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Dinamika
Published by Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern
ISSN : 28088786     EISSN : 27981355     DOI : https://doi.org/10.51903/dinamika.v2i1.73
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Merupakan peer-reviewed journal yang mempublikasikan artikel-artikel ilmiah dalam bidang ilmu-ilmu ekonomi manajemen dan bisnis yang meliputi bidang manajemen operasional, manajemen sumber daya manusia, manajemen keuangan, manajemen pemasaran, sosial, Ekonomi yang dikelola dan diterbitkan oleh LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 176 Documents
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EKSPLORASI HUBUNGAN FEAR OF MISSING OUT (FOMO), PENGARUH SELEBRITI, DAN LIMITED EDITION TERHADAP PURCHASE INTENTION BONEKA LABUBU PADA KOMUNITAS LABUBU DI MEDIA SOSIAL Dahlia Luftiani; Setiawan, Aries; Safitri, Maria; Wibowo, Mochammad Eric Suryakencana
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/kkt7hc24

Abstract

This study aims to examine the relationship between fear of missing out (FOMO), celebrity influence, and limited editions on the purchase intention of Labubu dolls. Data were collected from 107 respondents within the Labubu fan community on social media using a combination of purposive sampling and snowball sampling methods. Data collection was conducted through questionnaires, and the analysis was performed using SPSS software, including validity and reliability tests, classical assumption tests, and hypothesis testing. The results of the study indicate that FOMO, celebrity influence, and limited editions collectively have a significant relationship with Labubu purchase intention. These findings highlight the importance of leveraging marketing strategies based on FOMO and limited editions, as well as collaborations with celebrities, to enhance product appeal and drive sales. This research provides practical guidance for businesses in developing effective marketing strategies.
DAMPAK PROMOSI, DAYA TARIK DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN GENERASI-Z DI SUSAN SPA BANDUNGAN Andhyka Rizki Al Barkah; Amron, Amron
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/635vqy80

Abstract

This study aims to analyze the influence of promotional differentiation, attractiveness, and location on purchasing decisions at Susan Spa Bandungan. The population and sample of this study were done by purposive sampling technique on Susan Spa Bandungan consumers who were at least 17 years old and a maximum of 24 years old. In this study using a sample based on the formula N = (5 × number of indicators) = 5 × 18 = 90 respondents, but the researcher decided to use all the results obtained as many as 103 respondents to increase accuracy and anticipate invalid data. The research method applied is a quantitative approach and multiple linear regression analysis used to test the hypothesis with the IBM SPSS Statistic application. This study shows that promotion, attractiveness, and location have a positive and significant impact on purchasing decisions. These results are supported by data analysis which shows a strong relationship between these three factors and consumer decisions in choosing a product or service.
PERAN BRAND IMAGE, KUALITAS PRODUK, HARGA DAN GAYA HIDUP GENERASI Z TERHADAP KEPUTUSAN PEMBELIAN IPHONE: (Studi Pada Mahasiswa Universitas Dian Nuswantoro Pengguna Iphone) Wijanarko, Danang; Mahmud, Mahmud; Haziroh, Awanis Linati; Fatmawati, Elia Resha
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/pbq53q10

Abstract

This study examines the impact of brand image, product quality, price, and lifestyle on iPhone purchasing decisions among Generation Z, specifically Dian Nuswantoro University students. Using a quantitative approach with an questionnaire survey distributed to 133 students, the data were analyzed through Partial Least Square (PLS). The results revealed that brand image, product quality, price, and lifestyle positive and significantly influence iPhone purchasing decisions. A strong brand image boosts buying interest, product quality builds confidence, price aligns with perceived benefits, and lifestyle affects preferences based on social status. The findings suggest that Apple should focus on brand image, product quality, and pricing strategies tailored to young consumers.
THE ROLE OF LEADERSHIP AND CULTURE IN SHAPING EMPLOYEE PERFORMANCE: A COMMITMENT PERSPECTIVE Athoillah, Athoillah; Dwiarti, Witri
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/y6t51280

