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INDONESIA
Jurnal Ilmu Komunikasi Dan Media
Published by CV ITTC Indonesia
ISSN : -     EISSN : 28076087     DOI : -
Core Subject : Social,
Social Sciences
Jurnal Ilmu Komunikasi sosial dan Media Sosial (JKOMDIS) merupakan jurnal yang diterbitkan oleh CV. ITTC INDONESIA dan dikelola langsung oleh Webinar.Gratis dan Even.Gratis untuk berbagai kalangan yang mempunyai perhatian terhadap Ilmu Komunikasi, sosial dan budaya, baik dalam pengertian luas, maupun khusus dalam bidang yang terkait. naskah yang diterima untuk diterbitkan berupa penelitian lapangan, penelitian kepustakaan, pengamatan, serta karya ilmiah yang berhubungan dengan topik yang relevan dengan ilmu komunikasi, sosial, dan budaya. Jurnal Ilmu komunikasi sosial dan budaya terbit 3 kali dalam 1 tahun, yaitu bulan Maret, Juli dan November
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 385 Documents
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Analisis Implementasi Integrated Marketing Communication dalam Mempertahankan Brand Image PT Kencana Maju Bersama Puspita, Vera
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 1 (2025): Januari - April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i1.2714

Abstract

Industri di Indonesia berkembang dengan pesat, salah satunya adalah industri di bidang konstruksi. Sebagai perusahaan dengan 33 tahun pengalaman, PT Kencana Maju Bersama menghadapi tantangan dalam mempertahankan brand image di pasar. Dalam persaingan yang semakin ketat, komunikasi pemasaran menjadi alat yang penting untuk menginformasikan, membujuk dan meningkatkan awareness maupun mempertahankan brand image perusahaan. Dalam persaingan yang semakin kompetitif peningkatan penjualan saja tidak cukup melainkan perusahaan harus mampu mempertahankan brand image. Penelitian ini bertujuan untuk mengetahui bagaimana implementasi strategi komunikasi pemasaran berbasis IMC tools untuk mempertahankan brand image PT Kencana Maju Bersama. Masalah yang diteliti adalah bagaimana implementasi Integrated Marketing Communication yang telah dilakukan dalam mempertahankan brand image PT Kencana Maju Bersama. Metode yang digunakan adalah deskriptif kualitatif dengan menggunakan data primer yang diperoleh melalui wawancara mendalam dengan Marketing supervisor, social media staff, Customer service, dan konsumen PT Kencana Maju Bersama. Hasil penelitian menunjukkan PT Kencana Maju Bersama berhasil mempertahankan brand image melalui IMC tools yaitu iklan, sponsorship, kemasan, media sosial dan websites, sales promotion, selling dan sales manajemen, direct marketing, pameran, public relations. Implementasi IMC ini selaras dengan tujuan utama perusahaan, yaitu meningkatkan dan mempertahankan brand image. Selain itu, hasil penelitian juga menunjukkan bahwa kualitas customer service perusahaan sangat baik sehingga mampu mempertahankan brand image di mata pelanggan. Penelitian ini menunjukkan bahwa IMC tools dapat digunakan dan menjadi referensi perusahaan lain sebagai cara untuk mempertahankan brand image.
Pengaruh Popularitas Tiktok sebagai Media Pencarian Informasi Terhadap Penurunan Penggunaan Google di Generasi Z Perdana, Agri Aulian; Mujianto, Haryadi; Pratiwi, Resty Mustika
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 1 (2025): Januari - April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i1.2722

Abstract

Abstract The problem in this study focuses on the shift in information search behavior among Generation Z, where TikTok’s increasing popularity as an information search platform has led to a decline in Google usage. Generation Z prefers fast, visual, and interactive search formats, rather than Google’s text-based search results. This study aims to analyze the influence of TikTok’s popularity on the decline in Google usage among Generation Z in Garut City. The research employs a quantitative approach using survey methods, distributing questionnaires to 100 respondents. Data were analyzed using Spearman’s Rank Correlation test and simple linear regression analysis with SPSS version 27. The results indicate that TikTok’s popularity significantly influences the decline in Google usage, with a regression coefficient of 1.012 and a significance value of 0.000. This finding confirms that the higher TikTok’s popularity, the greater the tendency of Generation Z to reduce their use of Google. The primary factors driving this shift include ease of access, personalized algorithm-based recommendations, and short, engaging video formats. Thus, this study provides insights into the evolving information search patterns of Generation Z and its implications for the future of digital platforms. Keywords: TikTok Popularity, Information Search, Google Decline, Generation Z, Social Media Abstrak Permasalahan dalam penelitian ini berfokus pada pergeseran perilaku pencarian informasi di kalangan Generasi Z, di mana popularitas TikTok sebagai media pencarian informasi semakin meningkat dan berdampak pada penurunan penggunaan Google. Generasi Z lebih menyukai format pencarian yang cepat, visual, dan interaktif, dibandingkan pencarian berbasis teks yang ditawarkan oleh Google. Penelitian ini bertujuan untuk menganalisis pengaruh popularitas TikTok terhadap penurunan penggunaan Google di kalangan Generasi Z di Kota Garut. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik survei melalui kuesioner, yang disebarkan kepada 100 responden. Data dianalisis menggunakan uji korelasi Rank Spearman dan analisis regresi linear sederhana dengan SPSS versi 27. Hasil penelitian menunjukkan bahwa popularitas TikTok memiliki pengaruh signifikan terhadap penurunan penggunaan Google, dengan koefisien regresi 1,012 dan nilai signifikansi 0,000. Hal ini membuktikan bahwa semakin tinggi popularitas TikTok, semakin besar kecenderungan Generasi Z untuk mengurangi penggunaan Google. Faktor utama perubahan ini adalah kemudahan akses, algoritma rekomendasi berbasis preferensi pengguna, serta format video pendek yang menarik dan mudah dipahami. Dengan demikian, penelitian ini memberikan wawasan mengenai perubahan pola pencarian informasi Generasi Z serta implikasinya bagi masa depan platform digital. Kata Kunci: Popularitas TikTok, Pencarian Informasi, Penurunan Google, Generasi Z, Media Sosial
Fenomena “The Nuruls” Di Kota Depok. (Studi Fenomenologi Remaja Berhijab Di Kota Depok) Sartika, Novia Dwi; Erlangga, Christhoper Yudha
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 3 (2024): September - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i3.2167

