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INDONESIA
Jurnal Ilmu Komunikasi
Published by Yayasan Pendidikan Penelitian Pengabdian Algero
ISSN : 28283589     EISSN : 28283449     DOI : https://doi.org/10.54259/mukasi
Core Subject : Education,
Languange, Linguistic, Communication & Media
MUKASI (Jurnal Ilmu Komunikasi) adalah jurnal ilmu komunikasi nasional peer-review yang diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero yang terbit empat kali dalam setahun yaitu Februari, Mei, Agustus dan November. Jurnal ini merupakan jurnal dengan terbitan open access yang langsung pada kontennya berdasarkan prinsip bahwa membuat penelitian tersedia secara bebas untuk umum guna mendukung pertukaran pengetahuan global yang lebih besar. Tujuan jurnal MUKASI adalah untuk memberi tempat bagi akademisi dan praktisi untuk menerbitkan artikel penelitian, ulasan artikel, dan ulasan buku yang asli. Pada artikel di Jurnal MUKASI berisi tentang hasil penelitian dalam bidang Ilmu Komunikasi, Jurnalistik, Public Relations, Marketing Public Relations, Isu-isu terkait Media dan penelitian bidang ilmu komunikasi yang relevan.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 225 Documents
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Manajemen Produksi Channel Youtube LDII TV dalam Penguatan Dakwah Digital Sri Wulandari; Fakhrur Rozi
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4354

Abstract

LDII TV is a Youtube Channel managed by the Indonesian Islamic Propagation Institute (LDII). In the increasingly advanced development of technology, preaching is carried out digitally through a digital platform, namely Youtube. This study aims to understand the media production management used by LDII TV, explain the programs, obstacles, and opportunities and hopes in LDII TV's digital preaching. This study uses a qualitative approach with a case study research method. The method in this study was collected through interviews with LDII TV policy makers and LDII congregations, as well as observations on the LDII TV Youtube Channel account. Additional data was obtained from books, documents, journal articles, and other sources. The results of this study indicate that LDII TV's production management uses the POAC theory (Planning, Organizing, Actuating, and Controlling) proposed by George R. Terry. In addition, this study also found obstacles and solutions in every production process that runs such as technical errors and lack of Human Resources (HR), as well as opportunities and hopes in improving content and HR for the existence of LDII TV in strengthening digital preaching.
Strategi Pemanfaatan Media Instagram sebagai Media Promosi Kuliner pada Akun @Kepdan_Kopi Khairunnisa Ritonga; Abdul Rasyid
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4355

Abstract

This study aims to examine the strategy of utilizing Instagram media as a culinary promotion medium on the @Kepdan_Kopi account. The background of this study is based on the rapid development of social media as a digital marketing tool, especially Instagram which has great potential in expanding the reach of culinary product promotion. This study aims to understand how the @Kepdan_Kopi account uses Instagram to increase its appeal and interaction with consumers. The method used is descriptive qualitative with data collection techniques through observation of @Kepdan_Kopi Instagram content, interviews with account managers, and documentation of promotional activities. Data analysis was carried out inductively by examining content patterns, communication strategies, and audience responses to describe in detail the promotional practices carried out. The results of the study show that the @Kepdan_Kopi account utilizes Instagram features such as stories, reels, and feeds creatively to build brand awareness and engagement. The strategies implemented include presenting attractive visuals, using persuasive captions, and actively interacting with followers to increase customer loyalty. This approach is effective in attracting attention and strengthening the image of the culinary product being promoted. In conclusion, Instagram is a strategic promotional media for culinary businesses such as @Kepdan_Kopi by utilizing digital features optimally. This study provides important insights for culinary business actors in developing adaptive and innovative digital marketing strategies.
Relasi Parasosial sebagai Strategi Komunikasi Pemasaran dalam Live Commerce TikTok di Indonesia Zahrotul Munawwaroh; Reza Mehdi Fauzi; Mohammad Syarrafah
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4363

Abstract

TikTok Live phenomenon in Indonesia has created a new form of interaction between sellers and audiences through hosts who blend entertainment and real-time product promotion. This study examines the marketing communication strategies employed by “Mas Farhan Batik,” a prominent TikTok Live host known for selling batik products while cultivating strong emotional bonds with his viewers. Using a qualitative case study approach and content analysis, this research investigates how parasocial elements are constructed and strategically leveraged to foster consumer engagement and trust in a live commerce context. Findings reveal that personalized, narrative-driven, and consistent communication enhances psychological proximity between host and audience. Specifically, elements such as the illusion of intimacy, emotional involvement, pseudo-interaction, and perceived authenticity act as key mechanisms for building a sense of belonging and driving impulse buying behavior. The study also highlights the role of everyday influencers in replacing celebrity endorsements, offering a more authentic and affective communication channel that resonates deeply with target consumers. These insights contribute to the theoretical development of parasocial interaction in interactive digital marketing and suggest that emotionally resonant communication strategies can significantly enhance brand loyalty and sales conversion in the emerging ecosystem of Indonesian live commerce.
Pengaruh Komunikasi Organisasi Pimpinan terhadap Kinerja Karyawan pada Mutia Catering Medan Muhammad Farhan Fathurrahman; Erwan Efendi
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4364