Abstract

This research aims to analyze the influence of transformational leadership style and organizational culture on employee performance and examine the role of organizational commitment in mediating the impact of transformational leadership style and organizational culture on employee performance. The method used is quantitative with Structural Equation Model-Partial Least Square (SEM-PLS) analysis using the SmartPLS 4.1.0.9 program for data processing. The respondents in this research consisted of 139 employees, and the sampling technique was simple random sampling. The results of this study indicate that transformational leadership style does not significantly affect employee performance. Organizational culture and organizational commitment have a significant effect on employee performance. Organizational commitment can mediate the influence of transformational leadership style and organizational culture on employee performance.
PENGARUH PROMOSI, LOKASI, DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN Norrahma, Norrahma; Sulistyowati, Pemilia
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/9a2s4h57

Abstract

This study aims to determine and analyze the direct effect of promotion on customer loyalty at PT. Bintang Tsajaja Jambi, to determine and analyze the direct effect of location on customer loyalty at PT. Bintang Tsajaja Jambi, to determine and analyze the direct effect of service quality on customer loyalty at PT. Bintang Tsajaja Jambi and to determine and analyze the simultaneous effect of promotion, location, service quality on customer loyalty at PT. Bintang Tsajaja Jambi. This study uses a quantitative method with a sample of 70 customer respondents at PT. Bintang Tsajaja Jambi. Data were analyzed using validity tests, reliability tests, multicollinearity tests, heteroscedasticity tests, normality tests, multiple linear regression analysis tests, T tests, F tests, R2 determination coefficient tests using IBM SPSS Statistics. The results showed that promotion directly had a significant effect on customer loyalty at PT. Bintang Tsajaja Jambi, service quality directly had a significant effect on customer loyalty at PT. Bintang Tsajaja Jambi, location directly had a significant effect on customer loyalty at PT. Bintang Tsajaja Jambi, and directly and simultaneously promotion, location, and service quality have a significant effect on customer loyalty to customers at PT. Bintang Tsajaja Jambi.
PENGARUH KEPEMIMPINAN IKLIM ORGANISASI MOTIVASI PADA KINERJA KARYAWAN PT DELTA SUKSES MAKMUR Palupi, Dyah Ayu Puri; Lyna, Lyna
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/gsdwz694

Abstract

The formulation of the problem in this study is to analyze the influence of organizational climate, leadership, motivation on employee performance at PT Delta Merlin Dunia Textile VII. The population in this study were all employees of PT Delta Sukses Makmur totaling 30 staff. In this study using a saturated sample, which is a sampling technique when all members of the population are used as samples. The analytical method in this study uses instrument testing, classical assumption test, multiple linear analysis, t-test, F test, and R2 test. The results of the study on multiple linear regression analysis showed that leadership and motivation variables had a positive and significant effect on employee performance, while organizational climate had a positive but not significant effect on employee performance at PT Delta Sukses Makmur. The results of the Adjusted R Square coefficient of determination obtained the Adjusted R Square coefficient of determination the Adjusted R Square coefficient of determination of 0.979 means it is known that the influence given by leadership, organizational climate, motivation on employee performance is 97.9% while the remaining 2.1% is influenced by other variables not included in this study, such as compensation, work environment, discipline
PENGARUH ORIENTASI KERJA DISIPLIN  KERJA DAN TRAINING AND DEVELOPMENT TERHADAP KINERJA TENAGA KEPENDIDIKAN DI SEKOLAH KRISTEN PELITA NUSANTARA KASIH SURAKARTA Miracle, Fide; Palupi, Dyah Ayu Puri
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/2v873j35

