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INDONESIA
Jurnal Ilmu Komunikasi Dan Media
Published by CV ITTC Indonesia
ISSN : -     EISSN : 28076087     DOI : -
Core Subject : Social,
Social Sciences
Jurnal Ilmu Komunikasi sosial dan Media Sosial (JKOMDIS) merupakan jurnal yang diterbitkan oleh CV. ITTC INDONESIA dan dikelola langsung oleh Webinar.Gratis dan Even.Gratis untuk berbagai kalangan yang mempunyai perhatian terhadap Ilmu Komunikasi, sosial dan budaya, baik dalam pengertian luas, maupun khusus dalam bidang yang terkait. naskah yang diterima untuk diterbitkan berupa penelitian lapangan, penelitian kepustakaan, pengamatan, serta karya ilmiah yang berhubungan dengan topik yang relevan dengan ilmu komunikasi, sosial, dan budaya. Jurnal Ilmu komunikasi sosial dan budaya terbit 3 kali dalam 1 tahun, yaitu bulan Maret, Juli dan November
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 385 Documents
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Pengaruh Stereotip Gender terhadap Persepsi Maskulinitas Penggunaan Skincare Masyarakat di Pulau Jawa Oktarina, Arifa Azmi; Hadisiwi, Annisa; Ayumirza, Intania
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 1 (2025): Januari - April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i1.2522

Abstract

The development of technology and the entry of globalization into the line of people's lives in the modern era have caused a transformation in people's lifestyles. Skincare is one example of a cultural commodification product that has become an essential need for modern society. The perception of skincare as a woman's identity creates gender stereotypes that are inherent in community life, especially for the male community group who still tend to maintain conservative and patriarchal values. Skincare as a form of self-care is even considered against gender norms and prevailing masculinity values. Therefore, this study aims to see whether there is a significant influence of gender stereotypes on the perception of masculinity in the use of skincare products in urban communities on the island of Java using quantitative method. Primary data from this study were collected through a Likert Scale questionnaire from 100 respondents from different age categories, domiciles, and occupations to later be tested for validity, reliability, and hypothesis influence. The results of the study using the Regression test showed that the significance value (Sig.) of gender stereotypes (X) was <0.001, so that H0 which states that the regression coefficient = 0 is rejected and the X variable has a significant effect on the Y variable. Based on these results, it can be concluded that gender stereotypes play a role in shaping the perception of masculinity, including urban communities on the island of Java, in using skincare products by 48.1%.
Hyperrealisme Identitas Fandom: Studi Virtual Etnografi terhadap Protes Fandom Seventeen Carat Wicaksono, Ismail
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 1 (2025): Januari - April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i1.2525

Abstract

This research observes and examines Seventeen Carat's hyperreality on fandom identity that would sparks protest movement whenever there's changes in the identity through the theory perspective of Jean Baulliard's Revenge of The Crystal Theory using virtual enthography method on several fandom twitter account. The result of this research shows that the protest sparked initially because fans felt that identity change is a threat to their comfort hyperreality zone. The resistant move done by the fans to protest are through meme and comic shared in tweets. While on the other hand there are also prosumer fans who did different kind of movement by consuming the released product then alter and modificate the product to fulfill their satisfaction.
Analisis Strategi Integrated Marketing Communication Uniqlo Dalam Meningkatkan Brand Awareness Aziz, Naufal Abdul; Dewi, Liza Dwi Ratna
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 2 (2025): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i2.2531

Abstract

The Public Relations (PR) strategy implemented by Uniqlo within the framework of Integrated Marketing Communication (IMC) can be effective in enhancing brand awareness amidst the intense competition in the global retail industry and changing consumer preferences, particularly among the younger generation. This study aims to analyze the Public Relations (PR) strategy employed by Uniqlo to increase brand awareness through the approach of Integrated Marketing Communication (IMC). This research adopts a qualitative approach with an interpretive paradigm to gain an in-depth understanding of Uniqlo's PR strategy in enhancing brand awareness through IMC. Data was collected through in-depth interviews, observations, and documentation to explore stakeholder perceptions and experiences regarding the effectiveness of the implemented PR strategy. Data analysis was conducted using thematic analysis, beginning with verbatim transcription, coding, and grouping data into major themes relevant to PR strategy elements, the use of IMC, and factors influencing brand awareness. Themes were interpreted by relating them to the theories of Public Relations (PR), IMC, and brand awareness. The validity of the findings was strengthened through data triangulation from various sources. Conclusions were drawn based on the emerging patterns to evaluate the effectiveness of Uniqlo's PR strategy. The findings indicate that the success of Uniqlo's Public Relations (PR) and Integrated Marketing Communication (IMC) strategies in increasing brand awareness is influenced by communication consistency, product quality, commitment to sustainability, and adaptability to market changes. These factors synergistically build a positive and relevant brand image in the eyes of consumers. By maintaining message consistency across various communication channels, Uniqlo has not only enhanced brand recognition but also solidified its position as the top choice for consumers who value quality, comfort, and social responsibility. Well-integrated PR and IMC strategies have strengthened Uniqlo's image as a brand that is not only sales-oriented but also committed to social values and sustainability, which are highly appreciated by modern consumers.
Pola Komunikasi Pada Organisasi Seribu Senyum Volunteer Surabaya Qurrata A'yun, Ariza
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 1 (2025): Januari - April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i1.2535

