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INDONESIA
Jurnal Ilmu Komunikasi
Published by Yayasan Pendidikan Penelitian Pengabdian Algero
ISSN : 28283589     EISSN : 28283449     DOI : https://doi.org/10.54259/mukasi
Core Subject : Education,
Languange, Linguistic, Communication & Media
MUKASI (Jurnal Ilmu Komunikasi) adalah jurnal ilmu komunikasi nasional peer-review yang diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero yang terbit empat kali dalam setahun yaitu Februari, Mei, Agustus dan November. Jurnal ini merupakan jurnal dengan terbitan open access yang langsung pada kontennya berdasarkan prinsip bahwa membuat penelitian tersedia secara bebas untuk umum guna mendukung pertukaran pengetahuan global yang lebih besar. Tujuan jurnal MUKASI adalah untuk memberi tempat bagi akademisi dan praktisi untuk menerbitkan artikel penelitian, ulasan artikel, dan ulasan buku yang asli. Pada artikel di Jurnal MUKASI berisi tentang hasil penelitian dalam bidang Ilmu Komunikasi, Jurnalistik, Public Relations, Marketing Public Relations, Isu-isu terkait Media dan penelitian bidang ilmu komunikasi yang relevan.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 225 Documents
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Komunikasi Personal Selling pada Pemasaran Kerupuk Sidoarjo di Kolaka Sulawesi Tenggara Dahlia, Dahlia; Hadiati, Hadiati; Abdul Samad
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 4 (2024): November 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i4.3236

Abstract

This study aims to determine how much the role of personal selling in improving marketing performance in the midst of increasingly fierce competition in the Sidoarjo cracker industry marketing in Kolaka, Southeast Sulawesi. In this research, the method used is descriptive qualitative. With data collection techniques, namely: interview, observation, questionnaire and documentation. The data obtained were analyzed descriptively with data reduction, data presentation and conclusion drawing. The results found that employees at the Sidoarjo cracker distributor company in Kolaka have excellent perosnal selling communication competencies. They are able to convey and explain products clearly, offer products to customers with the right approach, and demonstrate active listening skills to customer complaints and needs. In addition, they are also proficient in responding to customer queries and complaints in a professional manner. Employees are also able to maintain effective communication during the sales process, which in turn makes potential buyers feel confident to buy the products offered. On the other hand, there are barriers in personal selling communication in Sidoarjo crackers marketing in Kolaka, Southeast Sulawesi, namely lack of product knowledge, cultural and language differences, resistance to new products, competition with local products, negative views of consumers who consider personal selling as a nuisance, and higher operational costs compared to other marketing methods.
Pengaruh Promosi dan Diskon terhadap Perilaku Belanja Impulsif Wanita di Toko Gaudi Makassar Rifa'atul Mahmudah; Rahmat Ferdiansyah; Fitriana Fitriana
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 4 (2024): November 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i4.3250

Abstract

This study aims to determine the effect of promotions and discounts on women's impulse shopping behavior at Gaudi Makassar store. As well as analyzing which variable has a more dominant significant effect on women's impulsive shopping behavior at Gaudi Makassar stores. This research was conducted in Makassar city with a sample size of 50 respondents who visited Gaudi store. The data analysis used is descriptive to explain the research data. Meanwhile, to analyze quantitative data using multiple linear regression analysis using spss version 27. The results showed that partially the promotion variable had no significant effect on the impulsive shopping behavior of women at the Gaudi Makassar store. The discount variable partially has a significant and positive effect on the impulsive shopping behavior of women at the Gaudi Makassar store. While simultaneously the promotion variable and the discount variable affect the impulsive shopping behavior of women at the Gaudi Makassar store with the coefficient of determination (adjust R square) shows that the independent variables in this study have an effect of 43.4% and the remaining 56.6% is influenced by other variables outside this study.
Strategi Humas dalam Membangun Brand Image Pasca Covid-19 di Taman Pintar Yogyakarta Alvin Joachim Junior Asy; Yulinda Erlistyarini
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 4 (2024): November 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i4.3261

