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Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai
Published by Universitas Ngurah Rai
ISSN : 20854544     EISSN : 2809011X     DOI : https://doi.org/10.47329/jurnalakses.v14i1
Core Subject : Economy, Social, Engineering,
Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice
Jurnal yang diterbitkan oleh Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Ngurah Rai, Denpasar, dan merupakan jurnal ilmiah multi disiplin. Tulisan yang masuk ke Redaksi akan diseleksi dan melalui tahap review mitra bestari (double blind review by peer group system) sebagai syarat untuk dapat dimuat. Jurnal Akses diterbitkan secara online dua kali setahun oleh LPPM Universitas Ngurah Rai. Yaitu di bulan Juni dan Desember.
Arjuna Subject : Umum - Umum
Articles 97 Documents
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PENGELOLAAN SAMPAH BERBASIS SUMBER DI DESA ADAT SANGEH KECAMATAN ABIANSEMAL KABUPATEN BADUNG BALI Trisna Dewi, Putu Eka; Karyoto, Karyoto; Gede Swetasoma, Cokorda; Toya, I Nyoman; Susanto, Joko; Pariawan, I Wayan; Sudiarta, I Wayan; Susanto, Roni Eko; Suarka, I Made
Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai Vol 15 No 1 (2023)
Publisher : Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70358/jurnalakses.v15i1.1081

Abstract

Sangeh Tourism Village is one of the tourist villages in Badung Regency which has various tourism potentials that can still be developed and optimized. One of the problems of the Tourism Village is related to waste management at tourist attractions. Of course, organic and inorganic waste must be separated so that it is easy to manage again and does not pollute the environment. The Ngurah Rai University Postgraduate conducted PkM in partnership with DTW Sangeh (Taman Mumbul and Alas Nutmeg) which invited the Head of the Sangeh Traditional Village and the Head of the Sangeh Traditional Village to discuss with Community Service participants regarding the problems that exist in the management of the Sangeh Tourism Village. So on this occasion, the Postgraduate Program at Ngurah Rai University, apart from cleaning the environment by sorting waste based on sources, also handed over 2 trash cans that could be used at the Sangeh tourist spot.
Meningkatkan Keputusan Pembelian Yogurt Cheese Works: Dampak Dari Persepsi Harga Dan Kualitas Produk Meryawan, I Wayan; Kesuma Suryawan, Tjokorda Agung Wijaya; Fitriandari, Mahayanti; Pebriani, Ni Kadek
Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai Vol 15 No 1 (2023)
Publisher : Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70358/jurnalakses.v15i1.1086

Abstract

The decision to buy yogurt is based on information about the advantages of the product. The stages of the assessment decision are influenced by some aspects between assumptions or perceptions and product quality. Cheese Works Gianyar Bali as a research location found various problems related to yogurt purchasing decisions. The problem that occurs at Cheese Works Gianyar Bali is shown by the shrinking purchasing decisions for yogurt products. This research concludes that there is a positive and significant effect simultaneously and partially between the perception of price and product quality on the decision to purchase yogurt at Cheese Works Gianyar Bali. The sample of this research is 56 respondents using simple random sampling method. The data analysis used to answer the research objectives are classical assumption testing, multiple linear regression analysis, determination analysis, simultaneous significance testing (F-test), and partial significance testing (t-test). The results of this study found that the simultaneous perception of price and product quality had a significant positive effect on purchasing decisions at Cheese Works Gianyar Bali. Furthermore, partial price perception has a significant positive effect on purchasing decisions at Cheese Works Gianyar Bali and partially product quality has a significant positive effect on purchasing decisions at Cheese Works Gianyar Bali.
Dampak Kualitas Produk dan Pelayanan Terhadap Loyalitas: Studi pada Pelanggan Sami Petshop Abiansemal Kesuma Suryawan, Tjokorda Gde Agung Wijaya; Meryawan, I Wayan; Budi Utama, Gede Wira
Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai Vol 15 No 2 (2023)
Publisher : Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70358/jurnalakses.v15i2.1137

