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MASYARAKAT EKONOMI SYARIAH BOGOR Institut Agama Islam (IAI) Nasional Laa Roiba Bogor Jl Raya Pemda Pajeleran Sukahati No 41 Cibinong, Bogor 16913
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MES Management Journal
Published by Masyarakat Ekonomi Syariah Bogor
ISSN : -     EISSN : 28307089     DOI : 10.56709
Core Subject : Religion, Economy, Social, Engineering,
Religion Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
MES Management Journal is a peer-reviewed national journal published by Masyarakat Ekonomi Syariah (MES) Bogor in collaboration with Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor, Ikata Ahli Ekonomi Islam (IAEI), and Intelectual Association for Islamic Studies (IAFORIS) . This journal contains scientific papers from academics, researchers and practitioners in the fields of Islamic management, management, economics, finance, industries and business research.. E-ISSN 2830-7089
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 26 Documents
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Search results for , issue "Vol. 3 No. 2 (2024): MES Management Journal " : 26 Documents clear
Crowdfunding sebagai Alternatif Pembiayaan Pendidikan di Indonesia: Analisis dan Rekomendasi Novi Wulandari Wahyu Pasadani; Rina Rusdiana
MES Management Journal Vol. 3 No. 2 (2024): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i2.202

Abstract

Education is an important aspect of Indonesia's development, but the high expense of education frequently makes it difficult for people to obtain a decent education The Indonesian government has allocated a significant education budget, but it is still insufficient to meet the educational demands Crowdfunding is one of the solution to the education finance shortage that takes a modern and innovative approach. This study will analyze crowdfunding as an alternative to education financing, as well as make recommendations to parties interested in using crowdfunding in educational sectors.
Penerapan Strategi Digital Marketing dalam Meningkatkan Penjualan Tahu Susu Antapani Cabang Galuh Mas di Karawang Windy Aryani; Rieke Retnosary; Dini Yani
MES Management Journal Vol. 3 No. 2 (2024): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i2.217

Abstract

This research on the Antapani Milk Tofu business aims to analyze and provide an explanation of the use of digital marketing on the impact of increasing income in the Antapani milk tofu business, Galuh Mas branch in Karawang. This case study was designed using a qualitative descriptive approach. The locus of this research is Antapani Milk Tofu which is located on Jl. Bharata Raya, Galuh Mas-Karawang, West Java. The descriptive method is used to describe the efforts of the owners and employees of Tahu Susu Antapani in developing its marketing through digital marketing. This research collects data through interviews, observation, documentation, the internet and journals and articles. By conducting direct interviews with employees, in this observation, researchers obtained data when observing social media accounts. The results of interviews and studies show the positive effects of using digital marketing with social media and e-commerce platforms which have increased the income of Antapani Milk Tofu, Galuh Mas Branch. By utilizing social media, promoting Antapani milk tofu products becomes easy; without promotion, it will be difficult to sell the product. With a digital marketing strategy using social media to promote Antapani milk tofu, it is better known by the people of Karawang, and the sales income obtained increases. From several interviews with consumers, they also found out about the Antapani milk tofu product from the media. social.
Eskalasi Efektivitas Pemasaran Media Sosial: Dampak Konten Iklan TikTok dan Perilaku Konsumen terhadap Pembelian Produk Fashion di Platform Shopee Muh. Ade Kahfiansyah; Andi Juanna; Citra Aditya Kusuma
MES Management Journal Vol. 3 No. 2 (2024): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i2.219

Abstract

Social media marketing has gained popularity for its ease of access in promoting products. With platforms like TikTok, the social media marketing is proving effective in reaching and influencing target customers. This study aimed to examine the impact of advertising content and consumer behavior on the purchasing of fashion products on the Shopee platform. Employing causal associative quantitative methods, this research sought to explain the cause-and-effect relationships among the variables. The sample was selected through purposive sampling, with respondents invited to complete an online questionnaire via Google Forms. Data analysis was conducted using causal associative quantitative methods and the SPSS 26 software. The results indicated that TikTok advertisement content and consumer behavior simultaneously had a positive and significant impact on the purchase of fashion products on Shopee. These two independent variables accounted for 60% of the variation in fashion product purchases on Shopee, with the remaining 40% attributable to other unexamined factors.
Pengaruh Interior Ambient terhadap Kepuasan Pelanggan Dimediasi oleh Keputusan Pembelian Konsumen di O’Good Coffee dan Eatery Junior Junior; Dewanta Facrureza
MES Management Journal Vol. 3 No. 2 (2024): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i2.224