Abstract

Taman Pintar Yogyakarta, an educational park in the city of Yogyakarta, experienced a decline in visitors of up to 230 thousand during the pandemic. To increase the number of visitors, it is necessary to improve the brand image of Taman Pintar. Public relations strategy is the main step in this effort, especially by utilizing social media such as Instagram. This research aims to analyze the strategies used by Taman Pintar in improving its brand image after Covid-19. This research method is qualitative with data collection through interviews, observation and documentation. The PR strategy theory used is from Rosady Ruslan, which includes creating positive activities to build a good image, creating public opinion and getting feedback, establishing positive relationships with the community, and creating harmonious relationships between the organization and the audience. The results of the research show that the Taman Pintar Public Relations team carries out activities that involve the community, maintains good relations with partners, holds internal activities to increase harmony, always evaluates activities and criticism received, and uses social media to build a positive image. The results of this research show that Taman Pintar Smart itself has its own strategy for improving its brand image, namely by utilizing social media as a branding medium.
Efektivitas Tayangan Politik PKSTV dalam Meningkatkan Dukungan Pemilih PKS pada Pemilu 2024 Oktavia Anggi Ramadhani; Khansa Nabilla Lutfiyah; Rahma Titania; Ahren Jasmine Azzahra; Muhammad Prakoso Aji
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 4 (2024): November 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i4.3291

Abstract

This study aims to analyze the effectiveness of PKSTV, a digital television platform owned by the Prosperous Justice Party (PKS), in increasing voter support in the 2024 election. The study focuses on how PKSTV, as a digital political campaign medium, plays a role in shaping public perception and influencing voters’ political behavior. Using a qualitative approach, this research employs literature review and content analysis to examine PKSTV’s political communication strategies, including the application of Agenda Setting Theory, in highlighting key issues and building a positive public opinion of PKS. The findings show that PKSTV contributes to increasing voters’ knowledge of PKS (cognitive effect), establishing a positive image of PKS among the public (affective effect), and mobilizing voter support (behavioral effect). However, PKSTV also faces challenges from intense competition in the digital media landscape and political polarization. The conclusion of this study indicates that PKSTV has significant potential to support PKS’s voter mobilization strategy through interactive and relevant digital content, especially for younger voters.
Persepsi Konsumen terhadap Brand Reputasi Kentucky Fried Chicken (KFC) dalam Gerakan Boikot Kanigara Tarisananda Paramesthi; Leonita Kusumawardhani
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 4 (2024): November 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i4.3297

Abstract

In globalized businesses, multinational companies often face complex market dynamics involving political aspects, social and economic issues. One event that has galvanized the world is the boycott of brands. Brand boycotts are a phenomenon that can have a strong influence on company performance. The phenomenon, namely the boycott of Kentucky Fried Chicken (KFC). The boycott arose in response to KFC's alleged support for the Israeli army in the Israeli and Palestinian conflicts in the Middle East. This research intends to examine how consumers perceive KFC's brand reputation in the boycott movement. This research uses descriptive qualitative methods and data collection techniques through interviews. The results of this study are that some consumers are active in the boycott because of morals and solidarity with Palestine. The boycott affects purchase frequency, but KFC's taste quality and price are still the main factors that attract consumers. Here social media has a vital role to disseminate information and mobilize support for the boycott, so the need for information verification and in-depth consideration in boycott decisions is emphasized.
Framing Kata ‘Etika’ pada Pemberitaan Debat Capres 2024 di Metrotvnews.com dan Republika.co.id Adevy Vanie; Zulpikri Rangkuti
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 4 (2024): November 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i4.3397

Abstract

The purpose of this research is to understand the framing of the word “Ethics” used by Anies Rasyid Baswedan in the coverage of the third and fourth presidential candidate debates in the online media Metrotvnews.com and Republika.co.id in 2024. This research uses a qualitative approach with Murray Edelman's framing analysis method, which is an analysis of categorization, miscategorization, rubrication and ideological categorization. Data collection uses primary data in the form of research and documents and secondary data obtained through selected information as data obtained from books, scientific articles. The results of this study show that the online media Metrotvnews.com accentuates Anies Rasyid Baswedan as a leader who is critical of Prabowo Subianto's ethics so that it can form a positive image in the eyes of the public, while the online media Republika.co.id accentuates criticism of Anies from the chairman of the PAN DPR faction Saleh Partaonan Daulay, framing Anies regarding his inconsistency in talking about ethics. Because according to Saleh, Anies is a person who talks about ethics but does not show ethics in his actions.
Representasi Bullying dalam Film “Anyone Anywhere” Menggunakan Analisis Semiotika Charles Sanders Peirce Ade Leasfita; Laurencia Goliesman
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 1 (2025): Februari 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i1.3469

