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Romindo
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INDONESIA
Jurnal Ilmu Komunikasi
Published by Yayasan Pendidikan Penelitian Pengabdian Algero
ISSN : 28283589     EISSN : 28283449     DOI : https://doi.org/10.54259/mukasi
Core Subject : Education,
Languange, Linguistic, Communication & Media
MUKASI (Jurnal Ilmu Komunikasi) adalah jurnal ilmu komunikasi nasional peer-review yang diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero yang terbit empat kali dalam setahun yaitu Februari, Mei, Agustus dan November. Jurnal ini merupakan jurnal dengan terbitan open access yang langsung pada kontennya berdasarkan prinsip bahwa membuat penelitian tersedia secara bebas untuk umum guna mendukung pertukaran pengetahuan global yang lebih besar. Tujuan jurnal MUKASI adalah untuk memberi tempat bagi akademisi dan praktisi untuk menerbitkan artikel penelitian, ulasan artikel, dan ulasan buku yang asli. Pada artikel di Jurnal MUKASI berisi tentang hasil penelitian dalam bidang Ilmu Komunikasi, Jurnalistik, Public Relations, Marketing Public Relations, Isu-isu terkait Media dan penelitian bidang ilmu komunikasi yang relevan.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 225 Documents
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Gerakan Perlawanan Body Shaming melalui Musik Video Lagu Berhak Bahagia Silvina Wahyu Febriyani; Zahrotus Sa'idah
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 1 (2024): Februari 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i1.2434

Abstract

This research was motivated by the many acts of body shaming that attack women. The emergence of society's views regarding ideal body image encourages people, whether consciously or not, to compare themselves with other people. Women's space for movement becomes narrow due to patriarchy which regulates men in a dominant position while women are in a subordinate position. This is why women experience body shaming more often than men. The impacts range from a person's lack of self-confidence to mental disorders. Basically everyone can be a target for body shaming, such as Aurel Hermansyah. Aurel Hermansyah experienced body shaming through social media comments when she was pregnant with her first child because she was considered to have changed her body shape. The negative comments given to Aurel Hermansyah made Atta Hlilintar release a song entitled Berhak Bahagia. Therefore, this research aims to determine the form of resistance of the anti-body shaming movement in the song Berhak Bahagia. Using qualitative methods with a critical approach. The data collection techniques used were observation, literature study and documentation.
Model Komunikasi Humas dalam Literasi Media Sosial : (Studi Kasus Direktorat Pendidikan Profesi Guru) Shintia Ira Claudia; Sa'diyah El Adawiyah
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 1 (2024): Februari 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i1.2437

Abstract

The development of technology and social media affects the way we interact and access information. Social media, such as Facebook and Twitter, enable the global exchange of information. The phenomenon of virality accelerates the spread of content, creating new dynamics in delivering messages and influencing public opinion. Digital literacy is the key to dealing with the increasingly advanced technological era, especially through social media. This research aims to observe the communication model of the @ppgkemendikbud Instagram account in providing social literacy about Teacher Professional Education (PPG). This research method is descriptive qualitative with data collection through observation and literature study. The results showed that the Ministry of Education's PPG Instagram account with 1,086 uploads and 462 thousand followers plays a role in providing social literacy about PPG. The success of this account lies in its openness without locking, direct message feature that increases interactivity, and regularly uploading the latest information about PPG, national day commemoration, and education seminars. The PR communication model used involves a two-way approach, covering various PPG highlights, so that it is not only a source of information, but also a place to build a community.
Kampanye Public Relations dalam Mensosialisasikan Penyalahgunaan Narkoba : Siswa SMK Bina Husada Mandiri Bekasi Bintang Nurijadi; Novida Irawan; Yeni Yustianingsih
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 1 (2024): Februari 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i1.2473

Abstract

Public Relations campaign is a means of activity carried out by the Indonesian government as an information event for the community. Forza Anti Napza Youth Forum (FORZA) Indonesia is one of the organizations that conducts campaign activities aimed at providing information and knowledge to high school students about the dangers of drug abuse. The purpose of the research is to find out the Public Relations campaign carried out in socializing drug abuse among students of SMK Bina Husada Mandiri Bekasi City. The research method is a qualitative approach. The collection technique is primary data in the form of interviews and secondary data in the form of documentation. The results of the study showed that: (1) Offline media in the form of exposure in the form of slides inserted with videos or short animated films and online media in the form of Instagram and YouTube official Forza. (2) Obstacles in conducting campaigns are lack of preparation and external obstacles in the form of threatening SMS or mugging on the toll road. (3) Forza conducts campaigns with two communication strategies, namely face-to-face communication in the form of direct programs to schools, and universities, and collaboration with communities and online communication such as in this pandemic era Forza maximizes webinars.
Pola Komunikasi Organisasi Alumni Syubanul Wathon (Aswa) Balapan dalam Meningkatkan Ukhuwah Islamiyah Amelia, Amelia; Chikmatul Masruroh; Firdausin Nurul Milati; Anaz Azhimi Qalban
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 2 (2024): Mei 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i2.2486

