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Angelia Putriana
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angel@literasisains.id
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jurnal.mamen@gmail.com
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Jl. Bunga Cempaka No. 51D. Medan. Indonesia
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INDONESIA
Jurnal Manajemen
Published by Yayasan Literasi Sains Indonesia
ISSN : 28100484     EISSN : 28098099     DOI : https://doi.org/10.55123/mamen
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
MAMEN adalah Jurnal Manajemen yang diterbitkan 4 (empat) kali dalam setahun, yaitu pada bulan Januari, April, Juli dan Oktober oleh Yayasan Literasi Sains Indonesia. Jurnal ini merupakan jurnal yang dapat akses secara terbuka bagi para Peneliti, Mahasiswa dan Dosen yang ingin mempublikasikan hasil penelitiannya pada bidang Manajemen. Jurnal MAMEN mempublikasikan artikel-artikel kajian empiris dan teoritis dalam bidang manajemen produksi dan operasional, keuangan, pemasaran, sumber daya manusia dan berbagai topik yang relevan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 284 Documents
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Determinansi Kepuasan Pasien Rawat Inap: Peran Dominan Kualitas Layanan Dokter dan Kompetensi Petugas Andrew Santosa; Ahdun Trigono; Dicky Yulius Pangkey; Agustiawan Imron
MAMEN: Jurnal Manajemen Vol. 5 No. 3 (2026): Juli 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i3.7760

Abstract

This study aimed to analyze the effect of service quality on inpatient satisfaction in a hospital setting. Service quality was assessed through several key dimensions, including fulfillment of patient needs, staff competence, physician service quality, and admission staff services. A quantitative observational analytic design was applied, and data were collected using structured questionnaires. Statistical analyses were performed using t-tests, chi-square tests, and linear regression to identify the most dominant influencing factor. The results demonstrated that all variables significantly affected patient satisfaction (p < 0.05). Physician services were identified as the most dominant factor in improving patient satisfaction (β = 0.379; p = 0.000). Fulfillment of patient needs, professional competence of staff, and efficient and friendly administrative services also played important roles in shaping positive perceptions of healthcare quality. The better the service quality provided, the higher the level of patient satisfaction during hospitalization. These findings emphasize the importance of continuous and comprehensive quality improvement to enhance patient trust and loyalty toward healthcare institutions.
Menentukan Segmentasi dan Target Konsumen bagi Pembeli Marketplace Fashion Online Menggunakan Metode K-Means Clustering dan Analisis Etnografi Reviani Erlinda; Heru Prabowo; Triesna Ratulina; Jerry Heikal
MAMEN: Jurnal Manajemen Vol. 5 No. 3 (2026): Juli 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i3.7893

Abstract

This study aims to determine consumer segmentation and targeting strategies for fashion buyers in online marketplaces using the K-Means Clustering method. In the rapidly evolving digital retail landscape, understanding heterogeneous consumer behaviour is essential for designing precise and effective marketing strategies. Using data from 204 respondents, the study incorporates demographic, psychographic, behavioural, and preference-based variables including fashion style orientation, purchasing behaviour, and platform usage to construct meaningful clusters. The analysis produced five distinct consumer segments: Functional Casual Buyers, Trend-Oriented Streetwear Males, Premium Classic Enthusiasts, Trendy Female Shoppers, and Mass-Market Casual–Sporty Consumers. Each segment was examined comprehensively to identify personas, core needs, pain points, and corresponding Online Value Propositions (OVPs). Furthermore, a Maintain–Stop–Start marketing mix strategy based on the 8P framework was developed to guide practical implementation for each cluster. The findings demonstrate that data-driven segmentation enhances targeting accuracy, personalization effectiveness, and strategic alignment in digital fashion commerce. Overall, this research highlights how K-Means Clustering serves as a robust analytical tool for improving competitive positioning and optimizing marketing strategies in increasingly fragmented online fashion markets.
Pengaruh Citra Merek, Kualitas Produk, dan Harga Terhadap Loyalitas Generasi Z Pengguna Eiger di Bojonegoro M.Fatkhur Roziq; Martha Laila Arisandra
MAMEN: Jurnal Manajemen Vol. 5 No. 3 (2026): Juli 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i3.8054

Abstract

This study aims to examine the influence of brand image, product quality, and price on the loyalty of Generation Z consumers using Eiger products in Bojonegoro. The research applies a quantitative approach using a survey method involving 100 respondents who have previously purchased and used Eiger products. Primary data were collected through questionnaires distributed to respondents and then analyzed using multiple linear regression analysis. The findings reveal that brand image, product quality, and price simultaneously have a positive and significant effect on consumer loyalty. Partially, product quality shows the most dominant influence on loyalty, followed by brand image and price. These results indicate that Generation Z consumers tend to prioritize product durability, design, functionality, and overall quality when deciding to repurchase Eiger products. In addition, a strong brand image and competitive pricing also contribute significantly to maintaining customer loyalty. Therefore, improving product quality, strengthening brand perception, and setting prices that match consumer expectations are considered important strategic steps for increasing long-term loyalty among Generation Z consumers in Bojonegoro.
Pengaruh Quiet Quitting Terhadap Kinerja Karyawan Generasi Z: Peran Mediasi Work Engagement di Kota Tasikmalaya Laila Cahyani; Sri Sudiarti
MAMEN: Jurnal Manajemen Vol. 5 No. 3 (2026): Juli 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i3.8079

