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Angelia Putriana
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Jl. Bunga Cempaka No. 51D. Medan. Indonesia
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INDONESIA
Jurnal Manajemen
Published by Yayasan Literasi Sains Indonesia
ISSN : 28100484     EISSN : 28098099     DOI : https://doi.org/10.55123/mamen
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
MAMEN adalah Jurnal Manajemen yang diterbitkan 4 (empat) kali dalam setahun, yaitu pada bulan Januari, April, Juli dan Oktober oleh Yayasan Literasi Sains Indonesia. Jurnal ini merupakan jurnal yang dapat akses secara terbuka bagi para Peneliti, Mahasiswa dan Dosen yang ingin mempublikasikan hasil penelitiannya pada bidang Manajemen. Jurnal MAMEN mempublikasikan artikel-artikel kajian empiris dan teoritis dalam bidang manajemen produksi dan operasional, keuangan, pemasaran, sumber daya manusia dan berbagai topik yang relevan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 284 Documents
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Manajemen Manajemen Risiko Pembiayaan Bermasalah (NPF) pada BPRS Indonesia: Pendekatan Fiqih dan Regulasi Bunga Aulia Khafifa; Joko Setyono; Rafidah Rizky Nasution
MAMEN: Jurnal Manajemen Vol. 5 No. 3 (2026): Juli 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i3.8404

Abstract

This study aims to analyze Non-Performing Financing (NPF) risk management in Sharia Rural Banks (BPRS) in Indonesia from the perspectives of fiqh muamalah (Islamic commercial jurisprudence) and regulatory frameworks. A qualitative approach was employed, utilizing a literature review method that analyzed OJK regulations, DSN-MUI fatwas (religious rulings), scholarly journals, and literature on Islamic banking. The findings indicate that NPF risk management in BPRS involves three primary stages: financing feasibility analysis, financing monitoring, and the handling of problematic financing through restructuring, collection, and collateral execution. However, practical implementation faces various challenges, such as the poor quality of financing analysis, limitations in monitoring systems, and the suboptimal application of risk-sharing principles within financing contracts. From the perspective of fiqh muamalah, NPF management must be grounded in the principles of justice (adl), mutual assistance (ta’awun), trustworthiness (amanah), and the prohibition of causing harm (la dharar wa la dhirar). Meanwhile, OJK regulations and DSN-MUI fatwas provide a comprehensive legal framework for financing risk management, although implementation requires further strengthening at the BPRS operational level. This study underscores the importance of integrating Sharia principles with regulatory requirements to bolster financing risk management and support the realization of maqashid sharia (the objectives of Sharia) within BPRS in Indonesia.
Pengaruh Gaya Kepemimpinan, Komunikasi, dan Keseimbangan Lingkungan Kerja terhadap Kinerja Pegawai Puskesmas Sumobito Jombang Fina Febriyanti; Lailatus Sa'adah; Akhmad Taqiyuddin
MAMEN: Jurnal Manajemen Vol. 5 No. 3 (2026): Juli 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i3.8408

Abstract

The purpose of this research is to examine the impact of leadership style, communication, and work environment on employee performance at Sumobito Public Health Center, Jombang, both individually and in combination. Human resource management's foundational role in enhancing community healthcare service quality is the study's theoretical underpinning. The researchers used a quantitative method in this study by surveying workers and seeing them in action. Using a purposive sample approach, 62 respondents were chosen for the research. Multiple linear regression analysis was used to examine the data. There was no statistically significant relationship between leadership style and worker output. There was a substantial relationship between communication and employee performance, with communication playing a more central role. Workers are more likely to be productive and satisfied in their jobs when there is open communication and a positive work atmosphere. At the same time, the leadership style, communication, and work environment all had a big role in how well employees performed. According to the results, the two most important aspects of the work environment and communication at Sumobito Public Health Center that contribute to the enhancement and long-term management of employee performance are these two elements.
Analisis Strategi Bauran Pemasaran 7p pada UMKM Labuqu di Desa Bulontala Timur, Provinsi Gorontalo Selviawati Herman; Ria Indriani; Asda Rauf
MAMEN: Jurnal Manajemen Vol. 5 No. 3 (2026): Juli 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i3.8507