Abstract

Customer satisfaction is a measure of how successful a store is. With high customer satisfaction, it can be ensured that the store we manage can provide financial benefits and operational progress. Customer satisfaction can be enhanced through interior ambient, meaning that if the interior ambient of a store is good, it will increase the percentage of customer satisfaction visiting a store. The inside surrounding of a store should be very much arranged and executed to boost the consequences of the arranged inside encompassing to give close to home consolation that causes clients to feel great in a store. Notwithstanding inside encompassing, buy choices can likewise increment customer fulfillment since shopper fulfillment is gotten after buy choices are made. In this review, the impact of inside encompassing on consumer loyalty intervened by buy choices will be inspected, dissected, and tried. This examination was led utilizing quantitative strategies and a logical exploration approach. An example of 120 individuals was gathered utilizing a survey containing proclamations with a Likert scale. The actual example comprised of individuals who had visited, executed, and remained at O'Good Espresso and Restaurant. The gathered information was then breaking down and tried utilizing the Fractional Least Square (PLS) approach. As per the examination and testing results led through the gathered information, it is shown that inside encompassing affects consumer loyalty and buy choices are demonstrated to have the option to be factors in the connection between inside surrounding and consumer loyalty.
Pengaruh Store Atmosphere terhadap Revisit Intention Konsumen di Deja Coffee & Pastry Kelapa Gading Michelle Gabriella; Dewanta Facrureza
MES Management Journal Vol. 3 No. 2 (2024): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i2.227

Abstract

Factors that influence someone to visit a café are not only influenced by taste but also pay attention to the store atmosphere, where consumers can feel comfortable in the café. Deja Coffee & Pastry is a business operating in the food & beverages sector which is located in Kelapa Gading. The issue experienced by Deja Espresso and Baked good is that there are numerous purchaser protests in regards to comfort connected with the store environment and the store air itself can impact the event of return to expectation in light of the customer's insight during their visit. The motivation behind this examination is to figure out how the store air impacts return to aim at Deja Espresso and Baked good Kelapa Gading connected with the issues experienced. This examination utilizes an elucidating sort of quantitative exploration. The populace in this study are buyers who have visited Deja Espresso and Baked good Kelapa Gading without removing. The inspecting procedure utilized purposive examining of 100 individuals. The information investigation procedure utilized is instrument trying which incorporates legitimacy testing and unwavering quality testing, then, at that point, old style presumption testing, speculation testing, then coefficient of assurance, The examination results show that there is a synchronous impact applied by the store environment on return to aim at Deja Espresso and Baked good Kelapa Gading, yet to some degree the inside show aspects don't impact return to aim. Ideas for Deja Espresso and Cake Kelapa Gading are to add an air diffuser to eliminate terrible fragrances, fix the hindrance between the smoking region and the non-smoking region which upsets the solace of guests.
Pengaruh Store Atmosphere dan Harga terhadap Revisit Intention Konsumen pada Kawisari Coffee dan Eatery Jakarta Leon Antonius; Dewanta Facrureza
MES Management Journal Vol. 3 No. 2 (2024): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i2.230

Abstract

Food and beverages are a component of the tourism industry that draws people to a location. Price and the atmosphere of the store, in addition to taste and product quality, can influence a customer's decision to shop. Kawisari Coffee & Eatery is a food and beverage retailer based in Jakarta. Many people who went to Kawisari Coffee & Eatery Jakarta had bad experiences because the hot environment made them feel uncomfortable and the prices weren't what they expected. Their decision to return may be influenced by this. The motivation behind this examination is to figure out how clients' expectations to get back to Kawisari Espresso and Restaurant Jakarta are impacted by the shop environment and costs. This study used quantitative descriptive methods. The sample for this study consists of customers who have made purchases at Kawisari Coffee & Eatery Jakarta. To gather information, polls were disseminated to 100 respondents utilizing the purposive inspecting methodology. SPSS Experiences 25 was used to play out different straight backslide examination on the data. With a normal t worth of 4.473 which is more unmistakable than the t table of 1.661 and a significance level of 0.000 which is more noticeable than 0.05, this investigation shows that (1) shop air basically influences plan to get back to. (2) Cost influences mean to get back to, with a basic worth of 0.317 more conspicuous than 0.05 and a normal t worth of 1.005 t table of 1.661. (3) The goal is to return to the combination of store climate and cost impacts, with an expected f-count value of 10.419 higher than the f-table value of 3.09 and an importance level of 0.000 higher than 0.05. The ideas that can be given for Kawisari Espresso and Restaurant Jakarta are to expand the quantity of climate control systems to keep clients from feeling overheated and focusing entirely on reasonable and cutthroat costs for clients to increment client encounters and animate client interests to visit once more.
Pengaruh Strategi Marketing Mix 7P terhadap Tingkat Penjualan di Mini Kopi Green Ville Katarina Jessie Mego; Dewanta Facrureza
MES Management Journal Vol. 3 No. 2 (2024): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i2.231

