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INDONESIA
BULETIN BISNIS & MANAJEMEN (BBM)
Published by UNIVERSITAS YPPI REMBANG
ISSN : 2442885X     EISSN : 2656602     DOI : http://dx.doi.org/10.47686/bbm.v8i1.457
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Buletin Bisnis & Manajemen (BBM) terbit awal pada Pebruari 2015. BBM merupakan terbitan berkala ilmiah yang diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi YPPI Rembang. Penerbitan BBM dimaksudkan sebagai media penuangan karya ilmiah baik berupa kajian ilmiah maupun hasil penelitian di bidang bisnis dan manajemen. BBM terbit dua kali dalam setahun, bulan Pebruari dan Agustus. Setiap naskah yang dikirimkan ke BBM akan di telaah oleh Mitra Bestari yang sesuai bidangnya. Penulis akan menerima dua eksemplar cetak lepas (off print) setelah terbit. Pengecekan plagiasi artikel dilakukan dengan Google Scholar dan Turnitin. Artikel yang telah dinyatakan diterima akan diterbitkan dalam nomor In-Press sebelum nomor regular terbit Artikel penelitian yang disampaikan ke jurnal online ini akan review sekurang-kurangnya 2 (dua) reviewer. Artikel penelitian yang diterima akan tersedia secara online mengikuti proses peer review jurnal. Bahasa yang digunakan dalam jurnal ini adalah bahasa Indonesia dan bahasa Inggris. Dengan berubah bentuk STIE YPPI Rembang menjadi Universitas YPPI Rembang, maka Pengelolaan Buletin Bisnis & Manajemen (BBM) berada dibawah naungan Universitas YPPI Rembang.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 174 Documents
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PENGARUH KEPEDULIAN LINGKUNGAN DAN SIKAP TERHADAP MINAT BELI PRODUK HIJAU (Studi Kasus Pada Konsumen Produk Hijau di Kabupaten Rembang) Ming Ming Lukiarti
BBM (Buletin Bisnis & Manajemen) Vol 5, No 1 (2019): Volume 5 Nomor 1, Februari 2019
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (562.31 KB) | DOI: 10.47686/bbm.v5i1.240

Abstract

Consumers who are aware of ecological problems certainly have environmental concerns and a good attitude to preserve the environment so that it will be easier for the emergence of interest in buying a green product in the future and maintain a positive attitude. This research was conducted on consumers who have already bought green products in Rembang Regency. The method used to determine the sample is nonprobability sampling with purposive sampling technique, the number of samples used in this study were 100 respondents. Data collection is done through questionnaires, interviews and observations. The data processing technique used is using SPSS 21, the first step is to test the instrument from a questionnaire distributed by validity test, reliability test, multiple regression test and determination test. The results of the study indicate that: (1) Environmental awareness has a positive and significant effect on buying interest in green products; (2) Attitudes have a positive and significant effect on buying interest in green products; (3) Environmental awareness and attitude simultaneously have a positive and significant effect on interest in buying green products.
KAJIAN EMPIRIS : AGRESIVITAS PAJAK DAN FAKTOR-FAKTOR PENENTUNYA PADA PERUSAHAAN FOOD AND BEVERAGE YANG TERDAFTAR DI BURSA EFEK INDONESIA Ardiani Ika Sulistyawati; Adhitya Hendra; Aprih Santoso
BBM (Buletin Bisnis & Manajemen) Vol 7, No 1 (2021): Volume 06, No. 01, 2021, Februari 2021
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.749 KB) | DOI: 10.47686/bbm.v7i1.359