Abstract

Labuqu MSME is a food-processing enterprise based on organic butternut squash (Cucurbita moschata) located in East Bulontala Village, Bone Bolango Regency, Gorontalo Province. This study aimed to analyze the implementation of the 7P marketing mix, consisting of product, price, place, promotion, people, process, and physical evidence, as well as to formulate marketing strategies based on SWOT analysis. A qualitative descriptive approach was employed, supported by in-depth interviews, Focus Group Discussions (FGDs), and observations. Data were analyzed using the IFES, EFES, IE, and SWOT matrices. The findings indicate that the overall implementation of the 7P marketing mix has been fairly effective, with the main strengths being product diversification based on locally sourced functional raw materials and affordable pricing. However, the place and people dimensions remain weaknesses that require improvement, particularly in terms of limited accessibility to the business location and team coordination. The results of the SWOT analysis show that Labuqu's marketing strategy is positioned in Quadrant I, indicating that the enterprise possesses stronger internal strengths and greater external opportunities than its weaknesses and threats. Under these conditions, an aggressive strategy (Growth-Oriented Strategy) is recommended to support business growth and development.
Strategi Pengelolaan Konten Instagram Sekolah dalam Membangun Citra dan Reputasi Lembaga Pendidikan Awaliyah Zuliatun Najah; Aulia Ainurrochmah; Vresty Nur Afina; Ziana Candra Fajera
MAMEN: Jurnal Manajemen Vol. 5 No. 3 (2026): Juli 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i3.8635

Abstract

Advances in digital technology have encouraged educational institutions to utilize social media as a means of communication, promotion, and institutional image building. Instagram has become one of the most widely used platforms due to its ability to reach broad audiences through engaging visual content. This study aims to analyze the role of Instagram as an educational marketing medium, the strategies for managing school Instagram content in building institutional image and reputation, as well as the supporting and inhibiting factors affecting its management. The study employed a Systematic Literature Review (SLR) method with a descriptive qualitative approach. Data were collected from relevant scientific articles, books, and academic documents and analyzed using content analysis techniques. The findings indicate that Instagram plays an effective role in increasing school visibility, expanding information dissemination, strengthening relationships with the community, and enhancing the image and reputation of educational institutions. Effective management strategies include content planning, publication scheduling, visual branding, and audience engagement. This study also proposes a conceptual model, namely the Synergistic Cycle of School Instagram Content Management, which demonstrates that these four strategies are interconnected and mutually reinforcing in building institutional image and reputation in a sustainable manner. Supporting factors include competent human resources, technological support, and institutional support, while inhibiting factors consist of limited human resources, inadequate content design skills, and inconsistent content publication. These findings highlight the importance of strategically managing digital resources to support effective educational branding in the digital era.
Pengaruh Service Quality in Glamping dan Sustainable Glamping Experiencescape Terhadap Behavioral Intention Juliana Dian Astari; Oce Ridwanudin; Yeni Yuniawati
MAMEN: Jurnal Manajemen Vol. 5 No. 3 (2026): Juli 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i3.8744

Abstract

The growth of the glamping industry has prompted destination managers to improve service quality and create sustainable lodging experiencescape to meet tourists’ needs and expectations. This study aims to analyze the influence of glamping service quality and the sustainable glamping experiencescape on tourists’ behavioral intentions at Bobocabin Cikole. This study employs a quantitative method with a explanatory approach. Data were collected through an online questionnaire distributed to 373 respondents who had previously stayed at Bobocabin Cikole. Data analysis was conducted using Structural Equation Modeling (SEM) with the assistance of AMOS software. The results indicate that the research model exhibits a good level of goodness of fit. Partially, glamping service quality has a positive and significant effect on tourists’ behavioral intentions. Meanwhile, the sustainable glamping experiencescape does not have a significant direct effect on tourists’ behavioral intentions. These findings indicate that improving service quality is a key factor in driving tourists’ behavioral intentions, such as the desire to revisit, recommend the destination to others, and post positive reviews. Therefore, glamping operators need to continuously improve service quality to maintain competitiveness and enhance tourist satisfaction.
Pitching sebagai Kompetensi Komunikasi Strategis SDM untuk Membangun Kepercayaan dalam Negosiasi Bisnis Digital Refania Hafifah; Selvy Afrioza
MAMEN: Jurnal Manajemen Vol. 5 No. 3 (2026): Juli 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i3.8475