Abstract

Organizational communication patterns in the Aswa Balapan organization are related to the implementation of improving the intertwined ukhuwah islamiyah. This communication pattern is intended to understand that every organization must have its own communication pattern for the continuity of its members. So it is necessary to have the right communication pattern in Aswa Balapan. This study intends to examine the extent to which the communication patterns of the Aswa Balapan organization as an effort to increase the sense of ukhuwah islamiyah among members based on the analysis of the interactive model of the Miles and Huberman theory with descriptive qualitative methods and data collection techniques in the form of interviews, observation and documentation. The results of the study, namely, communication patterns in the Balapan Syubanul Wathon Alumni (Aswa) organization are supported by various types of communication patterns ranging from chain, circle, wheel, and total channel patterns. The existence of symbolic interaction and the right communication flow in Aswa Balapan through various activities, such as makrab, open together, competition workshop, Aswa Balapan bersholawat. Symbolic interaction also plays an important role in building ukhuwah islamiyah bonds among Aswa Balapan members.
Optimalisasi Motivasi Menghafal Al-Qur'an melalui Strategi Dakwah di Akun Instagram @ruangnderes Dovianti Ainurohmah; Rifqi Ishar Yasser; Alfi Maulani; Anas Azhimi Qalban
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 2 (2024): Mei 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i2.2487

Abstract

In the digital era and advances in social media, research on how to utilize the Instagram platform to increase motivation in memorizing the Al-Qur'an is still limited. The research was conducted with the aim of investigating the da'wah strategies used by the Instagram account @ruangnderes and how these strategies help increase individual motivation in memorizing the Al-Qur'an. Using a qualitative approach with content analysis, this research observed posts, captions and follower interactions. The research results show that @ruangnderes succeeded in increasing motivation by selecting relevant content, conveying messages creatively, and actively interacting with his followers. This strategy makes a positive contribution to the individual's enthusiasm and desire to achieve the goal of memorizing the Qur'an in the current digital era. Thus, this research contributes indirectly to providing valuable insights into how social media can be utilized effectively in religious contexts. Utilizing social media such as Instagram as a da'wah platform has opened up new opportunities in spreading religious messages and motivating individuals to study the teachings of the Koran more deeply. The success of the @ruangnderes account in increasing motivation to memorize the Qur'an through social media shows the great potential that digital technology has in supporting the development of spirituality and religious activities.
Komodifikasi Konten Media Penyiaran: Relasi Politik pada Program Media MNCTV (Lintas iNews) Iffa Auliya; Inki Azir; Intan Tri Utami; Muhammad Thoriq Aziz; Pia Khoirotun Nisa
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 2 (2024): Mei 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i2.2573

Abstract

Media is a public means that functions to fulfill society's need for information and is a pillar of democracy. However, in the industrial structure, media is no longer seen based on its use value. but focuses on the exchange rate in obtaining economic benefits. The media and press, as the 4th pillar of democracy and a tool of social control, continue to have their independence stripped away by economic and political interests. The aim of this research is to determine the power relations and dynamics of media content in the study of the political economy of media on MNCTV in the cross i-news program. The research method uses a qualitative descriptive research type using an approach to political economy studies. Primary data collection techniques through literature study regarding MNCTV data on cross-i-News programs, and secondary data through observation and literature on MNCTV. The results of this research can be concluded that MNCTV as a media corporation cannot avoid intervention by the interests of capital and power owners. Political Economy and Power Relations are two things that a media corporation like MNCTV must continue to play correctly in order to continue to win the competition between media.
Perspektif Masyarakat terhadap Janji Pasangan Presiden Prabowo-Gibran dalam Pemberitaan di Tempo.Co dalam Sosial Media X Elpira Pebrian; Peby Yanti; Daffa Isfalana; Raditya Cahya Rafif; Pia Khoirotun Nisa
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 2 (2024): Mei 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i2.2585