Abstract

The purpose of this study is to examine the effect of liquidity, capital intensity, inventory intensity and firm size on tax aggressiveness. The variables used in this study are liquidity, capital intensity, inventory intensity and company size. while the dependent variable in this study is tax aggressiveness measured using ETR. The population taken as the object of this study amounted to 19 food and beverage companies listed on the Indonesia Stock Exchange (IDX) during the 2014-2018 period. The observation period is carried out for 5 years. Determination of the study sample using a purposive sampling method and obtaining a sample of 40 based on certain criteria. Data were analyzed using a multiple linear regression analysis model using SPSS 22. The results of the study show that the size of the company influences tax aggressiveness. While Liquidity, capital intensity, inventory intensity does not affect the tax aggressiveness. 
ANALISIS STUDI KELAYAKAN USAHA PENDIRIAN HOME INDUSTRY OLAHAN BUAH MANGGA DI DESA PAWIDEAN JATIBARANG KABUPATEN INDRAMAYU Agus yudianto; Meddy Nurpratama
BBM (Buletin Bisnis & Manajemen) Vol 8, No 1 (2022): Vol. 8 No. 1, Tahun 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (492.214 KB) | DOI: 10.47686/bbm.v8i1.389

Abstract

Home   Industry  rumah mangga   usahanya masih terus-menerus melakukan inovasi dan pengembangan mengingat usaha ini masih dalam tahap perintisan. Pendirian home industry  olahan mangga ini diharapkan  lebih menarik minat para konsumen, sehingga mampu meningkatkan penghasilan dan laba usaha dengan produk yang lebih bervariasi. Rencana pendirian usaha tersebut memerlukan adanya analisis studi kelayakan untuk menilai apakah usulan proyek tersebut diterima atau ditolak.Pada Peenelitian  ini    yang  digunakan    yaitu dengan deskriptif. berisi tentang gambaran mengenai lokasi perusahaan dan kelayakan usaha ditinjau dari berbagai aspek-aspek tertentu. Dengan  memilih jenis  deskriptif karena menyajikan data yang lebih akurat, selain itu bentuk yang sederhana, dan teknis yang mudah dipahami. Dan Menggunakan anlisa investasi.Analisis finansial dengan menggunakan  modal  sendiri  dikatakan  layak  berdasarkan hasil  perhitungan  kelayakan  investasi  yang meliputi  Payback  Period  (PP),  Net  Present Value (NPV), Internal Rate of Return (IRR), dan Profitability Index (PI), karena masing- masing            perhitungan     memenuhi     kriteria investasi, dimana nilai PP atau jangka waktu pengembalian modal kurang dari umur investasi (5 tahun), nilai NPV yang positif atau lebih besar dari nol, nilai IRR yang lebih besar dari tingkat suku bunga deposito , dan nilai PI yang lebih besar dari satu.
PERANCANGAN SISTEM PENJUALAN AYAM BROILER PADA PERUSAHAAN RUMAH POTONG AYAM PUTRA DEWI SAMUDRA DI JATIWANGI Agus Yudianto; Robbani Nida
BBM (Buletin Bisnis & Manajemen) Vol 2, No 2: Agustus 2016
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1040.387 KB) | DOI: 10.47686/bbm.v2i2.19

Abstract

Sales System Broiler Chickens Rumah Potong Ayam Putra Dewi Samudra is a design system that records sales of sales transactions chicken, chicken purchase transaction, the addition of employee data, additional data supplier, sales reports and statements chicken chicken  purchases . System development method used to build this application is the waterfall mode . Whereas at this stage of the analysis and design of the system is done with tersktruktur approach. Analysis of the results of the data collection system based on the method of observation, interview, and literature study. The design of the system outlined by designing Activity Diagram, Entity Relationship Diagram (ERD), interface design, process design, and the design output. The implementation phase of this chicken sales system using VB.Net programming language. Thus the sales system can help sales data in the Rumah Potong Ayam Putra Dewi Samudra.Keywords: sales system , vb.net
MODEL PENINGKATAN KINERJA USAHA KECIL DAN MENENGAH MENGGUNAKAN THE DREAM HOUSE MODEL (Studi Kasus Industri Batik Tulis Lasem Kabupaten Rembang)* Tahwin Muhammad; Kusumaningsih Novi
BBM (Buletin Bisnis & Manajemen) Vol 4, No 1: Februari 2018
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (302.476 KB) | DOI: 10.47686/bbm.v4i1.152