Abstract

Abstract The growth of the digital business landscape requires human resources to possess strategic communication skills that enable them to convey ideas, business values, and competitive advantages in a convincing manner. One form of communication that is becoming increasingly relevant in this context is pitching. Pitching is understood as a brief presentation activity and a strategic HR competency in building trust, shaping perceptions, and strengthening bargaining positions in digital business negotiations. The purpose of this study is to analyze pitching as a strategic communication competency of HR in building trust during digital business negotiation processes. This study employs a qualitative approach using a literature review method. Data were obtained from various scholarly sources, including scientific journals, books, and academic articles relevant to the topics of pitching, strategic communication, HR competencies, trust, negotiation, and digital business. Data analysis was conducted using a descriptive-analytical approach through the processes of identification, classification, synthesis, and interpretation of the literature. The results of the study indicate that pitching plays a crucial role in conveying value propositions, establishing the communicator’s credibility, creating initial trust, and opening avenues for dialogue in digital business negotiations. The effectiveness of pitching is influenced by message clarity, a systematic delivery structure, understanding the audience, emphasizing benefits, and the appropriate use of digital media. This study makes a conceptual contribution by positioning pitching as a strategic communication competency for human resources—not merely a presentation tool, but a crucial instrument for building trust and supporting the success of digital business negotiations. Keywords: Pitching, Strategic Communication Competency, Human Resources, Trust, Digital Business Negotiations Abstrak Perkembangan bisnis digital menuntut sumber daya manusia memiliki kompetensi komunikasi strategis yang mampu menyampaikan ide, nilai bisnis, dan keunggulan kompetitif secara meyakinkan. Salah satu bentuk komunikasi yang semakin relevan dalam konteks tersebut adalah pitching. Pitching dipahami sebagai aktivitas presentasi singkat, kemampuan strategis SDM dalam membangun kepercayaan, membentuk persepsi, dan memperkuat posisi tawar dalam negosiasi bisnis digital. Tujuan penelitian untuk menganalisis pitching sebagai kompetensi komunikasi strategis SDM dalam membangun kepercayaan pada proses negosiasi bisnis digital. Penelitian ini menggunakan pendekatan kualitatif dengan metode literature review. Data diperoleh dari berbagai sumber pustaka berupa jurnal ilmiah, buku, dan artikel akademik yang relevan dengan topik pitching, komunikasi strategis, kompetensi SDM, kepercayaan, negosiasi, dan bisnis digital. Analisis data dilakukan secara deskriptif analitis melalui proses identifikasi, klasifikasi, sintesis, dan interpretasi literatur. Hasil kajian menunjukkan bahwa pitching berperan penting dalam menyampaikan proposisi nilai, membangun kredibilitas komunikator, menciptakan kepercayaan awal, serta membuka ruang dialog dalam negosiasi bisnis digital. Efektivitas pitching dipengaruhi oleh kejelasan pesan, struktur penyampaian yang sistematis, pemahaman terhadap audiens, penekanan pada manfaat, serta pemanfaatan media digital secara tepat. Penelitian ini memberikan kontribusi konseptual dengan menempatkan pitching sebagai kompetensi komunikasi strategis SDM, bukan sekadar alat presentasi, melainkan instrumen penting dalam membangun kepercayaan dan mendukung keberhasilan negosiasi bisnis digital. Kata kunci: Pitching, Kompetensi Komunikasi Strategis, Sumber Daya Manusia, Kepercayaan, Negosiasi Bisnis Digital
Pengaruh Scarcity Marketing dan Emotional Branding Terhadap Perilaku Impulse Buying Merchandise Seventeen di Kota Makassar Asmiati Asmiati; Lisa Asmira; Mario Roberto Labetubun; Putri Minggu
MAMEN: Jurnal Manajemen Vol. 5 No. 3 (2026): Juli 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i3.8640

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh scarcity marketing dan emotional branding terhadap perilaku impulse buying merchandise Seventeen di Kota Makassar. Penelitian ini menggunakan pendekatan kuantitatif dengan metode asosiatif. Data diperoleh melalui penyebaran kuesioner kepada 96 responden yang merupakan penggemar Seventeen dan pernah membeli merchandise official melalui Weverse atau Pop-Up Store. Teknik pengambilan sampel menggunakan purposive sampling, sedangkan analisis data dilakukan meggunakan regresi linear berganda dengan bantuan IBM SPSS. Hasil penelitian ini menunjukkan bahwa scarcity marketing berpengaruh positif dan signifikan terhadap perilaku impulse buying dengan nilai signifikansi 0,000 dan t hitung sebesar 6,897. Emotional branding juga berpengaruh positif dan signifikan terhadap perilaku impulse buying dengan nilai signifikansi 0,000 dan t hitung 5,051. Secara simultan, scarcity marketing dan emotional branding berpengaruh signifikan terhadap perilaku impulse buying dengan nilai F hitung sebesar 64,924 dan signifikansi 0,000. Nilai adjusted R Square sebesar 0,574 menunjukkan bahwa kedua variabel mampu menjelaskan perilaku impulse buying sebesar 57,4%, sedangkan sisanya dipengaruhi oleh faktor lain diluar penelitian. Temuan ini menunjukkan bahwa persepsi kelangkaan dan keterikatan emosional terhadap merek merupakan faktor penting yang mendorong impulse buying merchandise K-Pop, khususnya pada penggermar Seventeen di Kota Makassar.
Pengaruh Live Shopping, Influencer Marketing, dan Online Review terhadap Proses Pengambilan Keputusan Pembelian Brand Wardah pada Generasi Z Anna Nurwalidaini; Dwi Indah Puspita Rini; Meli Agustin; Ripa Nuraini; Zaskia Dwi Aulia Putri Cahya
MAMEN: Jurnal Manajemen Vol. 5 No. 3 (2026): Juli 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i3.8702