Abstract

The aim of this research is to find out the public's perspective on the promises of the Prabowo-Gibran presidential couple in the news on Tempo.co on social media X. The researcher will discuss the public's response or perspective on a social media platform regarding the vision and mission of the presidential candidate candidate uploaded via the platform. This research also uses qualitative research with an approach through observation, interviews and literature study. Apart from observation, researchers also use the interview method which is the process of collecting data or information through face-to-face meetings between the questioner and the person being asked or answering. Apart from that, the researcher also used the library study method. With this method the researcher has observed, collected and recorded all data taken from comments on Tempo.Co posts, apart from that the researcher has also taken data obtained from answers by netizens when interviewed one by one. The reason why people are doubtful about the promises made by the Prabowo-Gibran presidential pair is because according to the public, these promises are still very difficult to realize with a relatively short term of office.
Respons terhadap Komunitas AnieSpace sebagai Bentuk Ruang Publik Baru Cesta Izzati Ukarana; Muhamad Suharbillah; Al Fuji Istiqomah; Pia Khoirotun Nisa
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 2 (2024): Mei 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i2.2620

Abstract

In the era of digital transformation, the concept of public space has experienced a significant shift. Traditional public spaces such as parks and squares are no longer the only platform for social interaction. Twitter or what has now changed its name to X is a new public space, which shows the characteristics of what Habermas said is a space that supports and allows political criticism to be discussed. AnieSpace is a community on the X platform which has emerged as a new public space in the digital realm. The aim of this research is to analyze the AnieSpace community as a new public space and determine the response to the AnieSpace community as a new form of public space. Researchers used qualitative literature study methods and also interview methods. The results of the research show that the AnieSpace community is an example of a public space that meets the criteria. The response to the new public space AnieSpace was very positive, which was marked by the increase in the electability of candidate pair 01. Communication via AnieSpace was greeted with enthusiasm by the public, as evidenced by the high number of listeners in the initial discussion.
Diferensiasi Public Speaking Online di Era Digitalisasi Pasca Pandemi Covid -19: Studi Kasus Mengenai Diferensiasi Public Speaking Online Di Era Digitalisasi Pasca Pandemi Covid-19 pada Kalangan Dosen di Kota Bandung Rizki Surya Tawaqal; Maudy Rizkiana Poedjadi; Amy Elva Silviany
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 3 (2024): Agustus 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i3.2730

Abstract

The digitalization era post-Covid-19 pandemic has brought significant changes in various aspects of life, including Public Speaking techniques. This study aims to explore the differences in Public Speaking techniques before and after the pandemic and how adaptation to digital platforms affects communication effectiveness. Before the pandemic, Public Speaking was often conducted face-to-face, focusing on body language, eye contact, and voice intonation to capture the audience's attention. However, the pandemic forced many Public Speaking activities to shift to digital platforms. This shift requires speakers to master technology, understand the dynamics of virtual interaction, and adapt their presentation techniques to remain interactive. This study uses qualitative methods by collecting data through in-depth interviews with Public Speaking practitioners and related literature analysis. The findings show that successful speakers in this digital era are those who can effectively utilize technology, use attractive visual aids, and develop adaptive communication skills. Additionally, factors such as time management, maintaining audience engagement through interactive features, and understanding digital communication ethics are key to success. The conclusion of this study emphasizes the importance of continuous training and adaptation for public speakers to remain relevant and effective in the digitalization era. Furthermore, there is a need for developing curricula and training programs that support the mastery of new techniques in Public Speaking. Thus, this change not only presents challenges but also opportunities to enhance the overall quality of public communication
Etika Periklanan dan Perlindungan Anak dalam Iklan Mie Sedaap Papa Hidup Lagi Burhanudin Al-Ghoni; Muhammad Shaba Shabira; Fajar Junaedi
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 3 (2024): Agustus 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i3.2732

Abstract

In Indonesia's advertising context, upholding ethics is a crucial aspect for practitioners. The Indonesian Advertising Council recognizes the importance of ethics in creating advertisements that are not only creative but also ethical. As a strategic instrument in marketing communication, advertising must prioritize ethics when conveying messages to the public. Creating ethical ads requires specific methods to conform to established standards. This article evaluates ethical violations in the 'Papa Hidup Lagi' edition of Mie Sedaap's advertisement. This study will examine scenes that allegedly violate the advertising code of ethics in detail. This study uses a qualitative approach with content analysis techniques and data validity is strengthened with supporting related reference sources. Based on the research results, it was found that the 'Papa Hidup Lagi' edition of Mie Sedaap's advertisement violated Indonesian Advertising Ethics, especially Chapter. III A, article 3.1, sub-article 3.1.2 deals with depicting children in situations that are misleading or inappropriate to be shown. In addition, this advertisement violates the Chapter. III A, point 1.27 states that the benefits of a product must be conveyed honestly, correctly, and responsibly, and not add other benefits beyond the product's capabilities.

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