Abstract

This study examines the phenomenon of "The Nuruls" in Depok City, a group of hijab wearing teenage girls whose lifestyle negotiates between conservative values and modern social demands. The research aims to understand the social interactions of "The Nuruls" through a phenomenological approach and identify factors influencing their social interactions. Using a qualitative studi phenomenological method, this study involves 4 hijab-wearing teenage informants aged 15-22 years, selected through purposive sampling. The results show that "The Nuruls" form their own social reality through activities such as hanging out in cafes, listening to music, and adopting casual styles. Social interactions within this group create an intersubjective reality and collective identity that strengthens the formation of meaning and self-identity as hijab wearing teenagers different from general expectations. This phenomenon reflects the dynamics of hijab-wearing teenage girls' identity in the digital era, who strive to balance religious values with modern lifestyles, although it can sometimes lead to negative social interactions.
Strategi Komunikasi Pemasaran Melalui Media Sosial Instagram Wijayanto, Ahmad Syahri; Nursanti, Siti; Budhiharti, Tri Widya
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 3 (2024): September - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i3.2174

Abstract

This research was conducted to determine the marketing communication strategies applied by Calceamenta in increasing the number of consumers on Instagram. The implementation of the strategies by Calceamenta is driven by the growing shoe-cleaning service business, as there is a rising need for shoe cleaning among the public who lack the time to do it themselves. The subjects of this study are the owners and employees of Calceamenta who have the authority to decide on the marketing communication strategies used by Calceamenta on Instagram, as well as supporting informants such as consumers and Instagram followers of Calceamenta. The data were obtained through a qualitative approach, using observation and interviews with the informants.The results of this study indicate that Calceamenta has implemented marketing communication strategies by utilizing Instagram social media to increase its service users. Calceamenta employs a marketing mix including Advertising, Sales Promotion, Public Relations, and Personal Selling. The results of this study show that Calceamenta uses new media such as Instagram as its marketing communication medium, driven by the owner’s perception that many people are already actively using Instagram. Calceamenta makes various efforts to capture the attention of the audience, who are their target potential consumers. The interest of potential consumers is built through Instagram content such as education, promotions, and testimonials from customers who have previously used Calceamenta’s services. The desire is emphasized by showcasing that potential consumers need Calceamenta’s services. The action refers to the decision of potential consumers to use Calceamenta’s services.
Pemaknaan Generasi Sandwich Dalam Perspektif Generasi Z (Studi Fenomenologi pada Generasi Z di Kabupaten Kuningan) Annisa, Nur; Nursanti, Siti; Ramdhani, Muhamad
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 3 (2024): September - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i3.2175

Abstract

The sandwich generation is a group of individuals who are caught between two responsibilities, namely taking care of the upper generation (parents) and the lower generation (younger siblings). This phenomenon is increasingly relevant among generation Z who are entering their productive age by facing financial and emotional challenges in managing family responsibilities. The aim of this research is to explain how generation Z in Kuningan Regency interprets and understands their role as part of the sandwich generation. The research method uses a qualitative method with a phenomenological approach to find information about participants' subjective experiences by conducting in-depth interviews to collect data. The results of this research show that generation Z who are the sandwich generation have different meanings such as family responsibilities, social pressure, disaster and a gift from God to repay their parents' services. This research also found that factors that influence it include the economic, cultural and social conditions of society. It is hoped that this research will provide new insight into the dynamics of the sandwich generation in Indonesia, especially among generation Z, and help identify relevant interventions to support them in carrying out this role.
Strategi Komunikasi Pemasaran Milenial Studio Melalui Media Sosial TikTok Soraya, Nabilla Dwi; Ramdhani, Muhammad; Oxygentri, Oky
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 3 (2024): September - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i3.2183