Abstract

Business people today face great pressure to increase creativity in product marketing strategies to remain competitive in a dynamic market. The company's main goal is to achieve maximum profits, so understanding and implementing marketing strategies is very important. One business that is currently trending is a café. In Jakarta, many entrepreneurs are developing culinary businesses, especially cafes. However, with so many cafes, entrepreneurs face various conflicts such as declining sales and lack of visitor interest. Quantitative research is the method of choice. Utilizing a purposive testing technique and a non-likelihood examining methodology, 100 respondents were chosen for the example. This study utilizes numerous straight relapse examination. The consequences of the t test show that the factors item (X1), advancement (X3), and actual proof (X7) meaningfully affect the degree of deals (Y). This is known. However, deals level (Y) is significantly influenced by the factors value (X2), location (X4), individuals (X5), and process (X6). The consequences of the F test showed that the promoting blend factors (7P) at the same time affected where to go. As needs be, the goal of this study is to conclude the 7P publicizing mix strategy (X1) for More modest than ordinary Kopi, Green Ville's arrangements level (Y). This study's methodology is based on quantitative research techniques. The study's primary objective is to learn more about how Green Ville's Mini Kopi marketing strategy affects sales. The use of contextual analysis strategies is the essential focal point of this quantitative review. Meeting, noticing, and recording are a portion of the techniques utilized in this review to gather information.
Penerapan Pelayanan Prima (Service Excellent) pada Pemeriksaan X-Ray di Bandar Udara Internasional Adi Soemarmo Solo Achmad Bagas Surya; Andi Syaputra
MES Management Journal Vol. 3 No. 2 (2024): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i2.241

Abstract

Excellent service has an important role in a business in the field of aviation companies. The main factor in providing satisfaction for customers is that excellent service can provide satisfaction to customers which will then certainly provide good value to the sustainability of the company. Airports have facilities and infrastructure to support service activities such as implementing excellent service at X-Ray checks. Aviation Security officers must apply good excellent service to generate trust and satisfaction to passengers so that researchers are interested in knowing how the application of excellent service by Aviation Security officers to passengers when checking luggage on X-Ray machines and what should be developed in excellent service to passengers at Adi Soemarmo Solo International Airport. This research uses qualitative methods, namely data collection methods in the form of interviews, observation, and documentation. The data obtained in the form of interviews with Aviation Security officers at Adi Soemarmo Solo International Airport and documents used to carry out daily activities. The results of this study indicate an explanation of the data taken by researchers both in terms of observation, interviews, and documentation that the form of service at the X-Ray inspection is the passenger luggage organizer, X-Ray operator, and manual checking of luggage. The results of researcher observations in the application of excellent service to passengers are only 50% and prioritize flight safety security 50%. Based on data sources from interviews conducted by researchers, that the implementation of excellent service strategies carried out by Aviation Security officers is by Applying Hospitality, Organizing passenger queues, Maximizing personnel, and the 3S + 1C Concept.
Analisis Penyusunan Laporan Keuangan Guna Mengembangkan Usaha Mikro,Kecil, dan Menengah (UMKM) dalam Etika Keuangan Riza Indriani; Hilma Harmen; Gracella Rosnah S Hutagalung; Muhammad Ilham fiqri; Novia Grace Christin Limbong; Olivia Sembiring; Rebecca Putri Sihaloho; Rojelita Catrina Simarmata; Serly Sahfitri
MES Management Journal Vol. 3 No. 2 (2024): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i2.243

Abstract

Micro, small, and medium-sized financial reporting (UMKM) can build confidence and credibility in external actors, such as banks, investors, and governments, so that they can acquire the working capital and investment they need to thrive and thrive. If financial statements exist, they can serve as a "test tool" for accounting functions, but over time, financial reports become the basis for determining or evaluating the financial position of an UMKM. Financial statements can also be used to assess the performance of a UMKM or to measure the ability of the UMKM to meet its obligations in the short and long term.This writing uses qualitative research methods that involve data collection based on in-depth searches of literature and library sources. Data is collected from reports, textbooks, academic journals, and related articles.The preparation of accurate financial statements and in accordance with the principles of financial ethics is an important step in the development of UMKM. With clear and accurate data, business owners can find improvements such as cost management and improved operational efficiency. It helps in better decision-making, which can increase the profitability and sustainability of UMKM. Focus on developing responsible financial management practices, such as prudent use of funds and transparency. UMKM can build a strong and sustainable reputation by paying attention to social and environmental aspects. In order to support business growth and overall progress, the financial reporting process must be continuously improved to comply with the principles of financial ethics.Good reputation and trust are the key to getting extra funding.
Peran Komunikasi dan Musyawarah dalam Menangani Konflik Hubungan Industrial: Studi Kasus PHK di Smartfren Telecom Tbk Hilma Harmen; Dina Sarah Syahreza; Luhut Manurung; Muhammad Umair Yazid; Samuel Indra Sitorus; Windah Frawyta Lestari Sinaga; Wulan Erdianti Putri; Yurida Aulia
MES Management Journal Vol. 3 No. 2 (2024): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i2.247

Abstract

The purpose of writing this article is to analyze the case of unilateral termination of employment (PHK) at PT Smartfren Telecom TBK sought by the trade union association. This research method uses a qualitative research method that involves collecting and analyzing data from a variety of source articles, also known as the literature review method. In the telecommunications industry, the role of communication and deliberation is important in overcoming challenges such as layoffs. This study highlights the importance of effective communication between company management and employees to properly manage layoffs. Empathetic and clear communication helps build better relationships and reduce conflict. In addition, deliberation allows different parties to participate in finding fair and sustainable solutions. With this approach, companies can better manage layoffs, while taking into account the interests and welfare of employees.

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