Abstract

Customer loyalty is characterized by repetitive purchasing actions towards the same product and location to fulfill specific needs or desires. The success in achieving this goal is influenced by various factors, including product quality and service quality. In the effort to enhance customer loyalty, attention to issues related to product and service quality becomes essential. Therefore, this research focuses on examining the impact of product quality and service quality on customer loyalty at Sami Petshop in Abiansemal. The objectives of this study encompass two aspects: to determine the partial influence of product quality and service quality on customer loyalty at Sami Petshop, Kecamatan Abiansemal, Kabupaten Badung, and to assess the simultaneous impact of product quality and service quality on customer loyalty at Sami Petshop, Kecamatan Abiansemal, Kabupaten Badung. The sample size of 57 respondents was determined using purposive sampling technique. Data analysis involved classic assumption tests, multiple linear regression analysis, determination analysis, partial significance tests (t-test), and simultaneous significance tests (F-test). The research results indicate a positive and significant influence, both partially and simultaneously, of product quality and service quality on customer loyalty at Sami Petshop, Kecamatan Abiansemal, Kabupaten Badung. The implications of this research extend to the field of marketing management, providing a deeper understanding of the key factors influencing customer loyalty. The insights gained can assist marketing practitioners in developing more effective strategies, optimizing customer experiences, and enhancing customer retention, ultimately contributing to the growth and sustainability of the business.
PENGELOLAAN SAMPAH PLASTIK DAN RT DI KELURAHAN PENATIH KECAMATAN DENPASAR TIMUR MENUJU BIOENTREPRENEUSHIP Suanda, I Wayan; Ayu Rai, I Gusti; Purnamasari, Ni Putu Laras; Alit, Dewa Made; Rusmayanthi, Kadek Intan
Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai Vol 15 No 2 (2023)
Publisher : Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70358/jurnalakses.v15i2.1138

Abstract

Plastic waste and household waste generated by the community have not been able to be handled properly. The existence of waste cannot be separated from the impact of community activities and economic growth. Suboptimal waste handling can cause a less clean view, a nesting place for mosquitoes and germs that cause diseases, disrupt health, damage the environment, block the water flow and other negative impacts. The results of the observations from the devotion Lecturer Team have found the existence of plastic waste and household waste have not been handled optimally and have a negative impact on health and the environment. Although there is a waste bank, it has not been able to handle it optimally, so another solution that is more economically beneficial is needed. Therefore, we from the team of lecturers and students of PGRI Mahadewa University Indonesia and Ngurah Rai University Denpasar contributed through community service activities in the form of Socialization and Assistance for Plastic and Household Waste Management to the Community in Penatih Village, East Denpasar District, Denpasar City. The purpose of this community service is waste management from the source, namely community-based households as self-management to be used as an activity and has a useful value.
Mengukur Tingkat Kepuasan Nasabah Dampak Dari Kualitas Pelayanan dan Citra Perusahaan Meryawan, I Wayan; Fitriandari, Mahayanti; Kesuma Suryawan, Tjokorda Gde Agung Wijaya; Indah Widiantari, I Dewa Ayu
Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai Vol 15 No 2 (2023)
Publisher : Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70358/jurnalakses.v15i2.1140