Abstract

Quiet quitting the deliberate restriction of work effort to contractual minimums poses a growing threat to employee performance, particularly among Generation Z in MSMEs characterized by limited HR formalization and multi-tasking demands. This study investigates the effect of quiet quitting on job performance among Generation Z employees in micro, small, and medium enterprises (MSMEs) in Tasikmalaya City, West Java—a region with an open unemployment rate of 6.49% (BPS, 2024) that surpasses the national average, and whose MSME-dominated economy creates conditions where boundary-setting behavior is especially prevalent—with work engagement as a mediating variable. Using a quantitative-explanatory design, data were collected from 97 purposively sampled Gen Z MSME employees (minimum six months’ tenure, ensuring post-adaptation familiarity with organizational work culture) and analyzed via Partial Least Squares Structural Equation Modeling (PLS-SEM). All instruments adapted from English were subjected to back-translation procedures to ensure content validity. Results reveal that quiet quitting has no direct effect on job performance, yet exerts a significant positive effect on work engagement a counterintuitive finding explained through Conservation of Resources Theory. Work engagement, in turn, strongly predicts job performance and fully mediates the quiet quitting performance relationship. These findings challenge prevailing assumptions about quiet quitting as uniformly detrimental, suggesting that boundary-setting behavior may paradoxically sustain employee engagement in MSME settings. Organizations are advised to prioritize engagement-building interventions over punitive responses to quiet quitting.
Pengaruh Literasi Keuangan dan Gaya Hidup Konsumtif Terhadap Penggunaan Kredit Online Gen Z di Kabupaten Tasikmalaya Ai nurmala; Aldy Agustian
MAMEN: Jurnal Manajemen Vol. 5 No. 3 (2026): Juli 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i3.8204

Abstract

This study investigates the influence of financial literacy and consumptive lifestyle on online credit usage decisions among Generation Z in Tasikmalaya Regency. Employing a quantitative research design with descriptive and verificative approaches, data were gathered from 105 respondents selected through purposive sampling. The collected data were analyzed using multiple linear regression techniques with the assistance of IBM SPSS Statistics version 31. The findings indicate that financial literacy has a positive and statistically significant partial effect on online credit usage decisions (p = 0.004 < 0.05; t = 2.952). Similarly, consumptive lifestyle also has a positive and significant effect, as evidenced by a significance value of 0.000 and a t-statistic of 8.162. Simultaneously, both independent variables significantly influence online credit usage decisions (p = 0.002). Based on the coefficient of determination (R²) value of 0.600, it can be concluded that financial literacy and consumptive lifestyle collectively explain 60.0% of the variance in online credit usage decisions, while the remaining 40.0% is influenced by other variables outside the scope of this study.
Pengaruh Literasi Keuangan, Kepercayaan dan Keamanan Terhadap Transaksi Pengguna QRIS pada Generasi Z di Desa Sukamulih Tasikmalaya Miranda Maryam; Heidi Siddiqa
MAMEN: Jurnal Manajemen Vol. 5 No. 3 (2026): Juli 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i3.8205

Abstract

The advancement of digital technology has shifted the payment system toward cashless transactions, one of which is through the Quick Response Code Indonesian Standard (QRIS), with Generation Z representing the most potential user group. This study aims to determine the effect of digital financial literacy, trust, and security on QRIS usage among Generation Z in Sukamulih Village, Tasikmalaya. Using primary data gathered from questionnaires and observations, the research data was processed through multiple linear regression analysis using the SPSS application.The t-test results indicate that digital financial literacy has a positive and significant effect on QRIS usage (t = 6.056; sig. = 0.000). The security variable also shows a positive and significant influence (t = 6.717; sig. = 0.000). However, the trust variable surprisingly shows a negative and significant effect on the utilization of QRIS (t = -5.004 sig. = 0.000 ). Through the F-test, it is proven that digital financial literacy, trust, and security simultaneously have a significant effect on QRIS usage ( F = 48.201;sig. < 0.001). The coefficient of determination (R2) value of 0.515 indicates that 51.5% of the variation in QRIS usage is influenced by these three variables, while the remaining 48.5% is explained by other factors outside this study. These findings emphasize the importance of strengthening digital financial literacy and ensuring payment system security to optimize QRIS adoption among Generation Z.
Locus of attachment: peran identitas lokal terhadap work engagement dan turnover intention di wilayah kepulauan Putri Amalia; Putri Abdul Aziz; Ilda Italia Jabib; Rahmat Sabuhari; Muhammad Asril Arilaha
MAMEN: Jurnal Manajemen Vol. 5 No. 3 (2026): Juli 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i3.8235

