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INDONESIA
Jurnal Ilmu Komunikasi
Published by Yayasan Pendidikan Penelitian Pengabdian Algero
ISSN : 28283589     EISSN : 28283449     DOI : https://doi.org/10.54259/mukasi
Core Subject : Education,
Languange, Linguistic, Communication & Media
MUKASI (Jurnal Ilmu Komunikasi) adalah jurnal ilmu komunikasi nasional peer-review yang diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero yang terbit empat kali dalam setahun yaitu Februari, Mei, Agustus dan November. Jurnal ini merupakan jurnal dengan terbitan open access yang langsung pada kontennya berdasarkan prinsip bahwa membuat penelitian tersedia secara bebas untuk umum guna mendukung pertukaran pengetahuan global yang lebih besar. Tujuan jurnal MUKASI adalah untuk memberi tempat bagi akademisi dan praktisi untuk menerbitkan artikel penelitian, ulasan artikel, dan ulasan buku yang asli. Pada artikel di Jurnal MUKASI berisi tentang hasil penelitian dalam bidang Ilmu Komunikasi, Jurnalistik, Public Relations, Marketing Public Relations, Isu-isu terkait Media dan penelitian bidang ilmu komunikasi yang relevan.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 225 Documents
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Food Vlogger vs. e-WoM: Preferensi Kepercayaan Konsumen dalam Memilih Tempat Makan di Pekanbaru Johan Faladhin
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 3 (2024): Agustus 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i3.2928

Abstract

This study examines consumer trust preferences in Pekanbaru when choosing dining places, comparing the influence of reviews from food vloggers and electronic Word of Mouth (e-WoM). The study employs Consumer Behavior Theory as the theoretical framework and a descriptive qualitative approach to analyze data obtained from interviews with 20 informants. The results show that consumer trust preferences are influenced by a combination of both sources of information. Most consumers use food vlogger reviews to get an initial impression and then verify this information by reading e-WoM from other consumers. This research has implications for culinary MSMEs in Pekanbaru to utilize food vlogger reviews and e-WoM as effective marketing strategies. Transparency, honesty, and consistency in reviews are key factors in building consumer trust. Social interactions on social media significantly influence consumer purchasing decisions, especially in the culinary MSME sector. Therefore, MSMEs need to leverage these interactions to build and maintain consumer trust through word of mouth.
Difusi Inovasi dalam Film “Toilet” Fransiska , Fransiska
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 3 (2024): Agustus 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i3.3002

Abstract

Sanitation is a polemic faced by developing countries. There are various reasons why sanitation is still underdeveloped in some areas such as poverty, culture, customs and others. Inability to sanitation can unknowingly result in losses for the community, losses experienced such as the emergence of diseases such as skin diseases, dirty environments and well water pollution. The purpose of this study is to illustrate that it is not easy to adopt a habit in society that is translated into an Indian film entitled "Toilet". The method used in this study is qualitative descriptive. The data collection technique uses observation by watching toilet films and determining the seconds that describe the spread of innovation absorption. The results of the study in this film illustrate that the absorption or adoption of a habit has a fairly difficult process. Where a country or region has norms that apply such as a culture that has been passed down from generation to generation, so if there is something new, it is not necessarily easily accepted by the surrounding environment. As depicted in the toilet film which explains that toilets, especially for defecating, are prohibited from being installed in the house, because ancestral teachings explain that dirty things should not be in the house, so that the activity is carried out in open fields or in fields.
Penggunaan Media Sosial X pada Akun @Txtdrberseragam untuk Mengetahui Tingkat Kepercayaan Masyarakat Yogyakarta terhadap Kepolisian RI Razan Arvin Pradipa Wahyu; Angga Intueri Mahendra
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 3 (2024): Agustus 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i3.3005

Abstract

The formulation in this study is how to use social media x on @txtdrberseragam accounts to find out the level of trust of the people of Yogyakarta towards the Indonesian Police. The purpose of this study is to find out the level of trust of the people of Yogyakarta in the Indonesian Police through the use of social media X @txtdrberseragam accounts. The research method used in this study is descriptive quantitative statistics. The data collection technique in this study was by distributing a questionnaire of 100 respondents taken from @txtdrberseragam account followers. The results of the study showed the categorization of the scale of Yogyakarta people's trust in the police regarding exposure to social media X content from @txtdrberseragam accounts, namely, 12% (12 people) were in the high category, then 71% (71 people) were in the medium category, and 17% (17 people) were in the low category. It can be stated that the level of trust of the people of Yogyakarta in the police about the exposure of social media content X from @txtdrberseragam accounts is in the medium category of 71%. Thus, that the use of social media X can be used to find out the level of trust of the people of Yogyakarta in the Indonesian Police. Then based on the results of the analysis, it was found that the trust of the people of Yogyakarta in the Indonesian Police increased from 2023-2024.
Strategi Komunikasi Persuasif Guru dalam Meningkatkan Motivasi Belajar Siswa : (Studi Kasus SD Islam Sinar Cendekia BSD) Riza Gusti Rahayu
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 3 (2024): Agustus 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i3.3047