Abstract

Placing customer satisfaction as the primary objective or central aim of the company both in the present and for the future holds immense importance due to its pivotal role in upholding the longevity of the offered products or services. Employing strategies that focus on the quality of service and bolstering the company's reputation are recognized as effective means to amplify customer contentment with the products or services they avail. The present study endeavors to assess the interplay and individual impacts of service quality and company image on customer satisfaction within KSP Sri Baruna Lestari located in Bangli Regency. The study population encompasses all active customers who utilized savings, deposits, and credit services at KSP Sri Baruna Lestari during the year 2021, amounting to a total of 2,385 individuals. The sample size was determined utilizing the Slovin Formula, resulting in a sample comprising 96 individuals selected through purposive random sampling. The analytical techniques employed in this research encompass classical assumption tests, multiple linear regression analysis, determination analysis, F-test, and t-test. The research outcomes divulge that both service quality and company image exert a concurrent and positive significant influence on customer satisfaction. Furthermore, it is found that service quality and company image exert partial yet positive and significant impacts on customer satisfaction at KSP Sri Baruna Lestari.
STRATEGI PENGEMBANGAN PASAR SENGGOL KLUNGKUNG SEBAGAI DESTINASI WISATA KULINER DI BALI Saskara, I Ketut; Sutrisnawati, Ni Ketut
Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai Vol 15 No 2 (2023)
Publisher : Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70358/jurnalakses.v15i2.1141

Abstract

Klungkung is one of the districts in Bali that has various tourism potentials, one of which is culinary potential. One of the culinary destinations for the local community is Pasar Senggol. Pasar Senggol Klungkung is a traditional market that is open from the afternoon until the evening. In Pasar Senggol Klungkung, various types of traditional dishes are sold, such as Serombotan which is a culinary icon of Klungkung district, porridge, traditional snacks and other culinary delights. Pasar Senggol Klungkung has various potentials that can be developed as one of the culinary destinations in Bali. This study aims to find out how the strategy for developing Pasar Senggol Klungkung as a culinary tourism destination in Bali. This study uses a qualitative descriptive analysis technique. Primary data was obtained through direct observation to the research location and interviews with traders at the research location, while secondary data was obtained by conducting a literature study using references to several journals that matched the same topic. The data collected in the form of potential, opportunities, weaknesses and threats were analyzed using the SWOT Matrix method. The results of the study reveal that Pasar Senggol Klungkung has great potential to be developed as a culinary destination. Pasar Senggol is located in the heart of Klungkung city, in the area of the Puputan Klungkung monument and the Kertagosa tourist attraction. This market also offers Klungkung’s traditional food such as Serombotan and other traditional foods that have its own taste.
Pengaruh Pengaruh Motivasi dan Beban Kerja Terhadap Turnover intention pada PT. Industri Jamu Borobudur Cabang Bali. Krisna Putra, Ketut Alit Adi Sena; Kartika, I Made
Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai Vol 15 No 2 (2023)
Publisher : Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70358/jurnalakses.v15i2.1142

Abstract

Paying attention to keeping turnover intention low is an important investment for the sustainability and long-term success of the company. For companies capable of providing high job motivation, as well as well-measured workloads and responsibilities, are crucial aspects to be considered. The main issue for the company is the high turnover rate. One of the causes of high turnover intention among employees is motivation and workload at PT. Industri Jamu Borobudur Bali branch. This study aims to analyze the influence of motivation and workload on turnover intention. The sample size used in this research is 53 respondents. Data analysis was conducted using instrument testing, classical assumption testing, multiple linear regression analysis, determination analysis, significance test (t-test), and significance test (F-test). The research results show a positive and significant partial as well as simultaneous influence between motivation and workload on turnover intention at PT. Industri Jamu Borobudur Bali branch
Pelatihan Hatha Yoga Bagi Lansia Di Banjar Jurang Asri Desa Peguyangan Kangin Kecamatan Denpasar Utara Kota Denpasar Sumarkandia, Wayan
Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai Vol 15 No 2 (2023)
Publisher : Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70358/jurnalakses.v15i2.1143