Abstract

The school environment should be a safe place for children. However, in reality, it is one of the places where bullying occurs, as in the short film "Anyone anywhere" where bullying is experienced by a student. The aim of this research is to understand the representation of bullying in the short film "Anyone Anywhere" using Charles Sanders Peirce's semiotic analysis method with a qualitative approach and the theory used by Charles Sanders Peirce's semiotic theory. This research uses Charles Sanders Peirce's semiotic analysis with a meaning triangle (triadic) consisting of sign, object and interpretant. Through this research, several representations of bullying were found. In the sign there are 15 scenes in the form of non-verbal bullying consisting of kicking a ball at the victim, dousing the victim with water, grabbing, pushing, manipulating, dragging, intending to pin the finger with a piano cover, hitting the head repeatedly, choking, and slapping. In the object there are 5 scenes in the form of verbal bullying consisting of criticizing, threatening to blame, cornering, mocking and cursing. Finally, in the interpretant, there are 3 scenes in the form of psychological bullying which consists of giving cynical looks, mocking laughter, intimidation, scaring, and cynical smiles.
Strategi Komunikasi PT. Mustika Ratu dalam Meningkatkan Reputasi Perusahaan Fransiska, Fransiska; Bintang Nurijadi
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 1 (2025): Februari 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i1.3481

Abstract

Public relations communication strategy greatly influences the formation and maintenance of a company's reputation. PT. Mustika Ratu is a company that produces cosmetics and herbal medicine. With so many competitors in this modernization era, PT. Mustika Ratu who has a vision to inherit Indonesian culture must adapt to the times to be able to continue to exist among generation Z, one of which is RTD (Ready To Drink) herbal products packaged in UHT (Ultra High Technology). This study aims to understand the public relations communication strategy carried out by PT. Mustika Ratu to build a reputation. The method used in this research is descriptive qualitative. Data collection techniques using interviews and observation. The result of this research is to know the communication strategy of PT. Mustika Ratu goes through 4 stages, namely situation analysis, planning, implementation and evaluation so that the strategies implemented can run efficiently and effectively as expected by the company and have a good reputation in the eyes of stakeholders.
Komodifikasi Personal Branding di Media Sosial Dokter Mutiara Sangaji Wulandari Wurjanti
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 1 (2025): Februari 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i1.3837

Abstract

Doctors act as producers and consumers of health content that not only serves to disseminate health information, but also to build personal credibility, attract patients, and educate the public through social media. This study focuses on the Instagram account @mutiarasangaji owned by Doctor Mutiara Sangaji, a nutritionist who uses this platform to share her personal and professional experiences, including her life journey in implementing a healthy lifestyle and overcoming Peripartum Cardiomyopathy (PPCM). This study uses a qualitative description method and consists of 3 stages, namely data reduction, data presentation, and drawing conclusions. By focusing on the eight personal branding concepts of Peter Montoya through content analysis and the application of personal branding concepts, this study shows that Doctor Mutiara has succeeded in building a strong self-image by utilizing life experiences as her personal branding "commodity" to attract the attention of her audience. By applying the eight laws of personal branding on her Instagram, this Instagram account is not only a source of health information, but also an effective marketing tool to increase credibility and expand patient networks.
Pengaruh Tingkat Pendidikan terhadap Tingkat Kesejahteraan Ekonomi Perempuan Usia Produktif di Kota Tangerang Cindy Olanda Sari; Neneng Widya; Eka Septika; Fitria, Fitria; Asfa Fikria
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 1 (2025): Februari 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i1.3908

Abstract

The low economic well-being of women of productive age is often associated with inadequate levels of education, especially in Tangerang City. This study focuses on the effect of education level on the economic welfare of productive women in Tangerang City. Using gender equality theory, labor market theory, and human development theory, this research focuses on how education can improve individual economic capabilities. The approach is quantitative with primary statistics in the form of questionnaire results given to 400 women of productive age, further to secondary records within the shape of educational and economic statistical reports from relevant government institutions. The research results show that education is a key factor in increasing income and economic access, but the mismatch between the education obtained and labor market needs is an obstacle to optimizing women's welfare. This research emphasizes the importance of increasing access to quality education that is relevant to the needs of the world of work, as well as supporting programs to help women not only meet their daily financial needs, but also build sustainable economic prosperity through long-term asset management.

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