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Dedi Junaedi
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MASYARAKAT EKONOMI SYARIAH BOGOR Institut Agama Islam (IAI) Nasional Laa Roiba Bogor Jl Raya Pemda Pajeleran Sukahati No 41 Cibinong, Bogor 16913
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MES Management Journal
Published by Masyarakat Ekonomi Syariah Bogor
ISSN : -     EISSN : 28307089     DOI : 10.56709
Core Subject : Religion, Economy, Social, Engineering,
Religion Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
MES Management Journal is a peer-reviewed national journal published by Masyarakat Ekonomi Syariah (MES) Bogor in collaboration with Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor, Ikata Ahli Ekonomi Islam (IAEI), and Intelectual Association for Islamic Studies (IAFORIS) . This journal contains scientific papers from academics, researchers and practitioners in the fields of Islamic management, management, economics, finance, industries and business research.. E-ISSN 2830-7089
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 185 Documents
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Pengaruh Isu PHK Terhadap Motivasi Karyawan yang Berdampak Terhadap Kinerja, Kepuasan Kerja, dan Retensi Karyawan Martinus, Felix; Pantja Djati, Sundring
MES Management Journal Vol. 5 No. 1 (2026): MES Management Journal
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v5i1.1087

Abstract

The COVID-19 pandemic has resulted in layoffs, work disruptions, changes in work patterns, and psychological stress, posing challenges for companies in maintaining employee motivation, communication, and performance, particularly in the logistics industry, which has high operational demands. This study aims to analyze the relationship between layoffs, organizational communication, motivation, performance, and employee retention at PT Berkat Subuh Transpor. The study used a quantitative approach with a descriptive design. Data were obtained from 173 employees through purposive sampling and collected using an online questionnaire. Analysis was conducted using Structural Equation Modeling (SEM). The results show that layoffs have no significant effect on employee motivation or performance. Conversely, motivation has a positive and significant effect on employee performance and retention. Motivation also acts as a mediating variable between organizational communication and performance and job satisfaction. However, organizational communication has not been able to moderate or reduce the impact of layoffs on employee motivation. These findings emphasize the important role of motivation in improving employee performance, satisfaction, and retention in logistics companies.
Pengaruh Green Marketing dan Product Quality Melalui Brand Image Terhadap Purchase Intention Generasi Z Santoso, Nicholas; Faruk Sofyan, Joel
MES Management Journal Vol. 5 No. 1 (2026): MES Management Journal
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v5i1.1101

Abstract

Amidst increasing consumer awareness of environmental issues and increasingly fierce competition in the fashion industry regarding Green Marketing in Generation Z. This generation is known as a critical consumer group, digitally literate, and has a high attention to the value of sustainability, Product Quality and brand image. This study aims to analyze the effect of Green Marketing and Product Quality on Purchase Intention with Brand Image as a mediating variable in consumers of Cottonink fashion products from Generation Z. This study uses a quantitative approach with a survey method. The number of samples used was 200 respondents who are consumers of Cottonink fashion products. The sampling technique used a purposive sampling method, while data analysis was carried out using Structural Equation Modeling–Partial Least Squares. The results of the study indicate that Green Marketing and Product Quality have a positive effect on brand image. Product Quality and Brand Image have a positive effect on Purchase Intention while Green Marketing has no significant effect on Purchase Intention. In addition, Brand Image can mediate the effect of Green Marketing and Product Quality on Purchase Intention. These findings indicate that the success of the Green Marketing strategy in increasing Purchase Intention of Generation Z needs to be supported by a strategy to strengthen Brand Image with a sustainability perspective. Besides that, companies also need to continuously maintain and develop Product Quality because it can improve Brand Image and Purchase Intention.
Pengaruh Social Media Marketing dan Product Review Terhadap Purchase Decision Parfum Lokal dengan Trust Sebagai Moderasi Aulia, Felisha Aulia; Muhmin, Andi Hidayat
MES Management Journal Vol. 5 No. 1 (2026): MES Management Journal
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v5i1.1106

Abstract

The perfume industry in Indonesia is experiencing rapid growth, which has led to increased competition between local brands and encouraged companies to improve their marketing strategies to be more efficient. This study aims to investigate the influence of social media marketing and product reviews on the purchase decision of HMNS local perfume products, as well as to examine the role of trust as a moderating variable in the relationship between social media marketing and purchase decision. The research population consists of active social media users residing in Greater Jakarta and aged 18-34 years. The sample consisted of 141 respondents selected using a non-probability method with purposive sampling technique. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results of this study indicate that social media marketing and product reviews influence purchase decisions, both separately and simultaneously. However, this study found that trust does not moderate the relationship between social media marketing and purchase decisions. These findings indicate that consumers' purchase decisions for local perfumes are more influenced by social media marketing and information from product reviews than by trust factors. This study has limitations in terms of the area researched, so it is recommended that future studies expand the scope of the region and add other variables such as brand image, perceived value, and brand awareness to gain a more comprehensive understanding.
Analisis Konsep Biaya dalam Manajemen Rumah Sakit: Tinjauan Efisiensi dan Pengendalian Keuangan Fahlia, Duratul; Sadewo, Yuri; Komalasari, Desi; Hartono, Budi
MES Management Journal Vol. 5 No. 1 (2026): MES Management Journal
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v5i1.1123

Abstract

Hospitals as healthcare service institutions have a high level of complexity in financial management, especially in the era of the National Health Insurance (JKN) with the INA-CBGs payment system. The concept of cost becomes an essential element in supporting operational efficiency and financial control in hospitals. This study aims to analyze the application of cost concepts in hospital management and their role in improving efficiency and financial control. The method used is descriptive research with a literature study approach. Data were obtained from scientific journals, textbooks, and reports related to hospital management. The results show that the application of cost concepts such as fixed costs, variable costs, and unit cost plays a significant role in improving operational efficiency and supporting budget control. In addition, the use of the Activity Based Costing (ABC) method provides a more accurate cost description. The conclusion of this study is that a proper understanding and implementation of cost concepts can sustainably improve the financial performance of hospitals.
Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Sebagai Variabel Mediasi Terhadap Loyalitas Konsumen pada Caffe Ruang Hati di Sangatta Nurjannah, Eka; Neviana Yusuf, Wiwiek; Dian Eka, Nanda; Sa'dan, Wasti; Hasan, Syahril
MES Management Journal Vol. 5 No. 1 (2026): MES Management Journal
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v5i1.1124

Abstract

This study aims to analyze the effect of service quality and price on customer satisfaction and customer loyalty, with satisfaction acting as a mediating variable at Caffe Ruang Hati in Sangatta. This research adopts a quantitative approach with an associative design. Data were collected through questionnaires distributed to 180 respondents who are customers of Caffe Ruang Hati in Sangatta. The data analysis technique employed is Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) using SmartPLS software. The results indicate that service quality has a positive and significant effect on customer satisfaction and customer loyalty. Price is also found to have a positive and significant effect on customer satisfaction and customer loyalty. Furthermore, customer satisfaction has a positive and significant effect on customer loyalty. The indirect effect analysis reveals that customer satisfaction significantly mediates the relationship between service quality and customer loyalty, as well as between price and customer loyalty. Overall, all proposed hypotheses are supported. These findings highlight that improving service quality and setting appropriate pricing strategies can enhance customer satisfaction, which in turn fosters stronger customer loyalty at Caffe Ruang Hati in Sangatta.

Page 19 of 19 | Total Record : 185

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