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Dinamika
Published by Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern
ISSN : 28088786     EISSN : 27981355     DOI : https://doi.org/10.51903/dinamika.v2i1.73
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Merupakan peer-reviewed journal yang mempublikasikan artikel-artikel ilmiah dalam bidang ilmu-ilmu ekonomi manajemen dan bisnis yang meliputi bidang manajemen operasional, manajemen sumber daya manusia, manajemen keuangan, manajemen pemasaran, sosial, Ekonomi yang dikelola dan diterbitkan oleh LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 176 Documents
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TRANSPARANSI DAN TANTANGAN LAPORAN KEUANGAN DI PIMPINAN RANTING IKATAN PELAJAR NAHDLATUL ULAMA SIDOARJO Putra, Alvine Syahrengga; Amrulloh Achmad Amin; Elfira Diah Asmawardani; Khafila Roudhotul Jannah; Sahrani, Lutfia; Audya, Meilynda Triana; Kholilulloh, Moch. Wildan; Safaro, Uci Silviatus; Zakariya, Novie Andriani
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/72pg5a33

Abstract

This research aims to analyze the transparency of financial reports at PR. IPNU Desa Pepe Sidoarjo. Using a descriptive qualitative method, data was collected through semi-structured interviews, observation, and documentation. The results of this study indicate that PR. IPNU has implemented regular financial records, both manually through cash books and digitally with spreadsheets. All transactions are also supported by complete evidence that shows their commitment to the transparency of their financial reports.
PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUASAN PELANGGAN PADA ALFAMART DI KABUPATEN SEMARANG Fia Rafiana; Myra Andriana; Tantik Sumarlin
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/tq94ry97

Abstract

This research aims to identify the impact of service quality and promotion on customer satisfaction at Alfamart in Semarang Regency. The research entity group includes residents in the West Ungaran area of Semarang Regency. The participant selection method uses a non-probability approach, specifically a directed selective method. Participants include West Ungaran residents who have passed the age threshold of 17 years and have previously conducted transactions at Alfamart in Semarang Regency. The information collection mechanism is carried out through the distribution of survey instruments using a multi-level assessment scale. Data is processed through multiple regression testing. The investigative findings reveal that service quality exerts a significant influence on customer satisfaction, based on statistical test results demonstrating the significance value of service quality at 0.000, which falls below 0.05 (0.000 < 0.05), with a test statistic of 5.727 surpassing the critical threshold of 1.986 (5.727 > 1.986). Promotional efforts similarly contribute meaningfully to customer satisfaction, reflected through testing that generated a significance value of 0.002 beneath the 0.05 threshold (0.002 < 0.05) and a test statistic of 3.211 exceeding the critical limit of 1.986 (3.211 > 1.986). Subsequently, customer satisfaction is simultaneously influenced by service quality and promotional strategies, evident from the analysis with a significance value of 0.000 < 0.05 in the simultaneous test and a statistic of 153.608 transcending the critical value of 3.09 in Semarang Regency at Alfamart.
PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PIZZA HUT Arifiana, Latifa; Aqmala, Diana; Cahya, Handy Nur; Damar, Haunan
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/mf78py29

Abstract

The reason for this study was to determine the impact of brand image, product quality, and promotion on purchasing decisions of Pizza Hut consumers. The population is Pizza Hut customers, with a sample of 150 respondents taken using non-probability sampling techniques with purposive sampling method. PLS was used as an analytical tool in this study. This study shows that brand image has a positive, but insignificant, impact on purchasing decisions of Pizza Hut consumers. On the other hand, product quality has a positive and significant impact on purchasing decisions of Pizza Hut consumers. In addition, promotion also has a positive and significant impact on purchasing decisions of Pizza Hut consumers.
PERAN MEDIA SOSIAL, KEPUASAN, DAN PENILAIAN PRODUK PADA PEMBELIAN AEROSTREET DI SHOPEE Aprilya, Dandy; Aqmala, Diana; Taufan Hariyadi, Guruh
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/7ew0k546

Abstract

This study analyzes the impcat of social media, customer satisfaction and product review on Aerostreet shoes purchasing decisions on Shopee. Using a quantitive approach, data was collected through questionnaires from 100 Dian Nuswantoro University students who bought Aerostreet shoes. Data analysis used SPSS, including validity, reliability, classical assumption and hypothesis test. Result show that social media, customer satisfaction and product review significantly influence purchasing decision. This study provides insights for marketers to optimize social media effectiveness and product quality to enhance competitiveness in the digital market.
THE INFLUENCE OF SERVICE QUALITY, BRAND TRUST AND ADVERTISING ON PURCHASING DECISIONS FOR MAXIM TRANSPORTATION SERVICES IN BATAM CITY Karangora, Agnesia Ina Peni; Saputra, Asron
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/h2e90s66

Abstract

The aim of this research is to analyze the influence of service quality, brand trust and advertising on purchasing decisions for Maxim transportation services in Batam City. This research uses descriptive research with quantitative methods and the sample used is 385 respondents who have purchased Maxim transportation services. research This was analyzed using SPSS version 25 software. The partial test results from this research show that the independent variables, namely service quality, brand trust and advertising, have a positive and significant influence on purchasing decisions for Maxim Transportation Services in Batam City.
PENGARUH KEPEMIMPINAN, MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI NEGERI SATUAN POLISI PAMONG PRAJA KABUPATEN REMBANG Hersusetyo, Ardhanang Abril; Dewi, Dian Ayu Liana
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/4gafnj45