Abstract

This study aims to examine the influence of managerial organizational communication on employee performance at Mutia Catering Medan. Organizational communication is one of the key factors in improving employee work effectiveness, particularly through vertical and horizontal communication between leaders and subordinates. Communication plays a crucial role in the operation of an organization and ensures that organizational tasks run smoothly. This research employs a quantitative approach with a descriptive research design. Data collection was conducted by distributing questionnaires to 10 employees selected through purposive sampling. The research instruments were tested for validity using the t-test at a 5% significance level, and all items related to the variables of managerial organizational communication (X) and employee performance (Y) were found to be valid. The results of this study show that managerial organizational communication—encompassing openness, empathy, support, a positive attitude, and equality—has a positive relationship with good employee performance. This study indicates that effective communication from leadership plays an important role in fostering a productive and collaborative work environment at Mutia Catering Medan.
Resepsi Video ‘Manisan Belimbing Wuluh Disulap Jadi Kurma' di YouTube 'Dish is Gan' Samuel Hady Gandojo; Rudy Harjanto; Yunita Sari
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4365

Abstract

Culinary content using local ingredients has gained popularity on digital platforms, reshaping how audiences respond to culinary innovations using local ingredients. This study aims to share how viewers perceive the cooking video "Manisan Belimbing Wuluh Disulap Jadi Kurma" on the YouTube channel 'Dish is Gan'. Using a qualitative approach with a constructivist paradigm, this study focuses on audiences regarding their social meanings through interactions on digital media, especially YouTube. Analysis of the reception approach with Stuart Hall's coding/decoding theory is used to explore the meanings that shape viewers and their interactions with the content. The method used is an analysis of comments, likes, shares, and video views over a year. The results show that most viewers accept culinary innovations based on starfruit, displaying a dominant position in their reception. Attractive visuals and creative narratives strengthen audience engagement, reflected in increased performance and customer loyalty. However, some viewers are in an oppositional position, especially those unfamiliar with local ingredients. In conclusion, this video successfully builds audience engagement and promotes local culture through digital media, providing insights for content creators to utilize local ingredients to increase audience engagement.
Peran Jurnalistik dan Kehumasan Digital Akun Youtube Agak Laen dalam Meningkatkan Antusiasme Penonton Wandra Adhira; Muhammad Yoserizal Saragih
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4367

Abstract

This article explores the role of digital journalism through public relations strategies in increasing audience enthusiasm for the film Agak Laen via the Agak Laen Official YouTube channel. The urgency of this study lies in the importance of understanding how digital communication and public relations approaches can shape emotional engagement, expand promotional reach, and build audience communities in the era of social media. This research employs a qualitative method using a case study approach. Data were collected through in-depth interviews with eight informants, participatory observation, and digital content documentation. The findings reveal that promotional content such as behind-the-scenes footage, podcasts, use of local dialects, and actor involvement foster emotional closeness and audience participation. The discussion is grounded in the Diffusion of Innovations theory and Viral Marketing, showing that authentic and emotional digital strategies accelerate film adoption and trigger viral effects through social interaction. The YouTube channel serves not only as a promotional medium but also as a participatory communication agent that shapes positive perceptions and loyalty toward the film. In conclusion, the synergy of local narratives, consistent content, and digital interactivity forms a new, effective promotional model in Indonesia's digital film industry, serving as a strategic reference for contemporary film communication management.
Memetakan Lanskap Akademik tentang Fake News di Indonesia: Kajian Bibliometrik Mohammad Syarrafah; Iswanda F. Satibi; Nambi Sembilu; Iqbal Ramadhani Mukhlis
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4376

