and Corporate Governance simultaneously provides significant benefits for companies. This study only uses secondary data from published articles. Therefore, the study did not involve the collection of primary data such as surveys or direct interviews. The results of this study show that companies that implement these three tools synergistically can achieve improved financial and non-financial performance, ensure long-term sustainability and create value for shareholders. Further research is needed to explore the practical application of this integration in different industry sectors, in order to find out the specific benefits in each sector.
Implementasi Transparansi Laporan Keuangan melalui Media Sosial Instagram pada LAZISNU Wonocolo Surabaya Novie Andriani Zakariya; Nur ViVi Fidyaningrum; Nur Hayati Sufi; Salma Nabila; Razan Rafi Nashifan
MAMEN: Jurnal Manajemen Vol. 4 No. 1 (2025): Januari 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v4i1.4437

Abstract

Distribution of funds at zakat institutions such as LAZISNU Wonocolo Surabaya is often faced with challenges of transparency and accountability, which can affect donor loyalty. it is important to implement practices that can increase donor confidence in fund management. This research aims to analyze the implementation of transparent and accountable fund distribution and its impact on donor loyalty at LAZISNU Wonocolo Surabaya. This research uses a descriptive approach with data collected through in-depth interviews with LAZISNU managers and donors, as well as analysis of documents related to fund distribution. The research results show that the implementation of transparency in financial reports and open communication with donors significantly increases donor trust and loyalty. Accountability in the use of funds also contributes to positive perceptions of donors towards the institution. It can be concluded that the application of the principles of transparency and accountability in the distribution of funds at LAZISNU Wonocolo Surabaya plays an important role in increasing donor loyalty. The recommendation for institutions is to continue to improve this practice in order to strengthen relationships with donors and support the sustainability of social programs.
Peran Kompensasi terhadap Motivasi dalam Menjaga Kinerja Guru Tidak Tetap di Lembaga Sekolah: Literature Review Affandi Rahman Asmoro Rahayu; Ida Rindaningsih
MAMEN: Jurnal Manajemen Vol. 4 No. 1 (2025): Januari 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v4i1.4527

Abstract

This study aims to analyze the role of compensation on the performance motivation of non-permanent teachers in educational institutions. Using the literature study method, this article discusses relevant literature on the role of compensation in improving teacher motivation and performance. Data were collected from national journals focusing on this topic, with keywords including the role of compensation, factors influencing compensation, and teacher performance. The results show that adequate compensation contributes significantly to the work motivation of non-permanent teachers, which in turn has a positive impact on their performance. This study recommends that educational institutions pay attention to a fair and transparent compensation system to improve the quality of teaching and the stability of non-permanent teachers' performance.
Upaya Peningkatan Kinerja Sumber Daya Manusia di Rumah Qur'an Raudhatul Qur’an Al-Zahra melalui Pendekatan Manajemen Modern Irnawiyanti
MAMEN: Jurnal Manajemen Vol. 4 No. 1 (2025): Januari 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v4i1.4691

Abstract

This study aims to analyze strategies for improving human resource (HR) performance in Rumah Qur'an through the implementation of modern management approaches. A descriptive qualitative design with a case study approach was employed. Participants, including managers, instructors, and support staff at Rumah Qur'an Raudhatul Qur'an Al-Zahra, Murung Raya Regency, were selected using purposive sampling. Data were collected through in-depth interviews, structured observations, and analysis of institutional documents. Thematic analysis was used to identify patterns and relationships in the findings, providing a comprehensive understanding of HR performance enhancement strategies. The results indicated that need-based training, results-oriented performance evaluations, and achievement-based incentives significantly improved HR motivation and productivity. Structured planning, active participation of management in strategic decision-making, and alignment of individual roles with institutional goals further enhanced operational efficiency. These approaches not only fostered a positive work environment but also addressed challenges in maintaining consistent performance levels.This research concludes that implementing modern management practices effectively supports HR performance improvements in religious educational institutions. Sustainable management systems and the integration of technology into institutional processes are recommended for long-term success. These strategies are particularly relevant in addressing the unique operational dynamics of Rumah Qur'an, contributing to its mission of delivering quality religious education. This study highlights the importance of aligning HR strategies with organizational objectives to achieve optimal outcomes and sets a foundation for future research on HR management in similar contexts.
Pengaruh eWOM, Brand Image, dan Kepuasan Pelanggan terhadap Keputusan Pembelian Produk di Eiger Kota Pasuruan Wulan Nikmatur Rizkiyah; Dwita Laksmita Rachmawati; M. Tahajjudi Ghifary
MAMEN: Jurnal Manajemen Vol. 4 No. 1 (2025): Januari 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v4i1.4738

Abstract

This study aims to analyze the influence of electronic word of mouth (eWOM), brand image, and customer satisfaction on purchase decisions of Eiger products in Pasuruan City. Generation Z, as Eiger's primary target, tends to trust recommendations conveyed through eWOM on social media more than conventional promotions. Eiger once faced controversy over an approach deemed rigid and outdated in responding to public reviews. This approach drew criticism for being considered inconsistent with the evolution of social media and current consumer expectations. Data were collected through a survey using questionnaires from 65 respondents who are consumers of Eiger in Pasuruan City. Data analysis was conducted using multiple linear regression to identify the influence of independent variables on the dependent variable. The results indicate that eWOM, brand image, and customer satisfaction have a positive and significant impact on purchase decisions. This study emphasizes the importance for companies to enhance digital marketing activities, build a strong brand image, and maintain customer satisfaction to strengthen competitiveness in the market.

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