Abstract

Seribu Senyum Volunteer (SSV) as a volunteer organization under the auspices of a humanitarian foundation Seribu Senyum. As an organization engaged in the social and humanitarian field, SSV has a system in the delivery of information when communicating with its members. The purpose of this research is to find out and describe the communication patterns between members of the SSV organization in delivering information and maintaining the communication network system both in terms of obstacles or challenges in it. The research method uses a qualitative approach with data collection techniques through interviews. With various character of its members, ranging from the Daily Management Board (BPH) to its divisions, there are three communication patterns applied to this organization, namely the Y Communication Pattern, carried out by a young philanthropic coordinator who acts as a coach and liaison between the Thousand Smile Foundation and the Thousand Smile Volunteer organization, the head of the health division, and the head of the education division, which emphasizes the hierarchical structure in conveying information and direction. The Star Communication Pattern, applied by the head of the media division which allows each member to interact and exchange information without hierarchy restrictions, and regarding financial transparency is also applied through this communication pattern carried out by the Treasurer, which is to ensure that all members have the same access to financial information. And, the Wheel Communication Pattern, applied by the SSV coordinator to bridge information between the foundation and the community to reduce misunderstandings in the delivery of directions. Keywords: Communication Patterns, Organizational Communication, Humanitarian Organizations
Analisis Strategi Media Sosial Pemasaran Pada Platfrom Tiktok Celana @Jiniso.Id febriana, Poppy; defliana, shinta nur
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 1 (2025): Januari - April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i1.2542

Abstract

This study discusses the analysis of social media marketing on the TikTok pants platform @jiniso.id. The purpose of this study is to determine the social media marketing strategy used on the TikTok pants platform @jiniso.id. This study uses a qualitative method to analyze social media strategies on the TikTok platform. Data collection using Content Analysis is called identifying patterns or relationships in video analysis content on the TikTok pants account @Jiniso.id. So that the data source taken is a primary data source, the primary data source is a data source obtained from the results of observations on the TikTok account @Jiniso.id. Primary data sources are also obtained from documentation such as uploaded videos on the TikTok account @Jiniso.id. The data used consists of 758 uploaded videos from December 1, 2023 to March 30, 2024, with the author accurating 8 content that has been watched more than 1 million times to 2 million times according to other criteria. With this you can see, the results of research from content analysis using social media marketing theory reviewing social media marketing on the TikTok platform @Jiniso.id by applying 3 characteristics that are often used: Transparent, social networking, multi-opinion. Transparency is highlighted through the presentation of clear product information, such as detailed specifications and promotions, as well as direct communication via live streaming. Collaborations with popular influencers expand audience reach while creating emotional connections through casual and relatable interactions. Friendly responses from admins to customer comments strengthen positive relationships with consumers, and improve brand image. This strategy creates a pleasant shopping experience, builds trust, and increases customer engagement with the Jiniso brand.
Pemanfaatan Media Sosial Instagram Dalam Upaya Peningkatan Jumlah Kunjungan Wisatawan Di Pemandian Air Panas Pariban Hia, Niscaya; Sarah, Eva Margareth; Siregar, Marupa; Cikita, Putri
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 1 (2025): Januari - April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i1.2548

Abstract

The research was conducted at Pariban Hot Springs which is located in the village of Semangat Gunung, Karo Regency. The purpose of this research is to find out how Instagram social media is useful in efforts to increase the number of tourist visits at Pariban Hot Springs. This research is a study that uses qualitative research methods. Data sources consist of primary data and secondary data. Primary data is obtained from in-depth interviews with seven informants consisting of managers and tourists who have visited. Data collection techniques are carried out by observation, interview and documentation. The observation technique was carried out when conducting interviews with informants and observing behavior that is relevant to the theme of this research. Interview techniques in this study were structured and used interview guidelines. The results of the research obtained are the utilization of Instagram social media in an effort to increase the number of tourist visits at Pariban Hot Springs is beneficial and has a positive impact on the number of tourist visits at Pariban Hot Springs.
Cybersilence: Analisis Resepsi Pengguna X Pada Verbal Cyberbullying Salisah, Fadiah Anggi; Rozi, Fakhrur
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 1 (2025): Januari - April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i1.2554