Abstract

Health problems are one of the problems in society, especially for the elderly. In this case, Hatha Yoga training is seen as very important in efforts to improve physical and spiritual health for the community, especially the elderly in Banjar Jurang Asri, Peguyangan Kangin Village, North Denpasar District, Denpasar City. This research took the form of a qualitative design. Data was collected using observation techniques, interview techniques and library techniques. After the data was collected, the data was analyzed using qualitative descriptive and interpretative descriptive methods. Based on this analysis, conclusions were obtained as a result of the research, as follows: (1) The process of implementing hatha yoga training consists of opening greetings and group prayers, pranayama exercises, warm-up movements, hamsa, surya namaskara exercises, loose asanas, Savasana, meditation, hasya yoga and cover. (2) The function of hatha yoga training consists of functions for physical fitness and functions for spiritual depth. (3) the implications of hatha yoga training consist of implications for life behavior, implications for social behavior and implications for spiritual behavior.
Analisis Pengaruh Pengetahuan Kewirausahaan dan Lingkungan Keluarga Terhadap Minat Berwirausaha Siswa Kelas XII SMKN 1 Gianyar Suryawan, Tjokorda Gde Agung Wijaya Kesuma; Dewi, Ni Nyoman Intan Ratna
Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai Vol 16 No 1 (2024)
Publisher : Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70358/jurnalakses.v16i01.1241

Abstract

Penelitian ini bertujuan untuk menginvestigasi pengaruh pengetahuan kewirausahaan dan lingkungan keluarga terhadap minat berwirausaha di kalangan siswa SMK Negeri 1 Gianyar. Populasi studi terdiri dari seluruh siswa kelas XII SMK Negeri 1 Gianyar pada tahun akademik 2021/2022, dengan total 319 individu. Sampel dipilih menggunakan Metode Probabilitas Sampling dengan Teknik Proportional Stratified Random Sampling, menghasilkan ukuran sampel sebanyak 190 siswa yang ditentukan menggunakan Rumus Slovin. Data dikumpulkan melalui observasi, wawancara, kuesioner, dan dokumentasi. Analisis statistik melibatkan regresi linier berganda, analisis determinasi, uji signifikansi parsial (uji t), dan uji signifikansi simultan (uji F). Temuan menunjukkan adanya pengaruh positif parsial yang signifikan dari pengetahuan kewirausahaan dan lingkungan keluarga terhadap minat berwirausaha siswa. Selain itu, pengaruh simultan dari pengetahuan kewirausahaan dan lingkungan keluarga juga secara signifikan memengaruhi minat berwirausaha di kalangan siswa. Hasil ini memberikan wawasan berharga tentang faktor-faktor yang membentuk minat berwirausaha di kalangan siswa SMK, dengan implikasi bagi strategi pemasaran yang bertujuan untuk mengembangkan kewirausahaan di lembaga pendidikan menengah.
Keputusan Penggunaan Aplikasi E-Commerce Tokopedia: Dampak Dari Brand Image Kepercayaan Dan Lifestyle (Studi Pada Mahasiswa Perguruan Tinggi) Meryawan, I Wayan; Fitriandari, Mahayanti
Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai Vol 16 No 1 (2024)
Publisher : Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70358/jurnalakses.v16i01.1242

Abstract

Keputusan pengunaan aplikasi e-commerce dapat diukur dari adanya dampak secara bersama dan mandiri antara brand image, kepercayaan dan lifestyle. Pengukuran dampak tersebut menjadi capaian luran penelitian. Seberan populasi penelitian diambil dari jumlah mahasiswa yang telah menggunakan aplikasi e-commerce Tokopedia yang berjumlah 213 orang. Sampel penelitian berjumlah 68 orang melalui pendekatan slovin. Pemilihan sampel merujuk pada purposive sampling. Hipotesis penelitian diuji menggunakan pengujian hipotesis yang sesuai. Hasil pengujian mendapatkan hasil bahwa semua hipotesis terbukti. Brand image, kepercayaan dan lifestyle terbukti memiliki dampak yang kuat terjadinya keputusan penggunaan aplikasi e-commerce dikalangan mahasiswa. Implikasi hasil penelitian dapat memberikan rekomendasi terhadap terciptanya keputusan penggunaan aplikasi e-commerce melalui brand image, kepercayaan dan lifestyle.

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