Abstract

This research aims to formulate the performance enhancement model related with thecharacteristic of Batik Tulis Lasem industry. The data used is the primary data taken fromdistributed interviews and questionnaires to the entrepreneurs. Method and processing dataused is Ishikawa diagram, Importance Performance Analysis (IPA), The Dream House Model andForce Field Analysis. The research results: 1) Ishikawa Diagram Analysis shows that humanresources factor is the main cause of Batik Tulis Lasem industry problem. 2) Importanceperformance analysis (IPA) shows that there are three indicators of quadrant 1 and sevenindicators of quadrant III should be corrected and becomes the model pillar of performanceenhancement. 3) The dream house model as Batik Tulis Lasem performance enhancement modelhas four main pillars related with the organization management, productivites, product qualitiesand also marketing. 4) The main strategy in enhancing the performance of Batik Tulis Lasem isimproving of organization management, productivities, product qualities and integratedmarketing. The managerial implication as the research result is: 1) Giving training including fourmanagement aspects (management of human resources, production management, financesmanagement and marketing management); 2) The government facilities as the effort to developBatik Tulis Lasem industry.Key words: performance, Ishikawa Diagram, Importance Performance Analysis, The DreamHouse Model, and Force Field Analysis.
PENGARUH STORE IMAGE, ONLINE CUSTOMER REVIEW DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING (Studi pada Mahasiswa UIN Sunan Ampel Surabaya) EKA VIRAWATI; ANDRIANI SAMSURI
BBM (Buletin Bisnis & Manajemen) Vol 6, No 2 (2020): Volume 6, No. 02, 2020
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.436 KB) | DOI: 10.47686/bbm.v6i2.302

Abstract

used was quantitative with probability sampling with a sample selection technique taken randomly as many as 200 students of UIN Sunan Ampel Surabaya who become consumers or users of the Shopee marketplace. The analytical method was the T test, the coefficient of determination and path analysis. The results of this study indicated that partially / individually variable store images, online customer reviews and promotions had a significant effect on purchasing decisions at the Shopee marketplace. Therefore the store image variable, online customer reviews and promotions through purchase intention also had a positive and significant influence on purchasing decisions at the Shopee marketplace.
REAKSI PASAR MODAL TERHADAP PENGUMUMAN PEMBERLAKUAN NEW NORMAL DI INDONESIA (Studi Kasus pada Perusahaan LQ-45 yang Terdaftar di Bursa Efek Indonesia) Rina Agustiani; Wulan Suryandani
BBM (Buletin Bisnis & Manajemen) Vol 8, No 1 (2022): Vol. 8 No. 1, Tahun 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (334.596 KB) | DOI: 10.47686/bbm.v8i1.466

Abstract

  Penelitian ini merupakan penelitian event study yang bertujuan untuk mengetahui seberapa besar reaksi pasar modal Indonesia terhadap peristiwa pengumuman pemberlakuan New Normal di Indonesia dengan menggunakan indikator abnormal return, trading volume activity dan kapitalisasi pasar pada perusahaan LQ-45 yang terdaftar di Bursa Efek Indonesia. Penelitian ini menggunakan data sekunder berupa data harian harga saham, data harian volume perdagangan, dan data harian volume saham yang beredar selama tujuh hari sebelum, satu hari saat peristiwa, tujuh hari sesudah peristiwa. Hari pada saat peristiwa yaitu pada tanggal 1 Juni 2020. Pengambilan sampel menggunakan teknik purposive sampling. Teknik analisis data pengujian terhadap hipotesis menggunakan Paired Sample t-Test. Hasil penelitian menunjukkan bahwa terdapat perbedaan rata-rata abnormal return, trading volume activity dan kapitalisasi pasar yang signifikan pada periode sebelum dan sesudah pengumuman pemberlakuan New Normal di Indonesia.
PENGARUH CUSTOMER EQUITY TERHADAP WORD OF MOUTH PERGURUAN TINGGI SWASTA Rifqi Suprapto
BBM (Buletin Bisnis & Manajemen) Vol 1, No 2: Agustus 2015
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (595.415 KB) | DOI: 10.47686/bbm.v1i2.8