Abstract

Artikel ini menganalisis resepsi masyarakat terhadap komunikasi verbal yang berkaitan dengan fenomena cyberbullying di media sosial X. Urgensi penelitian ini muncul dari tingginya prevalensi cyberbullying yang berdampak negatif pada kesehatan mental pengguna media sosial. Masalah utama yang diangkat adalah bagaimana masyarakat merespons tindakan verbal cyberbullying dan dampaknya terhadap korban. Penelitian ini menggunakan metode kualitatif dengan pendekatan fenomenologi, memadukan data primer berupa cuitan pengguna X yang relevan dengan topik penelitian, serta data sekunder dari tinjauan pustaka. Teknik pengumpulan data melibatkan eksplorasi sistematis melalui Keyhole dan eksploding topics. Data dianalisis menggunakan analisis konten untuk mengidentifikasi pola dan tema resepsi terhadap pesan verbal terkait cyberbullying. Validitas data diuji melalui triangulasi teori dan sumber. Hasil penelitian menunjukkan bahwa respons terhadap cyberbullying sangat bervariasi. Sebagian besar korban melaporkan dampak negatif seperti stres, penurunan kepercayaan diri, dan rasa malu. Namun, terdapat individu yang menunjukkan resiliensi dan mampu mengatasi dampak negatif ini. Analisis juga mengungkapkan bahwa interaksi individu dengan media sosial dan lingkungan sosial mereka memengaruhi persepsi dan reaksi mereka terhadap cyberbullying. Diskusi mendalam menggunakan teori ekologi media dan resepsi Stuart Hall menyoroti bagaimana individu menafsirkan pesan dari pelaku, mulai dari penerimaan hegemonik hingga penolakan oposisi. Penelitian ini menegaskan pentingnya mengembangkan strategi intervensi berbasis empati, edukasi digital, dan dukungan emosional yang berpusat pada korban untuk menciptakan lingkungan daring yang lebih inklusif dan aman. Kesimpulannya, pemahaman komprehensif mengenai resepsi masyarakat terhadap cyberbullying dapat memberikan kontribusi signifikan dalam merancang kebijakan dan program pencegahan yang efektif.
Komunikasi Pemasaran Amanda Parfume Di Kota Medan Aldiano, Muhammad Rasya; Deni, Indira Fatra
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 1 (2025): Januari - April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i1.2583

Abstract

This research analyzes the marketing communication strategy of Amanda Perfumes in Medan City in facingcompetition in the perfume industry and digital transformation. This research uses a qualitative descriptivemethod through interviews with the owner of Amanda Perfume, namely Mr. Ahmad Maulana, observations werecarried out directly at the Amanda Perfume shop address, Jl. Marelan 9 ,Medan Marelan District, Medan, NorthSumatra and the researchers' literature study used the AIDA Marketing Communication Theory (Attention,Interest, Desire, Action). The research results show that Amanda Perfume has utilized social media Facebookand Instagram to market its products, but there are still challenges to optimize the use of consumer data andcontent quality. The application of online business principles and integrated marketing strategies based ondigital technology has proven to be important for building brands and increasing competitiveness.Recommendations include improving digital content as well as data analysis to personalize marketing. It ishoped that these findings can help local businesses develop adaptive and effective marketing strategies in thedigital era
Analisis Komparatif Gaya Komunikasi Pemimpin Organisasi Kemahasiswaan Legislatif Berdasarkan Gender Atika, Salma; Julianto, Edi Nurwahyu
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 1 (2025): Januari - April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i1.2600

Abstract

This study examines the differences in leadership communication styles among gender-based organizations. One of the issues raised is gender stereotypes in leadership, where men are often considered more competent than women. The purpose of this study was to see how to the communication styles of male and female leaders in legislative student organizations at Semarang City University. The method used was a qualitative descriptive approach, with research subject consisting of four informants, namely two male leaders and two female leaders in various student organizations at Semarang City University. The findings show that male and female leaders can demonstrate effective communication styles in different situations, although there are differences in communication approaches. While male leaders tend to be more assertive and results oriented, female leaders tend to be more empathetic and communicative. The conclusion of this study is that a leaders’s communication style is influenced by gender, character, and organizational experience. All of these factors have an impact on how effectively a leader achieves organizational goals.
Pengaruh Media Sosial OME TV Terhadap Kepercayaan Dalam Interaksi Sosial (Studi Pada Mahasiswa Ilmu Komunikasi Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Mulawarman) Syam, Hafitrah Amelia; Dwivayani, Kadek Dristiana; ., Nurliah; Kristian, Dony
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 1 (2025): Januari - April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i1.2621

Abstract

This research explores the influence of Ome TV social media on construction trust in social interactions of FISIP Communication Science students Mulawarman University. The contemporary digital era has changed platforms social media, presents significant challenges in building trust social through virtual interactions. Using a quantitative approach, research applying survey methods through distributing questionnaires to science students Communication. The research design was designed to analyze inter-correlation intensity of use of Ome TV and trust-forming variables digital interaction context. The research instrument was built systematically to measure dimensions connectedness, intensity of interaction, and perceived security of the virtual space. Analysis data is carried out using inferential statistical techniques to identify pattern and significance of relationships between variables. The main focus of his research is reveal the mechanisms of trust formation in social media interactions, taking into account the continuing complexity of online dynamics develop. Research views that every virtual interaction has potential to form dynamic trust constructs. His theoretical contribution lies in the development of the research conceptual framework digital communication, especially the dynamics of trust in virtual interactions. Practically, these findings are expected to provide an empirical basis development of safe, responsive and constructive social media platforms.

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