Abstract

The development of digital technology has changed consumer behavior in the purchasing decision-making process, especially in Generation Z, who tend to utilize various sources of digital information before purchasing products. This research aims to analyze the influence of live shopping, influencer marketing, and online reviews on the decision-making process of purchasing Wardah products in generation Z in Bandung City. This research uses quantitative shorts with a survey method. Data collection was carried out through the distribution of questionnaires to 100 selected respondents using the purposive sampling technique. Data analysis was carried out using IBM SPSS Statistics 27 through validity test, reliability, classical assumption, multiple linear regression, t test, F test, and determination coefficient. Research results show that live shopping, influencer marketing, and online review have a positive and significant effect on the purchase decision-making process. In addition, the three variables also have a significant effect simultaneously on the purchase decision-making process. Influencer marketing variable is the variable that has the most dominant influence compared to other variables. The value of the determination coefficient (R²) of 0.734 shows that 73.4% of the variation in the purchase decision-making process can be explained by live shopping, influencer marketing, and online review, while the remaining 26.6% is influenced by other factors outside the research model. The research results confirm that the synergy between live shopping, influencer marketing, and online review is able to increase the effectiveness of digital marketing and strengthen the purchase decision-making process for Generation Z consumers.
Pengaruh Content Marketing Tiktok dan Brand Awareness Terhadap Minat Beli Konsumen UMKM Pride Chicken di Kota Bandung Salamatur Robiah; Harry Nugraha
MAMEN: Jurnal Manajemen Vol. 5 No. 3 (2026): Juli 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i3.8761

Abstract

Penelitian ini bertujuan untuk mengukur Minat Beli Konsumen yang dipengaruhi oleh Content Marketing Tiktok dan Brand Awareness UMKM Pride Chicken di Kota Bandung, setelah mengetahui bahwa konten – konten viral yang dibuat oleh Pride Chicken tidak berbanding lurus terhadap peningkatan penjualan. Metode penelitian menggunakan pendekatan kuantitatif dengan sampel sebanyak 100 responden. Data diolah dengan menggunakan Method of Successive Interval (MSI) dan diuji dengan analisis regresi linear berganda melalui software SPSS for Windows versi 31. Hasil penelitian menunjukkan bahwa Brand Awareness dan Content Marketing Tiktok berpengaruh positif terhadap minat beli. Secara parsial, Brand Awareness merupakan variabel yang paling dominan dengan Standardized Coefficient Beta sebesar 0,620 sedangkan Content Marketing Tiktok sebesar 0,238. Kesimpulan penelitian ini menunjukkan bahwa penguatan identitas merek lebih efektif dalam mendorong minat beli dibandingkan sekedar kualitas konten. UMKM Pride Chicken disarankan untuk lebih fokus pada strategi peningkatan kesadaran merek.
Analisis Burnout terhadap Kinerja Karyawan Berdasarkan Systematic Literature Djaharani Djaneta; Jupita Mawardini; Andini Amalia Putri
MAMEN: Jurnal Manajemen Vol. 5 No. 3 (2026): Juli 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i3.8868

Abstract

Burnout refers to a state of prolonged physical, emotional, and psychological exhaustion that may adversely influence employees’ productivity and overall job performance. This study seeks to examine the factors contributing to burnout, explore its effects on employee performance, and identify effective strategies for its prevention through a Systematic Literature Review (SLR). The study was conducted following the PRISMA 2020 framework by reviewing relevant scholarly publications indexed in Scopus and other supporting academic sources that fulfilled the established inclusion criteria. The review findings reveal that burnout is associated with several factors, including excessive workload, inadequate organizational support, leadership practices, individual attributes, and conflicts between work and personal life. Furthermore, burnout contributes to decreased productivity, lower work motivation, reduced quality of performance, and weakened organizational commitment, while simultaneously increasing absenteeism and turnover intentions. Preventive efforts can be enhanced through stronger organizational support, the implementation of work–life balance initiatives, supportive leadership, and the development of personal resources such as emotional intelligence, resilience, and self-efficacy. The results provide useful insights for organizations in designing human resource management strategies aimed at improving employee well-being and organizational effectiveness.

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