Abstract

Consumer confidence in a product or brand will have an impact on increasing consumer loyalty to the brand or product concerned. One form of consumer loyalty to the company product or brand is shown in the form of Word of Mouth. This also applies within the scope of the college in which the student confidence for what he has received during the conduct of university education will be formed into a satisfaction for students. Therefore, the purpose of this study was to determine the effect of Customer Equity in Word of Mouth in Higher Education.This study is a survey research with quantitative descriptive research type. The population in this study Yogyakarta Muhammadiyah University Students Strata-1 semester five upwards, with sample collection method used a numbering 150. The questioner that has been tested previously to 30 respondents and tested the validity and reliability that results in a 100% said the question is valid and feasible to be used. The research method using SEM analysis test used AMOS.The result from this study is no positive influence brand equity and the value equity towards WoM (Word of Mouth). However, relationship equity had a positive influence on the value of WoM (Word of Mouth).Keywords: Word of Mouth, Customer Equity, and University
ANALISIS PENGARUH KREATIVITAS PROGRAM PEMASARAN, HUBUNGAN DENGAN PELANGGAN TERHADAP INOVASI PRODUK SERTA PENGARUHNYA TERHADAP KINERJA PEMASARAN (Studi Kasus Pada UKM Pengolahan Kayu di Kabupaten Rembang) Malichan Maslichan; Dian Ayu Liana Dewi
BBM (Buletin Bisnis & Manajemen) Vol 3, No 2: Agustus 2017
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (585.73 KB) | DOI: 10.47686/bbm.v3i2.121

Abstract

This study aims to analyze the influence of customer relationship to product innovation, the influence of marketing program's creativity toward product innovation, the influence of relationship with customer to the improvement of marketing performance, the influence of marketing program creativity toward the improvement of marketing performance and analyze the effect of product innovation on marketing performance in order to increase marketing performance SMEs processing wood in Rembang regency. The expected target of this research is to get a concrete picture of strategy of improving marketing performance of SMEs of wood processing in Kabupaten Rembang which will be used as a reference for business improvement in SME development. The population of this study includes all actors SMEs Rembang wood processing. Determination of sample in this research is done by random sampling technique by purposive that is selecting wood processing SME with criterion specified. The respondents are the managers or owners of SMEs. Analytical techniques used in this study are the model of causality or influence and relationship. Analyzer used in processing the data to test the hypothesis that is proposed is by using SEM (Structural Equation Model). The result of the research shows that customer relationship has significant effect on product innovation with Standardized coefficient value 0,460. Creative marketing programs also significantly influence product innovation with the value of Standardized coefficient of 0.378. Furthermore, the relationship with the customer also significantly influences the marketing performance improvement with the value of Standardized coefficient of 0.264 as well as the creativity of the marketing program is also significant to the improvement of marketing performance with the value of standardized coefficient of 0.514. For product innovation also have an effect not significant to increase marketing performance with standardized coefficient value 0,183. Kata Kunci: marketing performance, innovation, marketing creativity, dan customer relationship
PENGARUH MOTIVASI DALAM MENINGKATKAN DISIPLIN KERJA KARYAWAN PADA PT. PLANET ARTHA INDONESIA CABANG MUARA ENIM Hertanudin Hertanudin
BBM (Buletin Bisnis & Manajemen) Vol 6, No 01 (2020): Volume 6, No. 01, 2020
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (259.984 KB) | DOI: 10.47686/bbm.v6i01.282

Abstract

This research aims to find out the influence of motivation to improve the work discipline of the employees in Muara Enim branch of PT. Planet Artha Indonesia. The data used in the research is primary and secondary data. The primary data were taken by interview, observation, and questioners, while the secondary data were taken from company’s documents and guiding books used to support this research. The sampling technique used is saturated sample, as many as 66 people. Analysis technique used in this research is simple linier regression analysis. The research result shows that variable motivation has positive influence on the work discipline of employees in Muara Enim branch of PT.Planet Artha Indonesia. The coefficient test result shows that 41,1% motivation variables are able to explain the variation of employees discipline work variable, while 58,9% are stated by other variables without including the research model. 

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