Abstract

The aim of this research is to prove and analyze the influence of leadership, motivation and work discipline on the performance of Rembang Regency Civil Service Police Unit Civil Servants. This research uses the dependent variable employee performance and uses the independent variables leadership, motivation and work discipline. The population used in the research carried out were all Civil Servants of the Rembang Regency Civil Service Police Unit, a total of 69 people. The sampling method in the research carried out was a saturated sample (census), the sample in the research carried out was the entire population or all Civil Servants of the Civil Service Police Unit, totaling 69 people. The analysis technique used is multiple linear regression analysis. The research results show that the leadership variable has a positive and insignificant effect on employee performance, the motivation variable has an insignificant negative effect on employee performance and the work discipline variable has a significant positive effect on employee performance. From the determination test, it is known that the R Square adjuster coefficient is 0.177, so it can be interpreted that the variables of leadership, motivation and work discipline can explain 17.7% of employee performance, while the remaining 82.3% of employee performance is influenced or explained outside of this research model.
PENGARUH MEDIA SOSIAL, WORD OF MOUTH, DAN EFEKTIVITAS IKLAN TERHADAP MINAT BELI PADA TEH GELAS DI KOTA BATAM Sitompul, Nova Julianti Br; Husda, Nur Elfi
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/3whvr933

Abstract

The rise of technology and social media has transformed product promotion and marketing in the digital era. Social media, word of mouth (WOM), and advertising effectiveness significantly influence consumer buying interest. This study examines their impact on buying interest in Teh Gelas products in Batam City using a quantitative descriptive approach. With a sample size of 100 respondents determined via the Lameshow formula, the study targeted Teh Gelas consumers who had tried the product at least once in 2023. Data was collected through an online questionnaire and analyzed using SPSS. Results indicate that social media, WOM, and advertising effectiveness each positively and significantly affect buying interest in Teh Gelas.
INTEGRASI METODE PEMBAYARAN QRIS DALAM MENDUKUNG LITERASI KEUANGAN DIGITAL MENUJU INDONESIA EMAS 2045 Pancawati, Anom Pancawati Ni Luh Putu; Sudarma, I Made; Somiartha, I Putu
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/xhx3t781

Abstract

Digital informatioan requires its users to adapt, understand, and be able to use applications by utilizing various digital infrastructures, one of which is the QRIS payment method. This research aims to explain the adoption of the integration of the QRIS payment method and its supporting and inhibiting factors in promoting digital financial literacy towards Indonesia Emas 2045. The research method uses a qualitative approach. The results show that the adoption of QRIS as a payment method has great potential in supporting the understanding of digital finance, which not only facilitates payment transactions but also strengthens the foundation for digitalization changes. Factors such as convenience and accessibility, data privacy and security, contactless transactions, marketing and promotion, as well as the prevention of counterfeit currency, drive adoption. Conversely, the gap ini technology infrastructure ownership, lack of technological knowledge, dependence on cash availability, limited internet access, and security issues due to QR code fraud hinder adoption. Cooperation between the community, government, private sector, and financial institutions is needed to determine strategic steps to continuously improve and enhance the use of the QRIS payment menthod in supporting digital-based financial literacy and to contibute to human development and mastery of science and technology.
STRATEGI MENINGKATKAN KEPUASAN PELANGGAN DI RITEL MODERN: TINJAUAN DARI ASPEK KUALITAS LAYANAN, PROMOSI, DAN HARGA Putri Rusdiana Sari; Nurhapsari, Risma; Sholihah, Erlinda; Rahmania, Aftuqa Sholikatur; Kurniawati, Nidya Oktavia; Aninditiyah, Galuh
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/4nmyth13

Abstract

This study unit is configured to execute an analysis of the influence of service quality, promotion, and price parameters in correlation with the customer satisfaction variable within the modern retail system, with the test object focused on Indomaret, Demak City. The data acquisition and processing procedures are implemented through a quantitative survey mechanism involving 100 respondent entities, utilizing a multiple linear regression algorithm as an analytical instrument to map the relationship between independent variables (service quality, promotion, price) and the dependent variable (customer satisfaction). The calculation results indicate that the service quality, promotion, and price components collectively generate a significant impact on the customer satisfaction variable.
PENGARUH GREEN ACCOUNTING, UKURAN PERUSAHAAN DAN LEVERAGE TERHADAP KINERJA KEUANGAN Syafitri, Anatasya Nur; Riftiasari, Dinar
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/1rv63355

Abstract

This study intends to evaluate the effect of Green Accounting, Company Size, and Leverage on Financial Performance. Companies engaged in manufacturing have an important role in the Indonesian economy and are one of the largest contributors to non-oil and gas GDP. The population in this study is from manufacturing companies engaged in food and beverages listed on the IDX for the 2019-2023 period. Green accounting focuses on environmental costs, company size uses the natural lagorithm of total assets and leverage using DER, while financial performance uses ROA. The research method applied is quantitative. The sampling procedure is “purposive sampling”, which is the selection of ten companies based on predetermined criteria. The analysis methods used in this study include descriptive statistical tests, classical assumption tests, and multiple linear regression. This study uses secondary data sourced from financial statements. The results show green accounting affects the company's financial performance with a significant value of 0.012 and a regression coefficient of -88.769, company size does not affect the company's financial performance with a significant value of 0.471 and a regression coefficient of 0.378, and leverage has an influence on the company's financial performance with a significant value of 0.034 and a regression coefficient of -4.273. Green accounting, company size, and leverage simultaneously affect the company's financial performance with a significant value of 0.001.

Page 15 of 18 | Total Record : 176

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