Abstract

This bibliometric study aims to chart trends, thematic foci, and collaboration networks of fake-news research in Indonesia, to uncover methodological and regulatory gaps hindering hoax mitigation, and to formulate evidence-based policy agendas. Data were harvested from Lens.org on 9 May 2025 using the query “fake news” AND “Indonesia”. The initial 846 records were screened for document type and duplicates, yielding 753 publications. Performance indicators (h-index, citations, open-access status) and science-mapping techniques (co-word, co-authorship, temporal overlays) were applied via Lens.org analytic tools. Findings reveal three publication waves—a formative period (2008-2014), an electoral surge (2015-2019), and a pandemic spike (2020-2024). The corpus reports an h-index of 42, roughly 7 500 citations, and 71 % open-access availability. Political misinformation and health-related disinformation dominate the discourse, while methodological evolution from bag-of-words classifiers to transformer architectures is still constrained by small, single-modal datasets, limiting cross-domain accuracy. Collaboration networks are led by Universitas Indonesia, Universitas Gadjah Mada, and BINUS University, with international co-authorship accounting for only 14 % of outputs. Persistently low digital literacy and overly broad anti-hoax regulations generate a journalistic chilling effect. Strategic recommendations include creating a CC-BY multimodal national corpus of at least 100 000 annotated items, deploying real-time AI moderation through the KominfoAId initiative, implementing sustained train-the-trainer literacy programmes for teachers, enacting a rights-based Digital Rights Bill, and conducting annual longitudinal surveys across 34 provinces to track the societal impact of hoaxes.
Moderasi Beragama dalam Komunikasi Lintas Kultural di Pancur Batu Hijrah Hayani; Nursapia Harahap
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4395

Abstract

This study explores the practice of religious moderation within the dynamics of intercultural communication in Pancur Batu District, Deli Serdang Regency, North Sumatra a region known for its ethnic, religious, and cultural diversity. Employing a qualitative ethnographic approach, the research highlights how intercultural communication becomes a crucial instrument in sustaining social harmony amidst pluralism. The findings reveal that values of religious moderation such as respect for diversity, non violence, and recognition of local cultural wisdom are embedded through various socializing agents, including religious leaders, educational institutions, family structures, and traditional customs. Invisible cultural elements, such as empathy, tolerance, and mutual respect, serve as the foundation for daily social interactions. The study also underscores the vital role of the Interfaith Harmony Forum (FKUB) in facilitating dialogue and promoting peaceful coexistence among religious communities. Additionally, the strategic use of social media has expanded the dissemination of messages advocating tolerance and unity. These collaborative efforts contribute to a social environment where differences are not merely tolerated but embraced as a source of collective strength. In conclusion, the experience of Pancur Batu offers a valuable model for managing religious and cultural diversity, which can be adapted by other multiethnic and multireligious communities across Indonesia.
Strategi Komunikasi Digital Virtual Assistant Course dalam Meningkatkan Kesiapan Kerja di Era Digital Chandra, Cholen Lathining Sekar; Hudi Santoso
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4536

Abstract

The rise of remote work in the digital era has positioned Virtual Assistant (VA) roles as attractive alternatives for individuals seeking global employment opportunities without the need to migrate. This study explores how digital communication strategies used in VA training courses influence participants' job readiness. The research applies McQuail’s five media functions: Information, Correlation, Continuity, Entertainment, and Mobilization as the framework for analyzing communication strategy. Job readiness is examined through the Employability Theory, focusing on three dimensions: Career Identity, Personal Adaptability, and Social and Human Capital. A quantitative descriptive method was employed by distributing online questionnaires to participants of a Virtual Assistant course. The findings show that media-based communication strategies contribute significantly to learners' readiness to work in digital environments. These strategies enhance engagement, improve message clarity, and increase the relevance of learning materials. The results suggest that well-structured digital communication within VA courses plays an important role in building participants’ employability and global competitiveness. This study provides practical insights for online training providers to strengthen communication practices that support workforce development in a technology-driven world.
Mindfulness pada Komunikasi Antarbudaya: Komunikasi Komunitas Virtual pada Akun Instagram @merawatpapua dalam Merespons Stereotip Fauzana, Rusyda
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4552

Abstract

Intercultural communication on social media opens up opportunities to understand other cultural groups. Currently, communications of virtual community in digital public spaces are widely carried out for various purposes, one of which is to explore information and build relationships. Sometimes stereotypes arise in relationships and disrupt the communication process. The purpose of this study is to explore how the mindfulness on intercultural communication of a virtual community responds to stereotypes about Papuans in the uploads of the @merawatpapua account. This study uses a qualitative approach using virtual ethnography methods. Data collection was carried out by engaging in active discussions and observations on the @merawatpapua account. Data analysis used the Mindfulness concept initiated by Ellen Langer. The results of the study show that the virtual community in the @merawatpapua account has the characteristics of mindfulness in responding to stereotypes about Papua. The stages carried out are by creating new categories of information, being open to new information, and being aware of the many differences in perspective

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