Abstract

Employee work orientation is a step to introduce new employees to the new environment as well as job descriptions and coworkers. Work discipline is also an achievement in the work environment and training and development will affect the performance of education personnel. This study aims to analyze the effect of work orientation, work discipline and training and development on the performance of education personnel. This type of research is quantitative research with a total sample in this study of 54 people selected based on non-probability sampling techniques (not random) with purposive sampling sample selection techniques, namely educational staff respondents who work at Pelita Nusantara Kasih Christian School Surakarta City, and data collection methods using questionnaires. The results showed that work orientation variables, work discipline variables, training and development simultaneous influenced the performance of educational staff at Pelita Nusantara Kasih Christian School in Surakarta City.
THE INFLUENCE OF BRAND IMAGE ON CONSUMER BUYING BEHAVIOR: AN AI-POWERED SENTIMENT ANALYSIS IN THE DIGITAL AGE Riyani, Fajar
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/czf54w17

Abstract

This consider points to assess the affect of brand image on customer obtaining behavior in a computerized setting by joining quantitative strategies and counterfeit insights (AI)-based opinion examination. Essential information collection was conducted through an internet overview of 212 respondents matured 21–35 a long time who routinely make online buys, whereas auxiliary information was gotten from 5,000 customer comments on social media and e-commerce destinations. The comes about of the relapse examination appeared that brand image components such as believe (β = 0.37), seen quality (β = 0.31), and passionate association (β = 0.28) have a critical impact on buy purposeful (R² = 0.62, p < 0.01). The discoveries from the estimation investigation appeared that 72% of customer suppositions were positive, supporting the quantitative comes about and underlining the significance of the enthusiastic viewpoint in acquiring choices. This think about contributes to the advancement of hypothesis by combining essential and auxiliary information analyzed utilizing AI innovation, and emphasizing the significance of computerized notoriety and enthusiastic perspectives in forming brand quality. The comes about of this ponder open up unused points of view in creating data-based promoting procedures within the computerized period.
PENGARUH EKUITAS MEREK, DESAIN PRODUK, DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PONSEL IPHONE PADA GENERASI MUDA DI KECAMATAN GAJAH, DEMAK Farida, Dwi Ana; Susilowati, Heni
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/b1e8v118

Abstract

In today's digital era, smartphones have become a symbol of social identity, especially among the younger generation. One interesting phenomenon is the high interest of the younger generation in the iPhone, which is considered an element of a modern lifestyle. This study aims to examine the impact of brand equity, product design, and lifestyle on iPhone purchasing decisions among the younger generation living in Gajah District, Demak. A total of 60 respondents selected using purposive sampling techniques became the sample in this study. Data were collected through questionnaires, and data analysis was carried out using SPSS version 30. The analysis tests applied included instrument tests, classical assumption tests, as well as hypothesis tests and R tests. The results of the study showed that brand equity, product design, and lifestyle have a positive and significant influence on iPhone purchasing decisions among the younger generation in Gajah District, Demak. Companies need to strengthen their brand image, innovate in product design, and adjust their marketing strategies to the dynamic lifestyles of young consumers.
KUALITAS LAYANAN, ATMOSFER TOKO, DAN KEWAJARAN HARGA SEBAGAI PENENTU KEPUASAN DAN LOYALITAS DI KAISAR BARBERSHOP SEMARANG Caesar, Jovanda; Hariyadi, Guruh Taufan; Nuryanto, Imam; Damar, Haunan
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/fq6h4z68

Abstract

This study analyzes the impact of service quality, store atmosphere, and price fairness on customer satisfaction and its effect on loyalty at Kaisar Barbershop Semarang. A quantitative approach using PLS-SEM was employed, with 145 purposively sampled respondents (criteria: customers who used the service at least twice in the last three months). Data was collected via a 7-point Likert scale questionnaire and analyzed using SmartPLS. Results show that service quality is the most dominant factor (path coefficient 0.732), followed by store atmosphere and price fairness (each 0.135). Customer satisfaction also significantly influences loyalty (0.935). These findings assist management in improving strategies to maintain customer loyalty in a competitive market

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