Abstract

As time goes by, TikTok social media now occupies the top rank in the category of most social media usage time. TikTok is widely used by people today because it is easy to access. That's why almost every group has social media. TikTok's reach is very wide so that the information and content created spreads more easily and quickly. Therefore, TikTok social media information technology is widely used by business or company users to promote their products and services. One of the companies in the field of photo and video services is the Milenial Studio photo studio. This research aims to determine the marketing communication strategy for the Milenial Studio photo studio via TikTok social media. The subject of this research was a photo studio located in Karawang and consisted of 4 informants. The data collection techniques used were in-depth interviews, observation, documentation and literature study.The research results show that the marketing communication strategy is very effective and important for the Milenial Studio photo studio to promote and sell its photo and video services. Some of the strategies that have been identified include the marketing mix and what the owner of Milenial Studio himself said was that they also collaborate with schools by providing photo and video services for school yearbooks.
Pola Komunikasi Ibu Tunggal Dalam Proses Perkembangan Karakter Anak Studi Kualitatif pada Mahasiswa/i Ilmu Komunikasi FISIP UNSIKA Angkatan 2020 Lestari, Rani Rizka; Yusup, Eka; Oxcygentry, Oky
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 3 (2024): September - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i3.2185

Abstract

The high rate of divorce in Indonesia raises new concerns for parents in educating their children. The integrity of family members is essential in fostering positive character development in children. For a mother, fulfilling two roles within the family is not an easy task. The application of different communication patterns can lead to varying character development in children. This study aims to identify the communication patterns employed by single mothers in the character development of their children, as well as to understand the obstacles faced by single mothers in communicating with their children. This research uses a qualitative method with a phenomenological study approach. The theory used in this research is symbolic interactionism. Data collection was conducted through observation, in-depth interviews, and literature studies. The findings indicate that there are several different communication patterns implemented by single mothers in educating and shaping their childrens positive character. The obstacles faced by each family vary, but each family strives to maintain effective communication within the family.
Instagram Sebagai Media Pemasaran Serenity Photoworks Dalam Menarik Minat Client Misdiana, Raihan; Yusup, Eka; Poerana, Ana Fitriana
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 3 (2024): September - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i3.2207

Abstract

Photography has become an integral part of our daily lives. The burgeoning interest in photography cannot be separated from the evolution of cameras over time. The advancement in camera technology has spurred the growth of the photography business. Serenity Photoworks is a service provider specializing in wedding photography, including pre-wedding, engagement, wedding, and other related events. One unique characteristic of Serenity Photoworks is its provision of on-site photo and video editing services, which are displayed during daytime receptions. This study aims to understand the advertising strategies used by Serenity Photoworks to attract clients. The method used is qualitative research with a constructivist paradigm and Integrated Marketing Communication (IMC). The subjects of this study consist of three informants: the owner, editor, and admin. Data collection techniques used include observation, interviews, and documentation.The results of the study show that Serenity Photoworks utilizes Instagram as its chosen advertising medium. Serenity Photoworks fully exploits Instagram features for promotional purposes and leverages Instagram ads.
Fenomena Game Online Mobile Legends Di Jakarta Barat (Studi Fenomenologi Pada Kalangan Pelajar SMA Yadika2 Tegal Alur) Ardo, Firman Daniel; Nursanti, Siti; Oxcygentry, Oky
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 3 (2024): September - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i3.2211

Abstract

This research aims to explore the phenomenon of playing Mobile Legends among students, focusing on five informants from Yadika 2 High School students in Tegal Alur, West Jakarta. The researcher delves deeper into the motives, meanings, and experiences students undergo while playing the online game Mobile Legends. The study employs a phenomenological method, with data collection conducted through interviews, observations, and supported by literature reviews. The results of the research on the phenomenon of playing Mobile Legends among students show that there are two types of motives. The causal motives are having fun, making friends, and filling spare time, while the goal-oriented motives are self-motivation to become competitive, aiming to become professional players, and sharpening mental skills. The meanings that arise from the students include learning self-control, learning communication, improving abilities, and engaging in social interactions. The students experiences during gameplay include experiences in communication with other players and participation in competitions.
Peran Cs (Customer Service) Dalam Menangani Keluhan Nasabah Pada Bank Nagari Cabang Utama Padang Asyahta, Salsabila; Edlina, Ria
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 3 (2024): September - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i3.2228

Abstract

Customers who make complaints regarding ATM cards can be resolved directly by customer service at that time, however complaints about electronic biller transactions must be reported first to the head office, customers are asked to wait a few days. Customers who make complaints but feel they are not being provided with service rights cause disappointment with the company for the community. This research uses qualitative methods. Qualitative research is research conducted comprehensively on an object. Then the research results are explained in the form of words obtained through valid data. Customer service plays the role of receiving complaints and then providing solutions according to the problems the customers complain about. There are 5 indicators of service quality according to Parasuraman, Zeithaml and Berry, namely: tangibility, reliability, responsiveness, empathy and assurance. From a series of interviews, it was found that customer service was less responsive in responding to electronic biller transaction complaints. So the author suggests to the CS of Bank Nagari Main Branch to be more responsive in terms of service quality indicators

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