Abstract

High employee turnover rates in island regions like Ternate have become a strategic issue that can trigger brain drain and hinder regional development. This study aims to empirically examine the influence of work engagement and local identity on employee turnover rates among professionals in Ternate. The study involved 185 respondents selected using a purposive sampling technique. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results showed that the model explained 55.5% of the variance in employee turnover rates (R² = 0.555). Partially, local identity had a significant effect on employee turnover rates (P = 0.000), while work engagement showed no significant effect (P = 0.127). The results indicate that sociocultural attachment and regional identity are more dominant factors in shaping employee loyalty than individual psychological factors alone. Therefore, organizations operating in island regions should emphasize local wisdom and regional identity as part of their employee retention strategies to reduce employee turnover intentions and strengthen workforce stability.
Analisis Inovasi Produk di Graha Macarina Jember Agil Febriana; Sukidin Sukidin; Irmadatus Sholekhah; Sela Rachmawati4
MAMEN: Jurnal Manajemen Vol. 5 No. 3 (2026): Juli 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i3.8256

Abstract

Studi ini bertujuan untuk menganalisis inovasi produk di UMKM Graha Macarina dalam mendukung keberlanjutan bisnis, metode penelitian menggunakan penelitian deskriptif kualitatif dengan pendekatan studi kasus. Data dikumpulkan melalui observasi, wawancara, dan dokumentasi yang melibatkan pemilik usaha, staf produksi, dan konsumen. Studi ini berfokus pada kualitas produk, varian produk, serta gaya dan desain produk. Hasil penelitian menunjukkan bahwa Graha Macarina mempertahankan kualitas produk melalui bahan baku berkualitas, proses produksi yang terstandarisasi, peningkatan kebersihan, dan penggunaan teknologi mesin spinner untuk menghasilkan produk yang renyah dan rendah minyak. Inovasi produk juga dilakukan melalui pengembangan berbagai rasa dan produk baru seperti shake Macarina dan camilan campuran yang disesuaikan dengan preferensi konsumen, terutama mahasiswa, sementara desain kemasan dibuat lebih praktis, menarik, dan informatif. Studi ini menunjukkan bahwa kemampuan untuk memanfaatkan sumber daya internal, menjaga konsistensi produk, dan beradaptasi dengan tren pasar berkontribusi pada keunggulan kompetitif dan keberlanjutan bisnis. Namun, perbaikan masih diperlukan dalam hal kebersihan pekerja, fasilitas produksi, dan legalitas usaha untuk lebih mengoptimalkan kualitas produk dan daya saing.
Digital Payment Paradox: Pengaruh Transaksi Non-Tunai Terhadap Pengelolaan Keuangan Mahasiswa Universitas Khairun Ternate Kholifatus Saniyah; Nitika Florasita Bungan; Eka Susika Batawi; Fitriyani Abdurahman
MAMEN: Jurnal Manajemen Vol. 5 No. 3 (2026): Juli 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i3.8275

Abstract

The rapid advancement of financial technology has altered college students' consumption patterns through the massive adoption of cashless transactions. However, this convenience often presents a paradox that deteriorates personal financial behavior control due to the reduction of the psychological sensation when spending money (low pain of payment). This study aims to analyze the influence of cashless transaction usage on the financial management of students at Universitas Khairun Ternate. An associative quantitative approach was employed using a survey method with structured questionnaires. Data were analyzed using the Simple Linear Regression technique after meeting the required classic assumption tests (normality and heteroscedasticity tests). The research findings reveal that cashless transactions have a significant negative effect on student financial management  thitung = -2.446; Sig = 0.016 < 0.05. The R Square value of 5.8% indicates that although the effect is significant, the majority of the variation in  tudents' financial management is driven by other factors outside this research model. These results confirm the existence of a digital payment paradox, wherein financial digitalization inadvertently diminishes the quality of students' financial governance due to the loss of physical budgetary control.
Pengaruh Promosi dan Harga di media Sosial Media Tiktok Terhadap Keputusan Pembelian Azis Rahman Hadi; Nurherawati
MAMEN: Jurnal Manajemen Vol. 5 No. 3 (2026): Juli 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i3.8292

Abstract

This study aims to analyze the influence of TikTok social media promotion and price on purchasing decisions of Kahf products among consumers in Tasikmalaya Regency. The rapid development of digital technology has changed marketing strategies, especially through social media platforms such as TikTok, which are considered effective in attracting consumer attention through creative and interactive content. In addition to promotional factors, price is also an important consideration in influencing consumer purchasing decisions. This research uses a quantitative approach with an associative research method. The population in this study consists of consumers who have purchased Kahf products online and actively use TikTok social media. Data collection was carried out through questionnaires distributed online. The collected data were analyzed using multiple linear regression analysis with the assistance of IBM SPSS Statistics version 31. The results of this study are expected to show that TikTok social media promotion and price have a positive and significant effect on purchasing decisions, both partially and simultaneously. This study is also expected to provide insights for companies in designing effective digital marketing strategies and determining appropriate pricing policies to increase consumer purchasing decisions toward Kahf products.

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