Abstract

Student motivation is the key to the success of an educational process, with fluctuations in motivation, whether increasing or decreasing, often being an internal factor of the student. However, teachers play a crucial role in supporting and enhancing student motivation. In efforts to increase student motivation, teachers employ persuasive communication to alter the understanding of students experiencing challenges in learning motivation. This study examines the persuasive communication strategies used by teachers at SD Islam Sinar Cendekia BSD to enhance student learning motivation. Using a descriptive qualitative approach and a case study method, data were collected through observations and interviews with teachers. The findings of the study indicate that before implementing persuasive communication, teachers are guided to understand the students' character so that the persuasive message aligns with the students' emotional conditions, which undoubtedly facilitates the teachers in providing examples or analogies to support the persuasive message. Additionally, teachers also align student character with the design and implementation of learning, the outcomes of which reflect the teachers' credibility in applying persuasive communication strategies
Strategi Komunikasi Pemasaran Terpadu melalui Media Sosial Instagram "Nona Judes" Bintang Nurijadi; Novida Irawan; Fransiska, Fransiska; Ambarwati, Ambarwati
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 3 (2024): Agustus 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i3.3076

Abstract

The development of technology and communication has experienced quite amazing developments and made it easier for someone to promote products for sale, especially food and beverage products. Promotion is very important in marketing a product offline or online. Before online, offline influenced selling a product to the communicant, face to face, being able to see the expression on the communicant's face directly, as technology develops now, online sales increasingly influence sales because the sophistication of current technology greatly influences marketing developments. This research aims to determine the Integrated Marketing Communication Strategy via Instagram Social Media "Miss Judes". The theory used in this research is Integrated Marketing Communication. The method used in this research is descriptive qualitative. The data collection technique is conducting in-depth interviews, where the interview is intended to obtain data and information that is reliable and can be accounted for. So the researcher conducted interviews with key informants and informants. Data analysis techniques are collected, analyzed, and interpreted to obtain an overview of the observed variables, through data reduction. The research results show that Miss Judes' marketing communication strategy carries out product and service promotion activities through Instagram social media. Through social media, these activities are more effective, whereas Instagram social media only relies on internet quota or WiFi, which is different from direct promotion.
Difusi Inovasi Pemanfaatan Website Pasirkemilu.desa.id sebagai Promosi UMKM di Desa Pasir Kemilu Kecamatan Rengat Kabupaten Indragiri Hulu Provinsi Riau Vivi Olivia Almariski; Tantri Puspita Yazid
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 4 (2024): November 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i4.3001

Abstract

This research aims to see the diffusion of innovation in utilizing the pasirkemilu.desa.id website  for promoting micro, small, and medium enterprises (MSMEs) in Pasir Kemilu Village. Currently in Indonesia, MSMEs are experiencing rapid development, so a strategy is needed to be able to compete and avoid bankruptcy. To change the behavior of MSMEs in Pasir Kemilu Village, the Pasir Kemilu Village Government has launched a program, namely the promotion of MSME products on the Pasir Kemilu Village website . The method used in this research is a qualitative method with data collection techniques carried out in 3 ways, namely interviews, observation and documentation and data analysis using miles and huberman models. Based on the results of the study it was found that the diffusion of innovation in utilizing the pasirkemilu.desa.id website  for promoting micro, small, and medium enterprises (MSMEs) in Pasir Kemilu Village consists of four elements stated by Everett M. Rogers, namely Innovation, Communication channels, The time period, Members of a social system. The village website  program as a promotion for MSMEs is highly beneficial for MSME practitioners, but in terms of its socialization aspect still needs improvement to make the program more widely known.
Strategi Humas dalam Pembentukan Citra Perguruan Tinggi Swasta Nunung Misran; Mujahid, Mujahid; Fitriana, Fitriana
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 4 (2024): November 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i4.3106

Abstract

The purpose of this study was to examine and obtain an overview of the Role and Strategy of Public Relations in shaping the image of higher education. Study at Andi Djemma University Palopo. This research uses a case study with a qualitative descriptive approach by conducting an interview study, while the theory used is symbolic interaction and information organization. The results showed that the Public Relations of Andi Djemma University Palopo tried to carry out its duties as a mediator to bridge the relationship between college elements. Building a college image uses mass media to build relationships with internal and external parties. The strategy used in building the image of higher education is to utilize technology, increase the capacity of human resources and provide educational information to the public in the field of Tri Dharma Perguruan Tinggi. Research from Andi Djemma University found that the role of PR is always trying to improve the image of the institution. In order to continue to gain the trust of the user community, college public relations are aware that they must always try to maintain the image of the college they represent. PR tries to carry out its duties as a mediator to bridge the relationship between elements of higher education.
Analisis Strategi Komunikasi Personal Branding Bupati Kabupaten Luwu Timur dalam Meningkatkan Kepercayaan Masyarakat Heldayanti, Heldayanti; Tuti Bahfiarti; Yusmanizar, Yusmanizar
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 4 (2024): November 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i4.3157

Abstract

This study aims to analyze and clearly describe the Personal Branding communication strategy used by the Regent of East Luwu Regency, Budiman in increasing public trust during his leadership period from April 5, 2021 to April 5, 2024. This research was conducted in East Luwu Regency. Data collection was carried out through observation, interviews, documentation and literature review. This research uses a descriptive qualitative approach. In building Personal Branding , a person needs an effective and targeted communication strategy so that the ultimate goal of Personal Branding is in accordance with the desired results. From the research of this study it was found that: The Personal Branding Communication Strategy of the Regent of East Luwu Regency using “Luwu Timur Inspiring” with the main target of the realization of the Regional Government's priority program has increased public trust supported by the results of the East Luwu BPS Survey reaching 87.84 percent with a good category of people Satisfied with Public Services under the leadership of Budiman. Budiman's SWOT includes, Strength: the realization of regional priority programs including One Room One Patient, Green Open Space Development without APBD, Special Financial Assistance (BKK) for 125 Villages, Weakness: Limited authority over regional development. Opportunity: the characteristics of a friendly personality who smiles and cares, and easily mingles in the local community, Threats: Policy changes from the center. Obstacles to the Personal Branding Communication Strategy of the Regent of East Luwu Regency, namely: Time and team limitations and lack of interaction with social media users.
Pengaruh Komunikasi Pemasaran dan Harga terhadap Keputusan Pembelian di PT. Warna Abadi Mitra Bersama Makassar Natasya Jane Veronica M; Muh. Akbar; Muhammad Yusuf AR
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 4 (2024): November 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i4.3226

Abstract

This study aims to determine the effect of marketing communication and price on purchasing decisions at PT Warna Abadi Mitra Bersama Makassar. And to analyze which variable has a more dominant influence on purchasing decisions at PT Warna Abadi Mitra Bersama Makassar. This research was conducted in Makassar city with a sample size of 383 respondents. The data analysis used is descriptive to explain the research data. Meanwhile, to analyze quantitative data, multiple linear regression analysis was used with the SPSS version 27 program. The results showed that marketing communication and price simultaneously influenced purchasing decisions at PT Warna Abadi Mitra Bersama Makassar, with a coefficient of determination R square of 83.2%, and the remaining 16.8% was influenced by other variables outside this study. Partially, the marketing communication and price variables have a significant and positive effect on purchasing decisions at PT Warna Abadi Mitra Bersama Makassar. This study also shows that the price variable is the most dominant factor in influencing purchasing decisions at PT Warna Abadi Mitra Bersama Makassar with a t-value of 23.553> t-table 1.966.
Pengaruh Direct Marketing dan Personal Selling PT. Malindo Feedmill Makassar terhadap Kepuasan Pelanggan Ardiantho Halili; Andi Vita Sukmarini; Fitriana Fitriana
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 4 (2024): November 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i4.3235

Abstract

This study aims to determine the influence of direct marketing and personal selling by PT Malindo Feedmill Makassar on customer satisfaction, and to analyze which variable has a more dominant significant effect on customer satisfaction at PT Malindo Feedmill Makassar. The research was conducted in Pinrang Regency, Sidrap Regency, and Soppeng Regency with a sample size of 50 layer farmers using feed from PT Malindo Feedmill. The data analysis was descriptive to explain the research data. For analyzing quantitative data, multiple linear regression analysis was used with SPSS version 29. The results show that the direct marketing and personal selling variables simultaneously affect customer satisfaction at PT Malindo Feedmill Makassar, with the coefficient of determination (adjusted R square) indicating that the independent variables in this study explain 32% of the variance, while the remaining 68% is influenced by variables outside the scope of this study. Partially, both direct marketing and personal selling variables have a significant and positive impact on customer satisfaction at PT Malindo Feedmill Makassar.

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